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Author: Jason Hanson Publisher: HarperCollins ISBN: 0062892770 Category : Business & Economics Languages : en Pages : 237
Book Description
A practical guide to bolstering your business strategies with proven spy techniques, from a New York Times–bestselling author. “Entertaining. . . . There is serious information here that could be used beyond the business setting.”—Booklist Common wisdom has held that the most successful businesspeople in the world possess fancy degrees and unlimited access to wealth and connections. But the truth is that education and connections don’t matter if one doesn’t have the skills with which to use them. Spies, however, have spent their careers learning how to successfully persuade others. In fact, intelligence officers are among the best salesmen in the world. And the product they sell? Loyalty to the United States. Whether we realize it or not, each one of us is a salesman. Every day, we sell our talents, values, and ideas to colleagues, friends, and even our partners. At the office, we maneuver in code to receive promotions, higher salaries, and recognition. In Agent of Influence, former CIA officer and New York Times bestselling author Jason Hanson pulls back the curtain on how anyone can use spy tactics to become a more successful and business-conscious individual. Hanson will teach us how to spot the perfect business opportunity and make money by using the SADR cycle of “spotting,” “assessing,” “developing,” and “recruiting.” He will zero in on skills such as alliance building, matching and mirroring, and building bridges between people, showing us how we can more confidently maneuver in our professional and personal lives. Great for fans of Jocko Willink’s Extreme Ownership and Chris Voss’s Never Split the Difference. “Hanson has written a must-read manual on how to be a better businessperson. This book shows you what games are being played below the surface and gives you the CIA-tested methods on how to win them every time. Read this book and learn from one of the best.”—Oren Klaff, author of Pitch Anything
Author: Jason Hanson Publisher: HarperCollins ISBN: 0062892770 Category : Business & Economics Languages : en Pages : 237
Book Description
A practical guide to bolstering your business strategies with proven spy techniques, from a New York Times–bestselling author. “Entertaining. . . . There is serious information here that could be used beyond the business setting.”—Booklist Common wisdom has held that the most successful businesspeople in the world possess fancy degrees and unlimited access to wealth and connections. But the truth is that education and connections don’t matter if one doesn’t have the skills with which to use them. Spies, however, have spent their careers learning how to successfully persuade others. In fact, intelligence officers are among the best salesmen in the world. And the product they sell? Loyalty to the United States. Whether we realize it or not, each one of us is a salesman. Every day, we sell our talents, values, and ideas to colleagues, friends, and even our partners. At the office, we maneuver in code to receive promotions, higher salaries, and recognition. In Agent of Influence, former CIA officer and New York Times bestselling author Jason Hanson pulls back the curtain on how anyone can use spy tactics to become a more successful and business-conscious individual. Hanson will teach us how to spot the perfect business opportunity and make money by using the SADR cycle of “spotting,” “assessing,” “developing,” and “recruiting.” He will zero in on skills such as alliance building, matching and mirroring, and building bridges between people, showing us how we can more confidently maneuver in our professional and personal lives. Great for fans of Jocko Willink’s Extreme Ownership and Chris Voss’s Never Split the Difference. “Hanson has written a must-read manual on how to be a better businessperson. This book shows you what games are being played below the surface and gives you the CIA-tested methods on how to win them every time. Read this book and learn from one of the best.”—Oren Klaff, author of Pitch Anything
Author: Henry Hemming Publisher: PublicAffairs ISBN: 1541742117 Category : History Languages : en Pages : 400
Book Description
The astonishing story of the British spies who set out to draw America into World War II As World War II raged into its second year, Britain sought a powerful ally to join its cause-but the American public was sharply divided on the subject. Canadian-born MI6 officer William Stephenson, with his knowledge and influence in North America, was chosen to change their minds by any means necessary. In this extraordinary tale of foreign influence on American shores, Henry Hemming shows how Stephenson came to New York--hiring Canadian staffers to keep his operations secret--and flooded the American market with propaganda supporting Franklin Roosevelt and decrying Nazism. His chief opponent was Charles Lindbergh, an insurgent populist who campaigned under the slogan "America First" and had no interest in the war. This set up a shadow duel between Lindbergh and Stephenson, each trying to turn public opinion his way, with the lives of millions potentially on the line.
Author: Aaron Edwards Publisher: Merrion Press ISBN: 1785373439 Category : History Languages : en Pages : 371
Book Description
Recruited by British Intelligence to infiltrate the IRA and Sinn Féin during the height of the Northern Ireland Troubles, they were ‘agents of influence’. With codenames like INFLICTION, STAKEKNIFE, 3007 and CAROL, these spies played a pivotal role in the fight against Irish republicanism. Now, for the first time, some of these agents have emerged from the shadows to tell their compelling stories. Agents of Influence takes you behind the scenes of the secret intelligence war which helped bring the IRA’s armed struggle to an end. Historian Aaron Edwards, the critically acclaimed author of UVF: Behind the Mask, explains how the IRA was penetrated by British agents, with explosive new revelations about the hidden agendas of prominent republicans like Martin McGuinness and Freddie Scappaticci and lesser-known ones like Joe Haughey and John Joe Magee. Bringing to light recently declassified TOP SECRET documents and the firsthand testimonies of agents and their handlers, Edwards reveals how British Intelligence gained extraordinary access to the IRA’s inner circle and manipulated them into engaging with the peace process. With new insights into the spy masters behind the scenes, their strategies and tactics, and Britain’s international intelligence network in Northern Ireland, Europe, and beyond, Agents of Influence offers a rare and shocking glimpse into the clandestine world of secret agents, British intelligence strategy and the betrayal at the heart of militant Irish republicanism during the vicious decades of the Troubles.
Author: David Ignatius Publisher: W. W. Norton & Company ISBN: 0393066711 Category : Fiction Languages : en Pages : 448
Book Description
A "superlative spy novel" (New York Times) by the author of the bestselling espionage thrillers Body of Lies and The Director. Agents of Innocence is the book that established David Ignatius's reputation as a master of the novel of contemporary espionage. Into the treacherous world of shifting alliances and arcane subterfuge comes idealistic CIA man Tom Rogers. Posted in Beirut to penetrate the PLO and recruit a high-level operative, he soon learns the heavy price of innocence in a time and place that has no use for it.
Author: Dayton Ward Publisher: Simon and Schuster ISBN: 1982133694 Category : Fiction Languages : en Pages : 368
Book Description
An epic new Star Trek saga by New York Times bestselling author Dayton Ward set during the original Five-Year Mission! For years, Starfleet Intelligence agents have carried out undercover assignments deep within the Klingon Empire. Surgically altered and rigorously trained in Klingon culture, they operate in plain sight and without any direct support, while collecting information and infiltrating the highest levels of imperial power. Their actions have given Starfleet valuable insight into the inner workings of Klingon government and its relentless military apparatus. After three of Starfleet’s longest serving agents fear exposure, they initiate emergency extraction procedures. Their planned rendezvous with the USS Endeavour goes awry, threatening to reveal their activities and the damaging intelligence they’ve collected during their mission. Tasked by Starfleet to salvage the botched rescue attempt, Captain James T. Kirk and the crew of the USS Enterprise must discover the truth behind a secret weapons experiment while avoiding an interstellar incident with the potential to ignite a new war between the Federation and one of its oldest adversaries.
Author: Dan Seidman Publisher: AMACOM ISBN: 0814417272 Category : Business & Economics Languages : en Pages : 209
Book Description
Spanning the use of storytelling, humor, emotion-evoking language, and questions that advance the sale, this entertaining and practical book demonstrates the power of words to break down resistance and incline buyers toward purchase. A few simple words--the right words--can transform an awkward sales call into a comfortable conversation and a resistant prospect into a happy customer, which is why author Dan Seidman teaches you to think of influence as something occurring at a level just below the buyer’s awareness. The Secret Language of Influence does this by explaining not only how to identify the right words--and which to avoid--but how to use strategic key words and phrases with different potential buyers. You’ll learn the best ways to approach buyers who are: motivated by benefits vs. problems (i.e., wanting to hear about the money they’ll save rather than the pain they’ll avoid); proactive vs. reactive; big picture vs. detail oriented; systems thinkers vs. creative minds; and those who are influenced by external feedback (testimonials, evidence) vs. internal factors (feelings, personal experiences, beliefs). Today’s buyer is savvy and all too familiar with traditional selling techniques, but great selling is invisible. By identifying different ways buyers are motivated, salespeople can quickly customize their conversations and lead prospects to a yes.
Author: Robert Cialdini Publisher: Simon and Schuster ISBN: 1501109812 Category : Business & Economics Languages : en Pages : 469
Book Description
The acclaimed New York Times and Wall Street Journal bestseller from Robert Cialdini—“the foremost expert on effective persuasion” (Harvard Business Review)—explains how it’s not necessarily the message itself that changes minds, but the key moment before you deliver that message. What separates effective communicators from truly successful persuaders? With the same rigorous scientific research and accessibility that made his Influence an iconic bestseller, Robert Cialdini explains how to prepare people to be receptive to a message before they experience it. Optimal persuasion is achieved only through optimal pre-suasion. In other words, to change “minds” a pre-suader must also change “states of mind.” Named a “Best Business Books of 2016” by the Financial Times, and “compelling” by The Wall Street Journal, Cialdini’s Pre-Suasion draws on his extensive experience as the most cited social psychologist of our time and explains the techniques a person should implement to become a master persuader. Altering a listener’s attitudes, beliefs, or experiences isn’t necessary, says Cialdini—all that’s required is for a communicator to redirect the audience’s focus of attention before a relevant action. From studies on advertising imagery to treating opiate addiction, from the annual letters of Berkshire Hathaway to the annals of history, Cialdini outlines the specific techniques you can use on online marketing campaigns and even effective wartime propaganda. He illustrates how the artful diversion of attention leads to successful pre-suasion and gets your targeted audience primed and ready to say, “Yes.” His book is “an essential tool for anyone serious about science based business strategies…and is destined to be an instant classic. It belongs on the shelf of anyone in business, from the CEO to the newest salesperson” (Forbes).
Author: Chris Brogan Publisher: John Wiley & Sons ISBN: 1119666015 Category : Business & Economics Languages : en Pages : 336
Book Description
The 10th Anniversary Edition of Trust Agents helps companies get back on track in their efforts to build reputation, attention, and trust. In the years since authors Chris Brogan and Julien Smith first released their groundbreaking book Trust Agents, social media channels have become inundated by questionable, low-quality content. As a result, many businesses have suffered from damaged reputations and poorly performing social media initiatives. The power of social media is as strong as ever, yet businesses are struggling when trying to re-capture the trust and attention of their audience. This special 10th Anniversary Edition of Trust Agents helps companies of all kinds regain their reputation and re-establish the attention and trust of the marketplace. Celebrating a decade in print, this New York Times bestseller has been thoroughly revised and updated to reflect the new business realities of social networks and the latest digital technologies. All-new content and supplemental materials show business leaders how to attract the right kind of attention, communicate directly to specific groups, and leverage human innovation and originality in this age of Artificial Intelligence and automation. From using the latest social apps and platforms to build trusted networks of influence, to implementing laser-focused marketing strategies to cut through the digital clutter, critical information is supported by real-world examples and case studies, advanced theory, and practical, actionable guidance. This must-have guide: Provides expert advice on creating and growing brand influence Features specific strategies for small businesses, nonprofits, the hospitality industry, corporations, and more Discusses the six main tenets of trust agents and their use Explores online tools that foster better relationships, increased sales, and greater profits Explains the relationship between trust, social capital, and media The 10th Anniversary Edition of Trust Agents: Using the Web to Build Influence, Improve Reputation, and Earn Trust is a valuable source of knowledge for any organization operating in the Digital Age.
Author: Brian Icenhower Publisher: Createspace Independent Publishing Platform ISBN: 9781981953721 Category : Languages : en Pages : 208
Book Description
Like all Icenhower training books, SOI : Building A Real Estate Agent's Sphere of Influence training manual is for those real estate agents wanting to move from a mere real estate practice to a systematized real estate business with the control and mastery of your results. You are not an 'average agent', so you need to employ the tried and tested ways of the nation's Top Producers for always having an abundance of prospective buyers and sellers lined up - people who know who you are by name and 'brand', who come to you first to list their property or to show them their next new one. Regardless of your specialty, location or client base, we'll show you how to systematize your approach to SOI : Building A Real Estate Agent's Sphere of Influence and employ the tried and tested way of taking back control - or grabbing it perhaps for the first time - of your ability to generate a predictable number of Closed Transactions month after month. We'll show you step-by-step how to grow your results year after year, and do it with no gaps in productivity or slumps in transaction activity, as you approach your business's SOI Referral Database like a master.
Author: Jason Hanson Publisher: Penguin ISBN: 0143131605 Category : Self-Help Languages : en Pages : 257
Book Description
Follow-up to the New York Times bestseller Spy Secrets That Can Save Your Life--revealing high-stakes techniques and survival secrets from real intelligence officers in life-or-death situations around the world Everyone loves a good spy story, but most of the ones we hear are fictional. That's because the most dangerous and important spycraft is done in secret, often hidden in plain sight. In this powerful new book, bestselling author and former CIA officer Jason Hanson takes the reader deep inside the world of espionage, revealing true stories and expert tactics from real agents engaged in life-threatening missions around the world. With breathtaking accounts of spy missions in Eastern Europe, the Middle East, Asia, and elsewhere, the book reveals how to: * Achieve mental sharpness to be ready for anything * Escape if taken hostage * Set up a perfect safe site * Assume a fake identity * Master the "Weapons of Mass Influence" to recruit others, build rapport, and make allies when you need them most With real-life spy drama that reads like a novel paired with expert practical techniques, Survive Like a Spy will keep you on the edge of your seat – and help you stay safe when you need it most.
Author: Jason Hanson
Author: Jason Hanson
Author: Henry Hemming
Author: Aaron Edwards
Author: David Ignatius
Author: Dayton Ward
Author: Dan Seidman
Author: Robert Cialdini
Author: Chris Brogan
Author: Brian Icenhower
Author: Jason Hanson