Advertising to the American Woman, 1900-1999 PDF Download
Are you looking for read ebook online? Search for your book and save it on your Kindle device, PC, phones or tablets. Download Advertising to the American Woman, 1900-1999 PDF full book. Access full book title Advertising to the American Woman, 1900-1999 by Daniel Delis Hill. Download full books in PDF and EPUB format.
Author: Daniel Delis Hill Publisher: Ohio State University Press ISBN: 9780814208908 Category : Art Languages : en Pages : 356
Book Description
The author focuses on the marketing perspective of the topic and illustrates how women's roles in society have shifted during the past century. Among the key issues explored is a peculiar dichotomy of American advertising that served as a conservative reflection of society and, at the same time, became an underlying force of progressive social change. The study shows how advertisers of housekeeping products perpetuated the Happy Homemaker stereytype while tobacco and cosmetics marketers dismantled women's stereotypes to create an entirely new type of consumer.
Author: Daniel Delis Hill Publisher: Ohio State University Press ISBN: 9780814208908 Category : Art Languages : en Pages : 356
Book Description
The author focuses on the marketing perspective of the topic and illustrates how women's roles in society have shifted during the past century. Among the key issues explored is a peculiar dichotomy of American advertising that served as a conservative reflection of society and, at the same time, became an underlying force of progressive social change. The study shows how advertisers of housekeeping products perpetuated the Happy Homemaker stereytype while tobacco and cosmetics marketers dismantled women's stereotypes to create an entirely new type of consumer.
Author: Mitchell Newton-Matza Publisher: Bloomsbury Publishing USA ISBN: 1598840347 Category : History Languages : en Pages : 297
Book Description
A collection of essays encompassing a wide variety of topics, people, and events that embodied the Jazz Age, both familiar and obscure. This volume in ABC-CLIO's social history series, People and Perspectives, looks at one of the most vibrant eras in U.S. history, a decade when American life was utterly transformed, often veering from freewheeling to fearful, from liberated to repressed. What did it mean to live through the Jazz Age? To answer this and other important questions, the volume broadens the spotlight from famous figures to cover everyday citizens whose lives were impacted by the times, including women and children, African Americans, rural Americans, immigrants, artists, and more. Chapters explore a wide range of topics beyond the music that came to symbolize the era, such as marriage, religion, consumerism, art and literature, fashion, the workplace, and more—the full cultural landscape of an extraordinary, if short-lived, moment in the life of a nation.
Author: David M. Lubin Publisher: Oxford University Press ISBN: 0190218630 Category : Art Languages : en Pages : 380
Book Description
A vivid, engaging account of the artists and artworks that sought to make sense of America's first total war, Grand Illusions takes readers on a compelling journey through the major historical events leading up to and beyond US involvement in WWI to discover the vast and pervasive influence of the conflict on American visual culture. David M. Lubin presents a highly original examination of the era's fine arts and entertainment to show how they ranged from patriotic idealism to profound disillusionment. In stylishly written chapters, Lubin assesses the war's impact on two dozen painters, designers, photographers, and filmmakers from 1914 to 1933. He considers well-known figures such as Marcel Duchamp, John Singer Sargent, D. W. Griffith, and the African American outsider artist Horace Pippin while resurrecting forgotten artists such as the mask-maker Anna Coleman Ladd, the sculptor Gertrude Vanderbilt Whitney, and the combat artist Claggett Wilson. The book is liberally furnished with illustrations from epoch-defining posters, paintings, photographs, and films. Armed with rich cultural-historical details and an interdisciplinary narrative approach, David Lubin creatively upends traditional understandings of the Great War's effects on the visual arts in America.
Author: Katherine J. Parkin Publisher: University of Pennsylvania Press ISBN: 0812204077 Category : History Languages : en Pages : 306
Book Description
Modern advertising has changed dramatically since the early twentieth century, but when it comes to food, Katherine Parkin writes, the message has remained consistent. Advertisers have historically promoted food in distinctly gendered terms, returning repeatedly to themes that associated shopping and cooking with women. Foremost among them was that, regardless of the actual work involved, women should serve food to demonstrate love for their families. In identifying shopping and cooking as an expression of love, ads helped to both establish and reinforce the belief that kitchen work was women's work, even as women's participation in the labor force dramatically increased. Alternately flattering her skills as a homemaker and preying on her insecurities, advertisers suggested that using their products would give a woman irresistible sexual allure, a happy marriage, and healthy children. Ads also promised that by buying and making the right foods, a woman could help her family achieve social status, maintain its racial or ethnic identity, and assimilate into the American mainstream. Advertisers clung tenaciously to this paradigm throughout great upheavals in the patterns of American work, diet, and gender roles. To discover why, Food Is Love draws on thousands of ads that appeared in the most popular magazines of the twentieth and early twenty-first centuries, including the Ladies' Home Journal, Good Housekeeping, Ebony, and the Saturday Evening Post. The book also cites the records of one of the nation's preeminent advertising firms, as well as the motivational research advertisers utilized to reach their customers.
Author: Andrew Smith Publisher: ISBN: 0199734968 Category : Business & Economics Languages : en Pages : 2556
Book Description
Home cooks and gourmets, chefs and restaurateurs, epicures, and simple food lovers of all stripes will delight in this smorgasbord of the history and culture of food and drink. Professor of Culinary History Andrew Smith and nearly 200 authors bring together in 770 entries the scholarship on wide-ranging topics from airline and funeral food to fad diets and fast food; drinks like lemonade, Kool-Aid, and Tang; foodstuffs like Jell-O, Twinkies, and Spam; and Dagwood, hoagie, and Sloppy Joe sandwiches.
Author: Elizabeth Patton Publisher: Rowman & Littlefield ISBN: 1442229705 Category : Social Science Languages : en Pages : 286
Book Description
Coeditors Elizabeth Patton and Mimi Choi argue that an in-depth examination of media images of housework from the mid-nineteenth century to the early twenty-first century is long overdue. Modern depictions often imply that certain concerns can be resolved through excessive domesticity, reflecting some of the complicated and unfinished issues of second-wave feminism. Home Sweat Home: Perspectives on Housework and Modern Relationships reveals how widespread the cultural image of “perfect” housewives and the invisibility of household labor were in the past and remain today. In this collection of essays, contributors explore the construction of women as homemakers and the erasure of household labor from the middle-class home in popular representations of housework. They concentrate on such matters as the impact of second-wave feminism on families and gender relations; of popular culture—especially in film, television, magazines, and advertising—on our views of what constitutes home life and gender relations; and of changing views of sexuality and masculinity within the domestic sphere. Home Sweat Home will interest students and scholars of gender, cultural, media, and communication studies; sociology; and American history and appeal to anyone curious about housework, gender relations and popular culture.
Author: Charles A. Hill Publisher: Taylor & Francis ISBN: 1135628556 Category : Language Arts & Disciplines Languages : en Pages : 355
Book Description
Images play an important role in developing consciousness and the relationship of the self to its surroundings. In this distinctive collection, editors Charles A. Hill and Marguerite Helmers examine the connection between visual images and persuasion, or how images act rhetorically upon viewers. Chapters included here highlight the differences and commonalities among a variety of projects identified as "visual rhetoric," leading to a more precise definition of the term and its role in rhetorical studies. Contributions to this volume consider a wide variety of sites of image production--from architecture to paintings, from film to needlepoint--in order to understand how images and texts work upon readers as symbolic forms of representation. Each chapter discusses, analyzes, and explains the visual aspect of a particular subject, and illustrates the ways in which messages and meaning are communicated visually. The contributions include work from rhetoric scholars in the English and communication disciplines, and represent a variety of methodologies--theoretical, textual analysis, psychological research, and cultural studies, among others. The editors seek to demonstrate that every new turn in the study of rhetorical practices reveals more possibilities for discussion, and that the recent "turn to the visual" has revealed an inexhaustible supply of new questions, problems, and objects for investigation. As a whole, the chapters presented here demonstrate the wide range of scholarship that is possible when a field begins to take seriously the analysis of images as important cultural and rhetorical forces. Defining Visual Rhetorics is appropriate for graduate or advanced undergraduate courses in rhetoric, English, mass communication, cultural studies, technical communication, and visual studies. It will also serve as an insightful resource for researchers, scholars, and educators interested in rhetoric, cultural studies, and communication studies.
Author: William H. Young Publisher: Bloomsbury Publishing USA ISBN: 031335653X Category : History Languages : en Pages : 942
Book Description
More than 150 articles provide a revealing look at one of the most tempestuous decades in recent American history, describing the everyday activities of Americans as they dealt first with war, and then a difficult transition to peace and prosperity. The two-volume World War II and the Postwar Years in America: A Historical and Cultural Encyclopedia contains over 175 articles describing everyday life on the American home front during World War II and the immediate postwar years. Unlike publications about this period that focus mainly on the big picture of the war and subsequent economic conditions, this encyclopedia drills down to the popular culture of the 1940s, bringing the details of the lives of ordinary men, women, and children alive. The work covers a broad range of everyday activities throughout the 1940s, including movies, radio programming, music, the birth of commercial television, advertising, art, bestsellers, and other equally intriguing topics. The decade was divided almost evenly between war (1940-1945) and peace (1946-1950), and the articles point up the continuities and differences between these two periods. Filled with evocative photographs, this unique encyclopedia will serve as an excellent resource for those seeking an overview of life in the United States during a decade that helped shape the modern world.
Author: Stephen Brown Publisher: Routledge ISBN: 1134053835 Category : Business & Economics Languages : en Pages : 321
Book Description
Tony the Tiger. The Pillsbury Doughboy. The Michelin Man. The Playboy bunny. The list of brand mascots, spokes-characters, totems and logos goes on and on and on. Mascots are one of the most widespread modes of marketing communication and one of the longest established. Yet, despite their ubiquity and utility, brand mascots seem to be held in comparatively low esteem by the corporate cognoscenti. This collection, the first of its kind, raises brand mascots’ standing, both in an academic sense and from a managerial perspective. Featuring case studies and empirical analyses from around the world – here Hello Kitty, there Aleksandr Orlov, beyond that Angry Birds – the book presents the latest thinking on beast-based brands, broadly defined. Entirely qualitative in content, it represents a readable, reliable resource for marketing academics, marketing managers, marketing students and the consumer research community. It should also prove of interest to scholars in adjacent fields, such as cultural studies, media studies, organisation studies, anthropology, sociology, ethology and zoology.
Author: Daniel Delis Hill
Author: Daniel Delis Hill
Author: Mitchell Newton-Matza
Author: David M. Lubin
Author: Katherine J. Parkin
Author: Jeffery Klaehn
Author: Andrew Smith
Author: Elizabeth Patton
Author: Charles A. Hill![World War II and the Postwar Years in America [2 volumes] PDF](https://books.google.com/books/content/images/frontcover/KTHYEAAAQBAJ?fife=w80-h100)
Author: William H. Young
Author: Stephen Brown