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Author: James B. Griffith Publisher: Forgotten Books ISBN: 9780331974409 Category : Business & Economics Languages : en Pages : 74
Book Description
Excerpt from Advertising and Sales Organization: Instruction Paper Opinions differ as to the proper place in a business organization of advertising and sales - whether they should be handled by, and considered as, two separate and distinct departmental organizations, or one. Both plans have their champions. About the Publisher Forgotten Books publishes hundreds of thousands of rare and classic books. Find more at www.forgottenbooks.com This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works.
Author: James B. Griffith Publisher: Forgotten Books ISBN: 9780331974409 Category : Business & Economics Languages : en Pages : 74
Book Description
Excerpt from Advertising and Sales Organization: Instruction Paper Opinions differ as to the proper place in a business organization of advertising and sales - whether they should be handled by, and considered as, two separate and distinct departmental organizations, or one. Both plans have their champions. About the Publisher Forgotten Books publishes hundreds of thousands of rare and classic books. Find more at www.forgottenbooks.com This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works.
Author: James Bray Griffith Publisher: Palala Press ISBN: 9781341132032 Category : Languages : en Pages : 70
Book Description
This work has been selected by scholars as being culturally important, and is part of the knowledge base of civilization as we know it. This work was reproduced from the original artifact, and remains as true to the original work as possible. Therefore, you will see the original copyright references, library stamps (as most of these works have been housed in our most important libraries around the world), and other notations in the work. This work is in the public domain in the United States of America, and possibly other nations. Within the United States, you may freely copy and distribute this work, as no entity (individual or corporate) has a copyright on the body of the work.As a reproduction of a historical artifact, this work may contain missing or blurred pages, poor pictures, errant marks, etc. Scholars believe, and we concur, that this work is important enough to be preserved, reproduced, and made generally available to the public. We appreciate your support of the preservation process, and thank you for being an important part of keeping this knowledge alive and relevant.
Author: James B. Griffith Publisher: Forgotten Books ISBN: 9781330025178 Category : Business & Economics Languages : en Pages : 75
Book Description
Excerpt from Advertising and Sales Organization: Instruction Paper The purpose of this book is to teach neither the art of advertising nor the science of salesmanship, but rather to set forth some of the principles that must be applied in the organization of the advertising and sales department; in particular, to discuss the machinery of the departmental record-keeping systems. Opinions differ as to the proper place in a business organization of advertising and sales - whether they should be handled by, and considered as, two separate and distinct departmental organizations, or one. Both plans have their champions. Whether we call it an advertising or a sales department, the results sought - the reasons for the existence of the department - are the same. To sell goods is the aim of the organization, be its head an advertising manager or a sales manager. Advertising has been defined to be printed salesmanship; yet there is a well-defined dividing line between the work of the advertising man and the salesman. The advertising man seeks to impress the name of the house and the name and quality of its product, on the public mind; to create interest; to arouse curiosity; to stimulate desire; to attract people to the store - in a mercantile business. The salesman seeks to turn that interest, curiosity, desire, into action - the action of purchase. The advertising man introduces the possible customer; the salesman makes the sale. But in some businesses, the advertising man goes one step farther and actually makes the sale - as in advertising intended to secure direct orders, by mail. Also, the salesman, when the customer has been introduced, makes use of other forms of advertising, to further stimulate desire and assist in making the sale. No matter at what angle the subject is viewed, it is seen that the advertising man and the salesman are very dependent on each other. About the Publisher Forgotten Books publishes hundreds of thousands of rare and classic books. Find more at www.forgottenbooks.com This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works.
Author: James B. Griffith
Author: James B. Griffith
Author: James Bray Griffith
Author: James Bray Griffith
Author: James B. Griffith
Author: James Bray Griffith
Author: John Baker Opdycke
Author: International Correspondence Schools
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Author: Library of Congress. Copyright Office