Author: Organisation for Economic Co-operation and Development. Committee on Consumer PolicyPublisher:
ISBN:
Category :
Languages : en
Pages : 64
Book Description
Advertising Directed at Children - Endorsements in Advertising - Reports by the Committee on Consumer Policy
Author: Organisation for Economic Co-operation and Development. Committee on Consumer PolicyPublisher:
ISBN:
Category :
Languages : en
Pages : 64
Book Description
Advertising Directed at Children ; Endorsements in Advertising
Author: Organisation for Economic Co-operation and Development. Committee on Consumer PolicyPublisher: Organisation for Economic Co-operation and Development ; [Montréal : Renouf]
ISBN:
Category : Business & Economics
Languages : en
Pages : 74
Book Description
In the framework of its activities concerning marketing practices, the Committee on Consumer Policy, Organization for Economic Co-operation and Development, has examined the subjects of advertising directed at children and endorsements in advertising. These subjects raise common problems in member countries and result in a variety of responses. The report on advertising directed at children is based on a questionnaire to which 19 member countries responded; the report on endorsements in advertising has been drawn up on the basis of information received from 16 member countries. Both reports examine the various methods of advertising employed, the major areas of concern, and the existing regulatory frameworks and voluntary arrangements. Both also suggest a number of policy solutions for consideration by member countries. Appendices to the first study report results of a survey on advertising directed toward children in Japan and results of a recent study in Sweden on toy packaging. (Author/RH)
Resources in Education
Author: Advertising Directed at Children
Author: Publisher:
ISBN:
Category : Advertising and children
Languages : en
Pages : 22
Book Description
Advertising to Children
Author: M. Carole MacklinPublisher: SAGE Publications
ISBN: 1452262179
Category : Business & Economics
Languages : en
Pages : 337
Book Description
Children represent a valuable target audience for advertisers, with over $200 billion in direct purchases and influenced spending. However, questions exist about both the effectiveness of marketing to children as well as the impact this advertising has on the children themselves. Current debates over smoking and alcohol consumption highlight this issue from all perspectives: marketers, parents, and policymakers. Advertising to Children presents cutting-edge research designed to stimulate and inform this debate. Well-known authors contribute their perspectives, with chapters organized in sections to address what children know and think about advertising, how advertising works with children, and what issues are at the forefront of societal and public-policy thinking. Editors M. Carole Macklin and Les Carlson have lead research in this field and lend their expertise. More than just a litany of hot topics, this book provides a wide-angle lens on the field, with insights from advertising, marketing, communication, and psychology.
Bibliographic Guide to Business and Economics
Author: New York Public Library. Research LibrariesPublisher:
ISBN:
Category : Business
Languages : en
Pages : 664
Book Description
Resources in Education
Author: European Yearbook
Author: P. DrillienPublisher: Martinus Nijhoff Publishers
ISBN: 9789024728862
Category : Political Science
Languages : en
Pages : 888
Book Description
The European Yearbook promotes the scientific study of European organisations & the Organisation for Economic Co-operation & Development. Each volume contains a detailed survey of the history, structure & yearly activities of each organisation & an up-to-date chart providing a clear overview of the member states of each organisation. In addition, a number of articles on topics of general interest are included in each volume. A general index by subject & name, & a cumulative index of all the articles which have appeared in the Yearbook , are included in every volume & provide direct access to the Yearbook 's subject matter. Each volume contains a comprehensive bibliography covering the year's relevant publications. This is an indispensable work of reference for anyone dealing with the European institutions.
Hearings, Reports and Prints of the Senate Committee on Commerce
Author: United States. Congress. Senate. Committee on CommercePublisher:
ISBN:
Category : Legislative hearings
Languages : en
Pages : 1308
Book Description
Annual Reports on Consumer Policy in OECD Member Countries
Author: Organisation for Economic Co-operation and DevelopmentPublisher:
ISBN:
Category : Consumer protection
Languages : en
Pages : 556
Book Description