Author: Carl Richard GreerPublisher:
ISBN:
Category :
Languages : en
Pages : 474
Book Description
Advertising and Its Mechanical Production
Author: Carl Richard GreerAdvertising and Its Mechanical Production
Author: Beckett Paper CompanyPublisher:
ISBN:
Category : Advertising
Languages : en
Pages : 254
Book Description
Extract from "Advertising and Its Mechanical Production" by C. R. Greer and Published by Thomas Y. Crowell Co., New York
Author: August Becker CorporationPublisher:
ISBN:
Category : Color printing
Languages : en
Pages : 0
Book Description
Bifold promoting the application of the Jean Berte Colour Process, among other services of the August Becker Corporation, exemplified by a color reproduction of "Susanna and the Elders" by William G. Schnelle from the work Advertising and its mechanical Production, originally published New York : Thomas Y. Crowell, 1931.
Advertising Explained (RLE Advertising)
Author: Dennis CatonPublisher: Routledge
ISBN: 1136664262
Category : Business & Economics
Languages : en
Pages : 118
Book Description
This work explains the various elements which go to the making of a successful advertising campaign – the planning, research and discussion – and gives some helpful information about advertising media, the creation of advertisements, about printing processes and mechanical production. It touches upon marketing and distribution and shows how these things must have a direct bearing on any well-framed advertising policy. The work of the Advertising Agency is fully described and there is some interesting advice about overseas advertising. Advertising Explained contains 27 illustrations, including a number of most useful diagrams and charts –invaluable for day-to-day reference. First published in 1949.
The Lay-out of Advertisements
Author: Reginald H. W. CoxPublisher:
ISBN:
Category : Advertising layout and typography
Languages : en
Pages : 196
Book Description
Postage
Author: The Lay-out of Advertisements, with Notes on the Mechanical Processes of Production: a Manual for Advertising Practitioners, Students of Advertising Technique ...
Author: Reginald H. W. CoxAdvertising; Its Problems and Methods
Author: John Higson CoverPublisher:
ISBN:
Category : Advertising
Languages : en
Pages : 354
Book Description
Production and Creativity in Advertising
Author: Robin B. EvansPublisher: Financial Times Management
ISBN: 9780273027287
Category : Advertising
Languages : en
Pages : 223
Book Description
Author: