Advertising and Advertising as a type of discourse PDF Download

Author: Angelika Felser
Publisher: GRIN Verlag
ISBN: 3668557810
Category : Business & Economics
Languages : en
Pages : 22

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Book Description
Essay from the year 1998 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, University of Münster (Englisches Seminar), language: English, abstract: The topic of this essay is "Advertising" and "The Discourse of Advertising". The author of this essay sums up some of the main ideas of Guy Cook, Geoffrey N. Leech, Greg Myers and Prof. Dr. Klaus Ostheeren, E.M. In order to look at an ad as a discourse type, it is necessary to look at Jacques Dubois and the "Groupe μ" who worked on the structure of language, rhetorical operations, "Isotopies" and "Metabolies". The latter can either evoke the "pleasure of recognition" or the "pleasure of surprise". The AIDA-formular, the term "register", the standard components of press advertisements, etc. are also subject of this essay.

Author: Guy Cook
Publisher: Psychology Press
ISBN: 9780415234559
Category : Business & Economics
Languages : en
Pages : 272

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Book Description
This second edition considers advertising in the context of current changes in communication. All chapters have been fully revised and updated, and substantial new material has been added. The social functions and aesthetic effects of advertisements are comprehensively analysed across a wide range of media, from billboards to email and the Internet. Controversially, advertisements are contrasted and compared with literary texts throughout. The book clearly explains relevant concepts from semiotics, poetics, and linguistics, and can serve as an introduction to all of these disciplines. Practical exercises to stimulate further discussion are included at the end of each chapter.

Author: Guy Cook
Publisher: Routledge
ISBN: 9780415041706
Category : Advertising
Languages : en
Pages : 250

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Book Description

Author: Cornelia Ilie
Publisher: John Wiley & Sons
ISBN: 1118611101
Category : Social Science
Languages : de
Pages : 1676

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Book Description
The International Encyclopedia of Language and Social Interaction is an invaluable reference work featuring contributions from leading global scholars, available both online and as a three-volume print set. The definitive international reference work on a topic of major and increasing importance, in a new series of sub-disciplinary international encyclopedias Provides state-of-the-art research for scholars in a highly interactive and accessible format, available both online and as a three-volume print set Covers key research topics in the field with contributions from a team of experienced, global editors Successfully brings into a single source, explication of all of the fascinating and ground-breaking Language and Social Interaction work developing globally and across subjects Part of The Wiley Blackwell-ICA International Encyclopedias of Communication series, published in conjunction with the International Communication Association. Online version available at www.wileyicaencyclopedia.com

Author: Per Skålén
Publisher: Routledge
ISBN: 1134116381
Category : Business & Economics
Languages : en
Pages : 201

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Book Description
The book offers a critical survey of the most important contributions to managerial marketing discourse from the earliest twentieth century onwards, articulating a social critique and evaluation of marketing.

Author: H. Kelly-Holmes
Publisher: Springer
ISBN: 0230503012
Category : Business & Economics
Languages : en
Pages : 221

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Book Description
Advertising has traditionally communicated messages to consumers with strong local and national identities. However, increasingly, products, producers, advertising agencies and media are becoming internationalized. In the development of strategies that appeal to a large multinational consumer base, advertising language takes on new 'multilingual' features. The author explores the role of advertising language in this new globalized environment, from a communicative theory point of view, as well as from a close linguistic analysis of some major advertising campaigns within a multicultural and multilingual marketplace.

Author: Rosemarie Schmidt
Publisher: John Benjamins Publishing
ISBN: 9027225559
Category : Language Arts & Disciplines
Languages : en
Pages : 98

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Book Description
The research reported in this volume attempts to refine our understanding of persuasive messages of television advertising by studying the role of language in persuasion in two ways. First, it comprises an attempt to refine our understanding of how language might function in persuasion by examining relevant work from a variety of related disciplines, potentially germane either in terms of their theoretical approaches to the process or in terms of the actual linguistic techniques which they have suggested as enhancing the persuasive impact of a message. Second, a comparative study was undertaken in order to test the generalizability of the linguistic features found to characterize persuasive language in television advertising.

Author: Paul Bruthiaux
Publisher: Oxford University Press, USA
ISBN: 0195100328
Category : Advertising
Languages : en
Pages : 225

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Book Description
He then examines aspects of their conventions to highlight the role of prepatterned and prefabricated segments whose collocational rigidity may force the inclusion of otherwise dispensable items. He finds that there is indeed significant variation across ad categories in terms of syntactic elaboration, and links this to variation in the need to be explicit, as well as in anticipation of interaction between writer and reader.

Author: RODI HARTONO
Publisher: Penerbit Qiara Media
ISBN: 6234360114
Category : Foreign Language Study
Languages : en
Pages : 176

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Book Description
Language is an essential part in human being’s life. Through language, people can communicate with others. Crystal (1992) defined language as the systemic, conventional use of sounds, signs or written symbol in a human society for communication and selfexpression. Language has a great impact to human’s life and their behavior.

Author: Fern L. Johnson
Publisher: Routledge
ISBN: 1135865213
Category : Business & Economics
Languages : en
Pages : 270

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Book Description
The dominance of advertising in everyday life carries potent cultural meaning. As a major force in the rise of "image based culture," advertising spreads images that shape how people live their lives. While scholarship on visual images has advanced our understanding of the role of advertising in society, for example in revealing how images of extremely thin female models and athletic heroes shape ideals and aspirations, images circulated through lagnuage codes--or "verbal images"--in advertising have received less attention. Imaging in Advertising explores how the verbal and visual work together to build a discourse of advertising that speaks to audiences and has the power to move them to particular thoughts and actions. In this book, Fern L. Johnson presents a series of case studies exploring important advertising images--racial connotations in cigarette advertising, representations of cultural diversity in teen television commercials, metaphors of the face appearing in ads for skin care products, language borrowed from technology to sell non-technology products, and the illusion of personal choice that is promoted in many Internet web sites. Johnson argues that examining the interplay of verbal and visual images as a structured whole exposes the invase role of advertising in shaping culture in 21st century America.