Author: H. E. ReismanPublisher:
ISBN:
Category : Advertising agencies
Languages : en
Pages : 32
Book Description
Advertising Agency Service Made Plain
Author: H. E. ReismanPublisher:
ISBN:
Category : Advertising agencies
Languages : en
Pages : 32
Book Description
An Advertising Agency
Author: Geo. P. Rowell & Co. Newspaper Advertising BureauPublisher:
ISBN:
Category : Advertising agencies
Languages : en
Pages : 23
Book Description
The Marketing Agency Blueprint
Author: Paul RoetzerPublisher: John Wiley & Sons
ISBN: 111817688X
Category : Business & Economics
Languages : en
Pages : 262
Book Description
Build a disruptive marketing agency for the modern age The marketing services industry is on the cusp of a truly transformational period. The old guard, rooted in tradition and resistant to change, will fall and new leaders will emerge. Hybrid marketing agencies that are more nimble, tech savvy, and collaborative will redefine the industry. Digital services will be engrained into the DNA and blended with traditional methods for integrated campaigns. The depth, versatility, and drive of their talent will be the cornerstones of organizations that pursue a higher purpose. The Marketing Agency Blueprint is a practical and candid guide that presents ten rules for building such a hybrid agency. The new marketing agency model will create and nurture diverse recurring revenue streams through a mix of services, consulting, training, education, publishing, and software sales. It will use efficiency and productivity, not billable hours, as the essential drivers of profitability. Its value and success will be measured by outcomes, not outputs. Its strength and stability will depend on a willingness to be in a perpetual state of change, and an ability to execute and adapt faster than competitors. The Marketing Agency Blueprint demonstrates how to: Generate more qualified leads, win clients with set pricing and service packages, and secure more long-term retainers Develop highly efficient management systems and more effective account teams Deliver greater results and value to clients This is the future of the marketing services industry. A future defined and led by underdogs and innovators. You have the opportunity to be at the forefront of the transformation.
Buying and selling advertising agency service
Author: American Association of Advertising Agencies. Committee on Agency ServicePublisher:
ISBN:
Category : Advertising
Languages : en
Pages : 18
Book Description
The Dartnell Advertising Agency Guide
Author: Publisher:
ISBN:
Category : Advertising agencies
Languages : en
Pages : 216
Book Description
Advertising in America
Author: American Association of Advertising AgenciesPublisher:
ISBN:
Category : Advertising
Languages : en
Pages : 16
Book Description
Advertising & Selling and the Advertising Agency
Author: Dartnell Advertising Agency Guide
Author: Publisher:
ISBN:
Category : Advertising agencies
Languages : en
Pages : 460
Book Description
The Advertising Agency (RLE Marketing)
Author: Floyd Y. KeelerPublisher: Routledge
ISBN: 1317638565
Category : Business & Economics
Languages : en
Pages : 319
Book Description
This book discusses the challenges of running an advertising agency in the early part of the twentieth century and examines the organization and operation of such agencies in great detail. One of the earliest "manuals" on planning and operating an advertising agency, this book was also one of the first to illustrate the vital part that advertising plays in the successful business, using six American advertising agencies as its sources.
Author: