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Author: Robert Stolt Publisher: GRIN Verlag ISBN: 3640561066 Category : Business & Economics Languages : en Pages : 14
Book Description
Seminar paper from the year 2009 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,0, University of St Andrews, course: Retailing Corporate Strategy / Corporate Strategy, language: English, abstract: “Strategy is defined as the determination of the basic long-term goals and objectives of an enterprise” (Chandler, 1990, p. 13). As the quote by Chandler suggests, strategy is concerned with the alignment of a corporation to the market in order to achieve its long-term targets. Therefore, the adoption of a strategic approach is essential for large organisations (especially retail organisations) as it is fundamental for the development of a company and consequently its success in the long run. With increasing differentiation in product portfolios, notably in the retail industry (e.g. with retailers like Marks & Spencer or Bhs both adding food to an existing non-food offer, or the grocery supermarket chains offering clothing and other merchandise categories) companies are more frequently separating their product range into several corporate divisions, which are also known as independent, market-oriented strategic business units (SBUs). In this strategy (business strategy), the strategy formulation (i.e. how the company can achieve a competitive advantage in each area of business) is carried out by the head of each business segment. The strategic alignment of each business unit is then determined by the top-level corporate strategy, where decisions are made by the upper management. Next to these two areas of strategy formation (i.e. corporate and business unit level), strategy can equally be developed from a functional viewpoint (also known as functional strategy) when making decisions as to which marketing concepts should be used or which capital equipment the company should employ to be flexible and cost-efficient for example. Within this multi-level structure of strategic decision-making there must be a sufficient amount of co-ordination on all three levels (Megicks, 2007, pp. 484-485). The overall strategic goal of the organisation, as Porter (1980) describes it, is to achieve “a position of sustainable competitive advantage” and therefore differentiate the value a company generates and offers in comparison to its competitors. These activities to achieve a sustainable competitive advantage should fulfil the following criteria: they should (1) be associated to an attribute with value and relate to the targeted customer segment, (2) be sustainable (not easily imitable), as well as (3) be perceived by the customer (Mintzberg, 1996, p. 88).
Author: Robert Stolt Publisher: GRIN Verlag ISBN: 3640561066 Category : Business & Economics Languages : en Pages : 14
Book Description
Seminar paper from the year 2009 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,0, University of St Andrews, course: Retailing Corporate Strategy / Corporate Strategy, language: English, abstract: “Strategy is defined as the determination of the basic long-term goals and objectives of an enterprise” (Chandler, 1990, p. 13). As the quote by Chandler suggests, strategy is concerned with the alignment of a corporation to the market in order to achieve its long-term targets. Therefore, the adoption of a strategic approach is essential for large organisations (especially retail organisations) as it is fundamental for the development of a company and consequently its success in the long run. With increasing differentiation in product portfolios, notably in the retail industry (e.g. with retailers like Marks & Spencer or Bhs both adding food to an existing non-food offer, or the grocery supermarket chains offering clothing and other merchandise categories) companies are more frequently separating their product range into several corporate divisions, which are also known as independent, market-oriented strategic business units (SBUs). In this strategy (business strategy), the strategy formulation (i.e. how the company can achieve a competitive advantage in each area of business) is carried out by the head of each business segment. The strategic alignment of each business unit is then determined by the top-level corporate strategy, where decisions are made by the upper management. Next to these two areas of strategy formation (i.e. corporate and business unit level), strategy can equally be developed from a functional viewpoint (also known as functional strategy) when making decisions as to which marketing concepts should be used or which capital equipment the company should employ to be flexible and cost-efficient for example. Within this multi-level structure of strategic decision-making there must be a sufficient amount of co-ordination on all three levels (Megicks, 2007, pp. 484-485). The overall strategic goal of the organisation, as Porter (1980) describes it, is to achieve “a position of sustainable competitive advantage” and therefore differentiate the value a company generates and offers in comparison to its competitors. These activities to achieve a sustainable competitive advantage should fulfil the following criteria: they should (1) be associated to an attribute with value and relate to the targeted customer segment, (2) be sustainable (not easily imitable), as well as (3) be perceived by the customer (Mintzberg, 1996, p. 88).
Author: Matt Dewey Publisher: Richards Education ISBN: Category : Business & Economics Languages : en Pages : 187
Book Description
In "Thrive on the High Street: Strategies for Business Survival," dive into a comprehensive guide tailored for modern entrepreneurs navigating the dynamic world of retail. From the evolution of high street business to harnessing the power of technology, this book offers invaluable insights into overcoming challenges and seizing opportunities. With ten meticulously crafted chapters, each packed with practical advice and real-world examples, discover how to build a resilient brand presence, enhance customer experiences, maximize operational efficiency, and diversify revenue streams. Learn the art of fostering community engagement, leveraging technology for growth, and navigating economic uncertainty with finesse. Embrace sustainability, social responsibility, and long-term planning to ensure enduring success in the ever-evolving retail landscape. Whether you're a seasoned retailer or a budding entrepreneur, "Thrive on the High Street" equips you with the tools and strategies needed to not only survive but thrive in today's competitive market.
Author: Christopher Moore Publisher: Routledge ISBN: 1136393803 Category : Business & Economics Languages : en Pages : 272
Book Description
International Retail Marketing combines a broad thematic overview of the key issues concerning international retail marketing with a series of incisive cases and examples of industry practice from markedly different sectors as fashion, food and healthcare. The authors provide an accessible and wide-ranging outline of the fundamentals of the subject, such as trends in retail marketing, strategy and logistics, and buying and merchandise management within an international perspective. Contributions from Europe, North America and Asia show the dynamics affecting international retailing through a variety of case. Key discussion points are highlighted throughout the text, giving a hands-on focus.
Author: Christian Stadler Publisher: MIT Press ISBN: 0262046113 Category : Business & Economics Languages : en Pages : 295
Book Description
How smart companies are opening up strategic initiatives to involve front-line employees, experts, suppliers, customers, entrepreneurs, and even competitors. Why are some of the world’s most successful companies able to stay ahead of disruption, adopting and implementing innovative strategies, while others struggle? It’s not because they hire a new CEO or expensive consultants but rather because these pioneering companies have adopted a new way of strategizing. Instead of keeping strategic deliberations within the C-Suite, they open up strategic initiatives to a diverse group of stakeholders—front-line employees, experts, suppliers, customers, entrepreneurs, and even competitors. Open Strategy presents a new philosophy, key tools, step-by-step advice, and fascinating case studies—from companies that range from Barclays to Adidas—to guide business leaders in this groundbreaking approach to strategy. The authors—business-strategy experts from both academia and management consulting—introduce tools for each of the three stages of strategy-making: idea generation, plan formulation, and implementation. These are digital tools (including strategy contests), which allow the widest participation; hybrid digital/in-person tools (including a “nightmare competitor challenge”); a workshop tool that gamifies the business model development process; and tools that help companies implement and sustain open strategy efforts. Open strategy has an astonishing track record: a survey of 200 business leaders shows that although open-strategy techniques were deployed for only 30 percent of their initiatives, those same initiatives generated 50 percent of their revenues and profits. This book offers a roadmap for this kind of success.
Author: Robert Stolt Publisher: GRIN Verlag ISBN: 3640560957 Category : Business & Economics Languages : en Pages : 33
Book Description
Seminar paper from the year 2009 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,0, University of St Andrews, course: Retailing Corporate Strategy / Corporate Strategy, language: English, abstract: "Strategy is defined as the determination of the basic long-term goals and objectives of an enterprise" (Chandler, 1990, p. 13). As the quote by Chandler suggests, strategy is concerned with the alignment of a corporation to the market in order to achieve its long-term targets. Therefore, the adoption of a strategic approach is essential for large organisations (especially retail organisations) as it is fundamental for the development of a company and consequently its success in the long run. With increasing differentiation in product portfolios, notably in the retail industry (e.g. with retailers like Marks & Spencer or Bhs both adding food to an existing non-food offer, or the grocery supermarket chains offering clothing and other merchandise categories) companies are more frequently separating their product range into several corporate divisions, which are also known as independent, market-oriented strategic business units (SBUs). In this strategy (business strategy), the strategy formulation (i.e. how the company can achieve a competitive advantage in each area of business) is carried out by the head of each business segment. The strategic alignment of each business unit is then determined by the top-level corporate strategy, where decisions are made by the upper management. Next to these two areas of strategy formation (i.e. corporate and business unit level), strategy can equally be developed from a functional viewpoint (also known as functional strategy) when making decisions as to which marketing concepts should be used or which capital equipment the company should employ to be flexible and cost-efficient for example. Within this multi-level structure of strategic decision-making there must
Author: Martin Reeves Publisher: Harvard Business Review Press ISBN: 1625275870 Category : Business & Economics Languages : en Pages : 281
Book Description
You think you have a winning strategy. But do you? Executives are bombarded with bestselling ideas and best practices for achieving competitive advantage, but many of these ideas and practices contradict each other. Should you aim to be big or fast? Should you create a blue ocean, be adaptive, play to win—or forget about a sustainable competitive advantage altogether? In a business environment that is changing faster and becoming more uncertain and complex almost by the day, it’s never been more important—or more difficult—to choose the right approach to strategy. In this book, The Boston Consulting Group’s Martin Reeves, Knut Haanæs, and Janmejaya Sinha offer a proven method to determine the strategy approach that is best for your company. They start by helping you assess your business environment—how unpredictable it is, how much power you have to change it, and how harsh it is—a critical component of getting strategy right. They show how existing strategy approaches sort into five categories—Be Big, Be Fast, Be First, Be the Orchestrator, or simply Be Viable—depending on the extent of predictability, malleability, and harshness. In-depth explanations of each of these approaches will provide critical insight to help you match your approach to strategy to your environment, determine when and how to execute each one, and avoid a potentially fatal mismatch. Addressing your most pressing strategic challenges, you’ll be able to answer questions such as: • What replaces planning when the annual cycle is obsolete? • When can we—and when should we—shape the game to our advantage? • How do we simultaneously implement different strategic approaches for different business units? • How do we manage the inherent contradictions in formulating and executing different strategies across multiple businesses and geographies? Until now, no book brings it all together and offers a practical tool for understanding which strategic approach to apply. Get started today.
Author: Sanjay Mohapatra Publisher: Springer Science & Business Media ISBN: 1461441412 Category : Business & Economics Languages : en Pages : 270
Book Description
E-Commerce Strategy: Text and Cases provides the fundamental literature required for graduate students and practitioners to understand electronic commerce. Each chapter provides clearly designed learning objectives and review questions to highlight the major topics and goals. This book covers many of the new innovations and technologies that have been established for e-commerce site development. Unlike similar books, topics such as e-channel adoption, factors affecting e-commerce adoption, and strategy design are reviewed in greater depth. Additionally, the book examines areas not normally covered like open source, online research, and peer-to-peer systems. E-Commerce Strategy: Text and Cases is divided into two parts. Part 1 examines the evolution of e-commerce, analyzes different sectors such as B2B and m-Commerce, and explores the challenges they face. Case studies of well known companies reinforce the concepts learned to demonstrate both successes and failures in the field. Part 2 deals with developing strategies in e-Commerce and looks at future trends including Web 2.0. Overall, the useful guidelines provided should prove valuable to students and researchers in the field.
Author: Siva Ganapathy, Subramanian Manoharan Publisher: Emerald Group Publishing ISBN: 1804550531 Category : Business & Economics Languages : en Pages : 122
Book Description
Enabling Strategic Decision-Making in Organizations through Dataplex breaks down the role of data in strategic decision making, examining the organizational benefits but also utilising real-world examples of limitations and challenges and how these can be overcome.
Author: Oswaal Editorial Board Publisher: Oswaal Books ISBN: 9362397854 Category : Study Aids Languages : en Pages : 681
Book Description
The National Testing Agency (NTA), under the directive of the Ministry of Education and the UGC, has been entrusted with conducting the Common University Entrance Test (CUET) for admissions into undergraduate programs at Central Universities under the Ministry of Education. This test is the gateway for admission into undergraduate programmes at Central Universities under the Ministry of Education, as well as other participating universities, institutions, organizations, and autonomous colleges. The CUET(UG) curriculum is based on the syllabus issued by NTA. CUET(UG) scores are mandatory required while admitting students to undergraduate courses in 283 Central States and other participating universities/institution/ organisations for the Academic Session 2024-25 The MCQ-based hybrid question paper will include language-specific, domain, and general topics sections. Participating universities/organizations will prepare a merit list and may conduct individual counselling based on the CUET (UG) scorecard provided by the NTA. Oswaal CUET (UG) Sample Question Paper is your strategic companion designed to elevate your performance and simplify your CUET journey for success in this computer-based test. Here’s how this book benefits you: ⭐ Valuable Exam Insights with Latest Solved Paper 2024 🧮 Crisp Revision with On-Tips Notes & Updated Mind Maps 📚 Extensive Practice with 700+ (approx) Questions 🎯 Concept Clarity with 250+ Explanations 🧠 Expert Tips to crack the exam in 1st Attempt In 2024, nearly 15 lakh candidates registered for CUET (UG). Though the test may feel challenging, the right preparation and resources can help you secure a top rank. With dedication and the right tools, you can excel and gain admission to your preferred Central University. Best of luck—let these Mock Papers be your trusted partner on your path to success!
Author: Oswaal Editorial Board Publisher: Oswaal Books ISBN: 9362390922 Category : Study Aids Languages : en Pages : 121
Book Description
The National Testing Agency (NTA), under the directive of the Ministry of Education and the UGC, has been entrusted with conducting the Common University Entrance Test (CUET) for admissions into undergraduate programs at Central Universities under the Ministry of Education. This test is the gateway for admission into undergraduate programmes at Central Universities under the Ministry of Education, as well as other participating universities, institutions, organizations, and autonomous colleges. The CUET(UG) curriculum is based on the syllabus issued by NTA. CUET(UG) scores are mandatory required while admitting students to undergraduate courses in 283 Central States and other participating universities/institution/ organisations for the Academic Session 2024-25 The MCQ-based hybrid question paper will include language-specific, domain, and general topics sections. Participating universities/organizations will prepare a merit list and may conduct individual counselling based on the CUET (UG) scorecard provided by the NTA. Oswaal CUET (UG) Sample Question Paper is your strategic companion designed to elevate your performance and simplify your CUET journey for success in this computer-based test. Here’s how this book benefits you: ⭐ Valuable Exam Insights with Latest Solved Paper 2024 🧮 Crisp Revision with On-Tips Notes & Updated Mind Maps 📚 Extensive Practice with 700+ (approx) Questions 🎯 Concept Clarity with 250+ Explanations 🧠 Expert Tips to crack the exam in 1st Attempt In 2024, nearly 15 lakh candidates registered for CUET (UG). Though the test may feel challenging, the right preparation and resources can help you secure a top rank. With dedication and the right tools, you can excel and gain admission to your preferred Central University. Best of luck—let these Mock Papers be your trusted partner on your path to success!
Author: Robert Stolt
Author: Robert Stolt
Author: Matt Dewey
Author: Christopher Moore
Author: Christian Stadler
Author: Robert Stolt
Author: Martin Reeves
Author: Sanjay Mohapatra
Author: Siva Ganapathy, Subramanian Manoharan
Author: Oswaal Editorial Board
Author: Oswaal Editorial Board