Sport Consumer Behaviour PDF Download

Author: Daniel C Funk
Publisher: Taylor & Francis
ISBN: 1000620387
Category : Business & Economics
Languages : en
Pages : 353

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Book Description
Now in a fully revised and updated second edition, this textbook offers a complete introduction to consumer behaviour in sport and recreation. Combining theory and cutting-edge research with practical guidance and advice, it helps students and industry professionals become more effective practitioners. Written by three of the world’s leading sports marketing academics, the book covers all the key topics in consumer behaviour, including: • user experience and service design • segmenting consumer markets, building profiles, and branding • decision-making and psychological consequences • consumer motivation, constraints, and personalities • service quality and customer satisfaction • sociocultural and technological advancements influencing consumption This updated edition includes expanded coverage of key emerging topics such as technology (from streaming apps to wearables), e-sports and gamification, consumer research, brand architecture, consumer decision making, and fan attitudes. Including international examples throughout, it helps the reader to understand customer motivation and how that drives consumption and how design-relevant factors influence user experiences and can be used to develop more effective marketing solutions. This book is an invaluable resource for anyone involved in the sport, recreation, and events industries, from students and academics to professional managers. An accompanying eResource provides quizzes exclusively for instructors to assist student learning.

Author: Committee on Physical Activity and Physical Education in the School Environment
Publisher: National Academies Press
ISBN: 0309283140
Category : Medical
Languages : en
Pages : 503

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Book Description
Physical inactivity is a key determinant of health across the lifespan. A lack of activity increases the risk of heart disease, colon and breast cancer, diabetes mellitus, hypertension, osteoporosis, anxiety and depression and others diseases. Emerging literature has suggested that in terms of mortality, the global population health burden of physical inactivity approaches that of cigarette smoking. The prevalence and substantial disease risk associated with physical inactivity has been described as a pandemic. The prevalence, health impact, and evidence of changeability all have resulted in calls for action to increase physical activity across the lifespan. In response to the need to find ways to make physical activity a health priority for youth, the Institute of Medicine's Committee on Physical Activity and Physical Education in the School Environment was formed. Its purpose was to review the current status of physical activity and physical education in the school environment, including before, during, and after school, and examine the influences of physical activity and physical education on the short and long term physical, cognitive and brain, and psychosocial health and development of children and adolescents. Educating the Student Body makes recommendations about approaches for strengthening and improving programs and policies for physical activity and physical education in the school environment. This report lays out a set of guiding principles to guide its work on these tasks. These included: recognizing the benefits of instilling life-long physical activity habits in children; the value of using systems thinking in improving physical activity and physical education in the school environment; the recognition of current disparities in opportunities and the need to achieve equity in physical activity and physical education; the importance of considering all types of school environments; the need to take into consideration the diversity of students as recommendations are developed. This report will be of interest to local and national policymakers, school officials, teachers, and the education community, researchers, professional organizations, and parents interested in physical activity, physical education, and health for school-aged children and adolescents.

Author: Risto Marttinen
Publisher: Routledge
ISBN: 1000328139
Category : Education
Languages : en
Pages : 260

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Book Description
This is the first book to offer a critical examination of the delivery of before and after-school physical activity programs, from global perspectives. It introduces key theory and best practice in before and after-school physical activity research and programming, and is an essential resource for educators involved in the design and implementation of after-school programs. With contributions from leading international researchers and practitioners in the field of health and physical education, the book provides an overview of research methods in before and after-school physical activity. It offers insight on theoretical frameworks and the implementation of programs as they relate to policy in schools, as well as an overview of social and emotional learning in after-school programs. The book also explores inclusive before and after-school physical activity programming for underserved communities, covering key topics from Positive Youth Development and urban programming to developing adult leaders and working with LGBTQI populations and children with disabilities. This book is important reading for researchers in health and physical education, and policy-makers, teachers, youth workers and coaches working with children in physical education, health education, physical activity or sport.

Author: Fiona Green
Publisher: Routledge
ISBN: 1000340198
Category : Business & Economics
Languages : en
Pages : 204

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Book Description
New technologies mean that sports clubs and governing bodies are generating more data than ever to help manage their relationship with fans, their performance, and their income streams. This new edition of Winning with Data in the Business of Sports explains how to acquire, store, maintain, and use data in the most effective ways. The key developments are three-fold: new technology, new understanding of how to apply that technology, and the new laws informing and controlling the data that can be generated from the technology. Important developments that have occurred since the publication of the first edition include the General Data Protection Regulations (GDPR) and the COVID-19 pandemic. With a focus on these unique challenges coupled with the opportunities the use of data creates, this book is essential reading for professionals within the sports industry. This second edition includes: - An introduction to new technologies, the data they generate, and the supporting processes we need to have in place to use them. - Brand new case studies with recent examples of creative applications from clubs, teams, leagues, and governing bodies, including Arsenal, AS Roma, ICC Cricket World Cup, LA Kings, Portland Trail Blazers, and UEFA. - The sports industry’s response to tighter data legislation introduced primarily though the GDPR. - The role of data and direct engagement during the COVID-19 pandemic. The book provides clear guidance and knowledge that sports industry professionals need to understand the role of data for the business side of sports. It is essential reading for sports clubs, governing bodies and those working in sports marketing, media and communications, sponsorship, merchandise, ticketing, events, and participation development. The book will also be of interest to students of sports management.

Author: Matthew Nicholson
Publisher: Routledge
ISBN: 1135265747
Category : Business & Economics
Languages : en
Pages : 337

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Book Description
Although there is growing interest from governments in participation levels in sport, the extent to which governments actively promote ‘sport for all’ and their motives for doing so vary greatly. This is the first book to examine the sport participation policies of national governments across the world and to offer a comparative analysis of the motives for, and successes and failures of those policies. Organized around a series of sixteen national case studies, including the UK, the US, Australia, China and India, the book enables students and practitioners to compare and contrast the development, implementation and impact of sport participation policies throughout the world. An introductory chapter provides a framework for understanding and interpreting those case studies and each chapter then addresses the following key themes: national structures for sport national sporting cultures participation levels in organized sport the nature and extent of government intervention implementation of governmental policy the impact of government policy. With contributions from many of the world’s leading experts on sport policy and sport development, this book is essential reading for anybody with an interest in the role of governments in relation to supporting and regulating their citizens’ involvement in sport.

Author: Nicholas L. Holt
Publisher: Routledge
ISBN: 1136660666
Category : Education
Languages : en
Pages : 185

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Book Description
This book offers an overview of some of the core concerns underlying lifelong engagement in sport and physical activity, encompassing every age and phase of engagement. The book explores key models of engagement from around the world, as well as specific areas of research that will help the reader understand this important topic. Lifelong Engagement in Sport and Physical Activity is important reading for undergraduate and postgraduate students in teacher education, sport and coaching science, and for health promoters, coaches, teachers and relevant bodies and organisations in sport and education.

Author: Greg Welk
Publisher: Human Kinetics
ISBN: 9780736037488
Category : Education
Languages : en
Pages : 288

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Book Description
And examples -- References -- Construct validity in physical activity research / Matthew T. Mahar and David A. Rowe -- Definitional stage -- Confirmatory stage -- Theory-testing stage -- Summary -- References -- Physical activity data : odd distributions yield strange answers / Jerry R. Thomas and Katherine T. Thomas -- Overview of the general linear model and rank-order procedures -- Determining whether data are normally distributed -- Application of rank-order procedures -- Data distributions and correlation -- Extensions of GLM rank-order statistical procedures -- Summary -- Endnote -- References -- Equating and linking of physical activity questionnaires / Weimo Zhu -- What is scale equating? -- Equating methods -- Practical issues of scale equating -- Remaining challenges and future research directions -- Summary -- References.

Author: Tony Fahey
Publisher: ESRI
ISBN: 0707002397
Category : Physical education for children
Languages : en
Pages : 122

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Book Description
Examines children's participation in sport, through physical education (PE) in schools, extra-curricular sport played in school, and sport played outside the school in sports clubs or other organised contexts. This report assesses the impact of a range offactors affecting participation and draws implications for public policy.

Author: Joyce L. Epstein
Publisher: Corwin Press
ISBN: 1483320014
Category : Education
Languages : en
Pages : 508

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Book Description
Strengthen programs of family and community engagement to promote equity and increase student success! When schools, families, and communities collaborate and share responsibility for students′ education, more students succeed in school. Based on 30 years of research and fieldwork, the fourth edition of the bestseller School, Family, and Community Partnerships: Your Handbook for Action, presents tools and guidelines to help develop more effective and more equitable programs of family and community engagement. Written by a team of well-known experts, it provides a theory and framework of six types of involvement for action; up-to-date research on school, family, and community collaboration; and new materials for professional development and on-going technical assistance. Readers also will find: Examples of best practices on the six types of involvement from preschools, and elementary, middle, and high schools Checklists, templates, and evaluations to plan goal-linked partnership programs and assess progress CD-ROM with slides and notes for two presentations: A new awareness session to orient colleagues on the major components of a research-based partnership program, and a full One-Day Team Training Workshop to prepare school teams to develop their partnership programs. As a foundational text, this handbook demonstrates a proven approach to implement and sustain inclusive, goal-linked programs of partnership. It shows how a good partnership program is an essential component of good school organization and school improvement for student success. This book will help every district and all schools strengthen and continually improve their programs of family and community engagement.

Author: McLennan, Nancy
Publisher: UNESCO Publishing
ISBN: 9231000594
Category : Education
Languages : en
Pages : 88

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Book Description
Sustainable development star ts with safe, healthy, well-educated children. Par ticipation in qualit y physical education (QPE), as par t of a rounded syllabus, enhances young peoples' civic engagement, decreases violence and negative pat terns of behaviour, and improves health awareness. Despite evidence highlighting the impor tance of QPE to child development, the world is witnessing a global decline in its delivery and a parallel rise in deaths associated with physical inactivit y.