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Author: C. Whan Park Publisher: John Wiley & Sons ISBN: 1119308070 Category : Business & Economics Languages : en Pages : 292
Book Description
Brand Admiration uses deep research on consumer psychology, marketing, consumer engagement and communication to develop a powerful, integrated perspective and innovative approach to brand management. Using numerous real-world examples and backed by research from top notch academics, this book describes how companies can turn a product, service, corporate, person or place brand into one that customers love, trust and respect; in short, how to make a brand admired. The result? Greater brand loyalty, stronger brand advocacy, and higher brand equity. Admired brands grow more revenue in a more efficient way over a longer period of time and with more opportunities for growth. The real power of Brand Admiration is that it provides concrete, actionable guidance on how brand managers can make customers (and employees) admire a brand. Admired brands don't just do the job; they offer exactly what customers need (enabling benefits), in way that's pleasing, fun, interesting, and emotionally involving (enticing benefits), while making people feel good about themselves (enriching benefits). Providing these benefits, called 3 Es, is foundational to building , strengthening and leveraging brand admiration. In addition, the authors articulate a common-sense and action based measure of brand equity, and they develop dashboard metrics to diagnose if there are any 'canaries in the coal mine', and if so, what to do next. In short, Brand Admiration provides a coherent, cohesive approach to helping the brand stand the test of time. A well-designed, well-managed brand becomes a part of the public consciousness, and ultimately, a part of the culture. This trajectory is the fruit of decisions made from an integrated strategic standpoint. This book shows you how to shift the process for your brand, with practical guidance and an analytical approach.
Author: C. Whan Park Publisher: John Wiley & Sons ISBN: 1119308070 Category : Business & Economics Languages : en Pages : 292
Book Description
Brand Admiration uses deep research on consumer psychology, marketing, consumer engagement and communication to develop a powerful, integrated perspective and innovative approach to brand management. Using numerous real-world examples and backed by research from top notch academics, this book describes how companies can turn a product, service, corporate, person or place brand into one that customers love, trust and respect; in short, how to make a brand admired. The result? Greater brand loyalty, stronger brand advocacy, and higher brand equity. Admired brands grow more revenue in a more efficient way over a longer period of time and with more opportunities for growth. The real power of Brand Admiration is that it provides concrete, actionable guidance on how brand managers can make customers (and employees) admire a brand. Admired brands don't just do the job; they offer exactly what customers need (enabling benefits), in way that's pleasing, fun, interesting, and emotionally involving (enticing benefits), while making people feel good about themselves (enriching benefits). Providing these benefits, called 3 Es, is foundational to building , strengthening and leveraging brand admiration. In addition, the authors articulate a common-sense and action based measure of brand equity, and they develop dashboard metrics to diagnose if there are any 'canaries in the coal mine', and if so, what to do next. In short, Brand Admiration provides a coherent, cohesive approach to helping the brand stand the test of time. A well-designed, well-managed brand becomes a part of the public consciousness, and ultimately, a part of the culture. This trajectory is the fruit of decisions made from an integrated strategic standpoint. This book shows you how to shift the process for your brand, with practical guidance and an analytical approach.
Author: Jessica Trounstine Publisher: Cambridge University Press ISBN: 1108637086 Category : Political Science Languages : en Pages : 287
Book Description
Segregation by Design draws on more than 100 years of quantitative and qualitative data from thousands of American cities to explore how local governments generate race and class segregation. Starting in the early twentieth century, cities have used their power of land use control to determine the location and availability of housing, amenities (such as parks), and negative land uses (such as garbage dumps). The result has been segregation - first within cities and more recently between them. Documenting changing patterns of segregation and their political mechanisms, Trounstine argues that city governments have pursued these policies to enhance the wealth and resources of white property owners at the expense of people of color and the poor. Contrary to leading theories of urban politics, local democracy has not functioned to represent all residents. The result is unequal access to fundamental local services - from schools, to safe neighborhoods, to clean water.
Author: Alan Moore Publisher: Titan Publishing Company ISBN: 9781848563971 Category : Superhero comic books, strips, etc Languages : en Pages : 128
Book Description
He is the world's most powerful being. The sole survivor of a doomed planet, he has made our protection his life's work. And although his never-ending battle for truth and justice continues to this day, one question has always haunted his shining legend: How would the story of Superman finally end?
Author: Warren Ellis Publisher: Vertigo ISBN: Category : Comics & Graphic Novels Languages : en Pages : 54
Book Description
Collecting the best of Spider's columns from The Word--from his reluctant return to the City and forced adaptation to a future where truth is obsolete, moving through his rise to fame and fortune over the bodies of his enemies, culminating in his current condition of focused mental illness!
Author: Sam Hamm Publisher: ISBN: 9781563890475 Category : Batman (Comic strip) Languages : en Pages : 0
Book Description
When Bruce Wayne refuses to allow illegal mindcontrol experiments to continue at Wayne Technology, he finds himself charged with being a traitor. During the police investigation, Wayne is forced to confront memories of the various people who trained him to become the feared Dark KnightBatman. Wayne not only must clear himself, but also protect his secret and save his company from ruin. Batman screenwriter Sam Hamm makes his comic-book debut with BATMAN: BLIND JUSTICE, introducing new elements to the Batman legend including the character of Henri Ducard, played by Liam Neeson in 2005s smash film Batman Begins.
Author: Grant Morrison Publisher: DC Comics ISBN: Category : Comics & Graphic Novels Languages : en Pages : 38
Book Description
Sometimes even Superman finds a task almost impossible. Sometimes even the Last Son of Krypton needs to enlist help. Some tasks require methods and heroes that don’t scream “Justice League.” So Clark Kent, the Metropolis Marvel, seeks out Manchester Black, the most dastardly of rogues, to form an all-new Authority tasked with taking care of some business on the sly. Not only will Black know the right candidates for the team, but if Superman can make him behave himself and act in service of the greater good, then he’ll prove literally anyone can be a hero! They’ll have to move quickly, however, as the Ultra-Humanite forms his own team to take out the Man of Steel. This new limited series helps launch an all-new Superman status quo, setting up story elements that reverberate across both Action Comics and Superman: Son of Kal-El in the months to come. And not only is Superman putting together a superstar team, but it takes superstars to tell the tale: Grant Morrison (The Green Lantern, All-Star Superman) and Mikel Janín (Batman, Future State: Superman: Worlds of War)!Sometimes even Superman finds a task almost impossible. Sometimes even the Last Son of Krypton needs to enlist help. Some tasks require methods and heroes that don’t scream “Justice League.” So Clark Kent, the Metropolis Marvel, seeks out Manchester Black, the most dastardly of rogues, to form an all-new Authority tasked with taking care of some business on the sly. Not only will Black know the right candidates for the team, but if Superman can make him behave himself and act in service of the greater good, then he’ll prove literally anyone can be a hero! They’ll have to move quickly, however, as the Ultra-Humanite forms his own team to take out the Man of Steel. This new limited series helps launch an all-new Superman status quo, setting up story elements that reverberate across both Action Comics and Superman: Son of Kal-El in the months to come. And not only is Superman putting together a superstar team, but it takes superstars to tell the tale: Grant Morrison (The Green Lantern, All-Star Superman) and Mikel Janín (Batman, Future State: Superman: Worlds of War)!
Author: Corcoran Gallery of Art Publisher: Lucia Marquand ISBN: 9781555953614 Category : Painting Languages : en Pages : 0
Book Description
This authoritative catalogue of the Corcoran Gallery of Art's renowned collection of pre-1945 American paintings will greatly enhance scholarly and public understanding of one of the finest and most important collections of historic American art in the world. Composed of more than 600 objects dating from 1740 to 1945.
Author: Grant Morrison Publisher: ISBN: 9781779508133 Category : Languages : en Pages : 680
Book Description
Grant Morrison, one of the greatest storytellers of his generation, weaves the history of Clark Kent's early days in Metropolis in this Man of Steel cornerstone of the DC Universe! Collecting the entirety of Morrison's epic saga, this New 52 era Superman omnibus celebrates and explores new facets of the Superman mythos. The compelling and deliberate Superman stories in this collection showcase his quintessential character and determination in a world that doesn't know what to make of him. A milestone in The New 52, this omnibus is jam-packed with action, adventure, shocking secrets, parallel Earths, deadly encounters with the Anti-Superman Army, Brainiac, Metal-zero and so much more! Collects Action Comics #0-18 and Action Comics Annual #1
Author: C. Whan Park
Author: C. Whan Park
Author: Jessica Trounstine
Author: Alan Moore
Author: Warren Ellis
Author: Sam Hamm
Author: Grant Morrison
Author: Corcoran Gallery of Art
Author: Grant Morrison