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Author: Alison Andrews Publisher: Routledge ISBN: 1134728735 Category : Foreign Language Study Languages : en Pages : 425
Book Description
A Vos Marques! is an introductory course for students taking French as an option alongside their main degree course. It has been developed specifically for false beginners: students who have a slight acquaintance with the language. The course comprises a student's book, teacher's book and 180 minutes of audio (available for free download at http://www.routledge.com/books/details/9780415157285/ ) and, through fifteen chapters, follows the progress of an English-speaking student studying in Paris, whose achievements are designed to reflect those of the course user. Special features include: * activities involving pair and group work * an aid to self-assessment at the end of each chapter * hints on vocabulary learning * clear and accessible layout including integrated cartoons. The guidance offered by the teachers book is of particular importance, as lower-level classes in universities are often taught by native-speaking lecturers with little or no teaching training or experience.
Author: Paul Rogers Publisher: Nelson Thornes ISBN: 0174403496 Category : French language Languages : en Pages : 176
Book Description
Presenting contemporary French course with grammar and progression, this title helps teachers to cover the requirements of the Revised National Curriculum. This Teacher's Book provides teachers with support in planning and delivering their lessons. It contains answers to exercises from the Students' Book and the Copymasters.
Author: Publisher: TheBookEdition ISBN: 2919592157 Category : Languages : en Pages : 393
Author: Jean-Nol︠ Kapferer Publisher: Kogan Page Publishers ISBN: 9780749442835 Category : Business & Economics Languages : en Pages : 516
Book Description
Praise and Reviews "the best book on brands yet"- Design Magazine"New exciting ideas and perspectives on brand building are offered that have been absent from our literature."- Philip Kotler, S C Johnson & Sons Distinguished Professor of International Marketing, Northwestern University, Kellogg School of Management"Managing a brand without reading this book is like driving a car without your license."- Haesun Lee, Senior Vice President of Marketing, AMOREPACIFIC Co, Korea"Kapferer's hierarchy of brands is an extrordinary insight"- Sam Hill and Chris Lederer, authors of The Infinite Asset, Harvard Business School Press"One of the definitive resources on branding for marketing professionals worldwide."- Vikas Kumar, The Economic Times, India"One of the best books on brand management. Kapferer is thought provoking and always able to create new insights on various brand related topics."- Rik Riezebos, CEO Brand Capital and director of EURIB / European Institute for Brand ManagementThe first two editions of Strategic Brand Management were published to great critical acclaim. The New Strategic Brand Management has been rewritten and fully revised to bring readers absolutely up-to-date with the dramatic changes that have taken place in brand management worldwide.Dealing with the concept and practice of brand management in its totality, it is packed with fresh examples and case studies of brands from all over the world, paying particular attention to global brands. It also looks at the hype surrounding branding and stresses the role of sound business decisions when building a brand. There are several new chapters, including:brand and business buildingthe challenge of growth in mature marketsmanaging retail brands.Plus completely new sections on innovation and its role in growing and reinventing brands, and corporate branding.The New Strategic Brand Management will provide all marketing and brand managers with a thorough understanding of the new rules of brand management and how to put them into practice.
Author: Jean-Noël Kapferer Publisher: Kogan Page Publishers ISBN: 0749465166 Category : Business & Economics Languages : en Pages : 512
Book Description
Adopted internationally by business schools and MBA programmes, this book is the ultimate resource for senior strategists, positioning professionals and postgraduate students to understand and overcome the challenges of brand management and strategy today, written by the leading international expert of branding, Jean-Noël Kapferer. The New Strategic Brand Management is simply the reference source for branding professionals and postgraduate students. Over the years it has not only established a reputation as one of the leading works on brand strategy, but also has become synonymous with the topic itself. Using an array of international case studies, this book covers all the leading issues faced by brand strategists today, with both gravitas and intelligent insight. It reveals new thinking on topics such as putting culture and content into brands, the impact of private labels and the comeback of local brands. This updated fifth edition builds on the book's already impressive reputation, including new content that will help students and practitioners stay up to date with targeting, with relevant research and market knowledge to support the discipline. With dedicated sections for specific types of brands (luxury, corporate and retail), international examples and case studies from companies such as Audi, Nivea, Toyota and Absolut Vodka; plus models and frameworks such as the Brand Identity Prism; The New Strategic Brand Management remains at the forefront of strategic brand thinking.
Author: Ahmed Bounfour Publisher: Psychology Press ISBN: 0415224934 Category : Business & Economics Languages : en Pages : 338
Book Description
The subject of Intangibles and knowledge management is becoming increasingly significant, particularly in the realms of finance, marketing and strategy. Intangibles are the nebulous but vital aspects of companies, for example, R&D, knowledge creation, corporate identity and marketing and advertising expenditures, which are now unanimously considered to be the most important factors in the strategic positioning of organisations today. This comprehensive volume provides an integrated and original approach to intangible resource management and an evaluation of their contribution to the establishment of competitive advantage in the market place.
Author: Diana Holmes Publisher: Manchester University Press ISBN: 1526130262 Category : Foreign Language Study Languages : en Pages : 265
Book Description
This groundbreaking book is about what ‘popular culture’ means in France, and how the term’s shifting meanings have been negotiated and contested. It represents the first theoretically informed study of the way that popular culture is lived, imagined, fought over and negotiated in modern and contemporary France. It covers a wide range of overarching concerns: the roles of state policy, the market, political ideologies, changing social contexts and new technologies in the construction of the popular. But it also provides a set of specific case studies showing how popular songs, stories, films, TV programmes and language styles have become indispensable elements of ‘culture’ in France. Deploying yet also rethinking a ‘Cultural Studies’ approach to the popular, the book therefore challenges dominant views of what French culture really means today.
Author: Fabio Mollica Publisher: Cambridge Scholars Publishing ISBN: 1527546632 Category : Education Languages : en Pages : 596
Book Description
This volume is addressed to researchers in the field of phraseology, and to teachers, translators and lexicographers. It is a collection of essays offering a comprehensive, modern analysis of phrasemes, embracing a wide range of subjects and themes, from linguistic, both applied and theoretical, to cultural aspects. The contrastive approach underlying this variety of themes allows the divergences and analogies between phraseological units in two or more languages to be outlined. The languages compared here are both major and minor, European and non-European, and the text includes contrastive analyses of the most commonly investigated languages (French-German, English-Spanish, Russian-German), as well as some less frequently investigated languages (like Ukrainian, Romanian, Georgian and Thai), which are not as well-represented in phraseological description, despite their scientific interest.
Author: Alison Andrews
Author: Paul Rogers
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Author: Jean-Nol︠ Kapferer
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Author: Jean-Noël Kapferer
Author: Ahmed Bounfour
Author: F. J. Heyvaert
Author: Diana Holmes
Author: Library of Congress. Copyright Office
Author: Fabio Mollica