The Determinants of Customer Loyalty PDF Download

Author: Shu Hung Terry Kwok
Publisher:
ISBN:
Category : Consumer satisfaction
Languages : en
Pages : 570

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Book Description

Author: Hirushi Fernando
Publisher: LAP Lambert Academic Publishing
ISBN: 9783330004719
Category :
Languages : en
Pages : 148

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Book Description
Due to the more and more fierce competition in today's business, many companies are required to build long-term profitable relationship with customers and to achieve customer loyalty. Therefore, concept of customer loyalty has become more and more important since last decade of 20th century, especially in service industry. There are many different relationship marketing tactics implemented for retaining customer. However, some of those tactics did not affect customer loyalty effectively, and switching behaviors frequently occur among most of targeted customers. Therefore, this study is aimed to investigate the factors influence on customer loyalty in Sri Lankan telecommunication market.

Author: Andres Kuusik
Publisher:
ISBN: 9789949117352
Category : Customer loyalty
Languages : en
Pages : 28

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Author: Jacob Jacoby
Publisher: John Wiley & Sons
ISBN:
Category : Business & Economics
Languages : en
Pages : 184

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Author: Chirag B Rathod
Publisher:
ISBN:
Category :
Languages : en
Pages : 0

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Book Description
The highly competitive environment in India, with the advantage of organized retail growth, has produced the need for loyal consumers for each store. In order to be competitive, retailers must identify the determinants of customer loyalty and the perceived importance of such determinants to the consumer. The organized retail chains are involved in qualitative store brand promotion in all categories of products through their multi-chain outlets and innovative format strategies. This paper investigates the perceived importance of consumer loyalty with reference to apparel shopping. It further investigates the determinants of loyalty in the organized apparel retail store context. A sample of 220 apparel shoppers was surveyed using a self-administered questionnaire. To test the importance of determinants of loyalty, the binary logit model was used. The findings contribute to framework development and organizing strategy for apparel stores.

Author: María Jesús Yagüe Guillén
Publisher: MDPI
ISBN: 3039213350
Category : Business & Economics
Languages : en
Pages : 122

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Book Description
Loyalty is one of the main assets of a brand. In today’s markets, achieving and maintaining loyal customers has become an increasingly complex challenge for brands due to the widespread acceptance and adoption of diverse technologies by which customers communicate with brands. Customers use different channels (physical, web, apps, social media) to seek information about a brand, communicate with it, chat about the brand and purchase its products. Firms are thus continuously changing and adapting their processes to provide customers with agile communication channels and coherent, integrated brand experiences through the different channels in which customers are present. In this context, understanding how brand management can improve value co-creation and multichannel experience—among other issues—and contribute to improving a brand’s portfolio of loyal customers constitutes an area of special interest for academics and marketing professionals. This Special Issue explores new areas of customer loyalty and brand management, providing new insights into the field. Both concepts have evolved over the last decade to encompass such concepts and practices as brand image, experiences, multichannel context, multimedia platforms and value co-creation, as well as relational variables such as trust, engagement and identification (among others).

Author: Sood, Tulika
Publisher: IGI Global
ISBN: 1522524762
Category : Business & Economics
Languages : en
Pages : 415

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Book Description
Customer satisfaction is a critical factor to the potential success or failure of a business. By implementing the latest marketing strategies, organizations can better withstand the competitive market. Strategic Marketing Management and Tactics in the Service Industry is an essential reference publication that features the latest scholarly research on service strategies for competitive advantage across industries. Covering a broad range of topics and perspectives such as customer satisfaction, healthcare service, and microfinance, this book is ideally designed for students, academics, practitioners, and professionals seeking current research on best practices to build rapport with customers.

Author: Rajnish Tiwari
Publisher:
ISBN: 9783937816319
Category :
Languages : en
Pages : 203

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Book Description

Author: Emma Maria Neubauer
Publisher:
ISBN:
Category :
Languages : en
Pages : 51

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Book Description
The analysis and review of extant literature reveals an extensive framework of customer loyalty determinants in the offline setting. Among the most frequently mentioned and widely acknowledged factors are satisfaction, trust, commitment, emotions, corporate image, perceived value, quality and involvement. The rapid development of the online setting and its tremendous capabilities to transform commerce irreversibly confronts both marketing scholars and practitioners with the following question: How do the distinct characteristics of the online setting influence determinants of customer loyalty? This literature review reveals that, among others, the quality of the customer's purchasing experience, brand equity, the information provided by the company as well as social media tools and features of personalization during virtual encounters drive levels of customer loyalty in the online setting. The present paper concludes with practical implications concerning the implementation of the identified determinants to strengthen the long-term relationship between online customer and company.

Author: David L. Cahill
Publisher: Springer Science & Business Media
ISBN: 3790819042
Category : Business & Economics
Languages : en
Pages : 315

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Book Description
To manage an effective customer loyalty program, third party logistics service providers (3PLs) must understand the determining factors, as well as cultural background on loyalty. This book develops a model of customer loyalty, which is then validated using empirical data from nearly 800 logistics managers in Germany and the USA. The author reviews the effects of different relational factors on the model, and explores relevant German-US cultural differences.