Author: Heather Graves Publisher: Broadview Press ISBN: 1770483381 Category : Language Arts & Disciplines Languages : en Pages : 327
Book Description
A Strategic Guide to Technical Communication incorporates useful and specific strategies for writers, to enable them to create aesthetically appealing and usable technical documentation. These strategies have been developed and tested on a thousand students from a number of different disciplines over twelve years and three institutions. The second edition adds a chapter on business communication, reworks the discussion on technical style, and expands the information on visual communication and ethics into free-standing chapters. The text is accompanied by a passcode-protected website containing materials for instructors (PowerPoint lectures, lesson plans, sample student work, and helpful links).
Author: Heather Graves Publisher: Broadview Press ISBN: 155481023X Category : Language Arts & Disciplines Languages : en Pages : 330
Book Description
A Strategic Guide to Technical Communication incorporates useful and specific strategies for writers to create aesthetically appealing and usable technical documentation. These strategies have been developed and tested on a thousand students from a number of different disciplines over twelve years and three institutions. The second edition adds a chapter on business communication, reworks the discussion on technical style, and expands the information on visual communication and ethics into free-standing chapters. Particular attention is paid throughout to the needs of Canadian students.
Author: Heather Graves Publisher: Broadview Press ISBN: 1770487603 Category : Reference Languages : en Pages : 178
Book Description
This compact but complete guide shows that less is more—with fewer extraneous details getting in the way of students trying to learn on the run, it allows them to focus on the most important principles of effective technical communication. The Concise Guide takes a rhetorical approach to technical communication; instead of setting up a list of rules that should be applied uniformly to all writing situations, it introduces students to the bigger picture of how the words they write can affect the people intended to read them. Assignments and exercises are integrated throughout to reinforce and test knowledge.
Author: Paul MacRae Publisher: Broadview Press ISBN: 1460405919 Category : Language Arts & Disciplines Languages : en Pages : 394
Book Description
Straightforward, practical, and focused on realistic examples, Business and Professional Writing: A Basic Guide for Americans is an introduction to the fundamentals of professional writing. The book emphasizes clarity, conciseness, and plain language. Guidelines and templates for business correspondence, formal and informal reports, brochures and press releases, and oral presentations are included. Exercises guide readers through the process of creating and revising each genre, and helpful tips, reminders, and suggested resources beyond the book are provided throughout.
Author: Heather Graves Publisher: Broadview Press ISBN: 1770487786 Category : Business & Economics Languages : en Pages : 360
Book Description
Business and professional communication takes place in a dynamic, ever-changing environment. How can we best help students prepare to communicate in such a challenging environment? The pedagogies of the twentieth century—lectures, quizzes, and exams—have not kept up to these new demands for student engagement. Business Communication: Rhetorical Situations supports more interactive and collaborative pedagogies to motivate students. Each chapter has two or three cases that challenge students to apply the business communication concepts they are learning to a specific set of circumstances. These cases are drawn from real-life communication situations and invite students to think through a communication situation and take action. After each case, challenges and exercises provide more opportunities for students to analyze and reflect on business documents and practice the skills discussed in the case themselves. Throughout, rhetorical concepts such as audience, genre, and purpose are central and collaboration and creativity are encouraged.
Author: Phillip A. Laplante Publisher: CRC Press ISBN: 0429884494 Category : Technology & Engineering Languages : en Pages : 287
Book Description
Technical Writing: A Practical Guide for Engineers, Scientists, and Nontechnical Professionals, Second Edition enables readers to write, edit, and publish materials of a technical nature, including books, articles, reports, and electronic media. Written by a renowned engineer and widely published technical author, this guide complements traditional writer’s reference manuals on technical writing through presentation of first-hand examples that help readers understand practical considerations in writing and producing technical content. These examples illustrate how a publication originates as well as various challenges and solutions. The second edition contains new material in every chapter including new topics, additional examples, insights, tips and tricks, new vignettes and more exercises. Appendices have been added for writing checklists and writing samples. The references and glossary have been updated and expanded. In addition, a focus on writing for the nontechnical persons working in the technology world and the nonnative English speaker has been incorporated. Written in an informal, conversational style, unlike traditional college writing texts, the book also contains many interesting vignettes and personal stories to add interest to otherwise stodgy lessons.
Author: Sharon J. Gerson Publisher: Pearson Higher Ed ISBN: 0321971388 Category : Technology & Engineering Languages : en Pages : 619
Book Description
This is the eBook of the printed book and may not include any media, website access codes, or print supplements that may come packaged with the bound book. Technical Communication: Process and Product, 8e by Sharon J. Gerson and Steven M. Gerson, provides a proven, complete methodology that emphasizes the writing process and shows how it applies to both oral and written communication. With an emphasis on real people and their technical communication, it provides complete coverage of communication channels, ethics, and technological advances. This edition includes information on dispersed teams, collaboration tools, listening skills, and social networking. Using before/after documents, authentic writing samples and skill-building assignments, the book provides a balance of how-to instruction with real-world modeling to address the needs of an evolving workplace.
Author: Daniel Lawrence Publisher: Broadview Press ISBN: 1770488227 Category : Language Arts & Disciplines Languages : en Pages : 162
Book Description
This concise guidebook offers a rhetorical framework for writing and analyzing content for social media and the web. In the age of disinformation and hyper-targeted digital advertising, writers and teachers of writing must be prepared to delve into the digital world with a critical and strategic perspective. This book offers an interdisciplinary approach to writing scenarios, with insights from classical and contemporary rhetoric, the philosophy of technology, and digital media theory. Special emphases are also placed on preparing for writing, marketing, and communications careers in the digital space, and on ethical issues related to digital and social media.
Author: Margot Bloomstein Publisher: Elsevier ISBN: 0123919290 Category : Computers Languages : en Pages : 181
Book Description
Content is king... and the new kingmaker... and your message needs to align with your model and metrics and other mumbo jumbo, right? Whether you're slogging through theory or buzzwords, there's no denying content strategy is coming of age. But what's in it for you? And if you're not a content strategist, why should you care? Because even if content strategy isn't your job, content's probably your problem—and probably more than you think. You or your business has a message you want to deliver, right? You can deliver that message through various channels and content types, from Tweets to testimonials and photo galleries galore, and your audience has just as many ways of engaging with it. So many ways, so much content... so where's the problem? That is the problem. And you can measure it in time, creativity, money, lost opportunity, and the sobs you hear equally from creative directors, project managers, and search engine marketing specialists. The solution is content strategy, and this book offers real-world examples and approaches you can adopt, no matter your role on the team. Put content strategy to work for you by gathering this book into your little hands and gobbling up never-before seen case studies from teams at Johns Hopkins Medicine, MINI, Icebreaker, and more. Content Strategy at Work is a book for designers, information architects, copywriters, project managers, and anyone who works with visual or verbal content. It discusses how you can communicate and forge a plan that will enable you, your company, or your client get that message across and foster better user experiences. - Presents a content strategy framework and ways to implement in both in-house marketing departments and consultancies - Includes case studies, interviews, and lessons learned from retail, apparel, network television, business-to-business, automotive, non-profit, and higher ed brands - Details practical sales techniques to sell content strategy and use content strategy processes to sell other services and larger projects
Author: JoAnn T. Hackos Publisher: Wiley ISBN: 9780471590996 Category : Computers Languages : en Pages : 654
Book Description
Practical, authoritative, and the first comprehensive guide tomanaging every phase of your publication project. The only bookdevoted exclusively to technical publication project management,Managing Your Documentation Projects arms you with provenstrategies and techniques for producing high-quality, extremelyusable documentation, while cutting cost and time-to-market. Dr.JoAnn T. Hackos, a top documentation design and project managementconsultant to major corporations, including IBM andHewlett-Packard, shares with you the fruit of her more than 15years of experience in the field. She gives you: * Clear-cut, rational guidelines to managing every phase of theproject from planning and development, through production,distribution, and project evaluation * Scores of usable templates, checklists, summaries, andforms * Dozens of real-life case studies and scenarios taken from theauthor's extensive experience at top corporations * Techniques applicable to virtually all fields ofdocumentation Managing Your Documentation Projects was designed to function as acomprehensive guide for new managers and a daily tool of survivalfor veterans. It is also an invaluable resource for technicalwriters, editors, graphic designers, consultants, and anyone calledupon to produce high-quality technical documentation on time andwithin budget. JOANN T. HACKOS, PhD, is President of ComtechServices, Inc., an information/design firm in Denver, Colorado andSan Jose, California. She is also president of JoAnn Hackos &Associates, Inc., a strategic planning and management consultingfirm. In 1993, she served as president of the Society for TechnicalCommunication (STC) and is a frequent conference keynote speaker onsuch topics as quality and usability of products and services, theimportance of meeting the needs of the customer, and projectmanagement.
Author: Heather Graves
Author: Heather Graves
Author: Heather Graves
Author: Paul MacRae
Author: Heather Graves
Author: Phillip A. Laplante
Author: Sharon J. Gerson
Author: Daniel Lawrence
Author: Margot Bloomstein
Author: JoAnn T. Hackos