Author: Costa NevesPublisher:
ISBN:
Category : Coffee
Languages : en
Pages : 62
Book Description
A Story of King Coffee
A Story of "King Coffee"
Author: Costa Neves ...The Queen of King Coffee
Author: Michael ArnoldPublisher: Independently Published
ISBN:
Category :
Languages : en
Pages : 234
Book Description
An intimate first-hand account of the rise of one of Vietnam's most powerful CEOs, The Queen of King Coffee tells the story of a pioneering woman who transformed a coffee stall in rural post-war Vietnam into a global corporation competing on a level with Nescafé and Starbucks. Told in extraordinary detail, this revealing memoir unveils how Le Hoang Diep Thao-forced out of her business and marriage by a husband who sought to transform their enterprise into a religion-overcame a scandalous public divorce to build a coffee empire even grander in scope than her original enterprise. Born and raised in the Vietnamese Central Highlands where the world's finest robusta is grown, Thao's natural instinct for enterprise and her passion for the industry serves as a comprehensive guide to the workings of the world's second largest coffee exporting nation. Authoritative and detailed, The Queen of King Coffee offers a window into the strategic mind of a gifted businesswoman-exposing the challenges and strengths of female entrepreneurship in an emerging economic power still beholden to traditional patriarchal values.
A Story of King Coffee
Author: Costa NevesThe King of Madison Avenue
Author: Kenneth RomanPublisher: St. Martin's Press
ISBN: 0230618340
Category : Business & Economics
Languages : en
Pages : 300
Book Description
From the former CEO of Ogilvy & Mather, the first biography of advertising maverick David Ogilvy Famous for his colorful personality and formidable intellect, David Ogilvy left an indelible mark on the advertising world, transforming it into a dynamic industry full of passionate, creative individuals. This first-ever biography traces Ogilvy's remarkable life, from his short-lived college education and undercover work during World War II to his many successful years in New York advertising. Ogilvy's fascinating life and career make for an intriguing study from both a biographical and a business standpoint. The King of Madison Avenue is based on a wealth of material from decades of working alongside the advertising giant, including a large collection of photos, memos, recordings, notes, and extensive archives of Ogilvy's personal papers. The book describes the creation of some of history's most famous advertising campaigns, such as: * "The man in the Hathaway shirt" with his aristocratic eye patch * "The man from Schweppes is here" with Commander Whitehead, the elegant bearded Brit, introducing tonic water (and "Schweppervesence") to the U.S. * Perhaps the most famous automobile headline of all time--"At 60 miles an hour the loudest noise in this new Rolls-Royce comes from the electric clock." * "Pablo Casals is coming home--to Puerto Rico." Ogilvy said this campaign, which helped change the image of a country, was his proudest achievement. * And his greatest (if less recognized) sales success--"DOVE creams your skin while you wash." Roman also carries Ogilvy's message into the present day, showing the contemporary relevance of the bottom-line focus for which his business ventures are remembered, and how this approach is still key for professionals in the modern advertising world.
Coffeeland
Author: Augustine SedgewickPublisher: Penguin
ISBN: 0143110748
Category : History
Languages : en
Pages : 450
Book Description
A New York Times Book Review Editors’ Choice “Extremely wide-ranging and well researched . . . In a tradition of protest literature rooted more in William Blake than in Marx.” —Adam Gopnik, The New Yorker The epic story of how coffee connected and divided the modern world Coffee is an indispensable part of daily life for billions of people around the world. But few coffee drinkers know this story. It centers on the volcanic highlands of El Salvador, where James Hill, born in the slums of Manchester, England, founded one of the world’s great coffee dynasties at the turn of the twentieth century. Adapting the innovations of the Industrial Revolution to plantation agriculture, Hill helped turn El Salvador into perhaps the most intensive monoculture in modern history—a place of extraordinary productivity, inequality, and violence. In the process, both El Salvador and the United States earned the nickname “Coffeeland,” but for starkly different reasons, and with consequences that reach into the present. Provoking a reconsideration of what it means to be connected to faraway people and places, Coffeeland tells the hidden and surprising story of one of the most valuable commodities in the history of global capitalism.
The Mexican Keto Cookbook
Author: Torie BorrelliPublisher: Ten Speed Press
ISBN: 1984857088
Category : Cooking
Languages : en
Pages : 242
Book Description
Containing more than 100 low-carb, high-fat, anti-inflammatory recipes, The Mexican Keto Cookbook provides insight into the history of Mexican cuisine while also adding a flavorful, international flair to the popular keto diet. In contrast to the typical Mexican American diet--the result of busy schedules, tight budgets, and high-sugar, white flour foods of convenience--The Mexican Keto Cookbook is packed with authentic, full-flavored, health-conscious recipes designed to burn body fat. It includes the science behind keto, guides you on how to execute the diet effectively, and provides more than 100 amazing recipes. Integrative holistic nutritionist Torie Borrelli tapped into her Mexican heritage to create keto-friendly staples of Mexican cuisine such as Salsa Bandera, Nopales Salad, and Sopa de Albondigas; quick and easy weeknight dinners such as Chicken Tortilla Soup, Goat Cheese Enchiladas, and Spicy Cilantro Chicken Wings; and hearty crowd-pleasers such as Fish Tacos and Turmeric Caper Cauliflower. With this very first low-carb, anti-inflammatory, high-fat Mexican ketogenic cookbook on hand, you can enjoy all the fun and flavor of your favorite Mexican foods while reaping the many health, weight loss, and other benefits keto has to offer.
The Big Book of King Cake
Author: Matt HainesPublisher: Susan Schadt Press LLC
ISBN: 9781733634120
Category : Cooking
Languages : en
Pages : 368
Book Description
"I once ate more than eighty king cakes in a single Carnival," author Matt Haines proudly remembers, demonstrating his dedication to this delicious Mardi Gras tradition. "So you can imagine how amazed I was to learn there has never been a coffee table book dedicated to king cakes!" The Big Book of King Cake changes that, telling the thousands-year-old story through lush photography of more than one hundred and fifty unique king cakes, as well as stories from the diverse and talented bakers who make them. While king cakes are typically only available during Carnival season, readers can enjoy this book year-round. From the traditional cakes generations of New Orleanians have loved, to the unconventional creations that break all the rules, this book is your guide to the Crescent City's favorite baked good. The Big Book of King Cake is for anyone who loves food, history, sweets, culture, and of course, New Orleans.
The Grasshopper King
Author: Jordan EllenbergPublisher: Coffee House Press
ISBN: 1566893860
Category : Fiction
Languages : en
Pages : 248
Book Description
Chandler State University is the one thing keeping the dusty, Western town of Chandler on the map. Now that its basketball program has fallen apart, CSU’s only claim to fame is its Gravinics Department, dedicated to the study of an obscure European country—its mythology, its extraordinarily difficult language, and especially its bizarre star poet, Henderson. Having discovered Henderson’s poetry in a trash bin, Stanley Higgs becomes the foremost scholar of the poet’s work, accepts a position at Chandler State University, achieves international academic fame, marries the Dean’s daughter, and abruptly stops talking. With all of academia convinced that Higgs is formulating a great truth, the university employs Orwellian techniques to record Higgs’s every potential utterance and to save its reputation. A feckless Gravinics language student, Samuel Grapearbor, together with his long-suffering girlfriend Julia, is hired to monitor Higgs during the day. Over endless games of checkers and shared sandwiches, a uniquely silent friendship develops. As one man struggles to grow up and the other grows old, The Grasshopper King, in all of his glory, emerges. In this debut novel about treachery, death, academia, marriage, mythology, history, and truly horrible poetry, Jordan Ellenberg creates a world complete with its own geography, obscene folklore, and absurdly endearing -characters—a world where arcane subjects flourish and the smallest swerve from convention can result in -immortality. Jordan Ellenberg was born in Potomac, Maryland in 1971. His brilliance as a mathematical prodigy led to a feature in The National Enquirer, an interview with Charlie Rose on CBS’s Nightwatch, and gold medals at the Math Olympiad in Cuba and Germany. He is now an Assistant Professor of Math at Princeton University and his column, "Do the Math," appears regularly in the online journal Slate. This is his first novel.
Where the Wild Coffee Grows
Author: Jeff KoehlerPublisher: Bloomsbury Publishing USA
ISBN: 1632865092
Category : Cooking
Languages : en
Pages : 306
Book Description
"Enchanting . . . An absorbing narrative of politics, ecology, and economics."--New York Times Book Review (Editor's Choice) "A must-read for coffee enthusiasts."--Smithsonian (Best of the Year) "Reads like an engaging multimystery detective novel."--Wall Street Journal "Fascinating . . . How a local crop transformed into a global commodity."--Real Simple (Best of the Month) Coffee is one of the largest and most valuable commodities in the world. This is the story of its origins, its history, and the threat to its future, by the IACP Award–winning author of Darjeeling. Located between the Great Rift Valley and the Nile, the cloud forests in southwestern Ethiopia are the original home of Arabica, the most prevalent and superior of the two main species of coffee being cultivated today. Virtually unknown to European explorers, the Kafa region was essentially off-limits to foreigners well into the twentieth century, which allowed the world’s original coffee culture to develop in virtual isolation in the forests where the Kafa people continue to forage for wild coffee berries. Deftly blending in the long, fascinating history of our favorite drink, award-winning author Jeff Koehler takes readers from these forest beginnings along the spectacular journey of its spread around the globe. With cafés on virtually every corner of every town in the world, coffee has never been so popular--nor tasted so good. Yet diseases and climate change are battering production in Latin America, where 85 percent of Arabica grows. As the industry tries to safeguard the species’ future, breeders are returning to the original coffee forests, which are under threat and swiftly shrinking. "The forests around Kafa are not important just because they are the origin of a drink that means so much to so many," writes Koehler. "They are important because deep in their shady understory lies a key to saving the faltering coffee industry. They hold not just the past but also the future of coffee."