A Short Guide to Writing about Psychology PDF Download

Author: Gjoko Muratovski
Publisher: SAGE
ISBN: 1529767555
Category : Social Science
Languages : en
Pages : 297

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Book Description
Design is everywhere. It influences how we live, what we wear, how we communicate, what we buy, and how we behave. To design for the real world and define strategies rather than just implement them, you need to learn how to understand and solve complex, intricate and often unexpected problems. Research for Designers is the guide to this new, evidence-based creative process for anyone doing research in Design Studies or looking to develop their design research skills. The book: Takes an organized approach to walking you through the basics of research. Highlights the importance of data. Encourages you to think in a cross-disciplinary way. Including interviews with 10 design experts from across the globe, this guide helps you put theory into practice and conduct successful design research.

Author: Meredith James
Publisher: Createspace Independent Publishing Platform
ISBN: 9781533514790
Category : Communication
Languages : en
Pages : 56

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Book Description
This short guide developed from a series of lectures presented at Portland State University on how to conduct research as a creative. The guide explains concepts of information literacy and how to conduct quality research online, while also serving as an introduction to key primary techniques like ethnography. Finally, unlike existing research books, this pocket guide also includes research tactics specific to design.

Author: Sam Ladner
Publisher:
ISBN: 9781734217803
Category :
Languages : en
Pages : 102

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Book Description
This book provides a brief introduction to mixed research methods for applied researchers working in technology, marketing, communications, or market research.

Author: Leah Buley
Publisher: Rosenfeld Media
ISBN: 1933820896
Category : Business & Economics
Languages : en
Pages : 265

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Book Description
The User Experience Team of One prescribes a range of approaches that have big impact and take less time and fewer resources than the standard lineup of UX deliverables. Whether you want to cross over into user experience or you're a seasoned practitioner trying to drag your organization forward, this book gives you tools and insight for doing more with less.

Author: Ian Greener
Publisher: SAGE
ISBN: 1446210081
Category : Social Science
Languages : en
Pages : 225

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Book Description
Designing Social Research aims to guide students and new researchers using everyday non-jargonised language through the jungle of setting up their own research study. Ian Greener provides readers an accessible combination of guidance on how to practically plan one′s research and understand the underpinning methodological principles that should inform the decisions we make about the methods we plan to use. This is the perfect starter book for anyone looking to design their own research project and make sense of and justify the many decisions that go into the research design process. The goal throughout is to enable students and researchers to assess the appropriateness of a range of methods and to get understanding of the strengths and limitations of different approaches to research. Greener highlights key debates in the field - both philosophical and practical - and presents them in such a way that they remain constantly relevant to research practice of his readers. Coverage includes: - Framing an effective research question/problem; - Examining the jargon of social research; - The links between theory, methodology and method; - The role of literature reviewing in research design; - Managing and planning the research process; - Sampling; - Qualitative designs; - Quantitative designs; - Mixed methods designs; - Data analysis. Designing Social Research will be ideal first reading for M-level students and undergraduates planning significant research projects for their dissertations. It will also be invaluable to first year PhD students considering how they will go about their research projects.

Author: Michael Jay Polonsky
Publisher: SAGE
ISBN: 9780761922490
Category : Business & Economics
Languages : en
Pages : 252

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Book Description
`The authors did an excellent job of addressing many of the "real world" issues in conducting a business research project. They have given care to address some of the issues that often represent the major stumbling blocks for students engaged in business research projects.... An excellent text.... It is concise, very readable and addresses many of the issues that we, as instructors, grapple with as we assign research projects′ - Andrew M Forman, PhD, Hofstra University Designing and Implementing a Research Project is a concise, easy to read text designed to guide business students through the various aspects of designing and managing research projects. The focus is on research projects that have a solid academic basis, although some implications for more applied projects are also highlighted. It is divided into three main sections, `Laying the Foundations′, `Undertaking the Research′, and `Communicating the Results′, which present a logical flow for the research project. A unique aspect of the book is the inclusion of particular chapters on topics like supervision, group work and ethics, and the focus of the discussion of data analysis (qualitative and quantitative). The authors have applied their years of past experience in supervising student projects, when writing this book to provide some actual examples of problems and practical guidelines. This unique book presents a step-by-step guide for undertaking research projects that is multidisciplinary in focus and student friendly in style. It could be used, as either a text, or a supplementary text on courses in management (including industrial psychology) and marketing. Graduate students in related fields such as health care administration, public administration, and nursing administration would also find this text useful.

Author: Susan Weinschenk
Publisher: Pearson Education
ISBN: 0132658607
Category : Computers
Languages : en
Pages : 438

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Book Description
We design to elicit responses from people. We want them to buy something, read more, or take action of some kind. Designing without understanding what makes people act the way they do is like exploring a new city without a map: results will be haphazard, confusing, and inefficient. This book combines real science and research with practical examples to deliver a guide every designer needs. With it you’ll be able to design more intuitive and engaging work for print, websites, applications, and products that matches the way people think, work, and play. Learn to increase the effectiveness, conversion rates, and usability of your own design projects by finding the answers to questions such as: What grabs and holds attention on a page or screen? What makes memories stick? What is more important, peripheral or central vision? How can you predict the types of errors that people will make? What is the limit to someone’s social circle? How do you motivate people to continue on to (the next step? What line length for text is best? Are some fonts better than others? These are just a few of the questions that the book answers in its deep-dive exploration of what makes people tick.

Author: Stephanie Marsh
Publisher: Kogan Page Publishers
ISBN: 0749481056
Category : Business & Economics
Languages : en
Pages : 289

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Book Description
Many businesses are based on creating desirable experiences, products and services for users. However in spite of this, companies often fail to consider the end user - the customer - in their planning and development processes. As a result, organizations find themselves spending huge sums of money creating products and services that, quite simply, don't work. User experience research, also known as UX research, focuses on understanding user behaviours, needs and motivations through a range of observational techniques, task analysis and other methodologies. User Research is a practical guide that shows readers how to use the vast array of user research methods available. Covering all the key research methods including face-to-face user testing, card sorting, surveys, A/B testing and many more, the book gives expert insight into the nuances, advantages and disadvantages of each, while also providing guidance on how to interpret, analyze and share the data once it has been obtained. Ultimately, User Research is about putting natural powers of observation and conversation to use in a specific way. The book isn't bogged down with small, specific, technical detail - rather, it explores the fundamentals of user research, which remain true regardless of the context in which they are applied. As such, the tools and frameworks given here can be used in any sector or industry, to improve any part of the customer journey and experience; whether that means improving software, websites, customer services, products, packaging or more.

Author: Sue L. T. McGregor
Publisher: SAGE Publications
ISBN: 1506350976
Category : Social Science
Languages : en
Pages : 880

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Book Description
Understanding and Evaluating Research: A Critical Guide shows students how to be critical consumers of research and to appreciate the power of methodology as it shapes the research question, the use of theory in the study, the methods used, and how the outcomes are reported. The book starts with what it means to be a critical and uncritical reader of research, followed by a detailed chapter on methodology, and then proceeds to a discussion of each component of a research article as it is informed by the methodology. The book encourages readers to select an article from their discipline, learning along the way how to assess each component of the article and come to a judgment of its rigor or quality as a scholarly report.

Author: Ranjit Kumar
Publisher: SAGE
ISBN: 0857023454
Category : Reference
Languages : en
Pages : 441

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Book Description
Written specifically for students with no previous experience of research and research methodology, the Third Edition of Research Methodology breaks the process of designing and doing a research project into eight manageable steps and provides plenty of examples throughout to link theory to the practice of doing research. The book contains straightforward, practical guidance on: - Formulating a research question - Ethical considerations - Carrying out a literature review - Choosing a research design - Selecting a sample - Collecting and analysing qualitative and quantitative data - Writing a research report The third edition has been revised and updated to include extended coverage of qualitative research methods in addition to the existing comprehensive coverage of quantitative methods. There are also brand new learning features such as reflective questions throughout the text to help students consolidate their knowledge. The book is essential reading for undergraduate and postgraduate students in the social sciences embarking on qualitative or quantitative research projects.