A short course in international marketing blunders [electronic resource] PDF Download

Author: Michael White
Publisher: World Trade Press
ISBN: 160780008X
Category : Business failures
Languages : en
Pages : 187

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Book Description

Author: Jeffrey E. Curry
Publisher: World Trade Press
ISBN: 1607800071
Category : Export marketing
Languages : en
Pages : 192

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Book Description
A Short Course in International Marketing will transform your export operation into a market-driven, profit-making enterprise by explaining how to employ international marketing methods and strategies used by successful firms worldwide.

Author: Karla C. Shippey
Publisher: World Trade Press
ISBN: 1607800055
Category : Intellectual property (International law)
Languages : en
Pages : 196

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Book Description
Do you or your company possess copyrights, brands, patents, trademarks, designs, or other related rights? If so, you have great opportunities in the new global marketplace, but you are also at great risk. A Short Course in International Intellectual Prope.

Author: Michael White
Publisher: Librix.eu
ISBN: 8073997517
Category :
Languages : en
Pages : 188

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Author: Nitish Singh
Publisher: Cambridge University Press
ISBN: 1107008891
Category : Business & Economics
Languages : en
Pages : 347

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Book Description
The acceleration of globalization and the growth of emerging economies present significant opportunities for business expansion. One of the quickest ways to achieve effective international expansion is by leveraging the web. This book provides a comprehensive, non-technical guide to leveraging website localization strategies for global e-commerce success.

Author:
Publisher: Librix.eu
ISBN: 8073997592
Category :
Languages : en
Pages : 721

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Author: Erdogan Koc
Publisher: Routledge
ISBN: 1000172066
Category : Business & Economics
Languages : en
Pages : 351

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Book Description
Cross-Cultural Aspects of Tourism and Hospitality is the first textbook to offer students, lecturers, researchers and practitioners a comprehensive guide to the influence of culture on service providers as well as on customers, affecting both the supply and the demand sides of the industry – organisational behaviour, and human resource management, and marketing and consumer behaviour. Given the need for delivering superior customer value, understanding different cultures from both demand and supply sides of tourism and hospitality and the impact of culture on these international industries is an essential part of all students’ and practitioners’ learning and development. This book takes a research-based approach critically reviewing seminal cultural theories and evaluating how these influence employee and customer behaviour in service encounters, marketing, and management processes and activities. Individual chapters cover a diverse range of cultural aspects including intercultural competence and intercultural sensitivity, uncertainty and risk avoidance, context in communication, power distance, indulgence and restraint, time orientation, gender, assertiveness, individualism and collectivism, performance orientation, and humane orientation. This book integrates international case studies throughout to show the application of theory, includes self-test questions, activities, further reading, and a set of PowerPoint slides to accompany each chapter. This will be essential reading for all students, lecturers, researchers and practitioners and future managers in the fields of Tourism and Hospitality.

Author:
Publisher:
ISBN: 9781414466903
Category : Small business
Languages : en
Pages : 624

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Book Description

Author: Deepak Kumar
Publisher: Springer
ISBN: 0387347313
Category : Education
Languages : en
Pages : 415

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Book Description
It is a pleasure to offer you this book containing papers about ICT and education from the World Computer Congress 2006 (WCC 2006), held in Santiago, Chile and sponsored by the International Federation for Information Processing (IFIP). A lot of people worked very hard to make this event happen and to produce this book. The programme committee with IFIP members from around the world issued a call for papers inspiring almost 80 people to submit papers, posters, demonstrations, and workshops to the IFIP TC3 (Technical Committee on Education) sub-conference of WCC 2006. The submitted papers were reviewed by a large group of referees to select the papers to be presented at the conference. What is really amazing is that all these people freely contributed their time and effort to do all this work. The TC3 sub-conference of WCC 2006 has two themes: Informatics Curricula, TEaching Methods and best practice (ICTEM II), and Teaching and Learning with ICT: Theory, Policy and Practice. These themes represent many of the broad range of interests of the Working Groups of IFIP TC3. Two kinds of papers are included in this book: full papers and short papers. Full papers are standard papers that are appropriate for an international conference on ICT and informatics education. Of the 64 full paper submissions, 28 (44%) were accepted. A short paper represents work in progress, opinion, a proposal, work with untested results, or an experience report.

Author: Eduardo Da Costa
Publisher: MIT Press
ISBN: 9780262262392
Category : Business & Economics
Languages : en
Pages : 228

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Book Description
How small businesses can use the Internet and e-commerce to succeed in the global marketplace. Small companies account for a surprising one-third of U.S. exports, and their market share is growing. The Internet has played a major role in helping these companies develop an increasingly powerful international presence. Global E-Commerce Strategies for Small Businesses describes the export opportunities e-commerce holds for small-to-medium size enterprises (SMEs) all over the world. The book is organized in two parts. The first uses examples and case studies of small exporting companies from six countries to show how SMEs and new entrepreneurs are not only successful but also often responsible for job creation, innovation, and economic growth in their regions. It also examines common obstacles to exports such as local and international laws, cultural differences, trade barriers, taxation, and transport infrastructure. The second part covers the steps in setting up a global business: researching business opportunities, identifying and reaching out to customers, building and keeping an online image, closing the deal, and maintaining customer support. Written in a casual, accessible style, the book offers an overview of the tools and services available to help smaller companies flourish in the global marketplace.