A Road to Empowerment: Social Media Usage by Women Entrepreneurs in China PDF Download

Author: Kate Johnston
Publisher:
ISBN: 9781636481470
Category : Social Science
Languages : en
Pages : 56

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Book Description
Women's entrepreneurship is on the rise globally. In the past few years, 163 million women were starting businesses across 74 economies worldwide, while 111 million were running established businesses, according to the Global Entrepreneurship Monitor (GEM) 2016/2017 Women's Report (GEM, 2017). Numerous studies throughout the world have consistently demonstrated the positive effect of women entrepreneurs on economic growth, job creation as well as social benefits, particularly in developing economies (Cuberes and Teignier, 2015; Fetsch et al., 2015; Lewis et al., 2014; Hailemariam et al., 2019). A point in case is China, China has one of the largest populations in the world, with a population of 1.4 billion and of which 48.7 per cent is accounted by women (worldbank.org, 2019). Until recently, female entrepreneurs were mostly unheard of in China's business environment largely due to cultural barriers and the dominant male-focused society, as noted by Lai (2017). However, the rise of online and social media platforms (WeChat and Weibo) is offering huge potential with minimum cost and is offering huge potential to empower Chinese female entrepreneurs globally. Using a survey involving 60 female entrepreneurs and four in-depth interviews with female entrepreneurs in mainland China and Hong Kong, the study explores how Chinese women entrepreneurs are using social media platforms and the benefits and motivations behind their use in an emerging market. The research points to evidence that female entrepreneurs are embracing this new marketing channel with new impetus and the research suggest clear gains (through the greater market and customers' access) along with a greater feeling of empowerment. The study also points to certain challenges and disadvantages and highlights the need for supports/training in the social media space.

Author: Prof. Alessandro De Nisco
Publisher: Academic Conferences limited
ISBN: 1912764687
Category : Business & Economics
Languages : en
Pages :

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Book Description
The European Conference on Innovation and Entrepreneurship has been running now for 16 years. This event has been held in Italy, Northern Ireland, France, Belgium, Portugal, and Finland to mention some of the countries who have hosted it. The conference is generally attended by participants from more than 40 countries and attracts an interesting combination of academic scholars, practitioners and individuals who are engaged in various aspects of innovation and entrepreneurship teaching and research. The 16th European Conference on Innovation and Entrepreneurship will be hosted by Instituto Universitário de Lisboa (ISCTE), Portugal and the Conference Chair will be Florinda Matos

Author: Bayram, Gül Erkol
Publisher: IGI Global
ISBN: 1668484196
Category : Business & Economics
Languages : en
Pages : 636

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Book Description
In recent decades, more women around the world have taken the opportunity to enter the market, join the workforce, and start their own entrepreneurial ventures. These changes have had a strong impact on market demographics. Particularly within the tourism industry, it is important to investigate the behavior, motivations, experiences, and needs of women as travelers, employees, and entrepreneurs. Women’s Empowerment Within the Tourism Industry offers a conversant and comprehensive overview of the themes and concepts of women as tourists, employees, and entrepreneurs in tourism. Providing interdisciplinary insights from leading international researchers and academicians, this book makes a critical contribution to the knowledge of women’s participation within the tourism industry. It discusses the nature of their work and ways in which tourism creates tension between the attitudes and conduct of tourists and the beliefs and behavior of local women. Covering topics such as consumer experience, gender studies, and women’s employment, this premier reference source is an excellent resource for business leaders and managers, entrepreneurs, marketers, government officials, students and educators of higher education, librarians, researchers, and academicians.

Author: Joanna Paliszkiewicz
Publisher: MDPI
ISBN: 3039437054
Category : Business & Economics
Languages : en
Pages : 168

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Book Description
The article entitled "Selected Aspects of Evaluating Knowledge Management Quality in Contemporary Enterprises" broadens the understanding of knowledge management and estimates select aspects of knowledge management quality evaluations in modern enterprises from theoretical and practical perspectives. The seventh article aims to present the results of pilot studies on the four largest Information Communication Technology (ICT) companies' involvement in promoting the Sustainable Development Goals (SDGs) through social media. Studies examine which communication strategy is used by companies in social media. The primary purpose of the eighth article is to present the relationship between trust and knowledge sharing, taking into account the importance of this issue in the efficiency of doing business. The results showed that trust is vital in sharing knowledge and essential in achieving a high-performance efficiency level. The ninth article presents the impact of social media on consumer choices in tourism and tourist products' specificity. The study's main purpose was to indicate the most commonly used social media in selecting a tourist destination and implementing Generation Y's journey. The 10th article aims to identify the most critical purposes of using social media by responding to women's attitudes according to age and their respective countries' economic development. The research was done through an online survey in 2017–2018, followed by an analysis of eight countries' results. The article entitled "Integrated Question-Answering System for Natural Disaster Domains Based on Social Media Messages Posted at the Time of Disaster" presents the framework of a question-answering system that was developed using a Twitter dataset containing more than 9 million tweets compiled during the Osaka North Earthquake that occurred on 18 June 2018. The authors also study the structure of the questions posed and develop methods for classifying them into particular categories to find answers from the dataset using an ontology, word similarity, keyword frequency, and natural language processing. The book provides a theoretical and practical background related to trust, knowledge management, and communication in the era of social media. The editor believes that the collection of articles can be relevant to professionals, researchers, and students' needs. The authors try to diagnose the situation and show the new challenges and future directions in this area.

Author: Salah A. Al-Sharhan
Publisher: Springer
ISBN: 3030021319
Category : Computers
Languages : en
Pages : 634

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Book Description
This book constitutes the refereed conference proceedings of the 17th IFIP WG 6.11 Conference on e-Business, e-Services and e-Society, I3E 201, held in Kuwait City, Kuwait, in October/November 2018. The 65 revised full papers presented were carefully reviewed and selected from 99 submissions. Topics of interest include, amongst others, the following: social media; information systems; marketing and communications; management and operations; public administration; economics, sociology, and psychology; e-finance, e-banking, and e-accounting; computer science and computer engineering; and teaching and learning.

Author: Xinyuan Wang
Publisher: UCL Press
ISBN: 191063462X
Category : Social Science
Languages : en
Pages : 238

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Book Description
Life outside the mobile phone is unbearable.’ Lily, 19, factory worker. Described as the biggest migration in human history, an estimated 250 million Chinese people have left their villages in recent decades to live and work in urban areas. Xinyuan Wang spent 15 months living among a community of these migrants in a small factory town in southeast China to track their use of social media. It was here she witnessed a second migration taking place: a movement from offline to online. As Wang argues, this is not simply a convenient analogy but represents the convergence of two phenomena as profound and consequential as each other, where the online world now provides a home for the migrant workers who feel otherwise ‘homeless’. Wang’s fascinating study explores the full range of preconceptions commonly held about Chinese people – their relationship with education, with family, with politics, with ‘home’ – and argues why, for this vast population, it is time to reassess what we think we know about contemporary China and the evolving role of social media.

Author: Leta Hong Fincher
Publisher: Zed Books Ltd.
ISBN: 1783607912
Category : Social Science
Languages : en
Pages : 176

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Book Description
‘Scattered with inspiring life-stories of courageous women.’ The Guardian In the early years of the People’s Republic, the Communist Party sought to transform gender relations. Yet those gains have been steadily eroded in China’s post-socialist era. Contrary to the image presented by China’s media, women in China have experienced a dramatic rollback of rights and gains relative to men. In Leftover Women, Leta Hong Fincher exposes shocking levels of structural discrimination against women, and the broader damage this has caused to China’s economy, politics, and development.

Author: World Bank Group
Publisher: World Bank Publications
ISBN: 1464812535
Category : Law
Languages : en
Pages : 627

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Book Description
How can governments ensure that women have the same employment and entrepreneurship opportunities as men? One important step is to level the legal playing field so that the rules for operating in the worlds of work and business apply equally regardless of gender. Women, Business and the Law 2018, the fifth edition in a series, examines laws affecting women’s economic inclusion in 189 economies worldwide. It tracks progress that has been made over the past two years while identifying opportunities for reform to ensure economic empowerment for all. The report updates all indicators as of June 1, 2017 and explores new areas of research, including financial inclusion.

Author: Samia Melhem
Publisher: World Bank Publications
ISBN: 0821381342
Category : Business & Economics
Languages : en
Pages : 99

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Book Description
This paper reviews how women in the developing world access and use information and communication technology (ICT). It examines the discourse and controversies surrounding the digital gender divide, including links to poverty and illiteracy. Major themes concerning women and ICTs are explored, such as women in the ICT workforce, how girls and women relate differently to ICT, and opportunities and barriers for women in science and technology in general. Current research relating to gender and ICT is often country-specific and is more prevalent in developed countries than in developing countries. This paper suggests where additional research is needed on barriers to women s entry and access to ICT. The overall objective of this paper is to influence policy dialogue around women and ICT for development by raising awareness of the digital gender divide. Economic opportunity for women in ICT will not be realized until policies address gender considerations and ensure that ICT investment contributes to more sustainable and equitable development.

Author: Victoria L. Crittenden
Publisher: Emerald Group Publishing
ISBN: 1789732913
Category : Business & Economics
Languages : en
Pages : 335

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Book Description
This collection brings together leading scholars and practitioners with a variety of interests as related to women entrepreneurs. Taking a unique scholarly-practice approach, Crittenden builds an enticing story around several key variables that influence go-to-market strategies for women entrepreneurs.