Author: Bev Burgess Publisher: Kogan Page Publishers ISBN: 0749479906 Category : Business & Economics Languages : en Pages : 289
Book Description
Account-based marketing, also known as client-centric marketing, is in the process of transforming modern marketing practice. It involves taking a strategic approach to business to business marketing, whereby important individual accounts are treated as markets in their own right. After all, many of the world's leading companies have annual revenues the size of some countries' GDP, so for the businesses that provide services and solutions to these companies, such key accounts truly do represent a global market. A Practitioner's Guide to Account-Based Marketing explores the development of account-based marketing (ABM) as a business practice, and outlines a clear, step-by-step process for readers who wish to set up an ABM programme to accelerate growth. Rich with fascinating case studies and personal stories, A Practitioner's Guide to Account-Based Marketing offers readers privileged access to lessons learned by pioneering companies in the field, including BT, Fujitsu, IBM, Juniper Networks, Microsoft, SAP, and many more. The text is fully endorsed by the Information Technology Services Marketing Association (ITSMA), who run the only formally recognized qualification in the sector: the Account-Based Marketing Certification Programme. Meticulously researched and highly practical, A Practitioner's Guide to Account-Based Marketing will help all marketers strengthen relationships, build reputation, and increase revenues in their most important accounts.
Author: Bev Burgess Publisher: Kogan Page Publishers ISBN: 139860089X Category : Business & Economics Languages : en Pages : 313
Book Description
As some of today's major and complex companies are worth more than the GDPs of some countries, traditional marketing approaches, such as glossy corporate campaigns, will have limited returns. Account-based marketing, also known as client-centric marketing, treats important individual accounts as markets in their own right, to help strengthen relationships, build reputation, and increase revenues in important accounts. A Practitioner's Guide to Account-Based Marketing outlines a clear, step-by-step process for readers to harness ABM tools and techniques and set up ABM programmes. Featuring insights from practising professionals and case studies from organizations including Fujitsu, Infosys, Microsoft, O2 and ServiceNow, it also contains guidance on developing the competencies needed for account-based marketing and managing your ABM career. This updated second edition contains further discussion on how ABM initiatives can go from a pilot to being embedded in a business, new material on quantified value propositions and updated wider research. Meticulously researched and highly practical, A Practitioner's Guide to Account-Based Marketing will help all marketers to deliver successful B2B marketing.
Author: Gerardus Blokdyk Publisher: 5starcooks ISBN: 9780655425489 Category : Languages : en Pages : 286
Book Description
Who is responsible for ensuring appropriate resources (time, people and money) are allocated to Account-Based Marketing ABM? Meeting the challenge: are missed Account-Based Marketing ABM opportunities costing us money? How much are sponsors, customers, partners, stakeholders involved in Account-Based Marketing ABM? In other words, what are the risks, if Account-Based Marketing ABM does not deliver successfully? In what ways are Account-Based Marketing ABM vendors and us interacting to ensure safe and effective use? What are your current levels and trends in key measures or indicators of Account-Based Marketing ABM product and process performance that are important to and directly serve your customers? how do these results compare with the performance of your competitors and other organizations with similar offerings? This instant Account-Based Marketing ABM self-assessment will make you the reliable Account-Based Marketing ABM domain leader by revealing just what you need to know to be fluent and ready for any Account-Based Marketing ABM challenge. How do I reduce the effort in the Account-Based Marketing ABM work to be done to get problems solved? How can I ensure that plans of action include every Account-Based Marketing ABM task and that every Account-Based Marketing ABM outcome is in place? How will I save time investigating strategic and tactical options and ensuring Account-Based Marketing ABM costs are low? How can I deliver tailored Account-Based Marketing ABM advice instantly with structured going-forward plans? There's no better guide through these mind-expanding questions than acclaimed best-selling author Gerard Blokdyk. Blokdyk ensures all Account-Based Marketing ABM essentials are covered, from every angle: the Account-Based Marketing ABM self-assessment shows succinctly and clearly that what needs to be clarified to organize the required activities and processes so that Account-Based Marketing ABM outcomes are achieved. Contains extensive criteria grounded in past and current successful projects and activities by experienced Account-Based Marketing ABM practitioners. Their mastery, combined with the easy elegance of the self-assessment, provides its superior value to you in knowing how to ensure the outcome of any efforts in Account-Based Marketing ABM are maximized with professional results. Your purchase includes access details to the Account-Based Marketing ABM self-assessment dashboard download which gives you your dynamically prioritized projects-ready tool and shows you exactly what to do next. Your exclusive instant access details can be found in your book. You will receive the following contents with New and Updated specific criteria: - The latest quick edition of the book in PDF - The latest complete edition of the book in PDF, which criteria correspond to the criteria in... - The Self-Assessment Excel Dashboard, and... - Example pre-filled Self-Assessment Excel Dashboard to get familiar with results generation ...plus an extra, special, resource that helps you with project managing. INCLUDES LIFETIME SELF ASSESSMENT UPDATES Every self assessment comes with Lifetime Updates and Lifetime Free Updated Books. Lifetime Updates is an industry-first feature which allows you to receive verified self assessment updates, ensuring you always have the most accurate information at your fingertips.
Author: Gerardus Blokdyk Publisher: 5starcooks ISBN: 9780655835943 Category : Languages : en Pages : 310
Book Description
How good is your data? What are the main benefits of marketing automation to your organization? Is this the right time to adopt marketing automation for your organization? How well integrated are your systems with each other? What is the publics attitude toward your organizations products? This easy Account Based Marketing self-assessment will make you the trusted Account Based Marketing domain master by revealing just what you need to know to be fluent and ready for any Account Based Marketing challenge. How do I reduce the effort in the Account Based Marketing work to be done to get problems solved? How can I ensure that plans of action include every Account Based Marketing task and that every Account Based Marketing outcome is in place? How will I save time investigating strategic and tactical options and ensuring Account Based Marketing costs are low? How can I deliver tailored Account Based Marketing advice instantly with structured going-forward plans? There's no better guide through these mind-expanding questions than acclaimed best-selling author Gerard Blokdyk. Blokdyk ensures all Account Based Marketing essentials are covered, from every angle: the Account Based Marketing self-assessment shows succinctly and clearly that what needs to be clarified to organize the required activities and processes so that Account Based Marketing outcomes are achieved. Contains extensive criteria grounded in past and current successful projects and activities by experienced Account Based Marketing practitioners. Their mastery, combined with the easy elegance of the self-assessment, provides its superior value to you in knowing how to ensure the outcome of any efforts in Account Based Marketing are maximized with professional results. Your purchase includes access details to the Account Based Marketing self-assessment dashboard download which gives you your dynamically prioritized projects-ready tool and shows you exactly what to do next. Your exclusive instant access details can be found in your book. You will receive the following contents with New and Updated specific criteria: - The latest quick edition of the book in PDF - The latest complete edition of the book in PDF, which criteria correspond to the criteria in... - The Self-Assessment Excel Dashboard - Example pre-filled Self-Assessment Excel Dashboard to get familiar with results generation - In-depth and specific Account Based Marketing Checklists - Project management checklists and templates to assist with implementation INCLUDES LIFETIME SELF ASSESSMENT UPDATES Every self assessment comes with Lifetime Updates and Lifetime Free Updated Books. Lifetime Updates is an industry-first feature which allows you to receive verified self assessment updates, ensuring you always have the most accurate information at your fingertips.
Author: Gerardus Blokdyk Publisher: 5starcooks ISBN: 9780655913887 Category : Business & Economics Languages : en Pages : 308
Book Description
Is there an annual membership or similar which is processed through another system? What is your current target market? Who uses account-based marketing? What does marketing success look like? Which areas of your marketing and sales processes could be more efficient? This best-selling Account Based Marketing self-assessment will make you the reliable Account Based Marketing domain auditor by revealing just what you need to know to be fluent and ready for any Account Based Marketing challenge. How do I reduce the effort in the Account Based Marketing work to be done to get problems solved? How can I ensure that plans of action include every Account Based Marketing task and that every Account Based Marketing outcome is in place? How will I save time investigating strategic and tactical options and ensuring Account Based Marketing costs are low? How can I deliver tailored Account Based Marketing advice instantly with structured going-forward plans? There's no better guide through these mind-expanding questions than acclaimed best-selling author Gerard Blokdyk. Blokdyk ensures all Account Based Marketing essentials are covered, from every angle: the Account Based Marketing self-assessment shows succinctly and clearly that what needs to be clarified to organize the required activities and processes so that Account Based Marketing outcomes are achieved. Contains extensive criteria grounded in past and current successful projects and activities by experienced Account Based Marketing practitioners. Their mastery, combined with the easy elegance of the self-assessment, provides its superior value to you in knowing how to ensure the outcome of any efforts in Account Based Marketing are maximized with professional results. Your purchase includes access details to the Account Based Marketing self-assessment dashboard download which gives you your dynamically prioritized projects-ready tool and shows you exactly what to do next. Your exclusive instant access details can be found in your book. You will receive the following contents with New and Updated specific criteria: - The latest quick edition of the book in PDF - The latest complete edition of the book in PDF, which criteria correspond to the criteria in... - The Self-Assessment Excel Dashboard - Example pre-filled Self-Assessment Excel Dashboard to get familiar with results generation - In-depth and specific Account Based Marketing Checklists - Project management checklists and templates to assist with implementation INCLUDES LIFETIME SELF ASSESSMENT UPDATES Every self assessment comes with Lifetime Updates and Lifetime Free Updated Books. Lifetime Updates is an industry-first feature which allows you to receive verified self assessment updates, ensuring you always have the most accurate information at your fingertips.
Author: Gerardus Blokdyk Publisher: 5starcooks ISBN: 9780655945987 Category : Languages : en Pages : 308
Book Description
This one-of-a-kind Account Based Marketing Plan self-assessment will make you the reliable Account Based Marketing Plan domain assessor by revealing just what you need to know to be fluent and ready for any Account Based Marketing Plan challenge. How do I reduce the effort in the Account Based Marketing Plan work to be done to get problems solved? How can I ensure that plans of action include every Account Based Marketing Plan task and that every Account Based Marketing Plan outcome is in place? How will I save time investigating strategic and tactical options and ensuring Account Based Marketing Plan costs are low? How can I deliver tailored Account Based Marketing Plan advice instantly with structured going-forward plans? There's no better guide through these mind-expanding questions than acclaimed best-selling author Gerard Blokdyk. Blokdyk ensures all Account Based Marketing Plan essentials are covered, from every angle: the Account Based Marketing Plan self-assessment shows succinctly and clearly that what needs to be clarified to organize the required activities and processes so that Account Based Marketing Plan outcomes are achieved. Contains extensive criteria grounded in past and current successful projects and activities by experienced Account Based Marketing Plan practitioners. Their mastery, combined with the easy elegance of the self-assessment, provides its superior value to you in knowing how to ensure the outcome of any efforts in Account Based Marketing Plan are maximized with professional results. Your purchase includes access details to the Account Based Marketing Plan self-assessment dashboard download which gives you your dynamically prioritized projects-ready tool and shows you exactly what to do next. Your exclusive instant access details can be found in your book. You will receive the following contents with New and Updated specific criteria: - The latest quick edition of the book in PDF - The latest complete edition of the book in PDF, which criteria correspond to the criteria in... - The Self-Assessment Excel Dashboard - Example pre-filled Self-Assessment Excel Dashboard to get familiar with results generation - In-depth and specific Account Based Marketing Plan Checklists - Project management checklists and templates to assist with implementation INCLUDES LIFETIME SELF ASSESSMENT UPDATES Every self assessment comes with Lifetime Updates and Lifetime Free Updated Books. Lifetime Updates is an industry-first feature which allows you to receive verified self assessment updates, ensuring you always have the most accurate information at your fingertips.
Author: Chris Golec Publisher: John Wiley & Sons ISBN: 1119572002 Category : Business & Economics Languages : en Pages : 224
Book Description
Account-Based Marketing is changing the discipline of marketing—Why? Business-to-business (B2B) companies spend $40 Billion on marketing each year, and they embrace tech-driven innovations, yet the traditional model for lead generation has not changed for decades. Why? In addition to the techniques being outdated, they create friction and distrust between marketing and sales teams. ABM has quickly gained traction with leading B2B companies because it aligns sales and marketing teams around the accounts that will have the most business impact. Instead of chasing a large volume of lower-quality, generic leads, ABM helps sales and marketing professionals coordinate their efforts against a specific set of target accounts. Despite the clear advantages of ABM, there continues to be much confusion around just how to implement it. Written by the leaders behind the successful marketing firm Demandbase, Account-Based Marketing explains how to execute a world-class ABM strategy from start to finish. Find out exactly how highly successful B2B companies are using Account-Based Marketing to grow their customer base Develop an effective strategy to adapt ABM principles for your own organization with its own unique needs Integrate your sales and marketing processes into an efficient, cohesive workflow Locate and attract the ideal clients for your business to increase revenue and open up new opportunities From building the right target account list and understanding the impact of ABM on marketing programs, to selling ABM within an organization and finding budget for the strategy, you’ll find it all in this authoritative guide.
Author: David P. Diana Publisher: John Wiley & Sons ISBN: 0470609133 Category : Psychology Languages : en Pages : 260
Book Description
Praise for Marketing for the Mental Health Professional: An Innovative Guide for Practitioners "This book is packed with useful strategies that have worked for years and years in the business world. People who follow the advice here are going to go places." —Dr. Thomas Phelan, Psychologist and bestselling author of 1-2-3 Magic "David's book is brilliant! He guides us through our own resistance and the unquestioned beliefs we have held around marketing, money, and our profession. Not only have I received a long-overdue education, David has inspired in me the creativity, courage, and confidence to create my own vision." —Melinda Edwards, MD, Psychiatrist A hands-on guide to building a successful mental health practice There is real opportunity for growth, advancement, and overall success within the mental health profession. Marketing for the Mental Health Professional helps you acquire and apply the powerful, proven sales and marketing techniques and strategies needed to create and cultivate a thriving mental health practice. Filled with real-life stories and helpful tips, this book provides you with the tools to build your practice, including guidance on: Using customer-based selling to create a thriving practice Developing effective strategies for engaging clients, building credibility, and earning loyalty Identifying true prospects that will lead to long-term success Using power, influence, and persuasion to help grow your practice Creating an impression and being remembered Using Internet technology to start a conversation and build relevance A practical guide for professionals looking to achieve long-term success in the field, Marketing for the Mental Health Professional proposes a different way of thinking about the profession. It leverages and incorporates key business, sales, and marketing principles that "best in class" organizations and sales/marketing professionals use to generate an increase in market share, financial wealth, and overall achievement.
Author: Bev Burgess Publisher: Kogan Page Publishers ISBN: 1398607452 Category : Business & Economics Languages : en Pages : 305
Book Description
Develop long-term relationships, deliver market-beating growth, and create sustainable value with this pragmatic guide to aligning marketing, sales, customer success and your executives around your most important customers. Many B2B companies make half their profitable revenue from just three percent of their customers, yet don't recognize the significance of these accounts, nor invest appropriately in them. Account-Based Growth introduces a comprehensive framework for improving internal alignment and external engagement with these vital few. It contains bullet-pointed takeaways at the end of each chapter plus a comprehensive checklist to help you improve your own company's approach to its most important customers. Each element of the framework is brought to life through viewpoints from industry experts and case studies from leading organizations including Accenture, Fujitsu, Infosys, SAP, Salesforce, ServiceNow and Telstra.
Author: Gerardus Blokdyk Publisher: 5starcooks ISBN: 9780655315940 Category : Languages : en Pages : 270
Book Description
Can Account-based marketing be learned? in other words, can we track that any Account-based marketing project is implemented as planned, and is it working? How do we Identify specific Account-based marketing investment and emerging trends? Is Supporting Account-based marketing documentation required? Will Account-based marketing have an impact on current business continuity, disaster recovery processes and/or infrastructure? This easy Account-based marketing self-assessment will make you the trusted Account-based marketing domain auditor by revealing just what you need to know to be fluent and ready for any Account-based marketing challenge. How do I reduce the effort in the Account-based marketing work to be done to get problems solved? How can I ensure that plans of action include every Account-based marketing task and that every Account-based marketing outcome is in place? How will I save time investigating strategic and tactical options and ensuring Account-based marketing costs are low? How can I deliver tailored Account-based marketing advice instantly with structured going-forward plans? There's no better guide through these mind-expanding questions than acclaimed best-selling author Gerard Blokdyk. Blokdyk ensures all Account-based marketing essentials are covered, from every angle: the Account-based marketing self-assessment shows succinctly and clearly that what needs to be clarified to organize the required activities and processes so that Account-based marketing outcomes are achieved. Contains extensive criteria grounded in past and current successful projects and activities by experienced Account-based marketing practitioners. Their mastery, combined with the easy elegance of the self-assessment, provides its superior value to you in knowing how to ensure the outcome of any efforts in Account-based marketing are maximized with professional results. Your purchase includes access details to the Account-based marketing self-assessment dashboard download which gives you your dynamically prioritized projects-ready tool and shows you exactly what to do next. Your exclusive instant access details can be found in your book. You will receive the following contents with New and Updated specific criteria: - The latest quick edition of the book in PDF - The latest complete edition of the book in PDF, which criteria correspond to the criteria in... - The Self-Assessment Excel Dashboard, and... - Example pre-filled Self-Assessment Excel Dashboard to get familiar with results generation ...plus an extra, special, resource that helps you with project managing. INCLUDES LIFETIME SELF ASSESSMENT UPDATES Every self assessment comes with Lifetime Updates and Lifetime Free Updated Books. Lifetime Updates is an industry-first feature which allows you to receive verified self assessment updates, ensuring you always have the most accurate information at your fingertips.
Author: Bev Burgess
Author: Bev Burgess
Author: Gerardus Blokdyk
Author: Gerardus Blokdyk
Author: Gerardus Blokdyk
Author: Gerardus Blokdyk
Author: Chris Golec
Author: David P. Diana
Author: Bev Burgess
Author: Gerardus Blokdyk