Author: Paul MerrillPublisher:
ISBN:
Category :
Languages : en
Pages : 308
Book Description
This is the hilarious and surreal true story of Britain's biggest ever men's magazine launch... and the chaos and disasters that followed. Paul Merrill was an award-winning magazine editor when he was inexplicably chosen to launch Britain's first weekly publication aimed at the 'new lad': ZOO. He quickly gained notoriety after running competitions to find the country's randiest nanna, ugliest baby and teen mum of the year, and offering prizes of a boob job for your girlfriend, lesbian wedding and even euthanasia. Then he was suddenly deported to Australia to launch ZOO there, and events became even more outlandish. Containing hundreds of bizarre and unexpected anecdotes, A Polar Bear Ate My Head is the most side-splitting insider's account of the world of magazines ever published. Whether or not you've ever bought a men's mag, you will love this book. Praise for A Polar Bear Ate my Head: 'Hilarious - and your boy will love it too!' - Cosmopolitan 'A bloody brilliant lid-lifting exposé... Frank, funny and enlightening. We have notified our lawyers...' - Zoo Paul Merrill is an award winning magazine editor who launched ZOO magazine in a blaze of publicity and controversy in 2004, horrifying right-thinking people everywhere. After a bewildering two years grabbing headlines for all the wrong reasons, he was sent to Australia to launch the magazine there, resulting in a series of disasters and recriminations.