A New Multidimensional Scaling Methodology for the Analysis of Asymmetric Proximity Data in Marketing Research PDF Download

Author: Wayne DeSarbo
Publisher:
ISBN:
Category : Marketing
Languages : en
Pages : 68

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Author: Wayne S. DeSarbo
Publisher:
ISBN:
Category :
Languages : en
Pages : 21

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This paper presents a new multidimensional scaling (MDS) methodology which operationalizes the Krumhansl (1978) distance-density model for the analysis of asymmetric proximity data. In Krumhansl's conceptualization, the symmetric Euclidean interbrand distances typically associated with the traditional MDS model are augmented by the spatial density around the brands in the derived space. This modification allows the distance-density model to accommodate many of the empirically observed violations of the metric axioms (such as asymmetry). An operationalization of the distance-density model is particularly attractive to marketers who often work with asymmetric brand switching data to investigate market structure and competition. We describe this new MDS procedure which is sufficiently flexible to fit a number of competing hypotheses of proximity. The algorithm employed for estimation is technically presented together with various program options. An analysis of an asymmetric brand switching matrix for automobiles is presented to illustrate the methodology. The results of this analysis are also compared with the solutions obtained from several of the currently available procedures for handling asymmetric proximity data. Finally, technical extensions to three-way analyses, hybrid models, etc., are discussed.

Author: Giuseppe Bove
Publisher: Springer Nature
ISBN: 9811631727
Category : Mathematics
Languages : en
Pages : 203

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Book Description
This book provides an accessible introduction and practical guidelines to apply asymmetric multidimensional scaling, cluster analysis, and related methods to asymmetric one-mode two-way and three-way asymmetric data. A major objective of this book is to present to applied researchers a set of methods and algorithms for graphical representation and clustering of asymmetric relationships. Data frequently concern measurements of asymmetric relationships between pairs of objects from a given set (e.g., subjects, variables, attributes,...), collected in one or more matrices. Examples abound in many different fields such as psychology, sociology, marketing research, and linguistics and more recently several applications have appeared in technological areas including cybernetics, air traffic control, robotics, and network analysis. The capabilities of the presented algorithms are illustrated by carefully chosen examples and supported by extensive data analyses. A review of the specialized statistical software available for the applications is also provided. This monograph is highly recommended to readers who need a complete and up-to-date reference on methods for asymmetric proximity data analysis.

Author: Ingwer Borg
Publisher: Springer
ISBN: 3319734717
Category : Computers
Languages : en
Pages : 128

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Book Description
This book introduces multidimensional scaling (MDS) and unfolding as data analysis techniques for applied researchers. MDS is used for the analysis of proximity data on a set of objects, representing the data as distances between points in a geometric space (usually of two dimensions). Unfolding is a related method that maps preference data (typically evaluative ratings of different persons on a set of objects) as distances between two sets of points (representing the persons and the objects, resp.). This second edition has been completely revised to reflect new developments and the coverage of unfolding has also been substantially expanded. Intended for applied researchers whose main interests are in using these methods as tools for building substantive theories, it discusses numerous applications (classical and recent), highlights practical issues (such as evaluating model fit), presents ways to enforce theoretical expectations for the scaling solutions, and addresses the typical mistakes that MDS/unfolding users tend to make. Further, it shows how MDS and unfolding can be used in practical research work, primarily by using the smacof package in the R environment but also Proxscal in SPSS. It is a valuable resource for psychologists, social scientists, and market researchers, with a basic understanding of multivariate statistics (such as multiple regression and factor analysis).

Author: Takayuki Saito
Publisher: CRC Press
ISBN: 1420030442
Category : Mathematics
Languages : en
Pages : 277

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Book Description
Data Analysis of Asymmetric Structures provides a comprehensive presentation of a variety of models and theories for the analysis of asymmetry and its applications and provides a wealth of new approaches in every section. It meets both the practical and theoretical needs of research professionals across a wide range of disciplines and

Author: Daniel Nunan
Publisher: Pearson UK
ISBN: 1292308761
Category : Electronic books
Languages : en
Pages : 1658

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Book Description
"Working as a marketing researcher remains an intellectually stimulating, creative and rewarding career. Marketing research is a huge and growing industry at the forefront of innovation in many sectors of the economy. However, few industries can have been presented with as many challenges and opportunities as those faced by marketing research due to the growing amounts of data generated by modern technology. Founded upon the enormously successful US edition, and building upon the previous five European editions, the sixth edition of this book seeks to maintain its position as the leading marketing research text, focused on the key challenges facing marketing research in a European context. As with previous editions, this aims to be comprehensive, authoritative and applied. As a result, the book covers all the topics in previous editions while including updates that reflect the changes and challenges that have impacted the marketing research sector since the fifth edition was published. This includes the ever shifting impact of new technologies, the growth of 'insight' and the shifting role of research ethics, for example, through considering the impact of GDPR. This edition has been significantly updated, with new content, updated cases studies and a major focus on the issues and methods generated by new technologies"--

Author: Richard Bagozzi
Publisher: John Wiley & Sons
ISBN: 1557865493
Category : Business & Economics
Languages : en
Pages : 434

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Book Description
Advanced Marketing Research is a companion volume to Richard Bagozzi's Principles of Marketing Research. It is intended for students on advanced marketing research courses at the graduate and postgraduate levels and on executive programs. Each chapter begins with a historical development of the topical area before moving on to advanced issues and coverage of latest developments. To aid students learning, questions and exercises are included throughout.

Author: Wolfgang A. Gaul
Publisher: Springer Science & Business Media
ISBN: 3642582508
Category : Business & Economics
Languages : en
Pages : 517

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Book Description
"Data Analysis" in the broadest sense is the general term for a field of activities of ever-increasing importance in a time called the information age. It covers new areas with such trendy labels as, e.g., data mining or web mining as well as traditional directions emphazising, e.g., classification or knowledge organization. Leading researchers in data analysis have contributed to this volume and delivered papers on aspects ranging from scientific modeling to practical application. They have devoted their latest contributions to a book edited to honor a colleague and friend, Hans-Hermann Bock, who has been active in this field for nearly thirty years.

Author: Naresh Malhotra
Publisher: Routledge
ISBN: 1351550896
Category : Business & Economics
Languages : en
Pages : 303

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Book Description
First Published in 2017. Routledge is an imprint of Taylor & Francis, an Informa company.

Author: Naresh K. Malhotra
Publisher: Emerald Group Publishing
ISBN: 0857247271
Category : Business & Economics
Languages : en
Pages : 214

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Book Description
Contains articles by marketing field's researchers and academicians. This book includes literature reviews, methodologies, empirical studies, trends, international developments, guidelines for implementation, and suggestions for theory development and testing.