Author: Dana Fredsti
Publisher: Titan Books (US, CA)
ISBN: 1783291478
Category : Fiction
Languages : en
Pages : 48
Book Description
Chuck T-Bone is a private detective—A P.I. A gumshoe. A dick. He also happens to be a zombie, in a world where the zombies have taken over, and “fresh meat” is a rare commodity. Where you go into a diner to order an elbow joint with a side of toes. But nothing’s really changed—the rich get richer, the poor get poorer, at least until they fall apart altogether. When a curvaceous member of a famous crime family walks into his office, he’s forced to reopen a case he’d just as soon forget. It’s the one that introduced him to the dame who stole his heart—and got him killed. Trouble is, if it happens again, this time it’s for good. It’s gory goodness for fans of The Big Sleep and Shaun of the Dead, with a dash of Zombieland thrown in for good measure.
A Man's Gotta Eat What a Man's Gotta Eat (EBK)
Author: Dana Fredsti
Publisher: Titan Books (US, CA)
ISBN: 1783291478
Category : Fiction
Languages : en
Pages : 48
Book Description
Chuck T-Bone is a private detective—A P.I. A gumshoe. A dick. He also happens to be a zombie, in a world where the zombies have taken over, and “fresh meat” is a rare commodity. Where you go into a diner to order an elbow joint with a side of toes. But nothing’s really changed—the rich get richer, the poor get poorer, at least until they fall apart altogether. When a curvaceous member of a famous crime family walks into his office, he’s forced to reopen a case he’d just as soon forget. It’s the one that introduced him to the dame who stole his heart—and got him killed. Trouble is, if it happens again, this time it’s for good. It’s gory goodness for fans of The Big Sleep and Shaun of the Dead, with a dash of Zombieland thrown in for good measure.
Publisher: Titan Books (US, CA)
ISBN: 1783291478
Category : Fiction
Languages : en
Pages : 48
Book Description
Chuck T-Bone is a private detective—A P.I. A gumshoe. A dick. He also happens to be a zombie, in a world where the zombies have taken over, and “fresh meat” is a rare commodity. Where you go into a diner to order an elbow joint with a side of toes. But nothing’s really changed—the rich get richer, the poor get poorer, at least until they fall apart altogether. When a curvaceous member of a famous crime family walks into his office, he’s forced to reopen a case he’d just as soon forget. It’s the one that introduced him to the dame who stole his heart—and got him killed. Trouble is, if it happens again, this time it’s for good. It’s gory goodness for fans of The Big Sleep and Shaun of the Dead, with a dash of Zombieland thrown in for good measure.
Brand Relevance
Author: David A. Aaker
Publisher: John Wiley & Sons
ISBN: 0470613580
Category : Business & Economics
Languages : en
Pages : 400
Book Description
Branding guru Aaker shows how to eliminate the competition and become the lead brand in your market This ground-breaking book defines the concept of brand relevance using dozens of case studies-Prius, Whole Foods, Westin, iPad and more-and explains how brand relevance drives market dynamics, which generates opportunities for your brand and threats for the competition. Aaker reveals how these companies have made other brands in their categories irrelevant. Key points: When managing a new category of product, treat it as if it were a brand; By failing to produce what customers want or losing momentum and visibility, your brand becomes irrelevant; and create barriers to competitors by supporting innovation at every level of the organization. Using dozens of case studies, shows how to create or dominate new categories or subcategories, making competitors irrelevant Shows how to manage the new category or subcategory as if it were a brand and how to create barriers to competitors Describes the threat of becoming irrelevant by failing to make what customer are buying or losing energy David Aaker, the author of four brand books, has been called the father of branding This book offers insight for creating and/or owning a new business arena. Instead of being the best, the goal is to be the only brand around-making competitors irrelevant.
Publisher: John Wiley & Sons
ISBN: 0470613580
Category : Business & Economics
Languages : en
Pages : 400
Book Description
Branding guru Aaker shows how to eliminate the competition and become the lead brand in your market This ground-breaking book defines the concept of brand relevance using dozens of case studies-Prius, Whole Foods, Westin, iPad and more-and explains how brand relevance drives market dynamics, which generates opportunities for your brand and threats for the competition. Aaker reveals how these companies have made other brands in their categories irrelevant. Key points: When managing a new category of product, treat it as if it were a brand; By failing to produce what customers want or losing momentum and visibility, your brand becomes irrelevant; and create barriers to competitors by supporting innovation at every level of the organization. Using dozens of case studies, shows how to create or dominate new categories or subcategories, making competitors irrelevant Shows how to manage the new category or subcategory as if it were a brand and how to create barriers to competitors Describes the threat of becoming irrelevant by failing to make what customer are buying or losing energy David Aaker, the author of four brand books, has been called the father of branding This book offers insight for creating and/or owning a new business arena. Instead of being the best, the goal is to be the only brand around-making competitors irrelevant.
Understanding Popular Music Culture
Author: Roy Shuker
Publisher: Routledge
ISBN: 0415419050
Category : Music
Languages : en
Pages : 330
Book Description
Focusing on the variety of genres that make up pop music, Roy Shuker explores key subjects which shape our experience of music such as music production, the music industry, music policy, fans, audiences and subcultures.
Publisher: Routledge
ISBN: 0415419050
Category : Music
Languages : en
Pages : 330
Book Description
Focusing on the variety of genres that make up pop music, Roy Shuker explores key subjects which shape our experience of music such as music production, the music industry, music policy, fans, audiences and subcultures.
Foucault, Sport and Exercise
Author: Pirkko Markula-Denison
Publisher: Routledge
ISBN: 1134244126
Category : Social Science
Languages : en
Pages : 284
Book Description
Michel Foucault’s work profoundly influences the way we think about society, in particular how we understand social power, the self, and the body. This book gives an innovative and entirely new analysis of is later works making it a one-stop guide for students, exploring how Foucauldian theory can inform our understanding of the body, domination, identity and freedom as experienced through sport and exercise. Divided into three themed parts, this book considers: Foucault’s ideas and key debates Foucault’s theories to explore power relations, the body, identity and the construction of social practices in sport and exercise how individuals make sense of the social forces surrounding them, considering physical activity, fitness and sport practices as expressions of freedom and sites for social change. Accessible and clear, including useful case studies helping to bring the theory to real-life, Foucault, Sport and Exercise considers cultures and experiences in sports, exercise and fitness, coaching and health promotion. In addition to presenting established Foucauldian perspectives and debates, this text also provides innovative discussion of how Foucault’s later work can inform the study and understanding of sport and the physically active body.
Publisher: Routledge
ISBN: 1134244126
Category : Social Science
Languages : en
Pages : 284
Book Description
Michel Foucault’s work profoundly influences the way we think about society, in particular how we understand social power, the self, and the body. This book gives an innovative and entirely new analysis of is later works making it a one-stop guide for students, exploring how Foucauldian theory can inform our understanding of the body, domination, identity and freedom as experienced through sport and exercise. Divided into three themed parts, this book considers: Foucault’s ideas and key debates Foucault’s theories to explore power relations, the body, identity and the construction of social practices in sport and exercise how individuals make sense of the social forces surrounding them, considering physical activity, fitness and sport practices as expressions of freedom and sites for social change. Accessible and clear, including useful case studies helping to bring the theory to real-life, Foucault, Sport and Exercise considers cultures and experiences in sports, exercise and fitness, coaching and health promotion. In addition to presenting established Foucauldian perspectives and debates, this text also provides innovative discussion of how Foucault’s later work can inform the study and understanding of sport and the physically active body.
A Survey of Modern English
Author: Stephan Gramley
Publisher: Psychology Press
ISBN: 0415300355
Category : English language
Languages : en
Pages : 416
Book Description
This comprehensive and systematic review of modern English presents a description of both the linguistic structure of present-day English and its geographical, social, gender and ethnic variations.
Publisher: Psychology Press
ISBN: 0415300355
Category : English language
Languages : en
Pages : 416
Book Description
This comprehensive and systematic review of modern English presents a description of both the linguistic structure of present-day English and its geographical, social, gender and ethnic variations.
Science, Philosophy and Sustainability
Author: Angela Guimaraes Pereira
Publisher: Routledge
ISBN: 131763456X
Category : Business & Economics
Languages : en
Pages : 195
Book Description
For science to remain a legitimate and trustworthy source of knowledge, society will have to engage in the collective processes of knowledge co-production, which not only includes science, but also other types of knowledge. This process of change has to include a new commitment to knowledge creation and transmission and its role in a plural society. This book proposes to consider new ways in which science can be used to sustain our planet and enrich our lives. It helps to release and reactivate social responsibility within contemporary science and technology. It reviews critically relevant cases of contemporary scientific practice within the Cartesian paradigm, relabelled as 'innovation research', promoted as essential for the progress and well-being of humanity, and characterised by high capital investment, centralised control of funding and quality, exclusive expertise, and a reductionism that is philosophical as well as methodological. This is an accessible and relevant book for scholars in Science and Technology Studies, History and Philosophy of Science, and Science, Engineering and Technology Ethics. Providing an array of concrete examples, it supports scientists, engineers and technical experts, as well as policy-makers and other non-technical professionals working with science and technology to re-direct their approach to global problems, in a more integrative, self-reflective and humble direction.
Publisher: Routledge
ISBN: 131763456X
Category : Business & Economics
Languages : en
Pages : 195
Book Description
For science to remain a legitimate and trustworthy source of knowledge, society will have to engage in the collective processes of knowledge co-production, which not only includes science, but also other types of knowledge. This process of change has to include a new commitment to knowledge creation and transmission and its role in a plural society. This book proposes to consider new ways in which science can be used to sustain our planet and enrich our lives. It helps to release and reactivate social responsibility within contemporary science and technology. It reviews critically relevant cases of contemporary scientific practice within the Cartesian paradigm, relabelled as 'innovation research', promoted as essential for the progress and well-being of humanity, and characterised by high capital investment, centralised control of funding and quality, exclusive expertise, and a reductionism that is philosophical as well as methodological. This is an accessible and relevant book for scholars in Science and Technology Studies, History and Philosophy of Science, and Science, Engineering and Technology Ethics. Providing an array of concrete examples, it supports scientists, engineers and technical experts, as well as policy-makers and other non-technical professionals working with science and technology to re-direct their approach to global problems, in a more integrative, self-reflective and humble direction.
Reliable JavaScript
Author: Lawrence D. Spencer
Publisher: John Wiley & Sons
ISBN: 1119028728
Category : Computers
Languages : en
Pages : 529
Book Description
Create more robust applications with a test-first approach to JavaScript Reliable JavaScript, How to Code Safely in the World's Most Dangerous Language demonstrates how to create test-driven development for large-scale JavaScript applications that will stand the test of time and stay accurate through long-term use and maintenance. Taking a test-first approach to software architecture, this book walks you through several patterns and practices and explains what they are supposed to do by having you write unit tests. Write the code to pass the unit tests, so you not only develop your technique for structuring large-scale applications, but you also learn how to test your work. You'll come away with hands-on practice that results in code that is correct from the start, and has the test coverage to ensure that it stays correct during subsequent maintenance. All code is provided both in the text and on the web, so you can immediately get started designing more complete, robust applications. JavaScript has graduated from field-validation scripts to full-scale applications, but many developers still approach their work as if they were writing simple scripts. If you're one of those developers, this book is the solution you need to whip your code into shape and create JavaScript applications that work. Write more concise and elegant code by thinking in JavaScript Test the implementation and use of common design patterns Master the use of advanced JavaScript features Ensure your code's conformance to your organization's standards If you're ready to step up your code and develop more complete software solutions, Reliable JavaScript is your essential resource.
Publisher: John Wiley & Sons
ISBN: 1119028728
Category : Computers
Languages : en
Pages : 529
Book Description
Create more robust applications with a test-first approach to JavaScript Reliable JavaScript, How to Code Safely in the World's Most Dangerous Language demonstrates how to create test-driven development for large-scale JavaScript applications that will stand the test of time and stay accurate through long-term use and maintenance. Taking a test-first approach to software architecture, this book walks you through several patterns and practices and explains what they are supposed to do by having you write unit tests. Write the code to pass the unit tests, so you not only develop your technique for structuring large-scale applications, but you also learn how to test your work. You'll come away with hands-on practice that results in code that is correct from the start, and has the test coverage to ensure that it stays correct during subsequent maintenance. All code is provided both in the text and on the web, so you can immediately get started designing more complete, robust applications. JavaScript has graduated from field-validation scripts to full-scale applications, but many developers still approach their work as if they were writing simple scripts. If you're one of those developers, this book is the solution you need to whip your code into shape and create JavaScript applications that work. Write more concise and elegant code by thinking in JavaScript Test the implementation and use of common design patterns Master the use of advanced JavaScript features Ensure your code's conformance to your organization's standards If you're ready to step up your code and develop more complete software solutions, Reliable JavaScript is your essential resource.
Fashion In Focus
Author: Tim Edwards
Publisher: Routledge
ISBN: 1136866604
Category : Design
Languages : en
Pages : 364
Book Description
The study of fashion has exploded in recent decades, yet what this all means or quite where it might take us is not clear. This new book helps to bring fashion into focus, with a comprehensive guide to the key theories, perspectives and developments in the field. Tim Edwards includes coverage of all the major theories of fashion, including recent scholarship, alongside subcultural analysis and an in-depth look at production. Individual topics include: men’s fashion, masculinity and the suit women’s fashion and the role of sexuality children, the body and fashion the role of celebrity and designer label culture globalisation and the production of fashion. Fashion in Focus is the ideal companion for students in the arts and social sciences, especially those studying issues such as fashion, gender, sexuality and consumer culture.
Publisher: Routledge
ISBN: 1136866604
Category : Design
Languages : en
Pages : 364
Book Description
The study of fashion has exploded in recent decades, yet what this all means or quite where it might take us is not clear. This new book helps to bring fashion into focus, with a comprehensive guide to the key theories, perspectives and developments in the field. Tim Edwards includes coverage of all the major theories of fashion, including recent scholarship, alongside subcultural analysis and an in-depth look at production. Individual topics include: men’s fashion, masculinity and the suit women’s fashion and the role of sexuality children, the body and fashion the role of celebrity and designer label culture globalisation and the production of fashion. Fashion in Focus is the ideal companion for students in the arts and social sciences, especially those studying issues such as fashion, gender, sexuality and consumer culture.
Introduction to Political Psychology
Author: Martha L. Cottam
Publisher: Psychology Press
ISBN: 1135651167
Category : Political Science
Languages : en
Pages : 360
Book Description
The first comprehensive textbook on political psychology, this user-friendly volume explores the psychological origins of political behavior. Using psychological concepts to explain types of political behavior, the authors introduce a broad range of theories and cases of political activity to illustrate the behavior. The book examines many patterns of political behaviors including leadership, group behavior, voting, race, ethnicity, nationalism, political extremism, terrorism, war, and genocide. Text boxes highlight current and historical events to help students see the connection between the world around them and the concepts they are learning. Examples highlight a variety of research methodologies used in the discipline such as experimentation and content analysis. The "Political Being" is used throughout to remind the reader of the psychological theories and concepts to be explored in each chapter. Introduction to Political Psychology explores some of the most horrific things people do to one another for political purposes, as well as how to prevent and resolve conflict, and how to recover from it. The goal is to help the reader understand the enormous complexity of human behavior and the significant role political psychology can play in improving the human condition. Designed for upper division courses on political psychology or political behavior, this volume also contains material of interest to those in the policymaking community.
Publisher: Psychology Press
ISBN: 1135651167
Category : Political Science
Languages : en
Pages : 360
Book Description
The first comprehensive textbook on political psychology, this user-friendly volume explores the psychological origins of political behavior. Using psychological concepts to explain types of political behavior, the authors introduce a broad range of theories and cases of political activity to illustrate the behavior. The book examines many patterns of political behaviors including leadership, group behavior, voting, race, ethnicity, nationalism, political extremism, terrorism, war, and genocide. Text boxes highlight current and historical events to help students see the connection between the world around them and the concepts they are learning. Examples highlight a variety of research methodologies used in the discipline such as experimentation and content analysis. The "Political Being" is used throughout to remind the reader of the psychological theories and concepts to be explored in each chapter. Introduction to Political Psychology explores some of the most horrific things people do to one another for political purposes, as well as how to prevent and resolve conflict, and how to recover from it. The goal is to help the reader understand the enormous complexity of human behavior and the significant role political psychology can play in improving the human condition. Designed for upper division courses on political psychology or political behavior, this volume also contains material of interest to those in the policymaking community.
Common Ground?
Author: Anthony M. Orum
Publisher: Routledge
ISBN: 1135257558
Category : Architecture
Languages : en
Pages : 238
Book Description
Public spaces have long been the focus of urban social activity, but investigations of how public space works often adopt only one of several possible perspectives, which restricts the questions that can be asked and the answers that can be considered. In this volume, Anthony Orum and Zachary Neal explore how public space can be a facilitator of civil order, a site for power and resistance, and a stage for art, theatre, and performance. They bring together these frequently unconnected models for understanding public space, collecting classic and contemporary readings that illustrate each, and synthesizing them in a series of original essays. Throughout, they offer questions to provoke discussion, and conclude with thoughts on how these models can be combined by future scholars of public space to yield more comprehensive understanding of how public space works.
Publisher: Routledge
ISBN: 1135257558
Category : Architecture
Languages : en
Pages : 238
Book Description
Public spaces have long been the focus of urban social activity, but investigations of how public space works often adopt only one of several possible perspectives, which restricts the questions that can be asked and the answers that can be considered. In this volume, Anthony Orum and Zachary Neal explore how public space can be a facilitator of civil order, a site for power and resistance, and a stage for art, theatre, and performance. They bring together these frequently unconnected models for understanding public space, collecting classic and contemporary readings that illustrate each, and synthesizing them in a series of original essays. Throughout, they offer questions to provoke discussion, and conclude with thoughts on how these models can be combined by future scholars of public space to yield more comprehensive understanding of how public space works.