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Author: Ellen Lupton Publisher: Cooper Hewitt ISBN: 9780910503822 Category : Design Languages : en Pages : 221
Book Description
How Posters Work is more than a standard exhibition catalogue. Conceived as a useful and illuminating primer in visual thinking, it explores principles of design through a range of historical and contemporary works, uncovering ideas relevant not just to the design of posters but to 2D design more generally. How Posters Work has a unique focus on visual language. Rather than provide a history of the genre or a compilation of collectibles, the book is organized around active design principles. Concepts such as "Simplify," "Focus the eye," "Exploit the diagonal," "Reverse expectations," and "Say two things at once" are illustrated with a diverse range of posters, from avant-garde classics and rarely seen international works to contemporary pieces by today's leading graphic designers. Illustrated with over 150 works from the collection of Cooper Hewitt, Smithsonian Design Museum, How Posters Work provides a stunning education in seeing and making, demonstrating how some of the world's most creative designers have mobilized principles of layout, composition, psychology, and rhetoric to produce powerful acts of visual communication
Author: Ellen Lupton Publisher: Cooper Hewitt ISBN: 9780910503822 Category : Design Languages : en Pages : 221
Book Description
How Posters Work is more than a standard exhibition catalogue. Conceived as a useful and illuminating primer in visual thinking, it explores principles of design through a range of historical and contemporary works, uncovering ideas relevant not just to the design of posters but to 2D design more generally. How Posters Work has a unique focus on visual language. Rather than provide a history of the genre or a compilation of collectibles, the book is organized around active design principles. Concepts such as "Simplify," "Focus the eye," "Exploit the diagonal," "Reverse expectations," and "Say two things at once" are illustrated with a diverse range of posters, from avant-garde classics and rarely seen international works to contemporary pieces by today's leading graphic designers. Illustrated with over 150 works from the collection of Cooper Hewitt, Smithsonian Design Museum, How Posters Work provides a stunning education in seeing and making, demonstrating how some of the world's most creative designers have mobilized principles of layout, composition, psychology, and rhetoric to produce powerful acts of visual communication
Author: Zen Faulkes Publisher: Pelagic Publishing Ltd ISBN: 1784272361 Category : Science Languages : en Pages : 429
Book Description
Better posters mean better research. Distilling over a decade of experience from the popular Better Posters blog, Zen Faulkes will help you create a clear and informative conference poster that delivers maximum impact. Academics have used posters to share research for more than five decades, and tens of thousands of posters are presented at conferences every year. Despite the popularity of the format, no in-depth guide has been available on how to create and deliver compelling conference posters. From over-long titles, tiny text and swarms of logos, to bad font choices, chaotic colour schemes and blurry images – it’s easy to leave viewers confused about your poster’s message. The solution is Better Posters: a comprehensive guide to everything you need to know – from writing a title and submitting an abstract, to designing the poster and finally presenting it in the poster session. Your conference poster will be one of your first research outputs, and the poster session is your first introduction to a professional community. Making a great poster develops the skills to create publications, reports, outreach and teaching materials throughout your career. This book also has material for conference organizers on how to make a better poster session for their attendees.
Author: Dario Cimorelli Publisher: Goodman Publishers ISBN: 9788836622528 Category : Art Languages : en Pages : 0
Book Description
In the closing decade of the nineteenth century, the modern age invaded the city streets of Italy in the form of advertising posters. Bouquets of monkeys, elephants, masks, automobiles and elegantly--and sometimes scantily--clad ladies suddenly blossomed upon walls everywhere, indoors and out, visually grabbing the attention of an Italian public interested in the new commercial products that promised a new way of living. These advertisements were executed by some of the greatest illustrators of the day--Leonetto Cappiello, Achille Lucien Mauzan, Marcello Dudovich, Plinio Codognato, Leopoldo Metlicovitz and Gino Boccasile--who together produced a medley of playful, allusive, ironic and experimental imagery unmatched by any other European or American posters of that era. The current scarcity of Italian posters on the market today makes this lush publication all the more valuable for its depiction of a legacy in poster design.
Author: Ruth E. Iskin Publisher: Dartmouth College Press ISBN: 1611686164 Category : Art Languages : en Pages : 465
Book Description
The Poster: Art, Advertising, Design, and Collecting, 1860sÐ1900s is a cultural history that situates the poster at the crossroads of art, design, advertising, and collecting. Though international in scope, the book focuses especially on France and England. Ruth E. Iskin argues that the avant-garde poster and the original art print played an important role in the development of a modernist language of art in the 1890s, as well as in the adaptation of art to an era of mass media. She moreover contends that this new form of visual communication fundamentally redefined relations between word and image: poster designers embedded words within the graphic, rather than using images to illustrate a text. Posters had to function as effective advertising in the hectic environment of the urban street. Even though initially commissioned as advertisements, they were soon coveted by collectors. Iskin introduces readers to the late nineteenth-century ÒiconophileÓÑa new type of collector/curator/archivist who discovered in poster collecting an ephemeral archaeology of modernity. Bridging the separation between the fields of art, design, advertising, and collecting, IskinÕs insightful study proposes that the poster played a constitutive role in the modern culture of spectacle. This stunningly illustrated book will appeal to art historians and students of visual culture, as well as social and cultural history, media, design, and advertising.
Author: Rosemarie Wyatt Publisher: Heinemann ISBN: 9780435462819 Category : Computers Languages : en Pages : 164
Book Description
This resource provides supporting materials for City and Guilds, e-Quals level 2 presentation graphics. It contains exercises to help master the skills for assessments, and real life scenarios, practice assignments.
Author: John Percival Publisher: Apress ISBN: 1430246030 Category : Computers Languages : en Pages : 366
Book Description
Web advertising is changing. What was once a predominantly Flash-based medium is making the switch to HTML5, with the benefit of a plug-in free environment giving a larger audience for ads, and better integration with the page they are featured on. We live in a time where marketers, designers, and developers are confused as to what they can and can’t do on different devices, browsers, and operating systems. What better way to finally make sense of it all, than by stepping through the entire campaign process on your own terms? HTML5 Advertising will educate you on the whole digital advertising process from start to finish, and help you take advantage of new HTML5 features such as canvas, CSS3 animations, DOM events, audio and video, and offline storage. You'll also learn how to get around discrepancies in browser support with JavaScript and polyfills. You will be provided with tips and tricks to better optimize content across screens and make the most successful campaign with the lightest footprint possible, which is especially important when deploying to mobile devices. This book: Takes you through the advertising campaign process with HTML5 from design to delivery Provides in-depth knowledge into the digital advertising landscape and the HTML5 specification Communicates tips and tricks coming from Flash and ActionScript to HTML5, CSS3 and JavaScript. HTML5 Advertising equips you with the knowledge to attack cutting-edge, rich media projects with confidence and scale, while also learning the essentials to communicate to internal and external clients. HTML5 is here whether you like it or not, so why not jump in early and head down the path of building the future.
Author: John McDonough Publisher: Routledge ISBN: 1135949069 Category : Business & Economics Languages : en Pages : 1754
Book Description
For a full list of entries and contributors, a generous selection of sample entries, and more, visit the The "Advertising Age" Encyclopedia of Advertising website. Featuring nearly 600 extensively illustrated entries, The Advertising Age Encyclopedia of Advertising provides detailed historic surveys of the world's leading agencies and major advertisers, as well as brand and market histories; it also profiles the influential men and women in advertising, overviews advertising in the major countries of the world, covers important issues affecting the field, and discusses the key aspects of methodology, practice, strategy, and theory. Also includes a color insert.
Author: Jane Voorhees Zimmerli Art Museum Publisher: Rutgers University Press ISBN: 9780813526041 Category : Antiques & Collectibles Languages : en Pages : 280
Book Description
Defining Russian Graphic Arts explores the energy and innovation of Russian graphic arts during the period which began with the explosion of artistic creativity initiated by Serge Diaghilev at the end of the nineteenth century and which ended in the mid-1930s with Stalin's devastating control over the arts. This beautifully illustrated book represents the development of Russian graphic arts as a continuum during these forty years, and places Suprematism and Constructivism in the context of the other major, but lesser-known, manifestations of early twentieth-century Russian art. The book includes such diverse categories of graphic arts as lubki (popular prints), posters and book designs, journals, music sheets, and ephemera. It features not only standard types of printed media and related studies and maquettes, but also a number of watercolor and gouache costume and stage designs. About 100 works borrowed from the National Library of Russia and the Research Museum of the Academy of Fine Arts in St. Petersburg, Russia-many seen here for the first time outside of Russia-are featured in this book. Additional works have been drawn from the Zimmerli Art Museum, The New York Public Library, and from other public and private collections. Together they provide a rare opportunity to view and learn about a wide variety of artists, from the acclaimed to the lesser known. This book is a companion volume to an exhibition appearing at the Jane Voorhees Zimmerli Art Museum at Rutgers University.
Author: Catherine Flood Publisher: Victoria & Albert Museum ISBN: 9781851776764 Category : Design Languages : en Pages : 0
Book Description
"Drawing on the V & A's wide-ranging poster collection, this book maps how the poster has evolved in Britain since 1945 in the hands of graphic designers and fine artists, advertising agencies and counter-cultural groups. The range spans 'Keep Britain Tidy' campaigns, lavishly produced Benson & Hedges billboards, punk rock posters, hand-printed indictments of politicians and public art projects on the Underground. Defying regular predictions of its demise, the poster in Britain has adapted itself within a changing technological environment. It has absorbed new directions in art and design and has met unfolding social and commercial challenges."--Page 2 of cover.
Author: Ellen Lupton
Author: Ellen Lupton
Author: Zen Faulkes
Author: Dario Cimorelli
Author: Ruth E. Iskin
Author: Rosemarie Wyatt
Author: 
Author: John Percival
Author: John McDonough
Author: Jane Voorhees Zimmerli Art Museum
Author: Catherine Flood