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2022 Cannes

2022 Cannes PDF Author: Andrew Delaplaine
Publisher: Gramercy Park Press
ISBN:
Category : Travel
Languages : en
Pages : 45

Book Description
There are many people who are enthusiastic about food—the cooking of it, the preparation of it, the serving of it, and let’s not forget the eating of it, especially the eating of it in restaurants. Andrew Delaplaine is the ultimate Restaurant Enthusiast. “This concise guidebook was exactly what I needed to make the most of my limited time in town.” = Tanner Davis, Milwaukee This is another of his books with spot-on reviews of the most exciting restaurants in town. Some will merit only a line or two, just to bring them to your attention. Others deserve a half page or more. “The fact that he doesn’t accept free meals in exchange for a good review makes all the difference in his something brutally accurate reviews.” = Jerry Adams, El Paso “Exciting” does not necessarily mean expensive. The area’s top spots get the recognition they so richly deserve (and that they so loudly demand), but there are plenty of “sensible alternatives” for those looking for good food handsomely prepared by cooks and chefs who really care what they “plate up” in the kitchen. For those with a touch of Guy Fieri, Delaplaine ferrets out the best food for those on a budget. That dingy looking dive bar around the corner may serve up one of the juiciest burgers in town, perfect to wash down with a locally brewed craft beer. Whatever your predilection or taste, cuisine of choice or your budget, you may rely on Andrew Delaplaine not to disappoint. “Unlike the ‘honest’ reviews on site like Yelp, this writer knows what he’s talking about. He’s a professional, with decades in the business, not an amateur.” = Holly Titler, Los Angeles Delaplaine dines anonymously at the Publisher’s expense. No restaurant listed in this series has paid a penny or given so much as a free meal to be included. Bon Appétit!

2022 Cannes

2022 Cannes PDF Author: Andrew Delaplaine
Publisher: Gramercy Park Press
ISBN:
Category : Travel
Languages : en
Pages : 45

Book Description
There are many people who are enthusiastic about food—the cooking of it, the preparation of it, the serving of it, and let’s not forget the eating of it, especially the eating of it in restaurants. Andrew Delaplaine is the ultimate Restaurant Enthusiast. “This concise guidebook was exactly what I needed to make the most of my limited time in town.” = Tanner Davis, Milwaukee This is another of his books with spot-on reviews of the most exciting restaurants in town. Some will merit only a line or two, just to bring them to your attention. Others deserve a half page or more. “The fact that he doesn’t accept free meals in exchange for a good review makes all the difference in his something brutally accurate reviews.” = Jerry Adams, El Paso “Exciting” does not necessarily mean expensive. The area’s top spots get the recognition they so richly deserve (and that they so loudly demand), but there are plenty of “sensible alternatives” for those looking for good food handsomely prepared by cooks and chefs who really care what they “plate up” in the kitchen. For those with a touch of Guy Fieri, Delaplaine ferrets out the best food for those on a budget. That dingy looking dive bar around the corner may serve up one of the juiciest burgers in town, perfect to wash down with a locally brewed craft beer. Whatever your predilection or taste, cuisine of choice or your budget, you may rely on Andrew Delaplaine not to disappoint. “Unlike the ‘honest’ reviews on site like Yelp, this writer knows what he’s talking about. He’s a professional, with decades in the business, not an amateur.” = Holly Titler, Los Angeles Delaplaine dines anonymously at the Publisher’s expense. No restaurant listed in this series has paid a penny or given so much as a free meal to be included. Bon Appétit!

Shareworthy

Shareworthy PDF Author: Robin Landa
Publisher: Columbia University Press
ISBN: 0231557345
Category : Business & Economics
Languages : en
Pages : 374

Book Description
In today’s highly competitive marketplace, a brand must tell meaningful stories that resonate with their target audiences across media channels. People want more than a utilitarian benefit—stories are ultimately what drive us to engage with brands. And we want to align ourselves with brands that are ethical and purpose-driven and that take responsibility for their actions and messaging. This indispensable book reveals what makes brand stories “shareworthy” and guides readers through creating relevant and resonant advertising. Combining practitioner and academic perspectives, Robin Landa and Greg Braun offer a roadmap for conceiving and developing creative advertising campaigns that are responsible and inclusive—and that audiences enthusiastically share. They demonstrate that shareworthy storytelling embraces diversity, equity, inclusion, purpose, and brand activism and eschews tropes, stereotypes, and negative messaging. The book features candid interviews with expert practitioners spanning diverse global communities who share the hard-earned wisdom of their award-winning campaigns, as well as insightful case studies from major companies such as Amazon, Nike, the New York Times, and Dove. Timely and actionable, Shareworthy shows current and aspiring marketing professionals how to craft a story, connect with the audience, and embrace social responsibility throughout.

Advertising as a Creative Industry

Advertising as a Creative Industry PDF Author: Izabela Derda
Publisher: Taylor & Francis
ISBN: 1000970450
Category : Business & Economics
Languages : en
Pages : 92

Book Description
At the crossroads of culture and commerce, the advertising industry is a regime of paradoxes. This book examines the place of advertising in today’s creative industries, exploring the major challenges advertisers confront as they engage with other creative sectors. Izabela Derda, author, media scholar, and industry expert, offers insights into how the industry keeps deconstructing its own creative processes and collaborative models as it attempts to stay relevant. Through extensive case studies and interviews with industry professionals and thought leaders, this book examines the sector’s struggle to adapt to new business models and to monetize creativity in today’s media landscape, from re-engaging audiences through media more typical of arts and entertainment to managing intricate cross-sectoral creative collaborations. From redesigning workplaces to satisfy the expectations of the youngest generations of creatives to reconsidering the paradigm of conventional creative teams, the advertising sector has swiftly adjusted to the seismic changes in today’s media landscape. The book will be of interest to scholars and students of creative media, advertising, and media studies, as well as those interested in understanding the changing complexities and latest innovations of the creative industries. Advertising professionals, artists, and policymakers will find relevant insights and possible solutions for the major challenges facing the advertising industry today. The Open Access version of this book, available at www.taylorfrancis.com, has been made available under a CC-BY license.

The Value Gap

The Value Gap PDF Author: Courtney Brannon Donoghue
Publisher: University of Texas Press
ISBN: 1477327320
Category : Performing Arts
Languages : en
Pages : 344

Book Description
How female directors, producers, and writers navigate the challenges and barriers facing female-driven projects at each stage of filmmaking in contemporary Hollywood. Conversations about gender equity in the workplace accelerated in the 2010s, with debates inside Hollywood specifically pointing to broader systemic problems of employment disparities and exploitative labor practices. Compounded by the devastating #MeToo revelations, these problems led to a wide-scale call for change. The Value Gap traces female-driven filmmaking across development, financing, production, film festivals, marketing, and distribution, examining the realities facing women working in the industry during this transformative moment. Drawing from five years of extensive interviews with female producers, writers, and directors at different stages of their careers, Courtney Brannon Donoghue examines how Hollywood business cultures “value” female-driven projects as risky or not bankable. Industry claims that “movies targeting female audiences don’t make money” or “women can’t direct big-budget blockbusters” have long circulated to rationalize systemic gender inequities and have served to normalize studios prioritizing the white male–driven status quo. Through a critical media industry studies lens, The Value Gap challenges this pervasive logic with firsthand accounts of women actively navigating the male-dominated and conglomerate-owned industrial landscape.

 PDF Author:
Publisher: Disha Publications
ISBN: 9392552017
Category :
Languages : en
Pages : 261

Book Description


Screenwriting for Virtual Reality

Screenwriting for Virtual Reality PDF Author: Kath Dooley
Publisher: Springer Nature
ISBN: 3031541006
Category :
Languages : en
Pages : 329

Book Description


Brand Storytelling

Brand Storytelling PDF Author: Keith A. Quesenberry
Publisher: Rowman & Littlefield
ISBN: 1538176394
Category : Business & Economics
Languages : en
Pages : 321

Book Description
This innovative new text introduces students to the power of storytelling and outlines a process for creating effective brand stories in a digital-first integrated marketing communications plan. From the earliest works on storytelling to the latest research, this text explains why and how storytelling works, the forms storytelling takes, and how to develop an integrated advertising, PR, and strategic marketing communications campaign that leverages the power of story within the reality of today’s digital-first media landscape. Keith A. Quesenberry and Michael K. Coolsen present a balance of research and theory with practical application and case studies within a classroom-friendly framework for undergraduate or graduate courses or for the marketing communications professional looking for a guide to integrate storytelling into their brand communications. Emphasizing digital and social media perspectives in the strategic planning and campaign process, Brand Storytelling also surveys TV, radio, outdoor, print opportunities as well as earned, shared, owned, and paid media. Features: Chapters introduce discipline foundations through key figures, main content sections explaining concepts with examples, templates and stats, a main case study, questions for consideration, and list of key concepts for review. Coverage of new technologies in Web3, such as NFTs, cryptocurrency, media streaming, CTV, and the metaverse, ChatGPT, and DALL-E 2. Key terms are bolded and defined throughout and featured in a glossary along with an index of key concepts, figures, companies, and cases for easy reference. Plan/campaign research addresses evaluation and optimization of IMC execution including descriptive, predictive, and prescriptive analytics. Instructor resources include chapter outlines, learning objectives, test banks, slides, forms, template worksheets, example assignments, and syllabi.

Introducing Korean Popular Culture

Introducing Korean Popular Culture PDF Author: Youna Kim
Publisher: Taylor & Francis
ISBN: 1000892263
Category : Social Science
Languages : en
Pages : 473

Book Description
This new textbook is a timely and interdisciplinary resource for students looking for an introduction to Korean popular culture, exploring the multifaceted meaning of Korean popular culture at micro and macro levels and the process of cultural production, representation, circulation and consumption in a global context. Drawing on perspectives from the humanities and social sciences, including media and communications, film studies, musicology, cultural studies, sociology, anthropology, history and literature, this book provides a comprehensive and up-to-date overview of Korean popular culture and its historical underpinnings, changing roles and dynamic meanings in the present moment of the digital social media age. The book’s sections include: K-pop Music Popular Cinema Television Web Drama, Webtoon and Animation Digital Games and Esports Lifestyle Media, Fashion and Food Nation Branding An accessible, comprehensive and thought-provoking work, providing historical and contemporary contexts, key issues and debates, this textbook will appeal to students of and providers of courses on popular culture, media studies and Korean culture and society more broadly.

Ulster American

Ulster American PDF Author: David Ireland
Publisher: Bloomsbury Publishing
ISBN: 1350463744
Category : Drama
Languages : en
Pages : 113

Book Description
Would you mind if I asked you a troubling question? An Oscar-winning American actor, an English director and a Northern Irish playwright are about to begin rehearsals for a new play - one that could transform each of their careers. But when it turns out that they're not on the same page, the night threatens to spiral out of control. Power dynamics, cultural identity and the perils of being a woman in the entertainment industry; nothing is off limits in this pitch-black comedy from the award-winning playwright David Ireland. This edition is published to coincide with the revival at Riverside Studios, London, in December 2023.

FrenchCinema CinémaFrançais CineFrancés

FrenchCinema CinémaFrançais CineFrancés PDF Author: Denize Araujo
Publisher: Editora Appris
ISBN: 6525045398
Category : Photography
Languages : en
Pages : 147

Book Description
To begin, I gratefully acknowledge the support of Appris Editor for accepting the project for an E-Book, and of IAMCR – International Association for Media and Communication Research - for the Fund to Claudia Lambach, PhD, whose Post-Doctorate Project includes the organization of the E-Book and two Dossiers with FAMECOS Journal, plus two Workshops for IAMCR Conference 2023- LYON, France, online (June 26 to September 12) and face-to-face (July 9 to 13), one in Pre-Conference and another in Post-Conference. IAMCR Conference 2023 will be in LYON, France, online (June 26 to July 5) and face-to-face (July 9 to 13). On behalf of IAMCR VIC-Visual Culture Working Group- I, Denize Araujo, PhD, thank Thomas Wiedemann, PhD, Vice-Chair and Curator of VIC CineClub, who selected five French films open for discussion, and also Roger Odin, PhD, Guest of Honor of this session of VIC CineClub, who sent comments about the film Muriel (Resnais, 1963). The E-Book Cinema/Cinéma Français/Cine Francés is VIC ́s proposal as an homage to Lyon, birth of cinéma and site of IAMCR Conference 2023. Appris Editor is the publisher and the publication counts with an International Scientific Committee and texts by researchers from eight countries, in the three official IAMCR idioms: English, French and Spanish, including Roger Odin ́s comments about the film Muriel (Resnais, 1963). The dates for the two sessions of the Workshop with the E-book authors are June 3 and 10 and the launch of it will be in Lyon, during IAMCR 2023 Conference online, from July 9 to 13. Trying to develop a multilevel dialog among the texts, I selected them according to their specific related themes and created three clusters: "filmmakers and their works"; "comparative film analyses"; and "interchanges between two countries". Four authors are included in the first cluster for sharing the same themes, two of them for discussing corporality and two for their focus on cinéma history and silent movies. Two authors share the second cluster for developing comparative analyses and three authors belong to the third cluster presenting interchanges between two countries.