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Author: Lou E. Pelton Publisher: ISBN: 9780071121002 Category : Marketing channels Languages : en Pages : 514
Book Description
This is the first text to use the relationship marketing perspective in the channels course. The authors have created a Channels Relationship Model (CRM), which is the guiding framework of the book. This book is a combination of text, cases, and readings. It contains coverage of global and ethical issues. Careful attention is paid to the pacing of material throughout the semester.
Author: Lou E. Pelton Publisher: ISBN: 9780071121002 Category : Marketing channels Languages : en Pages : 514
Book Description
This is the first text to use the relationship marketing perspective in the channels course. The authors have created a Channels Relationship Model (CRM), which is the guiding framework of the book. This book is a combination of text, cases, and readings. It contains coverage of global and ethical issues. Careful attention is paid to the pacing of material throughout the semester.
Author: Donald Bain Publisher: ISBN: 9781522839101 Category : Languages : en Pages : 286
Book Description
"Candy Jones" was the stage name of Jessica Wilcox (b. 1921) who became famous as a model and "pinup girl" in the early 1940s. Her story seems too bizarre to be true. One of America's most famous models, brainwashed by the CIA? Yes, it is another example of truth being stranger than fiction. The story begins with Candy's wedding to Long John Nebel, New York's most successful radio talk-show host. During the wedding, and regularly thereafter, Candy's personality would seem to shift. She would suddenly change from her affable, self-effacing self to a brusque, aggressive "stranger." For the first few months of the marriage, these shifts were infrequent enough that Nebel didn't worry much about it, but as time went on, they got worse. Nebel began trying to relax his wife by hypnotizing her. Although Candy insisted that she couldn't be hypnotized, she slipped easily into a relaxed state, and then into a healthy, deep sleep. But during the third session, with no suggestion from Nebel, Candy spontaneously regressed to a young age. After that, Nebel began to record their sessions. The result of these sessions was that Nebel discovered his wife had been brainwashed into have a second identity, "Arlene," whom a CIA doctor had used to carry messages all over the world. Eventually, Candy was tortured at CIA headquarters, so that her doctor could display her "successful" programming. "The Control of Candy Jones" sent shockwaves through the corridors of power when it was first published in 1976. After reportedly being suppressed by the CIA, it became an instant classic, and remains so today.
Author: Rob Cimperman Publisher: Pearson Education ISBN: 0132702622 Category : Computers Languages : en Pages : 298
Book Description
This is the eBook version of the printed book. This digtial Short Cut provides a concise and supremely useful guide to the emerging trend of User Acceptance Testing (UAT). The ultimate goal of UAT is to validate that a system of products is of sufficient quality to be accepted by the users and, ultimately, the sponsors. This Short Cut is unique in that it views UAT through the concept that the user should be represented in every step of the software delivery lifecycle--including requirements, designs, testing, and maintenance--so that the user community is prepared, and even eager, to accept the software once it is completed. Rob Cimperman offers an informal explanation of testing, software development, and project management to equip business testers with both theory and practical examples, without the overwhelming details often associated with books written for "professional" testers. Rather than simply explaining what to do, this resource is the only one that explains why and how to do it by addressing this market segment in simple, actionable language. Throughout the author’s considerable experience coordinating UAT and guiding business testers, he has learned precisely what testers do and do not intuitively understand about the software development process. UAT Defined informs the reader about the unfamiliar political landscape they will encounter. Giving the UAT team the tools they need to comprehend the process on their own saves the IT staff from having to explain test management from the beginning. The result is a practice that increases productivity and eliminates the costs associated with unnecessary mistakes, tedious rework, and avoidable delays. Chapter 1 Introduction Chapter 2 Defining UAT–What It Is...and What It Is Not Chapter 3 Test Planning–Setting the Stage for UAT Success Chapter 4 Building the Team–Transforming Users into Testers Chapter 5 Executing UAT–Tracking and Reporting Chapter 6 Mitigating Risk–Your Primary Responsibility
Author: Mir M. Ali Publisher: Rizzoli International Publications ISBN: Category : Architecture Languages : en Pages : 252
Book Description
"This, the first published book on the life and work of Fazlur Khan, stands as a powerful testament to this revolutionary mind - and to the technological advances it engendered.
Author: Emma Dabiri Publisher: HarperCollins ISBN: 0062966731 Category : Social Science Languages : en Pages : 272
Book Description
A Kirkus Best Book of the Year Stamped from the Beginning meets You Can't Touch My Hair in this timely and resonant essay collection from Guardian contributor and prominent BBC race correspondent Emma Dabiri, exploring the ways in which black hair has been appropriated and stigmatized throughout history, with ruminations on body politics, race, pop culture, and Dabiri’s own journey to loving her hair. Emma Dabiri can tell you the first time she chemically straightened her hair. She can describe the smell, the atmosphere of the salon, and her mix of emotions when she saw her normally kinky tresses fall down her shoulders. For as long as Emma can remember, her hair has been a source of insecurity, shame, and—from strangers and family alike—discrimination. And she is not alone. Despite increasingly liberal world views, black hair continues to be erased, appropriated, and stigmatized to the point of taboo. Through her personal and historical journey, Dabiri gleans insights into the way racism is coded in society’s perception of black hair—and how it is often used as an avenue for discrimination. Dabiri takes us from pre-colonial Africa, through the Harlem Renaissance, and into today's Natural Hair Movement, exploring everything from women's solidarity and friendship, to the criminalization of dreadlocks, to the dubious provenance of Kim Kardashian's braids. Through the lens of hair texture, Dabiri leads us on a historical and cultural investigation of the global history of racism—and her own personal journey of self-love and finally, acceptance. Deeply researched and powerfully resonant, Twisted proves that far from being only hair, black hairstyling culture can be understood as an allegory for black oppression and, ultimately, liberation.
Author: Honeynet Project Publisher: Addison-Wesley Professional ISBN: 9780321166463 Category : Computers Languages : en Pages : 768
Book Description
A guide to computer security discusses how the "blackhat community" uses the Internet for destructive purposes and provides information on how to learn from a "blackhat" attack to protect computer networks.
Author: Kathy Sierra Publisher: McGraw Hill Professional ISBN: 0071483713 Category : Computers Languages : en Pages : 941
Book Description
Get the book that shows you not only what to study, but how to study. The only classroom-based integrated study system for professional certification gives you complete coverage of all objectives for the Sun Certified Programmer for Java 5 exam, hundreds of practice exam questions, and hands-on exercises. The CD-ROM features full practice exam software plus an adaptive test engine.
Author: Lou E. Pelton
Author: Lou E. Pelton
Author: Paul Schimmel
Author: Donald Bain
Author: Edwin Henderson Lewis
Author: Rob Cimperman
Author: Mir M. Ali
Author: Emma Dabiri
Author: Maria Cristina Buccellati
Author: Honeynet Project
Author: Kathy Sierra