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Author: Rick Howard Publisher: John Wiley & Sons ISBN: 1394173091 Category : Computers Languages : en Pages : 295
Book Description
The first expert discussion of the foundations of cybersecurity In Cybersecurity First Principles, Rick Howard, the Chief Security Officer, Chief Analyst, and Senior fellow at The Cyberwire, challenges the conventional wisdom of current cybersecurity best practices, strategy, and tactics and makes the case that the profession needs to get back to first principles. The author convincingly lays out the arguments for the absolute cybersecurity first principle and then discusses the strategies and tactics required to achieve it. In the book, you'll explore: Infosec history from the 1960s until the early 2020s and why it has largely failed What the infosec community should be trying to achieve instead The arguments for the absolute and atomic cybersecurity first principle The strategies and tactics to adopt that will have the greatest impact in pursuing the ultimate first principle Case studies through a first principle lens of the 2015 OPM hack, the 2016 DNC Hack, the 2019 Colonial Pipeline hack, and the Netflix Chaos Monkey resilience program A top to bottom explanation of how to calculate cyber risk for two different kinds of companies This book is perfect for cybersecurity professionals at all levels: business executives and senior security professionals, mid-level practitioner veterans, newbies coming out of school as well as career-changers seeking better career opportunities, teachers, and students.
Author: Rick Howard Publisher: John Wiley & Sons ISBN: 1394173091 Category : Computers Languages : en Pages : 295
Book Description
The first expert discussion of the foundations of cybersecurity In Cybersecurity First Principles, Rick Howard, the Chief Security Officer, Chief Analyst, and Senior fellow at The Cyberwire, challenges the conventional wisdom of current cybersecurity best practices, strategy, and tactics and makes the case that the profession needs to get back to first principles. The author convincingly lays out the arguments for the absolute cybersecurity first principle and then discusses the strategies and tactics required to achieve it. In the book, you'll explore: Infosec history from the 1960s until the early 2020s and why it has largely failed What the infosec community should be trying to achieve instead The arguments for the absolute and atomic cybersecurity first principle The strategies and tactics to adopt that will have the greatest impact in pursuing the ultimate first principle Case studies through a first principle lens of the 2015 OPM hack, the 2016 DNC Hack, the 2019 Colonial Pipeline hack, and the Netflix Chaos Monkey resilience program A top to bottom explanation of how to calculate cyber risk for two different kinds of companies This book is perfect for cybersecurity professionals at all levels: business executives and senior security professionals, mid-level practitioner veterans, newbies coming out of school as well as career-changers seeking better career opportunities, teachers, and students.
Author: Robert W. Palmatier Publisher: Bloomsbury Publishing ISBN: 1350305286 Category : Business & Economics Languages : en Pages : 414
Book Description
Marketing Strategy offers a unique and dynamic approach based on four underlying principles that underpin marketing today: All customers differ; All customers change; All competitors react; and All resources are limited. The structured framework of this acclaimed textbook allows marketers to develop effective and flexible strategies to deal with diverse marketing problems under varying circumstances. Uniquely integrating marketing analytics and data driven techniques with fundamental strategic pillars the book exemplifies a contemporary, evidence-based approach. This base toolkit will support students' decision-making processes and equip them for a world driven by big data. The second edition builds on the first's successful core foundation, with additional pedagogy and key updates. Research-based, action-oriented, and authored by world-leading experts, Marketing Strategy is the ideal resource for advanced undergraduate, MBA, and EMBA students of marketing, and executives looking to bring a more systematic approach to corporate marketing strategies. New to this Edition: - Revised and updated throughout to reflect new research and industry developments, including expanded coverage of digital marketing, influencer marketing and social media strategies - Enhanced pedagogy including new Worked Examples of Data Analytics Techniques and unsolved Analytics Driven Case Exercises, to offer students hands-on practice of data manipulation as well as classroom activities to stimulate peer-to-peer discussion - Expanded range of examples to cover over 250 diverse companies from 25 countries and most industry segments - Vibrant visual presentation with a new full colour design
Author: James Lewis Sleeman Publisher: Forgotten Books ISBN: 9780332857145 Category : History Languages : en Pages : 186
Book Description
Excerpt from First Principles of Tactics and Organisation (War Edition, 1915): With Reference to the "Field Service Regulations"; For Officers and N. C. O. 'S of the New Army Special Reserve and Territorial Forces Throughout the instruction it must be remembered that this book is written to be read in conjunction with Field Service Regulations. Without frequent reference to this excellent text book much useful instruction will be lost. About the Publisher Forgotten Books publishes hundreds of thousands of rare and classic books. Find more at www.forgottenbooks.com This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works.
Author: Thomas E. Ricks Publisher: HarperCollins ISBN: 0062997475 Category : History Languages : en Pages : 416
Book Description
New York Times Bestseller Editors' Choice —New York Times Book Review "Ricks knocks it out of the park with this jewel of a book. On every page I learned something new. Read it every night if you want to restore your faith in our country." —James Mattis, General, U.S. Marines (ret.) & 26th Secretary of Defense The Pulitzer Prize-winning journalist and #1 New York Times bestselling author offers a revelatory new book about the founding fathers, examining their educations and, in particular, their devotion to the ancient Greek and Roman classics—and how that influence would shape their ideals and the new American nation. On the morning after the 2016 presidential election, Thomas Ricks awoke with a few questions on his mind: What kind of nation did we now have? Is it what was designed or intended by the nation’s founders? Trying to get as close to the source as he could, Ricks decided to go back and read the philosophy and literature that shaped the founders’ thinking, and the letters they wrote to each other debating these crucial works—among them the Iliad, Plutarch’s Lives, and the works of Xenophon, Epicurus, Aristotle, Cato, and Cicero. For though much attention has been paid the influence of English political philosophers, like John Locke, closer to their own era, the founders were far more immersed in the literature of the ancient world. The first four American presidents came to their classical knowledge differently. Washington absorbed it mainly from the elite culture of his day; Adams from the laws and rhetoric of Rome; Jefferson immersed himself in classical philosophy, especially Epicureanism; and Madison, both a groundbreaking researcher and a deft politician, spent years studying the ancient world like a political scientist. Each of their experiences, and distinctive learning, played an essential role in the formation of the United States. In examining how and what they studied, looking at them in the unusual light of the classical world, Ricks is able to draw arresting and fresh portraits of men we thought we knew. First Principles follows these four members of the Revolutionary generation from their youths to their adult lives, as they grappled with questions of independence, and forming and keeping a new nation. In doing so, Ricks interprets not only the effect of the ancient world on each man, and how that shaped our constitution and government, but offers startling new insights into these legendary leaders.
Author: Gunter Maier Publisher: BoD – Books on Demand ISBN: 3750499985 Category : Business & Economics Languages : en Pages : 394
Book Description
Strategy literature is abundant, but there is no book that shows you how to actually think strategically. The Forgotten Vocabulary of Strategy (Vol. 1 and Vol. 2) fills this gap. For the first time it reveals the ways of thinking, acting and teaching of successful Western and Asian strategists as well as Arab and Indian mirrors for princes and looks 2500 years into the past. In its essence, the book demystifies the 12 most renowned strategic approaches, distills them into a holistic system and thus enables the reader to develop a universally strategic mind through a scientifically founded process. STRATEGISTS THINK IN PATTERNS These patterns, also called Strategic Principles, are based on the rules of the social world. They are learnable and limited in number. Decision-makers, project managers as well as specialists and leaders of all levels and areas need this universal, practical knowledge, as they are involved in social interaction every day. These two textbooks are therefore aimed at all strategy teachers who are looking for a timeless, interdisciplinary and cross-cultural strategy perspective. Practising autodidacts will also benefit, since the complete vocabulary of strategy, consisting of 153 literarily described principles, is presented in a systematised format. The principle-oriented strategy teaching - PriOri - enables the strategist to master not only the rational but also the irrational level of the mind. PriOri provides a fundamental insight into the functioning of the human mind and reveals which evolutionary mechanisms help strategic action in social interaction to succeed. By successively learning the principles, the reader develops social strategic competence - the foundation of common sense. It enables the reader to reduce complexity, simultaneously analyse interaction, avoid wrong decisions and ultimately master his daily work more calmly and efficiently.
Author: Rick Howard
Author: Rick Howard
Author: Sir James Lewis Sleeman
Author: sir James Lewis Sleeman
Author: Robert W. Palmatier
Author: Sir James Lewis SLEEMAN
Author: James Lewis Sleeman
Author: Luděk Pachman
Author: Thomas E. Ricks
Author: Gunter Maier
Author: John Grossmith