15 Questions About Online Advertising PDF Download

Author: Massimo Moruzzi
Publisher:
ISBN: 9783961890026
Category :
Languages : en
Pages :

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Author: Massimo Moruzzi
Publisher: Massimo Moruzzi
ISBN:
Category : Business & Economics
Languages : en
Pages : 46

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Book Description
15 Questions About Online Advertising that are seldom asked or answered.

Author: Massimo Moruzzi
Publisher: CreateSpace
ISBN: 9781515189299
Category :
Languages : en
Pages : 46

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Book Description
Does it make sense for your company to invest in banner ads, alongside online dating websites, sleazy casinos and "you could be a winner, too!" promotions? Does your boss keep blathering about the power of online advertising? Do you have a feeling he doesn't have a clue about what he's talking about? Order this short book in print format and just leave it on his or her desk. It's good fun.

Author: Massimo Moruzzi
Publisher: Massimo Moruzzi
ISBN:
Category : Business & Economics
Languages : en
Pages : 43

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Book Description
15 questions about native advertising that are seldom asked or answered.

Author: United States. Congress. Senate. Committee on the Judiciary. Subcommittee on Antitrust, Competition Policy, and Consumer Rights
Publisher:
ISBN:
Category : Competition
Languages : en
Pages : 100

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Author: David W. Schumann
Publisher: Psychology Press
ISBN: 1135672369
Category : Business & Economics
Languages : en
Pages : 359

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Book Description
The chapters provide a wide-ranging view of issues addressing how advertisers can proceed on the Internet and World Wide Web. An initial chapter traces the development of Web advertising from its very beginnings as it was represented and discussed in the pages of Advertising Age. Although there is a noticeable trend to define Web advertising by comparing it to traditional media, it is clear that Web advertising just won't fit the old mold. Keith Reinhard of DDB Needham actually articulates this linkage between the old and new in his invited chapter. What the reader will encounter in Advertising and the World Wide Web is a solid conception of how Web advertising is different from anything that has come before. There are numerous discussions on consumer and advertiser interactivity, the role of Web advertising within larger campaigns, audience segmentation, and alternative Web-based promotion formats. The five sections cover definition and theory, structure, specific applications, legal issues, and the voice of the practitioner. Although there remain a few nay-sayers concerning the future of Web advertising, the reader will be able to see just how incredibly high-impact this new medium has become and the vast potential that it holds for future promotional endeavors.

Author: Nripendra P. Rana
Publisher: Springer Nature
ISBN: 3030243745
Category : Business & Economics
Languages : en
Pages : 337

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Book Description
This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.

Author: Ben Carter
Publisher: John Wiley & Sons
ISBN: 1119997771
Category : Business & Economics
Languages : en
Pages : 302

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Book Description
Thirty million online UK customers are just a click away, and Digital Marketing For Dummies shows you how to reach them. The author team of internet and marketing experts introduce you to the latest high-impact tools and techniques so you can promote your business with creativity and innovation, and stand out from your competitors.

Author: Jim Blythe
Publisher: SAGE
ISBN: 1847878172
Category : Business & Economics
Languages : en
Pages : 191

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Book Description
The SAGE Course Companion on Marketing is an accessible introduction to the subject that will help readers to extend their understanding of key concepts and enhance their thinking skills in line with course requirements. It provides support on how to revise for exams and prepare for and write assessed pieces. Readers are encouraged not only to think like a marketer but also to think about the subject critically. Designed to compliment existing textbooks for the course, the companion provides: - Easy access to the key themes in Marketing - Helpful summaries of the approach taken by the main course textbooks - Guidance on the essential study skills required to pass the course - Sample exam questions and answers, with common themes that must always be addressed in an exam situation - Quotes from leading thinkers in the field to use in exams and essays - Taking it Further sections that suggest how readers can extent their thinking beyond the "received wisdom" The SAGE Course Companion on Marketing is much more than a revision guide for undergraduates; it is an essential tool that will help readers take their course understanding to new levels and help them achieve success in their undergraduate course.

Author: Sanjay Gupta
Publisher: SBPD Publications
ISBN: 9351673693
Category : Business & Economics
Languages : en
Pages : 192

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Book Description
An excellent book for commerce students appearing in competitive, professional and other examinations. 1. Advertising : Nature and Importance, 2. Functions and Classification of Advertising, 3. Economic, Social and Ethical Aspects of Advertising, 4. Media Decision and the Target Audience, 5. Media Planning of Media Scheduling, 6. Message Design and Development, 7. Advertising Agency and its Role, 8. Advertising Planning and Appropriation, 9. Evaluating Advertising Effectiveness, 10. Internet Advertising.