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Author: Howard L. Shenson Publisher: ISBN: Category : Business & Economics Languages : en Pages : 180
Book Description
America's most sought-after consulting guru shows you how to successfully market your services and make more money. Contains 138 insider secrets for building a client base applicable to a broad range of professionals inside or outside consulting. Features invaluable marketing do's and don'ts and covers such topics as direct mail, networking, cultivating referrals, media contacts, preparing contracts and setting fees.
Author: Howard L. Shenson Publisher: ISBN: Category : Business & Economics Languages : en Pages : 180
Book Description
America's most sought-after consulting guru shows you how to successfully market your services and make more money. Contains 138 insider secrets for building a client base applicable to a broad range of professionals inside or outside consulting. Features invaluable marketing do's and don'ts and covers such topics as direct mail, networking, cultivating referrals, media contacts, preparing contracts and setting fees.
Author: Jerry R. Wilson Publisher: Red Wheel/Weiser ISBN: 1564148300 Category : Business & Economics Languages : en Pages : 191
Book Description
Outlines dozens of strategies for attracting and fostering loyalty in customers, sharing low-cost ideas in a series of bite-sized entries that can be readily implemented for immediate effect.
Author: Jerry Wilson Publisher: ReadHowYouWant.com ISBN: 1427093458 Category : Business & Economics Languages : en Pages : 270
Book Description
Every quick idea in this book has been selected to directly or indirectly help you gain and retain customers, create relationships, and build a successful business.
Author: Jerry R. Wilson Publisher: Red Wheel/Weiser ISBN: 1632657554 Category : Business & Economics Languages : en Pages : 242
Book Description
Your customer-centric guide to everything from dealing with that unhappy customer to why not to give up on lost customers. "This must-read book provides you with the mindset, tools, and techniques you need to successfully prospect for new customers." —Roger Looyenga, chairman/CEO (ret.), Auto-Owners Insurance For most businesses, attracting new customers is a never-ending effort anchored in uncertainty, frustration, and knee-jerk reactions. No Nonsense: Attract New Customers takes the mystery out of creating an ongoing plan with proven tactics to keep the phone ringing and the door swinging. The basic concept: Attract an endless flood of new customers at little or no cost! No Nonsense: Attract New Customers demonstrates that you don't have to use expensive and never-ending sales events, coupled with expensive advertising and energy-zapping promotions, to turn on a constant, never-ending flow of new prospects. And you don't have to invent any new approaches, concepts, or buzzwords to do it. Just follow some of the 100+ proven ideas and discover amazing results—fast. Wilson spent more than twenty-five years researching what his clients—small and medium-sized businesses—need to do to be successful in today's marketplace. These powerful ideas work! Each is presented in a bite-sized package that encourages instant execution. No long chapters with endless justifications, pontifications, philosophy, and personal stories. Just 151 great, practical ideas any business manager and owner can use to make business increase. How much could just one good idea be worth to you? It could be worth a fortune! How much has McDonald's made by selling millions of Happy Meals? Don't overlook the one good idea that could make your business a success!
Author: Linda Sparks Publisher: Red Wheel/Weiser ISBN: 1564149153 Category : Business & Economics Languages : en Pages : 193
Book Description
Sales is the lifeblood of the vast majority of companies. Without the influx of new business, most organizations would wither and die. So sales must be successful, not just once in a while but constantly — every month, every week, every day. Because we constantly need more sales we also need new ideas for identifying and contacting our prospects, for understanding and meeting their needs and most of all, for inspiration to fight the good fight. This book will be a wise and ambitious member of your sales team, a one-time investment that will pay for itself over and over again. No commissions required! 151 Quick Ideas to Increase Sales is all about increasing the return on the investment you make in your organization's business development program. It will break down the walls between the sales function and the other promotional elements in a typical marketing mix, allowing for a more synergistic approach to sales. 151 Quick Ideas to Increase Sales shows you proven sales tactics from a variety of business models and how to put them to work in your own programs. Tactics such as: -Branding Your Products -Creating Cross Promotions -Letting direct mail deliver -Selling More to Existing Clients -Reaching Out to the Community These ideas will allow you to leverage the assets and momentum present in your existing system, and use your skills and knowledge to get exactly what you need and want more sales! Linda Sparks has spent more than 25 years in the field of sales. She began her career as an outside sales representative, learning to unearth customer needs then sell products and services to meet those needs. In 1990, Sparks founded Performance Development Company, a business consulting and training firm, where she served as president for 10 years. For the last five years, Sparks has worked as an independent consultant, helping her clients take a more integrated approach to business development. She is the co-author of Business Development is Everyone's Business. She and her husband Jim live in Tucson, Arizona.
Author: William A. COHEN Ph.D. Publisher: AMACOM Div American Mgmt Assn ISBN: 0814410332 Category : Business & Economics Languages : en Pages : 353
Book Description
Getting started in consulting can be a tricky prospect. How much should you charge? What type of language should exist in the contract? How can you find clients? Written by a veteran consultant with hundreds of consulting engagements to his credit, How to Make it Big as a Consultant is filled with detailed advice on every aspect of starting up and maintaining a highly lucrative consulting career. The book helps readers: • get a handle on the legal, tax, and insurance issues involved in setting up and running the business • understand what clients really need • create the structure for an assignment (proposals, pricing, contracts, scheduling) • market the business • solve clients’ problems using the Harvard Case Study Method Completely updated and revised throughout, the fourth edition features new chapters on developing strategies for clients, leading consulting teams, and more. This trusted guidebook will help any aspiring reader become the kind of outstanding consultant that clients will turn to again and again.
Author: Jerry R. Wilson Publisher: Red Wheel/Weiser ISBN: 1632657546 Category : Business & Economics Languages : en Pages : 242
Book Description
"No Nonsense: Inspire Your Staff's practical, hard-hitting ideas and examples are both relevant and necessary in business today. This is the book that will give you the edge. It’s the book that you don’t want your competition to read!"—Steve Hanes, president, Dale Carnegie Solutions For most businesses, attracting new employees and getting your existing employees to succeed is a never-ending task. It’s often rooted in inefficient hiring practices, misunderstood motivational techniques, inadequate training, and high employee turnover. The results: low productivity and poor performance, leading to lower revenue, unhappy customers, and endless management headaches. No Nonsense: Inspire Your Staff takes the mystery out of motivating employees to achieve personal and business success. The basic concept: Inspire your employees to create and maintain delighted repeat customers! This book demonstrates that business owners don’t have to constantly replace employees or use artificial incentives and harsh methods to get employees to help the business succeed. Wilson shows business owners and managers how to do it themselves without the pain and suffering. And you don’t have to invent any new approaches, concepts, or buzzwords to do it. Just follow some of the more than 100 proven ideas and discover amazing results—fast! Wilson spent more than twenty-five years researching what his clients—businesses large and small—need to do to be successful in today’s marketplace by hiring and motivating the right employees. These powerful ideas work. Each is presented in a bite-sized package that allows for instant execution. No long chapters with endless justifications, pontifications, philosophy, and personal stories. These great, practical ideas are things any business manager and owner can use to make an immediate difference in his or her business success. Ignite your people to new levels of success with these action-oriented tips to improve morale and boost the bottom line.
Author: Howard L. Shenson
Author: Howard L. Shenson
Author: 
Author: Jerry R. Wilson
Author: Jerry Wilson
Author: 
Author: Jerry R. Wilson
Author: Linda Sparks
Author: William A. Cohen
Author: William A. COHEN Ph.D.
Author: Jerry R. Wilson