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Author: Keith Dinnie Publisher: Routledge ISBN: 1317681940 Category : Business & Economics Languages : en Pages : 259
Book Description
Nation Branding: Concepts, Issues, Practice was the ground-breaking first textbook to provide an overview of this recently established but fast-growing practice, in which the principles of brand management are applied to countries rather than companies. Many governments have invested in nation branding in order to strengthen their country's influence, improve its reputation, or boost tourism, trade and investment. This new edition has been comprehensively revised and its influential original framework modified to reflect the very latest changes to this still-developing field. It remains an accessible blend of theory and practice rich with international examples and contributions. Updates to this edition: New international cases of countries as diverse as China, United Arab Emirates, Ghana, Cuba, India, Great Britain and many more; New contributions from distinguished scholars, diplomats and businesspeople providing a range of case studies, practitioner insights and academic perspectives; New Companion Website to support the book featuring instructor aids such as PowerPoint presentations for each chapter and an instructor manual; This much-anticipated update to an influential book is an essential introduction to nation branding for students and policy makers.
Author: Keith Dinnie Publisher: Routledge ISBN: 1317681940 Category : Business & Economics Languages : en Pages : 259
Book Description
Nation Branding: Concepts, Issues, Practice was the ground-breaking first textbook to provide an overview of this recently established but fast-growing practice, in which the principles of brand management are applied to countries rather than companies. Many governments have invested in nation branding in order to strengthen their country's influence, improve its reputation, or boost tourism, trade and investment. This new edition has been comprehensively revised and its influential original framework modified to reflect the very latest changes to this still-developing field. It remains an accessible blend of theory and practice rich with international examples and contributions. Updates to this edition: New international cases of countries as diverse as China, United Arab Emirates, Ghana, Cuba, India, Great Britain and many more; New contributions from distinguished scholars, diplomats and businesspeople providing a range of case studies, practitioner insights and academic perspectives; New Companion Website to support the book featuring instructor aids such as PowerPoint presentations for each chapter and an instructor manual; This much-anticipated update to an influential book is an essential introduction to nation branding for students and policy makers.
Author: Keith Dinnie Publisher: Routledge ISBN: 1136377360 Category : Business & Economics Languages : en Pages : 261
Book Description
Nation Branding: Concepts, Issues, Practice is a comprehensive and exciting text that demonstrates why nations are embracing the principles of brand management. It clearly explains how the concepts and techniques of branding can be adapted to the context of nations- as opposed to the more usual context of products, services, or companies. Concepts grounded in the brand management literature such as brand identity, brand image, brand positioning, and brand equity, are transposed to the domain of nation branding and supported by country case insights that provide vivid illustrations of nation branding in practice. Nation branding is a means by which more and more nations are attempting to compete on the global stage. Current practice in nation branding is examined and future horizons traced. The book provides: * The first overview of its kind on nation branding * A blend of academic theory and real world practice in an accessible, readable fashion * A clear and detailed adaptation of existing brand theory to the emerging domain of nation branding * An original conceptual framework and models for nation branding * A rich range of international examples and over 20 contributions by leading experts from around the world Country case insights on nation branding strategies currently being utilized by nations such as Japan, Egypt, Brazil, Switzerland, Iceland, and Russia Clearly and coherently structured, the book is an essential introduction to nation branding for both students and policymakers and will be an essential text for those interested in this fast growing area.
Author: Jeff T. Parker Publisher: John Wiley & Sons ISBN: 1119516978 Category : Computers Languages : en Pages : 560
Book Description
Test your knowledge and know what to expect on A+ exam day CompTIA A+ Complete Practice Tests, Second Edition enables you to hone your test-taking skills, focus on challenging areas, and be thoroughly prepared to ace the exam and earn your A+ certification. This essential component of your overall study plan presents nine unique practice tests—and two 90-question bonus tests—covering 100% of the objective domains for both the 220-1001 and 220-1002 exams. Comprehensive coverage of every essential exam topic ensures that you will know what to expect on exam day and maximize your chances for success. Over 1200 practice questions on topics including hardware, networking, mobile devices, operating systems and procedures, troubleshooting, and more, lets you assess your performance and gain the confidence you need to pass the exam with flying colors. This second edition has been fully updated to reflect the latest best practices and updated exam objectives you will see on the big day. A+ certification is a crucial step in your IT career. Many businesses require this accreditation when hiring computer technicians or validating the skills of current employees. This collection of practice tests allows you to: Access the test bank in the Sybex interactive learning environment Understand the subject matter through clear and accurate answers and explanations of exam objectives Evaluate your exam knowledge and concentrate on problem areas Integrate practice tests with other Sybex review and study guides, including the CompTIA A+ Complete Study Guide and the CompTIA A+ Complete Deluxe Study Guide Practice tests are an effective way to increase comprehension, strengthen retention, and measure overall knowledge. The CompTIA A+ Complete Practice Tests, Second Edition is an indispensable part of any study plan for A+ certification.
Author: U. S. Customs and Border Protection Publisher: ISBN: 9781304100061 Category : Education Languages : en Pages : 0
Book Description
Explains process of importing goods into the U.S., including informed compliance, invoices, duty assessments, classification and value, marking requirements, etc.
Author: Fredrike Bannink Publisher: W. W. Norton & Company ISBN: 0393709701 Category : Psychology Languages : en Pages : 414
Book Description
Resiliency-focused approaches to managing trauma. This is a book to help clients to transform what happened to them to make them better instead of bitter. The first book on trauma to combine the theory and practice of positive psychology and solution-focused brief therapy with traditional approaches, this book veers away from a focus on pathology (what is wrong with clients and how to repair the worst) to a focus on what is right with them (and how to create the best)—that is, from post traumatic stress to post traumatic success. The three R’s of post traumatic success are: Recovery, Resilience and enRichment (post traumatic growth) - concepts depicted by the bamboo plant on the book’s cover. Trauma professionals will learn what it takes to help more survivors benefit more substantively from therapy and how to support their clients in developing longer-term resilience. By practicing the skills in this book, they can increase their clients’ self-efficacy and self-esteem, and make psychotherapy shorter in time, more cost effective and more lighthearted for their clients and themselves. Written for all professionals and students working with trauma survivors (both adults and children) and their families and friends, it equips readers with practical direction for adopting a more positive approach and expanding their range of available techniques. Over a hundred exercises, thirty-three cases, and forty stories are presented to illustrate and help incorporate this new approach into practice. It’s about time to turn the tide on treating trauma by shifting the focus from reducing distress and merely surviving to building success and positively thriving.
Author: Thomas G. Mahnken Publisher: Cornell University Press ISBN: 9780801439865 Category : History Languages : en Pages : 220
Book Description
Thomas G. Mahnken sheds light on the shadowy world of U.S. intelligence-gathering, tracing how America learned of military developments in Japan, Germany, and Great Britain in the period between the two world wars.
Author: Tom Moon Publisher: Workman Publishing ISBN: 076113963X Category : Music Languages : en Pages : 1026
Book Description
A guide to music provides recommendations on one thousand recordings that represent the best in such genres as classical, jazz, rock, pop, blues, country, folk, musicals, hip-hop, and opera, with listening notes, commentary, and anecdotes about performers.
Author: William Maxwell Publisher: Vintage ISBN: 0307809366 Category : Fiction Languages : en Pages : 418
Book Description
It is 1948 and a young American couple arrive in France for a holiday, full of anticipation and enthusiasm. But the countryside and people are war-battered, and their reception at the Chateau Beaumesnil is not all the open-hearted Americans could wish for.
Author: Gordon Guyatt Publisher: McGraw Hill Professional ISBN: 0071590390 Category : Medical Languages : en Pages : 383
Book Description
The “essential” companion to the landmark Users' Guides to the Medical Literature - completely revised and updated! 5 STAR DOODY'S REVIEW! "This second edition is even better than the original. Information is easier to find and the additional resources that will be available at www.JAMAevidence.com will provide readers with a one-stop source for evidence-based medicine."--Doody's Review Service Evidence-based medicine involves the careful interpretation of medical studies and its clinical application. And no resource helps you do it better-and faster-than Users' Guides to the Medical Literature: Essentials of Evidence-Based Clinical Practice. This streamlined reference distills the most clinically-relevant coverage from the parent Users' Guide Manual into one highly-focused, portable resource. Praised for its clear explanations of detailed statistical and mathematical principles, The Essentials concisely covers all the basic concepts of evidence-based medicine--everything you need to deliver optimal patient care. It's a perfect at-a-glance source for busy clinicians and students, helping you distinguish between solid medical evidence and poor medical evidence, tailor evidence-based medicine for each patient, and much more. Now in its second edition, this carry-along quick reference is more clinically relevant--and more essential--than ever! FEATURES Completely revised and updated with all new coverage of the basic issues in evidence-based medicine in patient care Abundant real-world examples drawn from the medical literature are woven throughout, and include important related principles and pitfalls in using clinical research in patient care decisions Edited by over 60 internationally recognized editors and contributors from around the globe Also look for JAMAevidence.com, a new interactive database for the best practice of evidence based medicine.
Author: Keith Dinnie
Author: Keith Dinnie
Author: Keith Dinnie
Author: David A. Clunie
Author: Jeff T. Parker
Author: U. S. Customs and Border Protection
Author: Fredrike Bannink
Author: Thomas G. Mahnken
Author: Tom Moon
Author: William Maxwell
Author: Gordon Guyatt