Author: Luc Dupont Publisher: Transcontinental ISBN: 9780973835519 Category : Advertising Languages : en Pages : 0
Book Description
Using dozens of examples from actual advertising campaigns and marketing strategies, Luc Dupont lays out important advertising principles that are essential reading for all business managers, advertising directors, designers ... as well as the advertisers who use their services.
Author: Various Publisher: ISBN: 9788189975128 Category : Languages : en Pages :
Book Description
Written in how-to terms, 1001 Advertising Tips is a step-by-step guide to create advertising that sells. Using dozens of examples of advertising campaigns and marketing strategies, it offers you the insight, tools and techniques you need to market any product or service. - Eleven ways to make your advertising more credible- The importance of positioning your product or service- Creating high-impact illustrations- Using layout and typeface to generate business- Maximizing your results with repetition- The impact of zapping on TV ads- Color : what it can do for you- Successful ways to write headlines and copy- Comparative advertising : when to use it- Pricing : a powerful weapon- Choice of key word in ads- Contests and sweepstakes : pros and cons- The power of corporate and brand logo- When to use testimonials and endorsements- What kinds of slogan are the most effective- Choosing a product name- Advertising using 800 numbers- Using promotion and sponsorship, and much more! You will also find a collection of the most effective ads dominating the market in the past ten years. By providing illustrations and examples, the author teaches the reader how to build superior advertising. Hundreds of examples with explanations of how and why they worked.
Author: Lisa Shaw Publisher: Perigee Books ISBN: 9780399523144 Category : Business & Economics Languages : en Pages : 260
Book Description
Gives 1,001 short tips for small businesses on advertising, direct mailings, press kits, marketing on the internet, trade shows, free markets, networking, publicity, customer relations, marketing plans, in-house promotions, and marketing materials.
Author: Reader's Digest Editors Publisher: Readers Digest ISBN: 0762103388 Category : Computers Languages : en Pages : 356
Book Description
Whether you're a PC novice or you're already familiar with certain aspects of your PC, the book will help you get more from your PC. It's packed with simple, detailed explanations to help you expand your knowledge.
Author: Paul Galloway Publisher: John Wiley & Sons ISBN: 047048666X Category : Business & Economics Languages : en Pages : 251
Book Description
All in one Resource for Internet marketers: This is the only book where internet marketers in myriad fields and industries can acquire access to an itemized and categorized listing of tools to fuel online business. The Little Black Book of Online Business includes a 65 page directory of the best, proven resources to help you explode your Internet business. It has been touted as "a required resource for anyone doing business on the net", and has been downloaded from his site over 6,000 times since he first made it available.
Author: John Sortino Publisher: Penguin ISBN: 9780028633848 Category : Business & Economics Languages : en Pages : 418
Book Description
The founder of the Vermont Teddy Bear Company offers insider tips on raising captital, marketing, making deals, hiring employees, and creating quality products
Author: Luc Dupont
Author: Luc Dupont
Author: Various
Author: 
Author: John Kremer
Author: John Kremer
Author: Lisa Shaw
Author: Reader's Digest Editors
Author: Paul Galloway
Author: John Sortino