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Author: Leo Burnett Publisher: McGraw-Hill Companies ISBN: 9780844234205 Category : Advertising Languages : en Pages : 0
Book Description
A forceful personality whose love of advertising influenced the meteoric rise of his own agency to one of the world's best, Leo Burnett challenged advertising professionals everywhere to reject compromise and Reach for the Star. This one of a kind collection of inspiring quotes from the advertisin
Author: Leo Burnett Publisher: McGraw-Hill Companies ISBN: 9780844234205 Category : Advertising Languages : en Pages : 0
Book Description
A forceful personality whose love of advertising influenced the meteoric rise of his own agency to one of the world's best, Leo Burnett challenged advertising professionals everywhere to reject compromise and Reach for the Star. This one of a kind collection of inspiring quotes from the advertisin
Author: Rochelle Alers Publisher: St. Martin's Paperbacks ISBN: 1250084369 Category : Fiction Languages : en Pages : 410
Book Description
Welcome to Leo's--Where Anything Can Happen A proper lady lets loose on Open Mike Night--and opens her heart to a different kind of man... A Texas RAnger and a candy shop owner have a blind date--with a deliciously unexplected outcome... A widowed party planner meets a handsome doctor, but fears losing her heart for the second time... A journalist runs into an old college flame--she's determined to be all business, but he ahs another agenda... Welcome to Leo's A stylish D.C. supper club patrons come to enjoy rich, savory gourmet food, sip intoxicating cocktails, and drick in the soulful sounds of live music. It's the perfect place to dine, unwind, catch up--and mayhbe even fall in love...
Author: Charles Blain Publisher: Nova Publishers ISBN: 9781590332252 Category : Technology & Engineering Languages : en Pages : 214
Book Description
Developments in lasers continue to enable progress in many areas such as eye surgery, the recording industry and dozens of others. This book presents citations from the book literature for the last 25 years and groups them for ease of access which is also provided by subject, author and titles indexes.
Author: Olivia Gentile Publisher: Bloomsbury Publishing USA ISBN: 160819146X Category : Biography & Autobiography Languages : en Pages : 352
Book Description
After her four kids were nearly grown and she was about to turn 50, Phoebe Snetsinger was told she had less than a year to live. Snetsinger, a St. Louis housewife and avid backyard birder, decided to spend that year traveling the world in search of birds. As it turned out, her doctors were wrong, but Phoebe's passion had been ignited and she spent the next eighteen years crisscrossing the globe recklessly staking out her quarry. En route she contracted malaria in Zambia, nearly fell to her death in Zaire, and was kidnapped and gang raped on the outskirts of Port Moresby. Yet none of this curbed her enthusiasm. By the time she died in a bus accident while birding in Madagascar in 1999, Phoebe was world renowned and had seen more species-8,500 of the roughly 10,000-than anyone in history. A fascinating portrait of a hobbiest whose obsession contributed to both her success and her demise, Life List brings Phoebe Snetsinger and the wild world of amatuer ornithology to vivid life.
Author: Fulvio Ananasso Publisher: Springer Science & Business Media ISBN: 1447130235 Category : Technology & Engineering Languages : en Pages : 338
Book Description
The shift from network-oriented to user-oriented services in the 80s and early 90s has increased the penetration of satellite services into the user community. Parallel to this, worldwide interest has arisen in Personal Communication Services (PCS), where satellites play a crucial role in the provision of PCS all over the world. Satellite Personal Communication Networks (S-PCN) are extremely attractive because they can serve a significant sector of the rapidly growing cellular market. This publication presents market perspectives and technological aspects in relation to satellite mobile and personal communication services. Papers were written by some of the most acclaimed European specialists in PCS. They present basic concepts and the latest research results.
Author: Patricia Jones Publisher: Crown Currency ISBN: 0307766950 Category : Business & Economics Languages : en Pages : 283
Book Description
Say It And Live It is the first collection of provocative, passionate, and intelligent corporate mission statements--the most powerful and popular managerial tool in business today. A corporate mission statement is the most dramatic presentation of a company's vision and its goal. No other document--annual report, press release, news article, statement from the board of directors--tells us more about a company's values and ethics than a mission statement. Companies know that if they write it down, they will have to live up to it--so they devote months, even years, the energy of people from the CEO on down, and significant sums of money to crafting them. Say It And Live It is the only source of information for the many business people who are presently writing their own mission statements. In it, authors Patricia Jones and Larry Kahaner show that industry leaders are frequently corporations that truly live their mission statements. Some of the winners include: Avis, Ben & Jerry's, Boeing, Citicorp, General Electric, Gillette, Hallmark Cards, IBM, Kellogg's, Reader's Digest, Saturn, Southwest Airlines, UPS, and Xerox. Say It And Live It is a collection of the fifty best corporate mission statements in America. Each entry consists of the company's complete mission statement, along with an explanation of how it was written, a lesson about how that mission statement saved the company or motivated employees, or comments from the CEO or the president. The introduction points out the common elements of these philosophical documents, while the final chapter is a list of tips on how you can write your own mission statement.
Author: Wally Snyder Publisher: Taylor & Francis ISBN: 1317281535 Category : Business & Economics Languages : en Pages : 200
Book Description
This book provides students and practitioners with a comprehensive overview of the rules and principles associated with ethical advertising practices. With extensive research, and a variety of case studies, and expert opinions, it discusses why advertising ethics is important both to the consumer and the professional. The author presents the rules of ethical conduct recommended by the Institute for Advertising Ethics and demonstrates how these are applied in practice, examining why ethics is important; what the ethical dilemmas the industry faces are; and how to motivate better practices among professionals. The book uses real life stories of "native advertising," marketing to children, and diversity in advertising to show how professionals can be inspired to "do the right thing" for consumers and their companies. Readers will learn how they can solve ethical dilemmas to their personal satisfaction in the competitive work environment. This balanced perspective to the ethical issues that arise in the advertising industry is sure to resonate with students of advertising and marketing.
Author: Antonie Schneider Publisher: Bloomsbury Pub Limited ISBN: 9780747581840 Category : Juvenile Fiction Languages : en Pages : 32
Book Description
Leo, angry at his mother leaving on a business trip the day before his birthday, draws a picture of his family as animals instead of people, and is surprised when his drawing comes true.
Author: Fergus Daly Publisher: Manchester University Press ISBN: 1526141590 Category : Performing Arts Languages : en Pages : 199
Book Description
The first book in any language to study the films of this enfant terrible of contemporary French cinema, best known for his film Les Amants du Pont Neuf. Examines key ingredients in the worlds of Carax's films - Paris, pop music, 'flânerie' and 'amour fou', 'mannerist' and 'neo-baroque' aesthetics, the Nouvelle Vague and contemporary 'naturalist' cinema - making the book a good primer of contemporary French film and culture. Draws on a variety of intellectual sources, such as the philosophy of Deleuze, film criticism, theory of art, and literary monographs. Argues that the recent history of maverick mannerist and baroque auteurs, from Ruiz & Rivette to Garrel and Techine, and their explorations of the 'powers of the false' are key to Carax's cinema. Examines Carax's contribution to the strand of cinema which is focused on chance and destiny, from Wong Kar-Wai and David Lynch to films such as Serendipity and Sliding doors.
Author: Leo Burnett
Author: Leo Burnett
Author: Rochelle Alers
Author: Charles Blain
Author: Olivia Gentile
Author: 
Author: Fulvio Ananasso
Author: Patricia Jones
Author: Wally Snyder
Author: Antonie Schneider
Author: Fergus Daly