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Author: Fabian Geyrhalter Publisher: ISBN: 9780989646130 Category : Branding (Marketing) Languages : en Pages : 122
Book Description
This book will guide you through the steps necessary to build a brand from the ground up. Each of the key phases of preparing for a brand launch are broken down into practical guidelines designed to help you make the right branding decisions along the way.
Author: Fabian Geyrhalter Publisher: ISBN: 9780989646130 Category : Branding (Marketing) Languages : en Pages : 122
Book Description
This book will guide you through the steps necessary to build a brand from the ground up. Each of the key phases of preparing for a brand launch are broken down into practical guidelines designed to help you make the right branding decisions along the way.
Author: Management Association, Information Resources Publisher: IGI Global ISBN: 1522571175 Category : Business & Economics Languages : en Pages : 1590
Book Description
The world of brands is undergoing a sea change in the domain of consumer culture, and it has become a challenge to cater to the taste and needs of audiences. The process of creating iconic brands varies from product to product and market to market. Effective branding strategies are imperative for success in a competitive marketplace. Brand Culture and Identity: Concepts, Methodologies, Tools, and Applications is a vital reference source for the latest research findings on the use of theoretical and applied frameworks of brand awareness and culture. Highlighting a range of topics such as consumer behavior, advertising, and emotional branding, this multi-volume book is ideally designed for business executives, marketing professionals, business managers, academicians, and researchers actively involved in the marketing industry.
Author: Publisher: Springer Nature ISBN: 2384762974 Category : Languages : en Pages : 1233
Author: Michael Hodgson Publisher: Rockport Publishers ISBN: 1610580699 Category : Design Languages : en Pages : 197
Book Description
Redesigns are part of every designer’s repertoire, but sometimes getting inspired or motivated to redesign an existing logo can be challenging and cumbersome. The goal of maintaining equity by using existing elements in new ways and combining them with new elements is akin to the task of “recycling” In other words – how do designers improve and recreate identities without throwing out the usable stuff that is makes up the existing brand? Recycling and Redesigning Logos demonstrates the strategies and processes of successful redesigns and shows readers how to build on the equity the brand already retains to create a fresh look. The case studies feature before and afters of the logos and discuss why the redesign was necessary and demonstrate how to reuse, reformat and build on the ingredients, materials and essence that is already there.
Author: Sue Jenkins Publisher: John Wiley & Sons ISBN: 1118404106 Category : Computers Languages : en Pages : 688
Book Description
All you need to know on web design in a thorough new edition If you want just one complete reference on web design, this book is it. The newest edition of this essential guide features 650+ pages on the latest tools and new web design standards, such as HTML5, CSS 3, and other core technologies and page-building strategies. Five minibooks provide deep coverage: essential pre-design considerations, how to establish the look of your site, building a site, how to test your site, and taking your site public. Design professional and author Sue Jenkins understands what designers need and gives you the answers. Thorough revision brings you up to date on the latest changes in the world of web design Features five minibooks that cover all the bases: Getting Started, Designing for the Web, Building the Site, Standards and Testing, and Publishing and Site Maintenance Covers the latest tools, page-building strategies, and emerging technologies, such as HTML5 and CSS 3 Includes over 650 pages of detail on such topics as establishing audience focus, creating content, using mock-ups and storyboards to establish the look, how to design for text and images, testing your site, and more If you're looking for an in-depth reference on all aspects of designing and building a site and taking it live, Web Design All-in-One For Dummies, 2nd Edition is the book.
Author: Solveig Haugland Publisher: Prentice Hall Professional ISBN: 9780130384737 Category : Computers Languages : en Pages : 1062
Book Description
The practical, user-friendly, insider's guide to mastering StarOffice, which opens files in over 200 formats, including Microsoft Office Word, Excel, and PowerPoint files. This practical, comprehensive, task-based guide to making the most of StarOffice 6.0 incorporates solutions to questions from hundreds of new StarOffice users, as well as insider's tips for power users, making this the most practical, task-oriented book around.
Author: Shaun Walker Publisher: John Wiley & Sons ISBN: 111885084X Category : Computers Languages : en Pages : 768
Book Description
This book provides thorough coverage of all aspects of DNN including the latest features, APIs and updates. DNN site builders, administrators, and developers will learn how to: determine if they have met the installation requirements and install DNN; administer and host a DNN site and install and configure modules; manage users and keep a DNN installation secure; localize a DNN site for multiple languages; build custom DNN modules in C# using the model of separation of database, business logic, and presentation layers; customize the DNN look with skinning; make their site social with EVOQ. Other topics include: information about venture capital funding, commercialization, and software business insights. --
Author: Xu, Xiaoge Publisher: IGI Global ISBN: 1522504702 Category : Computers Languages : en Pages : 569
Book Description
Digital innovations, such as mobile technologies, have had a significant impact on the way people relate to one another, as well as the way they obtain and distribute information. As mobile devices continue to evolve, it has become easier to socialize; however, these mobile advancements have also made certain aspects of interaction more complex. The Handbook of Research on Human Social Interaction in the Age of Mobile Devices features an interdisciplinary perspective on mobile innovations and the use of this technology in daily life. Investigating the successes, issues, and challenges of the utilization of mobile technology, this handbook of research is a comprehensive reference source for professionals, educators, policymakers, and students interested in the impact these devices have on digital interaction, media, and communication.
Author: Fabian Geyrhalter
Author: Fabian Geyrhalter
Author: Christopher Scott Wyatt
Author: Management Association, Information Resources
Author: 
Author: Michael Hodgson
Author: 
Author: Sue Jenkins
Author: Solveig Haugland
Author: Shaun Walker
Author: Xu, Xiaoge