ZoneModa Journal 03 PDF Download

Author: Giovanni Matteucci
Publisher: Edizioni Pendragon
ISBN: 886598404X
Category :
Languages : en
Pages : 328

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Author: Sabine Chrétien-Ichikawa
Publisher: Springer Nature
ISBN: 981193049X
Category : Education
Languages : en
Pages : 167

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As China gains momentum in economic terms, its technological transformation, cultural confidence, and creative influence also grow steadily. This book explores socio-cultural context, in which new trends, enabled by the power of digital technology, emerge. Focused on the urban context, in China's large cities like Shanghai, and through the lens of art, design, fashion, gaming, and media industries, this book highlights innovation processes in the making, as well as ongoing shifts in Chinese identities and narratives. This collaborative work written by European authors based in China offer new insights from within. Their shared, yet multi-faceted, engagement with China and its creative industries culminates in this book written for international scholars, students, and industry players.

Author: Russell Prince
Publisher: Routledge
ISBN: 1000412199
Category : Business & Economics
Languages : en
Pages : 205

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Markets are usually discussed in abstract terms, as an economic organizing principle, a generalized alternative to government planning, or even as powerful actors in their own right, able to shape local and national economic destinies. But markets are not abstract. Even as the idea of the market seduces politicians around the world to take advantage of their abstract qualities, they constantly run up against material reality. Markets are always somewhere, in place, and it is in place that the smooth theories of markets falter and fail. More than simply being embedded in particular places, markets necessarily emerge in the various political, social, cultural, and environmental relations that exist in and between places. Markets shape places, but the reverse is also true. This collection of essays approaches markets from the ground up, and from a part of the world often still regarded as peripheral to global capitalism: the South Pacific. With a wide variety of case studies, including on indigenous economies, childcare, agriculture, wine, electricity metering, finance, education, and housing, the authors show how complex local, social and cultural politics matter to how markets are made within and between places, and the insights that can be gleaned from studying markets in this part of the world. They explore the way superficially similar markets work out differently in different places, and why, as well as examining how market relations are constructed in places outside and on the edges of the centres of Western capitalism, and what this says back to how markets are understood in those centres. The book will be of particular interest to scholars and students working in and between economic geography, cultural economy, political economy, economic sociology, and more.

Author: Grace Lees-Maffei
Publisher: A&C Black
ISBN: 0857853902
Category : Design
Languages : en
Pages : 562

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Goods made or designed in Italy enjoy a profile which far outstrips the country's modest manufacturing output. Italy's glorious design heritage and reputation for style and innovation has 'added value' to products made in Italy. Since 1945, Italian design has commanded an increasing amount of attention from design journalists, critics and consumers. But is Italian design a victim of its own celebrity? Made in Italy brings together leading design historians to explore this question, discussing both the history and significance of design from Italy and its international influence. Addressing a wide range of Italian design fields, including car design, graphic design, industrial and interior design and ceramics, well-known designers such as Alberto Rosselli and Ettore Sottsass, Jr. and iconic brands such as Olivetti, Vespa and Alessi, the book explores the historical, cultural and social influences that shaped Italian design, and how these iconic designs have contributed to the modern canon of Italian-inspired goods.

Author: Bethan Alexander
Publisher: Taylor & Francis
ISBN: 104004462X
Category : Business & Economics
Languages : en
Pages : 414

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This text provides a holistic, integrated and in-depth perspective on the growing field of customer experience (CX), in a fashion context. Merging three core perspectives – academic, creative agency and retailer – the book takes a chronological approach to tracing the evolution of customer experience from the physical store, to omnichannel through channel convergence to consider the future of fashion retailing and customer experience. Beginning with the theoretical perspective, customer experience evolution in a fashion retail context is traced, considering the definition of customer experience, physical retail, the digitalisation of customer experience, omni-channel retail, in-store technologies and envisioning future retail CX. The retail creative agency perspective looks at how to locate and design customer experience journeys, designing harmonised CX across retail brand environments online and offline, responsible retailing and taking a human-centric approach to create visceral, wellbeing-based experiences. Finally, the retailer perspective explores real-life case studies of great customer experience from international brands, including Zara, Nike, Ecoalf, To Summer and Anya Hindmarch. Pedagogical features to aid understanding are built in throughout, including chapter objectives and reflective questions. Comprehensive and unique in its approach, Customer Experience in Fashion Retailing is recommended reading for students studying Fashion Retail Management, Customer Experience, Retail Design and Visual Merchandising, Fashion Psychology and Fashion Marketing.

Author: Marco Pecorari
Publisher: Bloomsbury Publishing
ISBN: 1350074780
Category : Design
Languages : en
Pages : 348

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Book Description
Fashion ephemera-from catalogues and invitations to press releases-have long been overlooked by the fashion industry and fashion academics. Fashion Remains redresses the balance, putting these objects centre stage and focusing on the wider creative practice of contemporary fashion designers, photographers, graphic designers, make-up artists, and many more. Fashion ephemera are considered not as disposable promotional devices, but as windows into hidden networks of collaboration and value creation in the fashion system. Taking an interdisciplinary approach, Fashion Remains explores the unseen and privately circulated fashion ephemera produced by today's most prominent international fashion designers such as Margiela, Yamamoto, and Raf Simons. Showcasing a unique archive of materials, it focuses on Antwerp's avant-garde fashion scene and reveals the potential of these ephemeral objects to evoke and call into question material and immaterial knowledge about the fashion industry's actors, practices and ideologies.

Author: Maria Gravari-Barbas
Publisher: Emerald Group Publishing
ISBN: 1802629777
Category : Business & Economics
Languages : en
Pages : 298

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Book Description
Fashion and tourism have common structures and similarities on many fronts. Both phenomena and their operations have been through their ‘mass’ cycles, currently seeking alternative ways of expression and development. Both industries are also important business sectors globally.

Author: Rossella Esther Cerchia
Publisher: MDPI
ISBN: 3039437070
Category : Social Science
Languages : en
Pages : 160

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Book Description
Fashion law encompasses a wide variety of issues that concern an article of clothing or a fashion accessory, starting from the moment they are designed and following them through distribution and marketing phases, all the way until they reach the end-user. Contract law, intellectual property, company law, tax law, international trade, and customs law are of fundamental importance in defining this new field of law that is gradually taking shape. This volume focuses on the new frontiers of fashion law, taking into account the various fields that have recently emerged as being of great interest for the entire fashion world: from sustainable fashion to wearable technologies, from new remedies to cultural appropriation to the regulation of model weight, from advertising law on the digital market to the impact of new technologies on product distribution. The purpose is to stimulate discussion on contemporary problems that have the potential to define new boundaries of fashion law, such as the impact of the heightened ethical sensitivity of consumers (who increasingly require effective solutions), that a comparative law perspective renders more interesting. The volume seeks to sketch out the new legal fields in which the fashion industry is getting involved, identifying the new boundaries of fashion law that existing literature has not dealt with in a comprehensive manner.

Author: Hau-Ling Chan
Publisher: Springer Nature
ISBN: 9811911770
Category : Business & Economics
Languages : en
Pages : 141

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Book Description
This book reports the latest business practices, operations models, technologies and circular supply chain structure of the fast fashion companies and provides many important managerial insights on the sustainable operations management in the fast fashion era. Sustainability is a timely topic in both the academia and the business world. In the fast fashion era, there are considerable criticisms about its environmental pollution generated in the manufacturing and post-consumption processes. Over the past decades, many fast fashion companies, such as H&M, Zara, and Uniqlo, have implemented different sustainable programs to mitigate the negative impacts to the environment. Nowadays, the industry is moving one step further by addressing zero landfill through 3Rs principle (i.e., reducing, reusing and recycling), and pursuit of the circular supply chains. This book aims to reveal the exploratory, qualitative empirical and quantitative analytical studies on how to achieve the goal of being environmentally sustainable in the fast fashion era.

Author: Susie Khamis
Publisher: Routledge
ISBN: 0429626959
Category : Social Science
Languages : en
Pages : 157

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Book Description
Branding Diversity considers how brands both reflect and affect contemporary discussions of cultural diversity. Advancing an innovative, critical perspective on advertising, the book challenges the latent assumption that advertisers are inherently conservative and reluctant to represent anything other than popularly agreeable scripts and narratives. On the contrary, advertising is now replete with progressive messaging. Through Budweiser, Gillette, Vogue and Patagonia, Susie Khamis demonstrates that such forays into the political realm are not just shrewd appraisals of popular causes, but also inevitable outcomes of contemporary media and politics. This book will be of interest to scholars in advertising studies, marketing communications and media studies.