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Author: Dr. Frank Luntz Publisher: Hachette Books ISBN: 1401385745 Category : Language Arts & Disciplines Languages : en Pages : 438
Book Description
The nation's premier communications expert shares his wisdom on how the words we choose can change the course of business, of politics, and of life in this country In Words That Work, Luntz offers a behind-the-scenes look at how the tactical use of words and phrases affects what we buy, who we vote for, and even what we believe in. With chapters like "The Ten Rules of Successful Communication" and "The 21 Words and Phrases for the 21st Century," he examines how choosing the right words is essential. Nobody is in a better position to explain than Frank Luntz: He has used his knowledge of words to help more than two dozen Fortune 500 companies grow. Hell tell us why Rupert Murdoch's six-billion-dollar decision to buy DirectTV was smart because satellite was more cutting edge than "digital cable," and why pharmaceutical companies transitioned their message from "treatment" to "prevention" and "wellness." If you ever wanted to learn how to talk your way out of a traffic ticket or talk your way into a raise, this book's for you.
Author: Dr. Frank Luntz Publisher: Hachette Books ISBN: 1401385745 Category : Language Arts & Disciplines Languages : en Pages : 438
Book Description
The nation's premier communications expert shares his wisdom on how the words we choose can change the course of business, of politics, and of life in this country In Words That Work, Luntz offers a behind-the-scenes look at how the tactical use of words and phrases affects what we buy, who we vote for, and even what we believe in. With chapters like "The Ten Rules of Successful Communication" and "The 21 Words and Phrases for the 21st Century," he examines how choosing the right words is essential. Nobody is in a better position to explain than Frank Luntz: He has used his knowledge of words to help more than two dozen Fortune 500 companies grow. Hell tell us why Rupert Murdoch's six-billion-dollar decision to buy DirectTV was smart because satellite was more cutting edge than "digital cable," and why pharmaceutical companies transitioned their message from "treatment" to "prevention" and "wellness." If you ever wanted to learn how to talk your way out of a traffic ticket or talk your way into a raise, this book's for you.
Author: Craig Jarrow Publisher: Mango Media Inc. ISBN: 1633538923 Category : Self-Help Languages : en Pages : 150
Book Description
“This book will help you own your calendar, block time for what matters most and reclaim your life.” —Paula Rizzo, author of Listful Living: A List-Making Journey to a Less Stressed You You want more time to spend with family, to achieve big goals, and to simply enjoy life. Yet, there seem to be more and more things competing for your time, and more distractions interrupting your day. Craig Jarrow has spent many years testing time management tactics, tools, and systems and written hundreds of articles on productivity, goals, and organization, Through it all he’s learned a simple truth: Time management should be easy, not complicated and unwieldy. And it shouldn’t take up more of your precious time than it gives back! Time Management Ninja offers 21 rules that will show you an easier and more effective way to take control of your time and manage your busy life. Follow these simple principles and get more done with less effort. It’s no-stress, uncomplicated time management that works. “Read this book, apply its rules, and you’ll find freedom.” —Hyrum Smith, bestselling author of Purposeful Retirement
Author: Joan Detz Publisher: Macmillan + ORM ISBN: 1466804211 Category : Business & Economics Languages : en Pages : 180
Book Description
Why do some speakers succeed while many bore their audiences and lose their listeners? Speaking coach Joan Detz has worked with top clients for more than 15 years and has the answers. In this useful and lively book she presents strategies and tips for speeches, sales presentations, brief remarks, job interviews, Q&A sessions, panels, and more -- every situation that requires something to say. Topics include: organizing your message * finding terrific research * using storytelling techniques * preparing the room * handling technical glitches * working with other speakers * measuring your effectiveness * making the most of your voice * mastering humor * using body language * conquering nervousness * building audience rapport * tapping the power of persuasion. Filled with checklists, tip sheets, self-evaluations, and practical advice on every page, this thorough and invaluable guide takes the mystery out of our most dreaded experience. This book will help you say it better-whether you're talking to one or one thousand.
Author: Emily Rudow Publisher: Greenleaf Book Group ISBN: 1632995204 Category : Health & Fitness Languages : en Pages : 401
Book Description
A no-nonsense guide to finding your unique fitness program Have you struggled to stick with a nutrition or training plan long enough to see your desired results? Or perhaps you’ve devoted time and effort to your training but are frustrated because you’re not seeing the tangible changes you really want. If either scenario sounds familiar, then Find Your Stride is for you. In it, avid runner and fitness writer Emily Rudow explains why there’s no universal formula for fitness success—how trying to stick to a rigid plan, with no flexibility for individual needs, causes us to veer off our well-intentioned paths. Emily combines the latest research on nutrition, exercise science, and psychology with her personal, in-the-trenches experience, giving you the tools to transform your body and mind. Find Your Stride offers an unconventionally complete approach to fitness, covering mindset, nutrition, training, and sustainability, to help you: • Practice self-compassion and reframe fitness as a self-experiment • Discard the diet mentality and finally escape the vicious cycle of yo-yo dieting • Achieve your physique goals (build muscle and strength and/or lose fat) • Uncover intrinsic motivation to build a healthy routine over the long term As someone who, like the rest of us, has struggled to consistently stick to a fitness regimen, Emily is approachable for those of us at any fitness level who want to learn how to apply fitness concepts to our lives in a sustainable way. Find Your Stride will help you create a fitness plan that’s uniquely yours, so that you can feel good in your own skin, build confidence, and experience the high energy and happiness that come along with fitness being an integral part of your life.
Author: Skip Prichard Publisher: Center Street ISBN: 1478970936 Category : Business & Economics Languages : en Pages : 146
Book Description
Have you ever wondered why some people seem to catch all the breaks and win over and over again? What do the super successful know? What is standing between you and your wildest dreams? The Book of Mistakes will take you on an inspiring journey, following an ancient manuscript with powerful lessons that will transform your life. You'll meet David, a young man who with each passing day is more disheartened and stressed. Despite a decent job, apartment, and friends, he just feels hollow . . . until one day he meets a mysterious young woman and everything starts to change. In this self-help tale wrapped in fiction, you'll learn the nine mistakes that prevent many from achieving their goals. You'll learn how to overcome these hurdles and reinvent your life. This success parable is packed with wisdom that will help you discover and follow your personal purpose, push beyond your perceived capabilities, and achieve more than you ever dreamed possible. You'll find yourself returning again and again to a deceptively simple story that teaches actionable insights and enduring truths.
Author: James J. Duane Publisher: Little a ISBN: 9781503933392 Category : POLITICAL SCIENCE Languages : en Pages : 0
Book Description
An urgent, compact manifesto that will teach you how to protect your rights, your freedom, and your future when talking to police. Law professor James J. Duane became a viral sensation thanks to a 2008 lecture outlining the reasons why you should never agree to answer questions from the police--especially if you are innocent and wish to stay out of trouble with the law. In this timely, relevant, and pragmatic new book, he expands on that presentation, offering a vigorous defense of every citizen's constitutionally protected right to avoid self-incrimination. Getting a lawyer is not only the best policy, Professor Duane argues, it's also the advice law-enforcement professionals give their own kids. Using actual case histories of innocent men and women exonerated after decades in prison because of information they voluntarily gave to police, Professor Duane demonstrates the critical importance of a constitutional right not well or widely understood by the average American. Reflecting the most recent attitudes of the Supreme Court, Professor Duane argues that it is now even easier for police to use your own words against you. This lively and informative guide explains what everyone needs to know to protect themselves and those they love.
Author: Ben Horowitz Publisher: HarperCollins ISBN: 006287134X Category : Business & Economics Languages : en Pages : 288
Book Description
Ben Horowitz, a leading venture capitalist, modern management expert, and New York Times bestselling author, combines lessons both from history and from modern organizational practice with practical and often surprising advice to help executives build cultures that can weather both good and bad times. Ben Horowitz has long been fascinated by history, and particularly by how people behave differently than you’d expect. The time and circumstances in which they were raised often shapes them—yet a few leaders have managed to shape their times. In What You Do Is Who You Are, he turns his attention to a question crucial to every organization: how do you create and sustain the culture you want? To Horowitz, culture is how a company makes decisions. It is the set of assumptions employees use to resolve everyday problems: should I stay at the Red Roof Inn, or the Four Seasons? Should we discuss the color of this product for five minutes or thirty hours? If culture is not purposeful, it will be an accident or a mistake. What You Do Is Who You Are explains how to make your culture purposeful by spotlighting four models of leadership and culture-building—the leader of the only successful slave revolt, Haiti’s Toussaint Louverture; the Samurai, who ruled Japan for seven hundred years and shaped modern Japanese culture; Genghis Khan, who built the world’s largest empire; and Shaka Senghor, a man convicted of murder who ran the most formidable prison gang in the yard and ultimately transformed prison culture. Horowitz connects these leadership examples to modern case-studies, including how Louverture’s cultural techniques were applied (or should have been) by Reed Hastings at Netflix, Travis Kalanick at Uber, and Hillary Clinton, and how Genghis Khan’s vision of cultural inclusiveness has parallels in the work of Don Thompson, the first African-American CEO of McDonalds, and of Maggie Wilderotter, the CEO who led Frontier Communications. Horowitz then offers guidance to help any company understand its own strategy and build a successful culture. What You Do Is Who You Are is a journey through culture, from ancient to modern. Along the way, it answers a question fundamental to any organization: who are we? How do people talk about us when we’re not around? How do we treat our customers? Are we there for people in a pinch? Can we be trusted? Who you are is not the values you list on the wall. It’s not what you say in company-wide meeting. It’s not your marketing campaign. It’s not even what you believe. Who you are is what you do. This book aims to help you do the things you need to become the kind of leader you want to be—and others want to follow.
Author: Vivian Gussin Paley Publisher: Harvard University Press ISBN: 0674417615 Category : Education Languages : en Pages : 95
Book Description
Who of us cannot remember the pain and humiliation of being rejected by our classmates? However thick-skinned or immune to such assaults we may become as adults, the memory of those early exclusions is as palpable to each of us today as it is common to human experience. We remember the uncertainty of separating from our home and entering school as strangers and, more than the relief of making friends, we recall the cruel moments of our own isolation as well as those children we knew were destined to remain strangers. In this book Vivian Paley employs a unique strategy to probe the moral dimensions of the classroom. She departs from her previous work by extending her analysis to children through the fifth grade, all the while weaving remarkable fairy tale into her narrative description. Paley introduces a new rule—“You can’t say you can’t play”—to her kindergarten classroom and solicits the opinions of older children regarding the fairness of such a rule. We hear from those who are rejected as well as those who do the rejecting. One child, objecting to the rule, says, “It will be fairer, but how are we going to have any fun?” Another child defends the principle of classroom bosses as a more benign way of excluding the unwanted. In a brilliant twist, Paley mixes fantasy and reality, and introduces a new voice into the debate: Magpie, a magical bird, who brings lonely people to a place where a full share of the sun is rightfully theirs. Myth and morality begin to proclaim the same message and the schoolhouse will be the crucible in which the new order is tried. A struggle ensues and even the Magpie stories cannot avoid the scrutiny of this merciless pack of social philosophers who will not be easily caught in a morality tale. You Can’t Say You Can’t Play speaks to some of our most deeply held beliefs. Is exclusivity part of human nature? Can we legislate fairness and still nurture creativity and individuality? Can children be freed from the habit of rejection? These are some of the questions. The answers are to be found in the words of Paley’s schoolchildren and in the wisdom of their teacher who respectfully listens to them.
Author: James K. A. Smith Publisher: Brazos Press ISBN: 1493403664 Category : Religion Languages : en Pages : 224
Book Description
You are what you love. But you might not love what you think. In this book, award-winning author James K. A. Smith shows that who and what we worship fundamentally shape our hearts. And while we desire to shape culture, we are not often aware of how culture shapes us. We might not realize the ways our hearts are being taught to love rival gods instead of the One for whom we were made. Smith helps readers recognize the formative power of culture and the transformative possibilities of Christian practices. He explains that worship is the "imagination station" that incubates our loves and longings so that our cultural endeavors are indexed toward God and his kingdom. This is why the church and worshiping in a local community of believers should be the hub and heart of Christian formation and discipleship. Following the publication of his influential work Desiring the Kingdom, Smith received numerous requests from pastors and leaders for a more accessible version of that book's content. No mere abridgment, this new book draws on years of Smith's popular presentations on the ideas in Desiring the Kingdom to offer a fresh, bottom-up rearticulation. The author creatively uses film, literature, and music illustrations to engage readers and includes new material on marriage, family, youth ministry, and faith and work. He also suggests individual and communal practices for shaping the Christian life.
Author: Dr. Frank Luntz
Author: Dr. Frank Luntz
Author: Craig Jarrow
Author: Shad Helmstetter
Author: Joan Detz
Author: Emily Rudow
Author: Skip Prichard
Author: James J. Duane
Author: Ben Horowitz
Author: Vivian Gussin Paley
Author: James K. A. Smith