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Author: Dr. Frank Luntz Publisher: Hachette Books ISBN: 1401385745 Category : Language Arts & Disciplines Languages : en Pages : 414
Book Description
The nation's premier communications expert shares his wisdom on how the words we choose can change the course of business, of politics, and of life in this country In Words That Work, Luntz offers a behind-the-scenes look at how the tactical use of words and phrases affects what we buy, who we vote for, and even what we believe in. With chapters like "The Ten Rules of Successful Communication" and "The 21 Words and Phrases for the 21st Century," he examines how choosing the right words is essential. Nobody is in a better position to explain than Frank Luntz: He has used his knowledge of words to help more than two dozen Fortune 500 companies grow. Hell tell us why Rupert Murdoch's six-billion-dollar decision to buy DirectTV was smart because satellite was more cutting edge than "digital cable," and why pharmaceutical companies transitioned their message from "treatment" to "prevention" and "wellness." If you ever wanted to learn how to talk your way out of a traffic ticket or talk your way into a raise, this book's for you.
Author: Dr. Frank Luntz Publisher: Hachette Books ISBN: 1401385745 Category : Language Arts & Disciplines Languages : en Pages : 414
Book Description
The nation's premier communications expert shares his wisdom on how the words we choose can change the course of business, of politics, and of life in this country In Words That Work, Luntz offers a behind-the-scenes look at how the tactical use of words and phrases affects what we buy, who we vote for, and even what we believe in. With chapters like "The Ten Rules of Successful Communication" and "The 21 Words and Phrases for the 21st Century," he examines how choosing the right words is essential. Nobody is in a better position to explain than Frank Luntz: He has used his knowledge of words to help more than two dozen Fortune 500 companies grow. Hell tell us why Rupert Murdoch's six-billion-dollar decision to buy DirectTV was smart because satellite was more cutting edge than "digital cable," and why pharmaceutical companies transitioned their message from "treatment" to "prevention" and "wellness." If you ever wanted to learn how to talk your way out of a traffic ticket or talk your way into a raise, this book's for you.
Author: J. H. Hood Publisher: Wordcraft Global Pty Limited ISBN: 9780987557537 Category : English language Languages : en Pages : 113
Book Description
Have you ever been frustrated by your boss constantly making changes to your documents? Annoyed at the time it takes to write something? Sick of sending emails that don't get read? Been asked to write a report and don't know where to start? Are people just not getting your message? Then this guide is for you! In this 90 page guide you will find practical and proven techniques to write clearly, concisely and quickly. Each section of the guide covers key points for writing well at work, including: the importance of identifying your audience, and then how to write for it using Plain English to get your message across how to structure your document the seven secrets to good email how to write sharp, accurate letters and memos how to use the simple tool of the mind map to improve your writing what to consider when you have been asked to write a report the key points of a resume, a cover letter and the job application getting on top of punctuation, spelling and confusing words Good workplace writing is about getting a positive answer to the question: Will your reader understand what you want them to know or do? This guide will give you the skills to get that positive answer-quickly and well.
Author: Rebecca Mlynarczyk Publisher: Cambridge University Press ISBN: 9780521540285 Category : Foreign Language Study Languages : en Pages : 292
Book Description
In Our Own Words takes the unique approach of using student writing as a resource for writing instruction and idea development. The defining characteristic of this unique high-intermediate to advanced writing text is the use of non-native student writing to teach writing. This feature makes the text easily accessible to and popular with students. The third edition features 15 new readings by student writers, five new readings by professional writers, updated writing topics, Internet activities to support the writing process, and contextualized revising and editing activities.
Author: Cheryl Klein Publisher: W. W. Norton & Company ISBN: 0393292258 Category : Language Arts & Disciplines Languages : en Pages : 326
Book Description
This master class in writing children’s and young adult novels will teach you everything you need to know to write and publish a great book. The best children’s and young adult novels take readers on wonderful outward adventures and stirring inward journeys. In The Magic Words, editor Cheryl B. Klein guides writers on an enjoyable and practical-minded voyage of their own, from developing a saleable premise for a novel to finding a dream agent. She delves deep into the major elements of fiction—intention, character, plot, and voice—while addressing important topics like diversity, world-building, and the differences between middle-grade and YA novels. In addition, the book’s exercises, questions, and straightforward rules of thumb help writers apply these insights to their own creative works. With its generous tone and useful tools for story analysis and revision, The Magic Words is an essential handbook for writers of children’s and young adult fiction.
Author: Sarvinder Naberhaus Publisher: Penguin ISBN: 0735229562 Category : Juvenile Nonfiction Languages : en Pages : 21
Book Description
An inspiring and patriotic tribute to the beauty of the American flag, a symbol of America’s history, landscape, and people, illustrated by New York Times bestselling and Caldecott-honor winning artist Kadir Nelson Wonderfully spare, deceptively simple verses pair with richly evocative paintings to celebrate the iconic imagery of our nation, beginning with the American flag. Each spread, sumptuously illustrated by award-winning artist Kadir Nelson, depicts a stirring tableau, from the view of the Statue of Library at Ellis Island to civil rights marchers shoulder to shoulder, to a spacecraft at Cape Canaveral blasting off. This book is an ode to America then and now, from sea to shining sea.
Author: Janice Redish Publisher: Elsevier ISBN: 0123859301 Category : Computers Languages : en Pages : 370
Book Description
"Learn how to have great conversations through your site or app. Meet your business goals while satisfying your site visitors' needs. Learn how to create useful and usable content from the master - Ginny Redish. Ginny's easy-to-read style will teach you how to plan, organize, write, design, and test your content"--
Author: Ben Yagoda Publisher: Penguin ISBN: 1594488487 Category : Language Arts & Disciplines Languages : en Pages : 194
Book Description
Ben Yagoda's How to Not Write Bad illustrates how we can all write better, more clearly, and for a wider readership. He offers advice on what he calls "not-writing-badly," which consists of the ability, first, to craft sentences that are correct in terms of spelling, diction (word choice), punctuation, and grammar, and that also display clarity, precision, and grace. Then he focuses on crafting whole paragraphs—with attention to cadence, consistency of tone, sentence transitions, and paragraph length. In a fun, comprehensive guide, Yagoda lays out the simple steps we can all take to make our writing more effective, more interesting—and just plain better.
Author: Nick Souter Publisher: Sterling Publishing Company ISBN: 9781402748363 Category : Business & Economics Languages : en Pages : 158
Book Description
The proliferation of modern technology like e-mail and text messaging stresses speed over finesse: we depend on abbreviations and shortcuts while overlooking elegant, clear communication. While that’s handy for an informal note, what happens when we really have to compose a persuasive business letter, produce an effective report, or present an idea creatively? When the quality of our words really matters, Persuasive Writing can help. It features a simple, three-step process for mastering the principles of written business communication. First: define the purpose of the message. Second: organize the necessary information. Third: support your opinions with solid proof. The CD-ROM that comes with the book contains additional tools, tips, and tricks so any business professional can develop an effective personal writing style.
Author: Verlyn Klinkenborg Publisher: Vintage ISBN: 0307279413 Category : Language Arts & Disciplines Languages : en Pages : 226
Book Description
An indispensable and distinctive book that will help anyone who wants to write, write better, or have a clearer understanding of what it means for them to be writing, from widely admired writer and teacher Verlyn Klinkenborg. Klinkenborg believes that most of our received wisdom about how writing works is not only wrong but an obstacle to our ability to write. In Several Short Sentences About Writing, he sets out to help us unlearn that “wisdom”—about genius, about creativity, about writer’s block, topic sentences, and outline—and understand that writing is just as much about thinking, noticing, and learning what it means to be involved in the act of writing. There is no gospel, no orthodoxy, no dogma in this book. Instead it is a gathering of starting points in a journey toward lively, lucid, satisfying self-expression.
Author: Gary Provost Publisher: Crossroad Press ISBN: Category : Reference Languages : en Pages : 385
Book Description
Gary Provost practices what he preaches in Make Your Words Work. He helps you learn to write well by, among other things, writing well himself. His warm, witty, entertaining instruction teams with solid examples as well as exercises. Get the good word now. This is the writing course to help you make your work more powerful, more readable, more salable.
Author: Dr. Frank Luntz
Author: Dr. Frank Luntz
Author: J. H. Hood
Author: Rebecca Mlynarczyk
Author: Cheryl Klein
Author: Sarvinder Naberhaus
Author: Janice Redish
Author: Ben Yagoda
Author: Nick Souter
Author: Verlyn Klinkenborg
Author: Gary Provost