Writing for Multimedia and the Web PDF Download

Author: Timothy Garrand
Publisher: CRC Press
ISBN: 113613445X
Category : Art
Languages : en
Pages : 612

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Book Description
Learning how to write for just one type of interactive media, such as web sites or games, is not enough! To be truly successful as an interactive writer or designer, you need to understand how to create content for all types of new media. Writing for Multimedia and the Web is the most comprehensive guide available for interactive writing. It covers web sites, computer games, e-learning courses, training programs, immersive exhibits, and much more. Earlier editions have garnered rave reviews as a writing handbook for multimedia and web professionals, as well as a classroom text for interactive writing and design. New Sections and Completely Updated Chapters: *Writing a corporate web site: T. Rowe Price *Creating blogs and podcasts *Web writing tips from usability experts *Optimizing text for web search engines *Defining the user with use cases and user scenarios *Dealing with web editors *Software for organizing and writing interactive media content *Script formats for all types of multimedia and web projects *Writing careers

Author: Charles Marsh
Publisher: Routledge
ISBN: 1317343875
Category : Business & Economics
Languages : en
Pages : 335

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Book Description
In its third edition, Strategic Writing emphasizes the strategic, goal-oriented mission of high-quality media and public relations writing with clear, concise instructions for more than 40 types of documents. This multidisciplinary text covers writing for public relations, advertising, sales and marketing, and business communication. Featuring a spiral binding, numerous examples and a user-friendly "recipe" approach, Strategic Writing is ideal for public relations writing classes that include documents from other disciplines.

Author: Brian Carroll
Publisher: Routledge
ISBN: 1135851352
Category : Language Arts & Disciplines
Languages : en
Pages : 434

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Book Description
Writing for Digital Media teaches students how to write effectively for online audiences—whether they are crafting a story for the website of a daily newspaper or a personal blog. The lessons and exercises in each chapter help students build a solid understanding of the ways that the Internet has introduced new opportunities for dynamic storytelling as digital media have blurred roles of media producer, consumer, publisher and reader. Using the tools and strategies discussed in this book, students are able to use their insights into new media audiences to produce better content for digital formats and environments. Fundamentally, this book is about good writing—clear, precise, accurate, filled with energy and voice, and aimed directly at an audience. Writing for Digital Media also addresses all of the graphical, multimedia, hypertextual and interactive elements that come into play when writing for digital platforms. Learning how to achieve balance and a careful, deliberate blend of these elements is the other primary goal of this text. Writing for Digital Media teaches students not only how to create content as writers, but also how to think critically as a site manager or content developer might about issues such as graphic design, site architecture, and editorial consistency. By teaching these new skill sets alongside writing fundamentals, this book transforms students from writers who are simply able to post their stories online into engaging multimedia, digital storytellers. For additional resources and exercises, visit the Companion Website for Writing for Digital Media at: www.routledge.com/textbooks/9780415992015.

Author: Sean Ruday
Publisher: Taylor & Francis
ISBN: 1315515202
Category : Education
Languages : en
Pages : 139

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Book Description
The Multimedia Writing Toolkit demonstrates how, by drawing on students’ interest in and familiarity with technology, you can integrate multimedia to maximize the potential of writing instruction. In eight concise chapters, author Sean Ruday identifies and describes simple, common forms of multimedia that upper-elementary and middle school students can use to improve their argument, informational, and narrative writing and critical thinking. You’ll learn how to: Incorporate multimedia into argument, informational, and narrative writing through students’ use of video topic trailers, online discussion boards, webpages, and more. Evaluate students on effective use of multimedia through easy-to-follow rubrics and explicitly articulated learning goals. Understand more fully the key forms of multimedia through user-friendly overviews and explanations; you don’t need to be a "techie" teacher to use these strategies! Overcome possible obstacles to the integration of multimedia in the classroom by learning from the author’s concrete, first-hand examples and instructional recommendations. This book is complete with resources designed to provide you with extra support, including reproducible classroom-appropriate charts and forms, links to key web-based content discussed in the book, and a guide for teachers and administrators interested in using the book for group-based professional development. With The Multimedia Writing Toolkit, you’ll have a clear game plan for encouraging your students to become more engaged, technologically savvy learners. Bonus: Blank templates of the handouts are available as printable eResources on our website (www.routledge.com/9781138200111).

Author: Scott A. Kuehn
Publisher: CQ Press
ISBN: 1506308120
Category : Language Arts & Disciplines
Languages : en
Pages : 729

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Book Description
The Basics of Media Writing: A Strategic Approach helps readers develop the essential writing skills and professional habits needed to succeed in 21st-century media careers. This research-driven, strategy-based media writing textbook digs deeply into how media professionals think and write in journalism, public relations, advertising, and other forms of strategic communication. Authors Scott A. Kuehn and Andrew Lingwall have created two comprehensive writing models to help students overcome their problems in finding and developing story topics by giving them “starting points” to begin writing. The Professional Strategy Triangle model shows students how to think critically about the audience, the situation, and the message before starting a news story or persuasive piece and the FAJA four-point model asks students a series of questions about their story type (Fact, Analysis, Judgment, or Action) to guide them to the right angle or organizational structure for their message. Rooted in classical rhetorical methods, this step-by-step technique enables readers to strategically approach each writing task, no matter the format.

Author: Richard Scott Dunham
Publisher: Springer
ISBN: 9811361630
Category : Language Arts & Disciplines
Languages : en
Pages : 439

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Book Description
This is the first book to apply multimedia tools to economic and business storytelling. By examining the journalism essentials as well as the advanced multimedia skills, it helps readers use the latest technological tools to integrate multimedia elements into traditional news coverage. It also explains how to tell stories solely through multimedia elements. The new language of online journalism includes writing for digital platforms, writing blogs and writing for social media and involves a wide range of multimedia skills, like video, audio, photography, graphics, data visualization and animation. Multimedia journalism allows a two-way communication with the audience that was not possible in traditional “legacy” media, and this textbook is replete with links to useful tutorials, examples of award-winning multimedia stories, and advanced digital resources, offering journalists a road map to the brave new world of digital reporting and editing.

Author: Todd Taylor
Publisher: Macmillan Higher Education
ISBN: 1319220932
Category : Language Arts & Disciplines
Languages : en
Pages : 1350

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Book Description
Based on 100 interviews with students who had recently finished first-year writing, Todd Taylor’s groundbreaking multimedia text is shaped by student writers like no other textbook before. Their words and voices—in brief videos and example texts—create a conversation about writing that asks students to engage with other college writers personally, learning from their challenges and successes. Conceived as a multimedia text in LaunchPad from the outset, the brief, modular chapters are organized into four parts that support the best practices and content areas in the CWPA Outcomes Statement — Rhetoric, Context, Process, and Convention — so that you and your students have just what you need in one resource to support writing, working with sources, and multimodal composing.

Author: Al Tompkins
Publisher: CQ Press
ISBN: 1506315275
Category : Language Arts & Disciplines
Languages : en
Pages : 455

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Book Description
Al Tompkins teaches students about broadcast journalism using a disarmingly simple truth—if you aim for the heart with the copy you write and the sound and video you capture, you will compel your viewers to keep watching. With humor, honesty, and directness, award-winning journalist and author Al Tompkins bottles his years of experience and insight in a new Third Edition that offers students the fundamentals they need to master journalism in today’s constantly evolving media environment, with practical know-how they can immediately put to use in their careers. Aim for the Heart is as close as you can get to spending a week in one of Tompkins’s training sessions that he has delivered in newsrooms around the world, from which students: • Learn how to build compelling characters who connect with the audience • Write inviting leads • Get memorable soundbites • See how to light, crop, frame, and edit compelling videos • Learn how to leverage social media to engage audiences • Gain critical thinking skills that move your story from telling the “what” to telling the “why”

Author: Ian Devlin
Publisher: Peachpit Press
ISBN: 0321793935
Category : Computers
Languages : en
Pages : 288

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Book Description
A guide to building native HTML5 multimedia into a website, from the simplest addition to more advanced features.

Author: Larry Elin
Publisher: Allyn & Bacon
ISBN: 9780205314270
Category : Multimedia systems
Languages : en
Pages : 0

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Book Description
The new media industry needs the producer who manages, the director with creative vision, and the writer who documents the development process. This comprehensive book is a practical, skills-oriented book for the producer, director, and writer of multimedia. It provides readers with a sound grounding in the concepts of interactive design, and then takes them through the step-by-step process of developing the multimedia product. Written with a professional orientation, this book teaches readers how to create multimedia faster, better, and less expensively. It also can act as a procedure manual for the reader's company. Topics include: Interactive, non-linear, multimedia design; the development process; games and educational products. For any multimedia professional, in particular CD-ROM developers and publishers.