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Author: Rhea Wessel Publisher: ISBN: 9780997062526 Category : Languages : en Pages : 216
Book Description
Companies and individuals with solutions for pressing problems are producing volumes of written materials - but their ideas aren't being heard. If you are a subject-matter expert who is having trouble spreading your ideas, you are not alone. That's an irony of the modern world: Those with fascinating solutions often go unheard because they are too focused on their niche, while other people hog the microphone simply because they are good communicators. "Write Like a Thought Leader" empowers consultants, scientists, lawyers, accountants and experts of all types to make their ideas easily accessible to the global audience already at their fingertips. Gone are the days of stories that are too academic, have an old or uninteresting storyline, or simply present the facts. This book shows smart people how to write smarter with the Story-Framing System created by Rhea Wessel. It will help you make the leap from subject-matter expert to thought leader by helping you improve an essential skill in business - writing. Instead of finding that your best ideas have gotten lost or buried, you'll be able to move the conversation forward.To write like a thought leader, subject-matter experts must go through a three-step process and be willing to give away your knowledge for free - no strings attached. By following the steps outlined in this book, you'll establish a respected voice, gain trust, command a loyal following, and maximize the impact of your work.
Author: Rhea Wessel Publisher: ISBN: 9780997062526 Category : Languages : en Pages : 216
Book Description
Companies and individuals with solutions for pressing problems are producing volumes of written materials - but their ideas aren't being heard. If you are a subject-matter expert who is having trouble spreading your ideas, you are not alone. That's an irony of the modern world: Those with fascinating solutions often go unheard because they are too focused on their niche, while other people hog the microphone simply because they are good communicators. "Write Like a Thought Leader" empowers consultants, scientists, lawyers, accountants and experts of all types to make their ideas easily accessible to the global audience already at their fingertips. Gone are the days of stories that are too academic, have an old or uninteresting storyline, or simply present the facts. This book shows smart people how to write smarter with the Story-Framing System created by Rhea Wessel. It will help you make the leap from subject-matter expert to thought leader by helping you improve an essential skill in business - writing. Instead of finding that your best ideas have gotten lost or buried, you'll be able to move the conversation forward.To write like a thought leader, subject-matter experts must go through a three-step process and be willing to give away your knowledge for free - no strings attached. By following the steps outlined in this book, you'll establish a respected voice, gain trust, command a loyal following, and maximize the impact of your work.
Author: Laurie Young Publisher: Kogan Page Publishers ISBN: 0749465123 Category : Business & Economics Languages : en Pages : 344
Book Description
Like most buzzwords, thought leadership is an often misused and misunderstood term. But what is it really? And why do many of the world's leading companies invest serious money and smart people into this mysterious practice, building dedicated business units to create it? It sounds like business jargon, but this ill-defined term captures a key practice that has been used for many years to create success for individuals, charities and vast companies. Drawing on over 30 years of experience engaging with thought leadership, Laurie Young provides an extensive examination of its history, its purpose, its future, and how you can make thought leadership work for you. Packed with ground-breaking case studies from global organisations such as IBM, Deloitte, Allen & Overy, Fairtrade, Philips and Unilever; and with over 50 unique interviews with some of the world's acknowledged business leaders, Thought Leadership can help anyone involved in the business decision-making process to gain alignment across their company regarding the challenges they face. Thought Leadership can come from any source in business - unique insight, research, executives, customer engagement, product managers, and expert professionals -. We all have knowledge, experience and a point of view. Laurie Young's accessible look at this fascinating and vital business practice is your first step to making thought leadership work for you and your organisation.
Author: Grant Butler Publisher: John Wiley & Sons ISBN: 1118208196 Category : Business & Economics Languages : en Pages : 215
Book Description
In a competitive age, thought leadership has emerged as a subtle but powerful way to grow your business, establish credibility and demonstrate expertise, build your profile and forge relationships with prospects and customers. Thought leadership material can take many forms, including public speaking, websites, the media, advertising, writing books, online forums, webinars and blogging. This book will show you how to take your great ideas and craft them into a clear point of view which can influence others. The book is organised into three parts: 1. Think: Defines thought leadership and how to transform your great ideas into effective thought leadership material. 2. Write: Shows you how to articulate your ideas into effective communication. 3. Grow: Demonstrates how thought leadership can be marketed to grow your business and profile. Key features: Shows you how to go from expert to influential thought leader Written by Grant Butler, former Australian Financial Review journalist and now managing director of Australia's largest corporate writing firm. Explains techniques used by politicians, public figures and the CEOs of our biggest companies. Think Write Grow studies the techniques of the great communicators of recent times, from Barack Obama and Boris Johnson to Tim Flannery and Malcolm Turnbull.
Author: Denise Brosseau Publisher: John Wiley & Sons ISBN: 1118647610 Category : Business & Economics Languages : en Pages : 278
Book Description
The how-to guide to becoming a go-to expert Within their fields, thought leaders are sources of inspiration and innovation. They have the gift of harnessing their expertise and their networks to make their innovative thoughts real and replicable, sparking sustainable change and even creating movements around their ideas. In Ready to Be a Thought Leader?, renowned executive talent agent Denise Brosseau shows readers how to develop and use that gift as she maps the path from successful executive, professional, or civic leader to respected thought leader. With the author's proven seven-step process—and starting from wherever they are in their careers—readers can set a course for maximum impact in their field. These guidelines, along with stories, tips, and success secrets from those who have successfully made the transition to high-profile thought leader, allow readers to create a long-term plan and start putting it into action today, even if they only have 15 minutes to spare. Offers a step-by-step process for becoming a recognized thought leader in your field Includes real-world examples from such high-profile thought leaders as Robin Chase, founder and former CEO of Zipcar; Chip Conley, author of PEAK and former CEO of JDV Hospitality; and more Written by Denise Brosseau, founder of Thought Leadership Lab, an executive talent agency that helps executives become thought leaders, who has worked with start-up CEOs and leaders from such firms as Apple, Genentech, Symantec, Morgan Stanley, Medtronic, KPMG, DLA Piper, and more Ready to Be a Thought Leader? offers essential reading for anyone ready to expand their influence, increase their professional success, have an impact far beyond a single organization and industry, and ultimately leave a legacy that matters.
Author: Dorie Clark Publisher: Penguin ISBN: 0698170482 Category : Business & Economics Languages : en Pages : 226
Book Description
Standing out is no longer optional Too many people believe that if they keep their heads down and work hard, they’ll be recognized on the merits of their work. But that’s simply not true anymore. “Safe” jobs disappear daily, and the clamor of everyday life drowns out ordinary contributions. To make a name for yourself, to create true job security, and to make a difference in the world, you have to share your unique perspective and inspire others to take action. But in a noisy world where it seems everything’s been said—and shouted from the rooftops—how can your ideas stand out? Fortunately, you don’t have to be a genius or a worldwide superstar to make an impact. Drawing on interviews with more than fifty thought leaders in fields ranging from business to genomics to urban planning, Dorie Clark shows how these masters achieved success and how anyone—with hard work—can do the same. Whether it’s learning to ask the right questions, developing and building on an expert niche, or combining disparate fields to get a new perspective, Clark outlines ways to develop the ideas that set you apart. Of course, having a breakthrough insight is only half the battle. If you really want to share your ideas, you have to find a way to build an audience, communicate your message, and inspire others to embrace your vision. Starting small is fine; Clark provides a step-by-step guide to help you leverage your existing networks, attract new people to your cause, and, ultimately, build a community around your ideas. Featuring vivid examples based on interviews with influencers such as Seth Godin, David Allen, and Daniel Pink, Clark shows you how to break through and ensure that your ideas get noticed. Becoming a thought leader in your company or in your profession is the ultimate career insurance. But—even more important—it’s also a chance to change the world for the better. Whatever your cause, perspective, or point of view, the world can’t afford for the best ideas to remain buried inside you. Whether it’s how to improve the educational system or how to make your company more efficient, your ideas matter. The world needs your insights, and it’s time to be bold.
Author: Herminia Ibarra Publisher: Harvard Business Press ISBN: 1647825555 Category : Business & Economics Languages : en Pages : 127
Book Description
A new edition of the bestseller that has helped aspiring leaders worldwide advance their careers and step up to larger leadership roles. You aspire to lead with greater impact. The problem is you're busy executing on today's demands. You know you have to carve out time from your "day job" to build your leadership skills, but it’s easy to let immediate problems and old mindsets get in the way. Herminia Ibarra—one of the world's foremost experts on leadership—shows how individuals at all levels can step up to leadership by making small but crucial changes in their jobs, their networks, and themselves. In Act Like a Leader, Think Like a Leader, Ibarra offers advice to: Redefine your job in order to make more strategic contributions Diversify your network so that you connect to, and learn from, a wider range of stakeholders Become more playful with your self-concept, allowing your familiar—and possibly outdated—leadership style to evolve Ibarra turns the usual leadership advice—generate insight about yourself through reflection and analysis of your strengths and weaknesses—on its head by arguing that you must first act and experiment your way into trying new things. The valuable external perspective you gain from direct experiences and experimentation—which Ibarra calls outsight—provides new and critical information on what kind of work is important to you, how you should invest your time, why and which relationships matter, and, ultimately, who you want to become. Updated with new examples and self-assessments, this book gives you the tools to start acting like a leader and advancing your career to the next level.
Author: Julie Foudy Publisher: Disney Electronic Content ISBN: 1368009948 Category : Young Adult Nonfiction Languages : en Pages : 388
Book Description
In Choose to Matter, Julie Foudy, two-time Olympic Gold Medalist and former captain of the US National team, takes you on a journey to discover your authentic self. This book is a roadmap to unleash that courageous YOU and have you singing your dreams out loud. Along with sharing stories from her playing days and personal experiences, Julie taps into the wisdom of other incredible female leaders including "Good Morning America" anchor Robin Roberts, soccer stars Mia Hamm and Alex Morgan, and Facebook superwoman and Lean In founder Sheryl Sandberg. In her Leadership Academy, Julie encourages young women to find the leader that exists in all of them, whatever their personality or vocal chord strength might be. Complete with fun exercises and activities, Choose to Matter guides readers in all aspects of their lives. Julie believes every young woman has the power to be a leader who makes a positive impact. And it all starts by choosing to matter. So go ahead, start now. Because you can.
Author: Lucy Werner Publisher: Practical Inspiration Publishing ISBN: 178860122X Category : Business & Economics Languages : en Pages : 197
Book Description
***BUSINESS BOOK AWARDS 2021 SHORTLISTED TITLE*** Hype Yourself is an invaluable toolkit for getting you and your business featured in the media: newspapers, magazines, radio and TV. Crammed full of insider advice, from the building blocks of your PR strategy to the execution of creative campaigns, it includes expert tips from journalists and industry specialists and is supported by a stack of online resources. Lucy Werner is founder of The Wern, a PR & branding consultancy and training hub for startups, entrepreneurs and independent brands. She is also a writer, speaker, blogger, teacher and podcaster on all things brand building for small businesses. For more information follow @wernchat or visit www.thewern.com
Author: Anne Janzer Publisher: Cuesta Park Consulting ISBN: 099962489X Category : Business & Economics Languages : en Pages : 234
Book Description
The marketing playbook for the Subscription Economy, now in its 3rd edition Subscriptions are upending industries and reshaping customer expectations. Have you changed your marketing practices to thrive in this new reality? A successful subscription business is built on lasting relationships, not one-time sales. Stop chasing sales and start creating value. The third edition of this ground-breaking book offers updated advice for solopreneurs, small businesses, fast-growing start-ups, and large enterprises alike. You’ll find creative practices that will help you build and sustain the customer relationships that lead to long-term success. The revised third edition includes: – Updated research and case studies reflecting the rapid growth of subscription-based businesses – New chapters focusing on the needs of solopreneurs or small businesses and entrepreneurs/start-ups. – An expanded look at the risks and rewards of values-based marketing Whether you already have subscription revenues or you want to build an ongoing relationship with existing customers, you can adopt the practices and mindsets of the most successful subscription businesses. Find out why Book Authority considers Subscription Marketing to be one of the top marketing strategy books of all time.
Author: Roy Goble Publisher: Deep River Books LLC ISBN: 9781940269979 Category : Christian life Languages : en Pages : 0
Book Description
"Most of us live a life of unprecedented abundance. No matter what our income level, walls of security and distraction inevitably insulate us from the poor or anyone else who might threaten our comfortable life. Yet despite our trappings of wealth--or perhaps because of them--we continue to experience a spiritual hunger for something deeper and more meaningful. In a surprising solution to that hunger, Jesus invites us to utilize our wealth and our talents to create Kingdom relationships, beginning right in our own communities. To tear down the walls, bother literal and cultural, separating God's children in our neighborhoods and across the globe. To experience a life of joy and fulfillment. In Junkyard Wisdom, Roy Goble shares what's waiting for us on the other side of complacency: an abundant future we can only reach together."--Back cover.
Author: Rhea Wessel
Author: Rhea Wessel
Author: Laurie Young
Author: Grant Butler
Author: Denise Brosseau
Author: Dorie Clark
Author: Herminia Ibarra
Author: Julie Foudy
Author: Lucy Werner
Author: Anne Janzer
Author: Roy Goble