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Author: Dean Evans Publisher: ISBN: 9781301739028 Category : Languages : en Pages :
Book Description
It's getting increasingly difficult to get noticed on the web. There's so much competition; so much noise. Consequently, you need to give your content the best chance to capture someone's attention.It's why you need a great headline.A great headline is your first chance to impress, attract and engage potential readers. Get it wrong and it can kill your content stone dead.There's certainly an art to headline writing. But it's an art that you can quickly master. This book lays out a simple but effective process for doing it, one that offers a systematic approach, provides a solid place to start and gives you proven ideas to work with.It's a process that can save you time and deliver better results.Here's what you'll learn:What makes a great headlineThe 12 things you can do right now to improve your headlinesThe amazing headline writing tactic that most people still don't useHow to write great 'News' headlinesHow to write great 'Review' headlinesHow to write great 'How To' headlinesHow to write great 'List' headlinesThe one word that will get your headlines clickedHow to pull a psychological triggerHow to check if your headline will really workA great headline can help you get more traffic and increase engagement on your website or blog, which could lead to more subscribers, tweets, Facebook Likes and comments.In fact, you should be able to write a great headline by the time you finish reading this book. You don't need any special skills. You don't need to be an experienced writer. You don't need to work alone.
Author: Dean Evans Publisher: ISBN: 9781301739028 Category : Languages : en Pages :
Book Description
It's getting increasingly difficult to get noticed on the web. There's so much competition; so much noise. Consequently, you need to give your content the best chance to capture someone's attention.It's why you need a great headline.A great headline is your first chance to impress, attract and engage potential readers. Get it wrong and it can kill your content stone dead.There's certainly an art to headline writing. But it's an art that you can quickly master. This book lays out a simple but effective process for doing it, one that offers a systematic approach, provides a solid place to start and gives you proven ideas to work with.It's a process that can save you time and deliver better results.Here's what you'll learn:What makes a great headlineThe 12 things you can do right now to improve your headlinesThe amazing headline writing tactic that most people still don't useHow to write great 'News' headlinesHow to write great 'Review' headlinesHow to write great 'How To' headlinesHow to write great 'List' headlinesThe one word that will get your headlines clickedHow to pull a psychological triggerHow to check if your headline will really workA great headline can help you get more traffic and increase engagement on your website or blog, which could lead to more subscribers, tweets, Facebook Likes and comments.In fact, you should be able to write a great headline by the time you finish reading this book. You don't need any special skills. You don't need to be an experienced writer. You don't need to work alone.
Author: Robert Boduch Publisher: ISBN: 9780981180724 Category : Business & Economics Languages : en Pages : 260
Book Description
Headlines are the most important part of every ad, web page, blog, newspaper ad, sales letter, brochure and more. Without a compelling headline, the rest of your message doesn't stand a chance because the people you're trying to reach will either miss your message, or abandon it at once. This book teaches you how to write compelling headlines for every possible use. New chapters added provide insights and ideas for headlines on web pages, press releases, and information products of all kinds. Here's what bestselling author Joe Vitale said about Great Headlines Instantly: "Read it. Loved it. Don't think I've ever seen a more in-depth analysis of headlines before in my life. I'm impressed." Copywriter Steve King of Devon, UK said: "It is without a doubt the best material ever written on headlines. The legendary John Caples started it - and you have updated, added, improved, and finished it! It is so comprehensive, covering every possible angle. You learn every technique there is to know and exactly how to do it. It works fantastically well. No one else comes close." But you don't have to be a writer to benefit from this book. If you have the need to communicate any message of importance via any means available, a strong headline is vital and this course gives you more than you'll need.
Author: Sunil Saxena Publisher: SAGE ISBN: 9780761934219 Category : Language Arts & Disciplines Languages : en Pages : 218
Book Description
The importance of a headline for a news item hardly needs to be emphasized. It is perhaps the single most important factor that draws the reader`s attention to a story. Thus, while writing a compelling headline is a priority for anyone working on a news desk, this task is not easy to accomplish. This book treats headline writing as a craft that can be learnt, a skill that can be honed and perfected. It examines in detail the basic elements of a headline and explains the best way to assemble them in order to write an arresting one. Sunil Saxena carefully examines the different kinds of headlines and the advantages and disadvantages of each style of writing. The book instructs the reader in: - The functions of a headline - The way to write a headline - The different kinds of headlines - The do`s and don`ts of headline writing The author also focuses on writing headlines for the Internet, a skill that is essential in the age of new media and technology. The book is well illustrated by examples and images from newspapers and news magazines. All these have been taken from the Indian media, so that readers can relate to the subject more easily. Exercises and highlighted points at the end of each chapter are useful tools for students of journalism to whom this book will appeal primarily. It will be equally useful for professional journalists.
Author: Lottie Stride Publisher: Penguin ISBN: 1606523007 Category : Juvenile Nonfiction Languages : en Pages : 220
Book Description
An Apple a Day Keeps the Low Marks Away! Whether you're writing a report or a creative essay, the more you understand about the workings of the English language, the better you'll do. Write (Or Is That "Right"?) Every Time provides a fun-and-easy way to tackle tenses, sort out spelling slip-ups, put a full stop to punctuation problems, and conquer clauses. The book is divided into bite-size chunks, including: Goodness Gracious Grammar: Fun ways to tackle the parts of speech, tenses, conjunctions, and clauses, with rule breakers and amusing examples of bad grammar. Spelling Made Simple: Easy techniques to learn the rules-and exceptions- so you become a spelling whiz (or should that be whiz?). Punctuation Perfection: Effortless ways to conquer those punctuation dilemmas. From exclamation points, colons, and hyphens to all the commas in between.
Author: Lottie Stride Publisher: Michael O'Mara Books ISBN: 1780550537 Category : Juvenile Nonfiction Languages : en Pages : 144
Book Description
Full of fascinating information about the English language, this book will help to conquer spelling slip-ups and punctuation pitfalls.
Author: Benji Rabhan Publisher: John Wiley & Sons ISBN: 1118759702 Category : Business & Economics Languages : en Pages : 242
Book Description
A holistic approach to conversion rate optimization that encompasses an entire business—online and offline—to drive more sales and referrals, and increase bottom-line profits In order for your business to survive, you must convert anonymous traffic into sales. The better you do that, the more money you make. The science of tweaking and testing webpages to convert the maximum number of people is known as conversion rate optimization (CRO). Convert Every Click introduces an expanded vision of CRO that the author, Benji Rabhan, calls "holistic conversion rate optimization." Internet technology and innovation have changed the way you should be optimizing your business, your marketing, and your websites. The book looks at the psychology behind this new way of optimizing an entire business for more profits. It examines how your website plays a role in your overall business strategy, and details how to use CRO psychology and strategies to increase profits. Teaches proven strategies for increasing conversions across your entire business Details various split testing and data gathering methods and when to use each one Unveils a holistic approach to conversion rate optimization, using technology to create a more customer-centric experience that not only increases conversions, but also improves customer engagement and satisfaction With guidance from Convert Every Click, you'll learn how to boost conversions and consumption across your entire business by maximizing every bit of your hard-earned traffic before, during, and after a sale.
Author: Stephen Wilbers Publisher: Penguin ISBN: 1440345821 Category : Language Arts & Disciplines Languages : en Pages : 280
Book Description
Transform your writing! If you're ready to empower your writing but are unsure of where to start, let Keys to Great Writing Revised and Expanded show you the way. Award-winning author and veteran writing coach Stephen Wilbers provides invaluable instruction on every aspect of the craft, from word choice and sentence structure to organization and revision. In this edition, you'll find: • Self-assessments to strengthen your sentences and paragraphs, evaluate your goals, and approach your writing with confidence. • Practical and easy-to-understand techniques for utilizing economy, precision, action, music, and personality. • Helpful tips and techniques for the writing process, including advice on prewriting, drafting, revising, and proofreading. • Exercises, checklists, and more to refine your writing skills. For more than a decade, Keys to Great Writing has helped writers of all experience levels infuse their work with clarity, grace, and style. With the revised and expanded edition at your fingertips, you'll have the tools to invigorate your prose and develop a unique and effective voice.
Author: R. E. Myers Publisher: Good Year Books ISBN: 9781596470736 Category : Education Languages : en Pages : 168
Book Description
Provides 43 lessons to inspire upper elementary and middle school students with an interesting topic and guides them through a creative writing activity in prose or poetry. These lessons help build writing skills such as word choice, structuring a narrative, and editing. Includes reproducibles and a teaching guide.
Author: Dean Evans
Author: Dean Evans
Author: Robert Boduch
Author: Sunil Saxena
Author: Lottie Stride
Author: Lottie Stride
Author: New York State College of Agriculture
Author: Benji Rabhan
Author: 
Author: Stephen Wilbers
Author: R. E. Myers