Author: Batabyal, Debasish
Publisher: IGI Global
ISBN: 1522584951
Category : Business & Economics
Languages : en
Pages : 318
Book Description
As one of the largest service industries serving millions of international and domestic individuals yearly, it is important to understand the current trends, practices, and challenges surrounding tourism. Emphasized by the effects on people, management processes, and technological advancements, this economic and socio-cultural phenomenon’s importance is increasing worldwide. Global Trends, Practices, and Challenges in Contemporary Tourism and Hospitality Management discusses and analyzes the impacts of new trends in the tourism industry, including sub-sectors of tourism, and revisits existing trends, identifies new types and forms of tourism, and discusses the influence and use of technology. Featuring research on topics such as guest retention, predictive analysis, and ecotourism practices, the material collected is ideally designed for managers, travel agents, industry professionals, practitioners, consultants, and researchers.
Global Trends, Practices, and Challenges in Contemporary Tourism and Hospitality Management
Author: Batabyal, Debasish
Publisher: IGI Global
ISBN: 1522584951
Category : Business & Economics
Languages : en
Pages : 318
Book Description
As one of the largest service industries serving millions of international and domestic individuals yearly, it is important to understand the current trends, practices, and challenges surrounding tourism. Emphasized by the effects on people, management processes, and technological advancements, this economic and socio-cultural phenomenon’s importance is increasing worldwide. Global Trends, Practices, and Challenges in Contemporary Tourism and Hospitality Management discusses and analyzes the impacts of new trends in the tourism industry, including sub-sectors of tourism, and revisits existing trends, identifies new types and forms of tourism, and discusses the influence and use of technology. Featuring research on topics such as guest retention, predictive analysis, and ecotourism practices, the material collected is ideally designed for managers, travel agents, industry professionals, practitioners, consultants, and researchers.
Publisher: IGI Global
ISBN: 1522584951
Category : Business & Economics
Languages : en
Pages : 318
Book Description
As one of the largest service industries serving millions of international and domestic individuals yearly, it is important to understand the current trends, practices, and challenges surrounding tourism. Emphasized by the effects on people, management processes, and technological advancements, this economic and socio-cultural phenomenon’s importance is increasing worldwide. Global Trends, Practices, and Challenges in Contemporary Tourism and Hospitality Management discusses and analyzes the impacts of new trends in the tourism industry, including sub-sectors of tourism, and revisits existing trends, identifies new types and forms of tourism, and discusses the influence and use of technology. Featuring research on topics such as guest retention, predictive analysis, and ecotourism practices, the material collected is ideally designed for managers, travel agents, industry professionals, practitioners, consultants, and researchers.
World Trends in Lodging
Author: Choice Hotels International
Publisher:
ISBN:
Category : Bars (Drinking establishments)
Languages : en
Pages : 28
Book Description
Publisher:
ISBN:
Category : Bars (Drinking establishments)
Languages : en
Pages : 28
Book Description
Global Entrepreneurial Trends in the Tourism and Hospitality Industry
Author: Batabyal, Debasish
Publisher: IGI Global
ISBN: 1799826058
Category : Business & Economics
Languages : en
Pages : 309
Book Description
Tourism has been gaining importance in recent decades with its increasing socio-economic, geo-political, and ecological contributions, including its potential contribution to GDP, foreign exchange, and international business. At this juncture, an assessment and analysis of the scope, opportunities, and challenges of tourism and hospitality entrepreneurship is essential to the economic development of numerous countries. Global Entrepreneurial Trends in the Tourism and Hospitality Industry is a pivotal reference source that provides conceptualized ideas regarding the scope, prospects, and challenges of tourism and hospitality entrepreneurship. While highlighting topics such as destination tourism, multigenerational travel, and social entrepreneurship, this publication explores the relationship among tourism, hotel management, transportations, international trade, cargo and supply chain management, as well as the inter-linkages among various sectors and sub-sectors of the tourism industry. This book is ideally designed for entrepreneurs, directors, restaurateurs, travel agents, hotel management, industry professionals, academics, professors, and students.
Publisher: IGI Global
ISBN: 1799826058
Category : Business & Economics
Languages : en
Pages : 309
Book Description
Tourism has been gaining importance in recent decades with its increasing socio-economic, geo-political, and ecological contributions, including its potential contribution to GDP, foreign exchange, and international business. At this juncture, an assessment and analysis of the scope, opportunities, and challenges of tourism and hospitality entrepreneurship is essential to the economic development of numerous countries. Global Entrepreneurial Trends in the Tourism and Hospitality Industry is a pivotal reference source that provides conceptualized ideas regarding the scope, prospects, and challenges of tourism and hospitality entrepreneurship. While highlighting topics such as destination tourism, multigenerational travel, and social entrepreneurship, this publication explores the relationship among tourism, hotel management, transportations, international trade, cargo and supply chain management, as well as the inter-linkages among various sectors and sub-sectors of the tourism industry. This book is ideally designed for entrepreneurs, directors, restaurateurs, travel agents, hotel management, industry professionals, academics, professors, and students.
Current Trends in Tourism and Hospitality Industry
Author: Johanna Muller
Publisher:
ISBN: 9781682856475
Category :
Languages : en
Pages : 198
Book Description
Tourism is the theory and practice of attracting, accommodating and entertaining tourists. Tourism is a vital source of income for many regions and countries. It can be both domestic and international. It benefits the sectors of transportation, hospitality and entertainment. Various domains in tourism are winter tourism, mass tourism and niche tourism. Modern tourism also explores the areas of ecotourism, pro-poor tourism, medical tourism, event tourism, dark tourism, creative tourism, etc. The development of low-cost airlines and jumbo jets is making tourism more affordable. The hospitality industry is a crucial aspect of tourism, which includes lodging, transportation, event planning, etc. It also involves the provision of accommodation in hotels, motels, inns, flotels, resorts, etc. This book includes some of the vital pieces of work being conducted across the world, on various topics related to tourism and hospitality industry. It provides significant information of this area to help develop a good understanding of these domains and related fields. Students, researchers, experts and all associated with tourism and hospitality will benefit alike from this book.
Publisher:
ISBN: 9781682856475
Category :
Languages : en
Pages : 198
Book Description
Tourism is the theory and practice of attracting, accommodating and entertaining tourists. Tourism is a vital source of income for many regions and countries. It can be both domestic and international. It benefits the sectors of transportation, hospitality and entertainment. Various domains in tourism are winter tourism, mass tourism and niche tourism. Modern tourism also explores the areas of ecotourism, pro-poor tourism, medical tourism, event tourism, dark tourism, creative tourism, etc. The development of low-cost airlines and jumbo jets is making tourism more affordable. The hospitality industry is a crucial aspect of tourism, which includes lodging, transportation, event planning, etc. It also involves the provision of accommodation in hotels, motels, inns, flotels, resorts, etc. This book includes some of the vital pieces of work being conducted across the world, on various topics related to tourism and hospitality industry. It provides significant information of this area to help develop a good understanding of these domains and related fields. Students, researchers, experts and all associated with tourism and hospitality will benefit alike from this book.
The Wallet Allocation Rule
Author: Timothy L. Keiningham
Publisher: John Wiley & Sons
ISBN: 111903731X
Category : Business & Economics
Languages : en
Pages : 240
Book Description
Customer Loyalty Isn't Enough—Grow Your Share of Wallet The Wallet Allocation Rule is a revolutionary, definitive guide for winning the battle for share of customers' hearts, minds, and wallets. Backed by rock-solid science published in the Harvard Business Review and MIT Sloan Management Review, this landmark book introduces a new and rigorously tested approach—the Wallet Allocation Rule—that is proven to link to the most important measure of customer loyalty: share of wallet. Companies currently spend billions of dollars each year measuring and managing metrics like customer satisfaction and Net Promoter Score (NPS) to improve customer loyalty. These metrics, however, have almost no correlation to share of wallet. As a result, the returns on investments designed to improve the customer experience are frequently near zero, even negative. With The Wallet Allocation Rule, managers finally have the missing link to business growth within their grasp—the ability to link their existing metrics to the share of spending that customers allocate to their brands. Learn why improving satisfaction (or NPS) does not improve share. Apply the Wallet Allocation Rule to discover what really drives customer spending. Uncover new metrics that really matter to achieve growth. By applying the Wallet Allocation Rule, managers get real insight into the money they currently get from their customers, the money available to be earned by them, and what it takes to get it. The Wallet Allocation Rule provides managers with a blueprint for sustainable long-term growth.
Publisher: John Wiley & Sons
ISBN: 111903731X
Category : Business & Economics
Languages : en
Pages : 240
Book Description
Customer Loyalty Isn't Enough—Grow Your Share of Wallet The Wallet Allocation Rule is a revolutionary, definitive guide for winning the battle for share of customers' hearts, minds, and wallets. Backed by rock-solid science published in the Harvard Business Review and MIT Sloan Management Review, this landmark book introduces a new and rigorously tested approach—the Wallet Allocation Rule—that is proven to link to the most important measure of customer loyalty: share of wallet. Companies currently spend billions of dollars each year measuring and managing metrics like customer satisfaction and Net Promoter Score (NPS) to improve customer loyalty. These metrics, however, have almost no correlation to share of wallet. As a result, the returns on investments designed to improve the customer experience are frequently near zero, even negative. With The Wallet Allocation Rule, managers finally have the missing link to business growth within their grasp—the ability to link their existing metrics to the share of spending that customers allocate to their brands. Learn why improving satisfaction (or NPS) does not improve share. Apply the Wallet Allocation Rule to discover what really drives customer spending. Uncover new metrics that really matter to achieve growth. By applying the Wallet Allocation Rule, managers get real insight into the money they currently get from their customers, the money available to be earned by them, and what it takes to get it. The Wallet Allocation Rule provides managers with a blueprint for sustainable long-term growth.
World's-eye View on Hospitality Trends
International Hotel Trends
Author: Pannell, Kerr, Forster & Company
Publisher:
ISBN:
Category : Hotels, taverns, etc
Languages : en
Pages : 65
Book Description
Publisher:
ISBN:
Category : Hotels, taverns, etc
Languages : en
Pages : 65
Book Description
Handbook of Research on Entrepreneurship and Marketing for Global Reach in the Digital Economy
Author: Carvalho, Luísa Cagica
Publisher: IGI Global
ISBN: 1522563083
Category : Business & Economics
Languages : en
Pages : 635
Book Description
The digital economy is a driver of change, innovation, and competitiveness for international businesses and organizations. Because of this, it is important to highlight emergent and innovative aspects of marketing strategies and entrepreneurial approaches to overcome the challenges of the digital world. The Handbook of Research on Entrepreneurship and Marketing for Global Reach in the Digital Economy provides innovative insights into the key developments and new trends associated with online challenges and opportunities. The content within this publication represents research encompassing corporate social responsibility, economic policy, and female entrepreneurship, and it is a vital reference source for policymakers, managers, entrepreneurs, graduate-level business students, researchers, and academicians seeking coverage on topics centered on conceptual, technological, and design issues related to digital developments in the economy.
Publisher: IGI Global
ISBN: 1522563083
Category : Business & Economics
Languages : en
Pages : 635
Book Description
The digital economy is a driver of change, innovation, and competitiveness for international businesses and organizations. Because of this, it is important to highlight emergent and innovative aspects of marketing strategies and entrepreneurial approaches to overcome the challenges of the digital world. The Handbook of Research on Entrepreneurship and Marketing for Global Reach in the Digital Economy provides innovative insights into the key developments and new trends associated with online challenges and opportunities. The content within this publication represents research encompassing corporate social responsibility, economic policy, and female entrepreneurship, and it is a vital reference source for policymakers, managers, entrepreneurs, graduate-level business students, researchers, and academicians seeking coverage on topics centered on conceptual, technological, and design issues related to digital developments in the economy.
Hotel Trends
Author: Mintel International Group
Publisher:
ISBN:
Category :
Languages : en
Pages :
Book Description
Publisher:
ISBN:
Category :
Languages : en
Pages :
Book Description
Trends in the Hotel Industry/international Edition
Author: Barbara P. Avent
Publisher:
ISBN: 9789993866824
Category :
Languages : en
Pages :
Book Description
Publisher:
ISBN: 9789993866824
Category :
Languages : en
Pages :
Book Description