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Author: Dr. Frank Luntz Publisher: Hachette Books ISBN: 1401385745 Category : Language Arts & Disciplines Languages : en Pages : 438
Book Description
The nation's premier communications expert shares his wisdom on how the words we choose can change the course of business, of politics, and of life in this country In Words That Work, Luntz offers a behind-the-scenes look at how the tactical use of words and phrases affects what we buy, who we vote for, and even what we believe in. With chapters like "The Ten Rules of Successful Communication" and "The 21 Words and Phrases for the 21st Century," he examines how choosing the right words is essential. Nobody is in a better position to explain than Frank Luntz: He has used his knowledge of words to help more than two dozen Fortune 500 companies grow. Hell tell us why Rupert Murdoch's six-billion-dollar decision to buy DirectTV was smart because satellite was more cutting edge than "digital cable," and why pharmaceutical companies transitioned their message from "treatment" to "prevention" and "wellness." If you ever wanted to learn how to talk your way out of a traffic ticket or talk your way into a raise, this book's for you.
Author: Dr. Frank Luntz Publisher: Hachette Books ISBN: 1401385745 Category : Language Arts & Disciplines Languages : en Pages : 438
Book Description
The nation's premier communications expert shares his wisdom on how the words we choose can change the course of business, of politics, and of life in this country In Words That Work, Luntz offers a behind-the-scenes look at how the tactical use of words and phrases affects what we buy, who we vote for, and even what we believe in. With chapters like "The Ten Rules of Successful Communication" and "The 21 Words and Phrases for the 21st Century," he examines how choosing the right words is essential. Nobody is in a better position to explain than Frank Luntz: He has used his knowledge of words to help more than two dozen Fortune 500 companies grow. Hell tell us why Rupert Murdoch's six-billion-dollar decision to buy DirectTV was smart because satellite was more cutting edge than "digital cable," and why pharmaceutical companies transitioned their message from "treatment" to "prevention" and "wellness." If you ever wanted to learn how to talk your way out of a traffic ticket or talk your way into a raise, this book's for you.
Author: David Horner Publisher: Cambridge University Press ISBN: 9780521438728 Category : Business & Economics Languages : en Pages : 148
Book Description
Words at Work is a powerful resource for learners who want to expand their vocabulary in order to use English more effectively in a general Business English context. The 17 task-based units cover a range of essential topics, from Company organisation and Advertising to Finance and Information systems. The introduction unit on learning vocabulary successfully gives learners good ideas on techniques for remembering more words. The index also provides a way in to the specific vocabulary area they want to focus on. Words at Work is accompanied by a listening cassette. Every unit contains at least one listening task and one pronunciation task, to give learners the opportunity to hear and practise the vocabulary as well as see it. Words at Work is completely self-contained, with an answer key, tapescripts and an index with phonetic transcriptions, and can be used by learners working on their own.
Author: Elfrieda H. Hiebert Publisher: Teachers College Press ISBN: 0807763179 Category : Language Arts & Disciplines Languages : en Pages : 169
Book Description
Research shows that vocabulary is the best support for students’ comprehension of narrative and information texts. Often, vocabulary instruction focuses on a few target words in specific texts. However, to understand the many new words in complex texts students need to know how words work. This book, written by an award-winning authority on reading instruction, shows teachers how to make small changes to teach more words and also how words work. Many of these small changes involve enrichments to existing vocabulary practices, such as word walls and conversations with students. Each chapter includes descriptions of teachers’ implementation of small changes to support big gains in students’ vocabulary. This book, which has sufficient depth in research and theory for graduate and undergraduate courses in vocabulary instruction, also offers practical steps that K–8 teachers can use in any reading program to help all students grow their vocabulary. Teaching Words and How They Work shows teachers how to: Identify the most important word families to teach. Teach students to use opening text as background knowledge for comprehending the rest of the text. Use word walls with more purpose and greater student engagement. Select the right words to teach from new information texts. Better understand limitations of leveled texts and how to adjust. Use assets and address challenges to support English learners. Access free mentor and teacher resources online at textproject.org.
Author: Khadijah Queen Publisher: Tin House Books ISBN: 194779390X Category : Poetry Languages : en Pages : 96
Book Description
Colorado Book Awards Finalist for Poetry Shortlisted for the Reading the West Poetry Book Award The poems that make up Anodyne consider the small moments that enrapture us alongside the daily threats of cataclysm. Formally dynamic and searingly personal, Anodyne asks us to recognize the echoes of history that litter the landscape of our bodies as we navigate a complex terrain of survival and longing. With an intimate and multivocal dexterity, these poems acknowledge the simultaneous existence of joy and devastation, knowledge and ignorance, grief and love, endurance and failure—all of the contrast and serendipity that comes with the experience of being human. If the body is a world, or a metaphor for the world, for what disappears and what remains, for what we feel and what we cover up, then how do we balance fate and choice, pleasure and pain? Through a combination of formal lyrics, delicate experiments, sharp rants, musical litany, and moments of wit that uplift and unsettle, Queen’s poems show us the terrible consequences and stunning miracles of how we choose to live.
Author: Villa Gillet Publisher: Columbia University Press ISBN: 0231521693 Category : Literary Collections Languages : en Pages : 125
Book Description
In this anthology from the Villa Gillet literary conference, world-renowned authors from A.S. Byatt to Enrique Vila-Matas discuss their work. At the international literary conference hosted by Villa Gillet and Le Monde, organizers asked more than seventy prominent authors to choose a word that opens a door to their work. Their musings, collected here and organized alphabetically by keyword, present an array of intriguing, amusing, and surprising insight into contemporary literature. Through these personal "passwords," authors articulate the function of language, character, plot, and structure in their work. Jonathan Lethem discusses the necessity of "furniture" in the novel. A. S. Byatt describes the power of the narrative web. Colum McCann details the benefits of anonymity. Daniel Mendelsohn expounds on the unknowable, or what the author should or should not impart to the reader. Etgar Keret explains the importance of balagan, a Hebrew word meaning "total chaos," and Annie Proulx clarifies terroir, which embodies the complexities of time, place, geography, weather, and climate. Other participants include Rick Moody on adumbrated, Upamanyu Chatterjee on the bildungsroman, Adam Thirwell on hedonism, Nuruddin Farah on identities, Andre Brink on the heretic, and Péter Esterhazy on the power and potential of words.
Author: Gary Provost Publisher: Crossroad Press ISBN: Category : Reference Languages : en Pages : 367
Book Description
Gary Provost practices what he preaches in Make Your Words Work. He helps you learn to write well by, among other things, writing well himself. His warm, witty, entertaining instruction teams with solid examples as well as exercises. Get the good word now. This is the writing course to help you make your work more powerful, more readable, more salable.
Author: Shirley Brice Heath Publisher: Cambridge University Press ISBN: 1139504452 Category : Language Arts & Disciplines Languages : en Pages :
Book Description
Childhood and family life have changed significantly in recent decades. What is the nature of these changes? How have they affected the use of time, space, work and play? In what ways have they influenced face-to-face talk and the uses of technology within families and communities? Eminent anthropologist Shirley Brice Heath sets out to find answers to these and similar questions, tracking the lives of 300 black and white working-class families as they reshaped their lives in new locations, occupations and interpersonal alignments over a period of thirty years. From the 1981 recession through the economic instabilities and technological developments of the opening decade of the twenty-first century, Shirley Brice Heath shows how families constantly rearrange their patterns of work, language, play and learning in response to economic pressures. This outstanding study is a must-read for anyone interested in family life, language development and social change.
Author: Alicia Eaton Publisher: Troubador Publishing Ltd ISBN: 1785894234 Category : Family & Relationships Languages : en Pages : 288
Book Description
In Words that Work: How to Get Kids to Do Almost Anything, author Alicia Eaton, a leading Harley Street Hypnotherapist & Advanced NLP Practitioner, explains how much easier it is to get children to co-operate.
Author: Anthony Anaxagorou Publisher: Random House ISBN: 1529119162 Category : Self-Help Languages : en Pages : 176
Book Description
_________________________ How to Write It: Tell Your Story This book is a masterclass in the craft of writing and poetry from one of Britain's most celebrated poets and educators, T.S. Eliot Prize nominee Anthony Anaxagorou. Taking readers on a personal journey through his early life and school years, through to his relationship with literature, education poetry and writing, this book is filled with tips, anecdotes and publishing advice for anyone interested in getting their work seen. From Anthony's first slam win to the evolving British poetry scene, this book will provoke readers into thinking about their writing more carefully - be it a poem, short story or novel - and help them finally get their book out into the world. This book is essential reading for taking your work to the next level, and is introduced with an inspirational foreword by Sunday Times bestselling author, Candice Carty-Williams. _________________________ 'This brilliant little book [...] a guide to writing practical and theoretical' Radio 4, 'Start The Week' _________________________ Designed to inspire and encourage readers to unlock their potential and provoke change, the How To series offers a new model in publishing, helping to break down knowledge barriers and uplift the next generation. Creatively presented and packed with clear, step-by-step, practical advice, this series is essential reading for anyone seeking guidance to thrive in the modern world. Curate your bookshelf with these collectable titles.
Author: Dr. Frank Luntz
Author: Dr. Frank Luntz
Author: David Horner
Author: Elfrieda H. Hiebert
Author: Khadijah Queen
Author: Villa Gillet
Author: Gary Provost
Author: Ike Lasater
Author: Shirley Brice Heath
Author: Alicia Eaton
Author: Anthony Anaxagorou