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Author: Dr. Frank Luntz Publisher: Hachette Books ISBN: 1401385745 Category : Language Arts & Disciplines Languages : en Pages : 414
Book Description
The nation's premier communications expert shares his wisdom on how the words we choose can change the course of business, of politics, and of life in this country In Words That Work, Luntz offers a behind-the-scenes look at how the tactical use of words and phrases affects what we buy, who we vote for, and even what we believe in. With chapters like "The Ten Rules of Successful Communication" and "The 21 Words and Phrases for the 21st Century," he examines how choosing the right words is essential. Nobody is in a better position to explain than Frank Luntz: He has used his knowledge of words to help more than two dozen Fortune 500 companies grow. Hell tell us why Rupert Murdoch's six-billion-dollar decision to buy DirectTV was smart because satellite was more cutting edge than "digital cable," and why pharmaceutical companies transitioned their message from "treatment" to "prevention" and "wellness." If you ever wanted to learn how to talk your way out of a traffic ticket or talk your way into a raise, this book's for you.
Author: Dr. Frank Luntz Publisher: Hachette Books ISBN: 1401385745 Category : Language Arts & Disciplines Languages : en Pages : 414
Book Description
The nation's premier communications expert shares his wisdom on how the words we choose can change the course of business, of politics, and of life in this country In Words That Work, Luntz offers a behind-the-scenes look at how the tactical use of words and phrases affects what we buy, who we vote for, and even what we believe in. With chapters like "The Ten Rules of Successful Communication" and "The 21 Words and Phrases for the 21st Century," he examines how choosing the right words is essential. Nobody is in a better position to explain than Frank Luntz: He has used his knowledge of words to help more than two dozen Fortune 500 companies grow. Hell tell us why Rupert Murdoch's six-billion-dollar decision to buy DirectTV was smart because satellite was more cutting edge than "digital cable," and why pharmaceutical companies transitioned their message from "treatment" to "prevention" and "wellness." If you ever wanted to learn how to talk your way out of a traffic ticket or talk your way into a raise, this book's for you.
Author: David Horner Publisher: Cambridge University Press ISBN: 9780521438728 Category : Business & Economics Languages : en Pages : 148
Book Description
Words at Work is a powerful resource for learners who want to expand their vocabulary in order to use English more effectively in a general Business English context. The 17 task-based units cover a range of essential topics, from Company organisation and Advertising to Finance and Information systems. The introduction unit on learning vocabulary successfully gives learners good ideas on techniques for remembering more words. The index also provides a way in to the specific vocabulary area they want to focus on. Words at Work is accompanied by a listening cassette. Every unit contains at least one listening task and one pronunciation task, to give learners the opportunity to hear and practise the vocabulary as well as see it. Words at Work is completely self-contained, with an answer key, tapescripts and an index with phonetic transcriptions, and can be used by learners working on their own.
Author: Elfrieda H. Hiebert Publisher: Teachers College Press ISBN: 0807763179 Category : Language Arts & Disciplines Languages : en Pages : 169
Book Description
Research shows that vocabulary is the best support for students’ comprehension of narrative and information texts. Often, vocabulary instruction focuses on a few target words in specific texts. However, to understand the many new words in complex texts students need to know how words work. This book, written by an award-winning authority on reading instruction, shows teachers how to make small changes to teach more words and also how words work. Many of these small changes involve enrichments to existing vocabulary practices, such as word walls and conversations with students. Each chapter includes descriptions of teachers’ implementation of small changes to support big gains in students’ vocabulary. This book, which has sufficient depth in research and theory for graduate and undergraduate courses in vocabulary instruction, also offers practical steps that K–8 teachers can use in any reading program to help all students grow their vocabulary. Teaching Words and How They Work shows teachers how to: Identify the most important word families to teach. Teach students to use opening text as background knowledge for comprehending the rest of the text. Use word walls with more purpose and greater student engagement. Select the right words to teach from new information texts. Better understand limitations of leveled texts and how to adjust. Use assets and address challenges to support English learners. Access free mentor and teacher resources online at textproject.org.
Author: Alicia Eaton Publisher: Troubador Publishing Ltd ISBN: 1785894234 Category : Family & Relationships Languages : en Pages : 288
Book Description
In Words that Work: How to Get Kids to Do Almost Anything, author Alicia Eaton, a leading Harley Street Hypnotherapist & Advanced NLP Practitioner, explains how much easier it is to get children to co-operate.
Author: Dan Roam Publisher: Penguin ISBN: 1101558709 Category : Business & Economics Languages : en Pages : 574
Book Description
Ever been to so many meetings that you couldn't get your work done? Ever fallen asleep during a bulletpoint presentation? Ever watched the news and ended up knowing less? Welcome to the land of Blah Blah Blah. The Problem: We talk so much that we don't think very well. Powerful as words are, we fool ourselves when we think our words alone can detect, describe, and defuse the multifaceted problems of today. They can't-and that's bad, because words have become our default thinking tool. The Solution: This book offers a way out of blah-blah-blah. It's called "Vivid Thinking." In Dan Roam's first acclaimed book, The Back of the Napkin, he taught readers how to solve problems and sell ideas by drawing simple pictures. Now he proves that Vivid Thinking is even more powerful. This technique combines our verbal and visual minds so that we can think and learn more quickly, teach and inspire our colleagues, and enjoy and share ideas in a whole new way. The Destination: No more blah-blah-blah. Through Vivid Thinking, we can make the most complicated subjects suddenly crystal clear. Whether trying to understand a Harvard Business School class, or what went down in the Conan versus Leno battle for late-night TV, or what Einstein thought about relativity, Vivid Thinking provides a way to clarify anything. Through dozens of guided examples, Roam proves that anyone can apply this systematic approach, from leftbrain types who hate to draw to right-brainers who hate to write. This isn't just a book about improving communications, presentations, and ideation; it's about removing the blah-blah- blah from your life for good.
Author: Cindy McGill Publisher: ISBN: Category : Languages : en Pages : 178
Book Description
New Days Demand New Ways In 2003 Cindy McGill created the Freedom Lounge theme camp at the Burning Man festival in the Black Rock Desert of Nevada. From there, her efforts evolved to reaching young women and men within porn conventions, using dream interpretation as a tool to reach those living a life they have settled for instead of the one they are made for. From pagan festivals, new age events, film festivals, adult entertainment arenas, gay pride events, gothic cultures, and just about any place people are starving for Truth, Cindy and her teams are there. Words That Work contains a language of light for a world living in darkness so you can reach people who would never enter the door of present day-church or a Christian meeting of any kind. This book will help you to Avoid "language landmines" that hinder outreach efforts and communicate effectively to a confused, angry world that doesn't know who God really is. Feel the real heart of the "seeker generation" and navigate situations where people are searching for God but don't know it. Keep the walls down so people can experience God's unconditional love and encounter the Holy Spirit, resulting in transformation out of darkness into His kingdom of Light. Jesus sends us out like sheep among wolves, so we must be wise as serpents and harmless as doves. Words That Work will help you follow Jesus, hear His voice, feel His heart, and learn to share the truth with others in language they can receive. Endorsements Cindy McGill is a passionate lover of people-ALL people. For the many years I have walked closely with her, I have always been impressed with her genuine zeal for reaching those trapped in deceptive darkness. This book will open your eyes to many fresh and insightful concepts and tools. You might even identify some religious habits and patterns in yourself as you learn how to communicate the Good News in more effective ways. -Patricia King, founder, Patricia King Ministries This is one of the most important books I know of for anyone who has a heart for revival and awakening. God has given Cindy McGill a unique ability to reach those that other people would not even try to reach. It is eye-opening, challenging, and an absolute must for believers everywhere to read. -Cindy Jacobs, Generals International Cindy McGill was born as a prophetic evangelist to bring God's healing light into the darkest places, where hearts are confused, offended, and hurting, yet still seeking for real truth and godly answers, just in the wrong places. Cindy gives the necessary nuts and bolts to approaching the unbeliever with words of wisdom straight from the Father's heart of love. -Dr. Barbie L. Breathitt, best-selling author Cindy McGill knows how to reach those that seem unreachable, those who are looking for spiritual connection, and those who are completely lost and broken. Cindy has worked hard over the years to put language to her ministry and outreach that helps to break down walls and open hearts. -Craig and Suzy Nelson, Miracles in the Marketplace International More than any human being I know, God's downloaded the how-to-do-it model for taking Jesus to the streets. Cindy McGill willingly and regularly goes into the dark places on Earth and ministers to those greatly affected or caught by the enemy himself. She has made it her cause to rescue the perishing! -Steve Shultz, THE ELIJAH LIST The first time I heard Cindy McGill share how she was able to effectively bring the gospel to hearts that seem so dark and unreachable, I was undone. She holds a key that God chose to give her, which can access the heart of a person in the darkest of places! -Jenny Donnelly, Tetelestai Ministries, Her Voice Movement, Collective Church, Portland, Oregon
Author: Shirley Brice Heath Publisher: Cambridge University Press ISBN: 1139504452 Category : Language Arts & Disciplines Languages : en Pages :
Book Description
Childhood and family life have changed significantly in recent decades. What is the nature of these changes? How have they affected the use of time, space, work and play? In what ways have they influenced face-to-face talk and the uses of technology within families and communities? Eminent anthropologist Shirley Brice Heath sets out to find answers to these and similar questions, tracking the lives of 300 black and white working-class families as they reshaped their lives in new locations, occupations and interpersonal alignments over a period of thirty years. From the 1981 recession through the economic instabilities and technological developments of the opening decade of the twenty-first century, Shirley Brice Heath shows how families constantly rearrange their patterns of work, language, play and learning in response to economic pressures. This outstanding study is a must-read for anyone interested in family life, language development and social change.
Author: Shirley Brice Heath Publisher: Cambridge University Press ISBN: 1107263557 Category : Language Arts & Disciplines Languages : en Pages : 458
Book Description
Ways with Words, first published in 1983, is a classic study of children learning to use language at home and at school in two communities only a few miles apart in the south-eastern United States. 'Roadville' is a white working-class community of families steeped for generations in the life of textile mills; 'Trackton' is an African-American working-class community whose older generations grew up farming the land, but whose existent members work in the mills. In tracing the children's language development the author shows the deep cultural differences between the two communities, whose ways with words differ as strikingly from each other as either does from the pattern of the townspeople, the 'mainstream' blacks and whites who hold power in the schools and workplaces of the region. Employing the combined skills of ethnographer, social historian, and teacher, the author raises fundamental questions about the nature of language development, the effects of literacy on oral language habits, and the sources of communication problems in schools and workplaces.
Author: Gary Provost Publisher: Crossroad Press ISBN: Category : Reference Languages : en Pages : 385
Book Description
Gary Provost practices what he preaches in Make Your Words Work. He helps you learn to write well by, among other things, writing well himself. His warm, witty, entertaining instruction teams with solid examples as well as exercises. Get the good word now. This is the writing course to help you make your work more powerful, more readable, more salable.
Author: Dr. Frank Luntz
Author: Dr. Frank Luntz
Author: David Horner
Author: Ike Lasater
Author: Elfrieda H. Hiebert
Author: Alicia Eaton
Author: Dan Roam
Author: Cindy McGill
Author: Shirley Brice Heath
Author: Shirley Brice Heath
Author: Gary Provost