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Author: Peter Wollen Publisher: Reaktion Books ISBN: 9781861891327 Category : Social Science Languages : en Pages : 412
Book Description
The reach of the car today is almost universal, and its effect on landscapes, cityscapes, cultures indeed, on the very fabric of the modern world is profound. Cars have brought benefits to individuals in terms of mobility and expanded horizons, but the cost has been very high in terms of damage to the environment and the consumption of precious resources. Despite the growing belief that a Faustian price is now being paid for the freedom cars have bestowed on us, we are none the less manufacturing them in ever greater numbers. Autopia is the first book to explore the culture of the motor car in the widest possible sense. Featuring newly commissioned essays by writers, critics, historians, artists and film-makers, as well as reprinting key texts, it examines the effect of the car throughout the world, including the USA, Western and Eastern Europe, Japan, China, Cuba, India and South Africa. In this book the car is treated neither as a technological fetish object nor as an instrument of danger. Instead, it is examined as a hugely important determinant of 20th-century culture, neither wholly good nor an unmitigated disaster, and certainly endlessly fascinating. Contributors include Michael Bracewell, Ziauddin Sardar, Al Rees, Martin Pawley, Donald Richie and Peter Hamilton. Key texts by Marshall Berman, Jane Jacobs, Roland Barthes, Marc Auge and others."
Author: Peter Wollen Publisher: Reaktion Books ISBN: 9781861891327 Category : Social Science Languages : en Pages : 412
Book Description
The reach of the car today is almost universal, and its effect on landscapes, cityscapes, cultures indeed, on the very fabric of the modern world is profound. Cars have brought benefits to individuals in terms of mobility and expanded horizons, but the cost has been very high in terms of damage to the environment and the consumption of precious resources. Despite the growing belief that a Faustian price is now being paid for the freedom cars have bestowed on us, we are none the less manufacturing them in ever greater numbers. Autopia is the first book to explore the culture of the motor car in the widest possible sense. Featuring newly commissioned essays by writers, critics, historians, artists and film-makers, as well as reprinting key texts, it examines the effect of the car throughout the world, including the USA, Western and Eastern Europe, Japan, China, Cuba, India and South Africa. In this book the car is treated neither as a technological fetish object nor as an instrument of danger. Instead, it is examined as a hugely important determinant of 20th-century culture, neither wholly good nor an unmitigated disaster, and certainly endlessly fascinating. Contributors include Michael Bracewell, Ziauddin Sardar, Al Rees, Martin Pawley, Donald Richie and Peter Hamilton. Key texts by Marshall Berman, Jane Jacobs, Roland Barthes, Marc Auge and others."
Author: Katherine J. Parkin Publisher: University of Pennsylvania Press ISBN: 0812294394 Category : History Languages : en Pages : 272
Book Description
Ever since the Ford Model T became a vehicle for the masses, the automobile has served as a symbol of masculinity. The freedom of the open road, the muscle car's horsepower, the technical know-how for tinkering: all of these experiences have largely been understood from the perspective of the male driver. Women, in contrast, were relegated to the passenger seat and have been the target of stereotypes that portray them as uninterested in automobiles and, more perniciously, as poor drivers. In Women at the Wheel, Katherine J. Parkin illuminates the social implications of these stereotypes and shows how they have little basis in historical reality. With chapters on early driver's education and licensing programs, and on buying, driving, and caring for cars, she describes a rich cast of characters, from Mary Landon, the first woman ever to drive in 1899, to Dorothy Levitt, author of the first automotive handbook for women in 1909, to Margie Seals, who opened her garage, "My Favorite Mechanic . . . Is a Woman," in 1992. Although women drove and had responsibility for their family's car maintenance, twentieth-century popular culture was replete with humorous comments and judgmental critiques that effectively denied women pride in their driving abilities and car-related expertise. Parkin contends that, despite women's long history with cars, these stereotypes persist.
Author: Gijs Mom Publisher: Berghahn Books ISBN: 1800735642 Category : Transportation Languages : en Pages : 1002
Book Description
The beginning of the 21st century has seen important shifts in mobility cultures around the world, as the West’s media-driven car culture has contrasted with existing local mobilities, from rickshaws in India and minibuses in Africa to cycling in China. In this expansive volume, historian Gijs Mom explores how contemporary mobility has been impacted by social, political, and economic forces on a global scale, as in light of local mobility cultures, the car as an ‘adventure machine’ seems to lose cultural influence in favor of the car’s status character.
Author: William A. Cohen Publisher: John Wiley & Sons ISBN: 9780471109464 Category : Business & Economics Languages : en Pages : 598
Book Description
With more than 60,000 copies sold, this amazing manual has become aclassic in its field--and rightfully so. Nowhere else will youfind--in one book--so much valuable information on achievingsuccess in the mail order business. Dr. Bill Cohen has drawn on hisdecades of experience testing, researching, and constantly refiningthe mail order techniques described in this invaluable guide.Building a Mail Order Business offers a virtual treasury oftechniques and methods guaranteed to work in the real world ofselling through the mail. You'll get practical advice and learntricks of the trade that will get you started quickly, with thefewest missteps and greatest chances for success. Thorough and completely up-to-date, this authoritative guide coversevery aspect of the mail order business, from the basics of gettingstarted to the details of product selection, preparing a marketingplan, copywriting, designing graphics, printing, protectingyourself from competition, telemarketing, and advertising throughmagazines, radio, and television. In addition, a handy appendixlists hundreds of valuable contacts with complete addresses. In this new Fourth Edition, you'll learn the latest trends in mailorder--what works and what doesn't, the most effective look in adsand mailing pieces, how to put together the most attractive offers,and much more. For entrepreneurs, direct marketers, business owners, and otherseager to get into the mail order business, Building a Mail Order Business has proven itself to be anindispensable resource for the ideas, techniques, and expert advicethat will lead to success. All the success secrets of one of America's best-known and mostrespected experts on mail order and direct marketing--Now in a newedition! BUILDING A MAIL ORDER BUSINESS Fourth Edition Complete, authoritative, and now in a new edition, thisbest-selling guide to mail order success covers everything fromgetting your business started to handling legal issues, preparingcopy and graphics, selecting mailing lists, telemarketing, andadvertising in all types of media--an unbeatable source of directmarketing ideas that really work. Here's what the pros have said about previous editions of BillCohen's Building a Mail Order Business: "Dr. Bill Cohen's book thoroughly explores the many facets, andpitfalls, facing the budding mail order entrepreneur."-- Henry R."Pete" Hoke, Jr., Publisher, Direct Marketing "It took a mail order businessman who is also an educator to putdirect mail and mail order guidelines all in one place--and inlanguage we can all understand."--Freeman F. Gosden, Jr.,President, Smith-Hemmings-Gosden, one of the nation's largestdirect marketing advertising agencies "An outstanding primer for our industry. It gives you the nuts andbolts necessary to carry you through almost every aspect of mailorder from the very rudimentary basics to the same techniques usedby the pros."-- Joe Sugarman, JS&A "One of the best books I've ever read on the subject. Ienthusiastically recommend Building a Mail Order Business to anyman or woman who is serious about getting involved in thisfascinating activity."-- E. Joseph Cossman, President, CossmanInternational, Inc., author of How I Made a Million Dollars in MailOrder "An excellent, informative, comprehensive, illustrative workbookthat will help anyone get started making money in the fascinatingfield of mail order. I highly recommend this professional book."--Melvin Powers, mail order entrepreneur "...must reading for the entrepreneur whose mind is on mailorder."-- Paul Muchnick, Chairman, National Mail OrderAssociation "Its good sense and nuts-and-bolts, bottom-line approach make it adelightful guide through the mail order world."-- DM News
Author: Susan Sessions Rugh Publisher: ISBN: Category : History Languages : en Pages : 264
Book Description
An entertaining cultural history of the American family vacation during the height of its popularity from 1945 to 1973. Reveals the ways in which the ritual of the family road trip, for most middle-class Americans became a way of defining what it meant to be (and become) American.
Author: Peter Wollen
Author: Peter Wollen
Author: Katherine J. Parkin
Author: Gijs Mom
Author: United States. Congress. Senate. Committee on Foreign Relations
Author: William A. Cohen
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Author: Susan Sessions Rugh