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Author: Rebecca J. Pulju Publisher: Cambridge University Press ISBN: 1107377803 Category : History Languages : en Pages : 275
Book Description
Women and Mass Consumer Society in Postwar France examines the emergence of a citizen consumer role for women during postwar modernization and reconstruction in France, integrating the history of economic modernization with that of women and the family. This role both celebrated the power of the woman consumer and created a gendered form of citizenship that did not disrupt the sexual hierarchy of home, polity and marketplace. Redefining needs and renegotiating concepts of taste, value and thrift, women and their families drove mass consumer society through their demands and purchases at the same time that their very need to consume came to define them.
Author: Rebecca J. Pulju Publisher: Cambridge University Press ISBN: 1107377803 Category : History Languages : en Pages : 275
Book Description
Women and Mass Consumer Society in Postwar France examines the emergence of a citizen consumer role for women during postwar modernization and reconstruction in France, integrating the history of economic modernization with that of women and the family. This role both celebrated the power of the woman consumer and created a gendered form of citizenship that did not disrupt the sexual hierarchy of home, polity and marketplace. Redefining needs and renegotiating concepts of taste, value and thrift, women and their families drove mass consumer society through their demands and purchases at the same time that their very need to consume came to define them.
Author: Rebecca Pulju Publisher: ISBN: 9781139145077 Category : POLITICAL SCIENCE Languages : en Pages : 275
Book Description
Women and Mass Consumer Society in Postwar France examines the emergence of a citizen consumer role for women during postwar modernization and reconstruction in France, integrating the history of economic modernization with that of women and the family. This role both celebrated the power of the woman consumer and created a gendered form of citizenship that did not disrupt the sexual hierarchy of home, polity, and marketplace. Redefining needs and renegotiating concepts of taste, value, and thrift, women and their families drove mass consumer society through their demands and purchases at the same time that their very need to consume came to define them.
Author: Lisa Tiersten Publisher: Univ of California Press ISBN: 0520925653 Category : History Languages : en Pages : 337
Book Description
In the late nineteenth century, controversy over the social ramifications of the emerging consumer marketplace beset the industrialized nations of the West. In France, various commentators expressed concern that rampant commercialization threatened the republican ideal of civic-mindedness as well as the French reputation for good taste. The female bourgeois consumer was a particularly charged figure because she represented consumption run amok. Critics feared that the marketplace compromised her morality and aesthetic discernment, with dire repercussions for domestic life and public order. Marianne in the Market traces debates about the woman consumer to examine the complex encounter between the market and the republic in nineteenth-century France. It explores how agents of capitalism—advertisers, department store managers, fashion journalists, self-styled taste experts—addressed fears of consumerism through the forging of an aesthetics of the marketplace: a "marketplace modernism." In so doing, they constructed an image of the bourgeois woman as the solution to the problem of unrestrained, individualized, and irrational consumption. Commercial professionals used taste to civilize the market and to produce consumers who would preserve the French aesthetic patrimony. Tasteful consumption legitimized women’s presence in the urban public and reconciled their roles as consumers with their domestic and civic responsibilities. A fascinating case study, Marianne in the Market builds on a wide range of sources such as the feminine press, decorating handbooks, exposition reports, advertising materials, novels, and etiquette books. Lisa Tiersten draws on these materials to make the compelling argument that market professionals used the allure of aesthetically informed consumerism to promote new models of the female consumer and the market in keeping with Republican ideals.
Author: Nicole C. Rudolph Publisher: Berghahn Books ISBN: 1782385886 Category : Architecture Languages : en Pages : 272
Book Description
After World War II, France embarked on a project of modernization, which included the development of the modern mass home. At Home in Postwar France examines key groups of actors — state officials, architects, sociologists and tastemakers — arguing that modernizers looked to the home as a site for social engineering and nation-building; designers and advocates of the modern home contributed to the democratization of French society; and the French home of the Trente Glorieuses, as it was built and inhabited, was a hybrid product of architects’, planners’, and residents’ understandings of modernity. This volume identifies the “right to comfort” as an invention of the postwar period and suggests that the modern mass home played a vital role in shaping new expectations for well-being and happiness.
Author: Adam C. Stanley Publisher: LSU Press ISBN: 0807133620 Category : History Languages : en Pages : 277
Book Description
In the turbulent decades after World War I, both France and Germany sought to return to an idealized, prewar past. Many people believed they could recapture a sense of order and stability by reinstituting traditional gender roles, which the war had thrown off balance. While French and German women necessarily filled men's roles in factories and other jobs during the war, those who continued to lead active working lives after World War I risked being called "modern women." Far from a compliment, this derogatory label encompassed everything society found threatening about women's new place in public life: smoking, working women who preferred independence and sexual freedom to a traditional role in the home. Society felt threatened by the image of the "modern woman," yet also realized that conceptions of femininity needed to accommodate the cultural changes brought about by the Great War. In Modernizing Tradition, Adam C. Stanley explores how interwar French and German popular culture used commercial images to redefine femininity in a way that granted women some access to modern life without encouraging the assertion of female independence. Examining advertisements, articles, and cartoons, as well as department store publicity materials from the popular press of each nation, Stanley reveals how the media attempted to convince women that--with the help of newly available consumer goods such as washing machines, refrigerators, and vacuum cleaners--being a mother or a housewife could be empowering, even liberating. A life devoted to the home, these images promised, need not be an unmitigated return to old-fashioned tradition but could offer a rewarding lifestyle based on the wonders and benefits of modern technology. Stanley shows that the media carefully limited women's association with modernity to those activities that reinforced women's traditional roles or highlighted their continued dependence on masculine guidance, expertise, and authority. In this cross-national study, Stanley brings into sharp relief issues of gender and consumerism and reveals that, despite the larger political differences between France and Germany, gender ideals in the two countries remained virtually identical between the world wars. That these concepts of gender stayed static over the course of two decades--years when nearly every other aspect of society and culture seemed to be in constant flux--attests to their extraordinary power as a force in French and German society.
Author: Kelly Ricciardi Colvin Publisher: Bloomsbury Publishing ISBN: 1350031127 Category : History Languages : en Pages : 272
Book Description
The enfranchisement of women in Charles de Gaulle's France in 1944 is considered a potent element in the nation's self-crafted, triumphant World War Two narrative: the French, conquered by the Germans, valiantly resisted until they rescued themselves and built a new democracy, honoring France's longstanding liberal traditions. Kelly Ricciardi Colvin's Gender and French Identity after the Second World War, 1944-1954 calls that potent element into question. By analyzing a range of sources, including women's magazines, trials, memoirs, and spy novels, this book explores the ways in which culture was used to limit the power of the female vote. It exposes a wide network of constructed behavioral norms that supported a conservative vision of French identity. Taken together, they depicted men as virile Resistors for French democracy and history, and women as solely domestic support. Indeed Colvin shows that women's access to the vote emerged alongside an explosion of cultural messages that encouraged them to retreat into the home, to find mates, to have 'millions of beautiful babies', in the words of de Gaulle, and not to challenge patriarchy in any way. This is a vital study for understanding the nature of postwar France and women's history in 20th-century Europe.
Author: Nicholas Bullock Publisher: Taylor & Francis ISBN: 1000637204 Category : Architecture Languages : en Pages : 432
Book Description
This book is about the role played by architects, engineers and planners in transforming France during the three post-war decades of growing prosperity, a period when modernisation was a central priority of the state, promising a way forward from the shame of defeat in 1940 to a place at the centre of the new Europe. The first part of the book examines the scale of transformation, showing how architecture and urbanism both served the cause of modernisation and shaped the identity of the new France. Mainstream modernism was co-opted to the service of the state, from major public buildings to Gaullist plans for the transformation of Paris to establish the city as the ‘capital’ of Europe. By contrast, the second part of the book explores the critique of state-sponsored modernisation by radical architects from Le Corbusier to the young Turks of the 1960s such as Georges Candilis and the students who attacked the banality of mainstream modernism and its inability to address the growing problems of France’s cities. Following May 1968, the Beaux-Arts was closed, the Grand Prix de Rome, symbol of the old order, abolished – for a while the establishment might continue as before, but progressive architecture was set on a new course. Beautifully illustrated and written to be accessible to all, the book sets the discussion of architecture and urbanism in its social, political and economic contexts. As such, it will appeal both to students and scholars of the history of architecture and urbanism and to those with a wider interest in France’s post-war history.
Author: Herrick Chapman Publisher: Harvard University Press ISBN: 0674982452 Category : History Languages : en Pages : 215
Book Description
At the end of World War II, France’s greatest challenge was to repair a civil society torn asunder by Nazi occupation and total war. Recovery required the nation’s complete economic and social transformation. But just what form this “new France” should take remained the burning question at the heart of French political combat until the Algerian War ended, over a decade later. Herrick Chapman charts the course of France’s long reconstruction from 1944 to 1962, offering fresh insights into the ways the expansion of state power, intended to spearhead recovery, produced fierce controversies at home and unintended consequences abroad in France’s crumbling empire. Abetted after Liberation by a new elite of technocratic experts, the burgeoning French state infiltrated areas of economic and social life traditionally free from government intervention. Politicians and intellectuals wrestled with how to reconcile state-directed modernization with the need to renew democratic participation and bolster civil society after years spent under the Nazi and Vichy yokes. But rather than resolving the tension, the conflict between top-down technocrats and grassroots democrats became institutionalized as a way of framing the problems facing Charles de Gaulle’s Fifth Republic. Uniquely among European countries, France pursued domestic recovery while simultaneously fighting full-scale colonial wars. France’s Long Reconstruction shows how the Algerian War led to the further consolidation of state authority and cemented repressive immigration policies that now appear shortsighted and counterproductive.
Author: Sandra Reineke Publisher: University of Illinois Press ISBN: 0252093224 Category : Social Science Languages : en Pages : 130
Book Description
Beauvoir and Her Sisters investigates how women's experiences, as represented in print culture, led to a political identity of an "imagined sisterhood" through which political activism developed and thrived in postwar France. Through the lens of women's political and popular writings, Sandra Reineke presents a unique interpretation of feminist and intellectual discourse on citizenship, identity, and reproductive rights. Drawing on feminist writings by Simone de Beauvoir, feminist reviews from the women's liberation movement, and cultural reproductions from French women's fashion and beauty magazines, Reineke illustrates how print media created new spaces for political and social ideas. This sustained study extends from 1944, when women received the right to vote in France, to 1993, when the French government outlawed anti-abortion activities. Touching on the relationship between consumer culture and feminist practice, Reineke's analysis of a selection of women's writings underlines how these texts challenged traditional gender models and ideals. In revealing that women collectively used texts to challenge the state to redress its abortion laws, Reineke renders the act of writing as a form of political action and highlights the act of reading as an essential but often overlooked space in which marginalized women could exercise dissent and create solidarity.
Author: Rebecca J. Pulju
Author: Rebecca J. Pulju
Author: Rebecca Pulju
Author: Rebecca Pulju
Author: Lisa Tiersten
Author: Nicole C. Rudolph
Author: Adam C. Stanley
Author: Kelly Ricciardi Colvin
Author: Nicholas Bullock
Author: Herrick Chapman
Author: Sandra Reineke