Author: Patnaik
Publisher: Pearson Education India
ISBN: 9788131730133
Category :
Languages : en
Pages : 276
Book Description
Executives often know little about the people who buy their companies' products and services. This is not surprising. To study people, you must care about them. However, most companies eliminate empathy from their operations. In essence, they proceed as if they have calculating, survival-bent reptile brains. Profits drive everything. This is an odd disconnect because corporate livelihoods depend on people - not lizards - and people's brains are hardwired to be empathetic. Dev Patnaik (writing with Peter Mortensen) shows why firms that connect empathetically with their customers do better financially. He insists today's cold-hearted, bottom-line business world has room for caring companies, and he points to IBM, Nike and Harley-Davidson as examples. The fact that empathy is also a strong business strategy is icing on the cake. getAbstract suggests this fine book to CEOs, marketing officers and other executives who want to build their business by acting on their respect for their customers. As Patnaik explains on his blog, "Empathy isn't about having a visionary leader. It's about making customer information an easy, everyday and experiential part of working at your company."
Wired to Care: How Companies Prosper When They Create Widespread Empathy
Author: Patnaik
Publisher: Pearson Education India
ISBN: 9788131730133
Category :
Languages : en
Pages : 276
Book Description
Executives often know little about the people who buy their companies' products and services. This is not surprising. To study people, you must care about them. However, most companies eliminate empathy from their operations. In essence, they proceed as if they have calculating, survival-bent reptile brains. Profits drive everything. This is an odd disconnect because corporate livelihoods depend on people - not lizards - and people's brains are hardwired to be empathetic. Dev Patnaik (writing with Peter Mortensen) shows why firms that connect empathetically with their customers do better financially. He insists today's cold-hearted, bottom-line business world has room for caring companies, and he points to IBM, Nike and Harley-Davidson as examples. The fact that empathy is also a strong business strategy is icing on the cake. getAbstract suggests this fine book to CEOs, marketing officers and other executives who want to build their business by acting on their respect for their customers. As Patnaik explains on his blog, "Empathy isn't about having a visionary leader. It's about making customer information an easy, everyday and experiential part of working at your company."
Publisher: Pearson Education India
ISBN: 9788131730133
Category :
Languages : en
Pages : 276
Book Description
Executives often know little about the people who buy their companies' products and services. This is not surprising. To study people, you must care about them. However, most companies eliminate empathy from their operations. In essence, they proceed as if they have calculating, survival-bent reptile brains. Profits drive everything. This is an odd disconnect because corporate livelihoods depend on people - not lizards - and people's brains are hardwired to be empathetic. Dev Patnaik (writing with Peter Mortensen) shows why firms that connect empathetically with their customers do better financially. He insists today's cold-hearted, bottom-line business world has room for caring companies, and he points to IBM, Nike and Harley-Davidson as examples. The fact that empathy is also a strong business strategy is icing on the cake. getAbstract suggests this fine book to CEOs, marketing officers and other executives who want to build their business by acting on their respect for their customers. As Patnaik explains on his blog, "Empathy isn't about having a visionary leader. It's about making customer information an easy, everyday and experiential part of working at your company."
Wired to Care
Author: Dev Patnaik
Publisher: FT Press
ISBN: 0137153902
Category : Business & Economics
Languages : en
Pages : 276
Book Description
In this essential and illuminating book, top business strategist Dev Patnaik tells the story of how organizations of all kinds prosper when they tap into a power each of us already has: empathy, the ability to reach outside of ourselves and connect with other people. When people inside a company develop a shared sense of what’s going on in the world, they see new opportunities faster than their competitors. They have the courage to take a risk on something new. And they have the gut-level certitude to stick with an idea that doesn’t take off right away. People are "Wired to Care," and many of the world’s best organizations are, too. In pursuit of this idea, Patnaik takes readers inside big companies like IBM, Target, and Intel to see widespread empathy in action. But he also goes to farmers' markets and a conference on world religions. He dives deep into the catacombs of the human brain to find the biological sources of empathy. And he spends time on both sides of the political aisle, with James Carville, the Ragin’ Cajun, and John McCain, a national hero, to show how empathy can give you the acuity to cut through a morass of contradictory information. Wired to Care is a compelling tale of the power that people have to see the world through each other’s eyes, told with passion for the possibilities that lie ahead if leaders learn to stop worrying about their own problems and start caring about the world around them. As Patnaik notes, in addition to its considerable economic benefits, increasing empathy for the people you serve can have a personal impact, as well: It just might help you to have a better day at work.
Publisher: FT Press
ISBN: 0137153902
Category : Business & Economics
Languages : en
Pages : 276
Book Description
In this essential and illuminating book, top business strategist Dev Patnaik tells the story of how organizations of all kinds prosper when they tap into a power each of us already has: empathy, the ability to reach outside of ourselves and connect with other people. When people inside a company develop a shared sense of what’s going on in the world, they see new opportunities faster than their competitors. They have the courage to take a risk on something new. And they have the gut-level certitude to stick with an idea that doesn’t take off right away. People are "Wired to Care," and many of the world’s best organizations are, too. In pursuit of this idea, Patnaik takes readers inside big companies like IBM, Target, and Intel to see widespread empathy in action. But he also goes to farmers' markets and a conference on world religions. He dives deep into the catacombs of the human brain to find the biological sources of empathy. And he spends time on both sides of the political aisle, with James Carville, the Ragin’ Cajun, and John McCain, a national hero, to show how empathy can give you the acuity to cut through a morass of contradictory information. Wired to Care is a compelling tale of the power that people have to see the world through each other’s eyes, told with passion for the possibilities that lie ahead if leaders learn to stop worrying about their own problems and start caring about the world around them. As Patnaik notes, in addition to its considerable economic benefits, increasing empathy for the people you serve can have a personal impact, as well: It just might help you to have a better day at work.
Wired for Love
Author: Stan Tatkin
Publisher: New Harbinger Publications
ISBN: 1648482988
Category : Family & Relationships
Languages : en
Pages : 332
Book Description
"Invaluable for so many partners looking to reconnect and grow closer together." —Gwyneth Paltrow, founder and CEO of goop "Stan Tatkin can be entirely followed into the towering infernos of our most painful relationship challenges." —Alanis Morissette, artist, activist, and wholeness advocate The complete “insider’s guide” to understanding your partner’s brain, sparking lasting connection, and enjoying a romantic relationship built on love and trust—now with more than 170,000 copies sold. “What the heck is my partner thinking?” “Why do they always react like this?” “How can we get back that connection we had in the beginning?” If you’ve ever asked yourself these questions, you aren’t alone, and it doesn’t mean that your relationship is doomed. Every person is wired for love differently—with different habits, needs, and reactions to conflict. The good news is that most people’s minds work in predictable ways and respond well to security, attachment, and routines, making it possible to neurologically prime the brain for greater love and connection and fewer conflicts. This go-to guide will show you how. Drawn from neuroscience, attachment theory, and emotion regulation, this highly anticipated second edition of Wired for Love presents cutting-edge research on how and why love lasts, and offers ten guiding principles that can improve any relationship. This fully revised and updated edition also includes new guidance on how to manage disagreements, as well as new exercises to help you create a sense of safety and security, establish healthy conflict ground rules, and deal with the threat of the third—any outside source which threatens the harmony in your relationship, including in-laws, alcohol, children, and affairs. You’ll find proven-effective strategies to help you strengthen your relationship by: Creating and maintaining a safe “couple bubble” Using morning and evening routines to stay connected Learning how to see your partner’s point of view Meeting each other halfway in a fight Becoming the expert on what makes your partner feel loved By using simple gestures and words, you’ll learn to put out emotional fires and help your partner feel appreciated and loved. You’ll also discover how to move past a “warring brain” mentality and toward a more cooperative “loving brain.” Most importantly, you’ll gain a better understanding of the complex dynamics at work behind love and trust in intimate relationships. While there’s no doubt that love is an inexact science, if you understand how you and your partner are wired differently, you can overcome your differences, and create a lasting intimate connection.
Publisher: New Harbinger Publications
ISBN: 1648482988
Category : Family & Relationships
Languages : en
Pages : 332
Book Description
"Invaluable for so many partners looking to reconnect and grow closer together." —Gwyneth Paltrow, founder and CEO of goop "Stan Tatkin can be entirely followed into the towering infernos of our most painful relationship challenges." —Alanis Morissette, artist, activist, and wholeness advocate The complete “insider’s guide” to understanding your partner’s brain, sparking lasting connection, and enjoying a romantic relationship built on love and trust—now with more than 170,000 copies sold. “What the heck is my partner thinking?” “Why do they always react like this?” “How can we get back that connection we had in the beginning?” If you’ve ever asked yourself these questions, you aren’t alone, and it doesn’t mean that your relationship is doomed. Every person is wired for love differently—with different habits, needs, and reactions to conflict. The good news is that most people’s minds work in predictable ways and respond well to security, attachment, and routines, making it possible to neurologically prime the brain for greater love and connection and fewer conflicts. This go-to guide will show you how. Drawn from neuroscience, attachment theory, and emotion regulation, this highly anticipated second edition of Wired for Love presents cutting-edge research on how and why love lasts, and offers ten guiding principles that can improve any relationship. This fully revised and updated edition also includes new guidance on how to manage disagreements, as well as new exercises to help you create a sense of safety and security, establish healthy conflict ground rules, and deal with the threat of the third—any outside source which threatens the harmony in your relationship, including in-laws, alcohol, children, and affairs. You’ll find proven-effective strategies to help you strengthen your relationship by: Creating and maintaining a safe “couple bubble” Using morning and evening routines to stay connected Learning how to see your partner’s point of view Meeting each other halfway in a fight Becoming the expert on what makes your partner feel loved By using simple gestures and words, you’ll learn to put out emotional fires and help your partner feel appreciated and loved. You’ll also discover how to move past a “warring brain” mentality and toward a more cooperative “loving brain.” Most importantly, you’ll gain a better understanding of the complex dynamics at work behind love and trust in intimate relationships. While there’s no doubt that love is an inexact science, if you understand how you and your partner are wired differently, you can overcome your differences, and create a lasting intimate connection.
Differently Wired
Author: Deborah Reber
Publisher: Workman Publishing Company
ISBN: 1523503866
Category : Family & Relationships
Languages : en
Pages : 289
Book Description
It’s time to say NO to trying to fit square-peg kids into rounds holes, and YES to raising them from a place of acceptance and joy. Today millions of kids are stuck in a world that doesn’t embrace who they really are. They are the one in five “differently wired” children with ADHD, dyslexia, giftedness, autism, anxiety, or other neurodifferences, and their challenges are many. And for the parents who love them, the challenges are just as numerous, as they struggle to find the right school, the right support, the right path. But now there’s hope. Differently Wired is a revolutionary book—weaving together personal stories and a tool kit of expert advice from author Deborah Reber, it’s a how-to, a manifesto, and a reassuring companion for parents who can so often feel that they have no place to turn. At the heart of Differently Wired are 18 paradigm-shifting ideas—what the author calls “tilts,” which include how to accept and lean in to your role as a parent (#2: Get Out of Isolation and Connect). Deal with the challenges of parenting a differently wired child (#5: Parent from a Place of Possibility Instead of Fear). Support yourself (#11: Let Go of Your Impossible Expectations for Who You “Should” Be as a Parent). And seek community (#18: If It Doesn’t Exist, Create It). Taken together, it’s a lifesaving program to shift our thinking and actions in a way that not only improves the family dynamic, but also allows children to fully realize their best selves. “In this generous and urgent book, Deborah Reber lets the light in. She helps parents see that they’re not alone, and even better, delivers a positive action plan that will change lives.”—Seth Godin, author of Linchpin “Differently Wired will help parents of children who think differently to accept their child for who they are and facilitate their successful development.”—Temple Grandin, author of Thinking in Pictures and The Autistic Brain
Publisher: Workman Publishing Company
ISBN: 1523503866
Category : Family & Relationships
Languages : en
Pages : 289
Book Description
It’s time to say NO to trying to fit square-peg kids into rounds holes, and YES to raising them from a place of acceptance and joy. Today millions of kids are stuck in a world that doesn’t embrace who they really are. They are the one in five “differently wired” children with ADHD, dyslexia, giftedness, autism, anxiety, or other neurodifferences, and their challenges are many. And for the parents who love them, the challenges are just as numerous, as they struggle to find the right school, the right support, the right path. But now there’s hope. Differently Wired is a revolutionary book—weaving together personal stories and a tool kit of expert advice from author Deborah Reber, it’s a how-to, a manifesto, and a reassuring companion for parents who can so often feel that they have no place to turn. At the heart of Differently Wired are 18 paradigm-shifting ideas—what the author calls “tilts,” which include how to accept and lean in to your role as a parent (#2: Get Out of Isolation and Connect). Deal with the challenges of parenting a differently wired child (#5: Parent from a Place of Possibility Instead of Fear). Support yourself (#11: Let Go of Your Impossible Expectations for Who You “Should” Be as a Parent). And seek community (#18: If It Doesn’t Exist, Create It). Taken together, it’s a lifesaving program to shift our thinking and actions in a way that not only improves the family dynamic, but also allows children to fully realize their best selves. “In this generous and urgent book, Deborah Reber lets the light in. She helps parents see that they’re not alone, and even better, delivers a positive action plan that will change lives.”—Seth Godin, author of Linchpin “Differently Wired will help parents of children who think differently to accept their child for who they are and facilitate their successful development.”—Temple Grandin, author of Thinking in Pictures and The Autistic Brain
Self Care
Author: Leigh Stein
Publisher: Penguin
ISBN: 0143135198
Category : Fiction
Languages : en
Pages : 258
Book Description
"Highbrow, brilliant." --The Approval Matrix, New York magazine One of Cosmopolitan's 12 Books You'll Be Dying to Read This Summer A Publishers Weekly Best Book of Summer 2020 A Vulture Best Book of Summer 2020 One of Refinery29's 25 Books You'll Want to Read This Summer An Esquire Must-Read Book of Summer 2020 A Book Riot Best Book of 2020 *so far The female cofounders of a wellness start-up struggle to find balance between being good people and doing good business, while trying to stay BFFs. Maren Gelb is on a company-imposed digital detox. She tweeted something terrible about the President's daughter, and as the COO of Richual, “the most inclusive online community platform for women to cultivate the practice of self-care and change the world by changing ourselves,” it's a PR nightmare. Not only is CEO Devin Avery counting on Maren to be fully present for their next round of funding, but indispensable employee Khadijah Walker has been keeping a secret that will reveal just how feminist Richual’s values actually are, and former Bachelorette contestant and Richual board member Evan Wiley is about to be embroiled in a sexual misconduct scandal that could destroy the company forever. Have you ever scrolled through Instagram and seen countless influencers who seem like experts at caring for themselves—from their yoga crop tops to their well-lit clean meals to their serumed skin and erudite-but-color-coded reading stack? Self Care delves into the lives and psyches of people working in the wellness industry and exposes the world behind the filter.
Publisher: Penguin
ISBN: 0143135198
Category : Fiction
Languages : en
Pages : 258
Book Description
"Highbrow, brilliant." --The Approval Matrix, New York magazine One of Cosmopolitan's 12 Books You'll Be Dying to Read This Summer A Publishers Weekly Best Book of Summer 2020 A Vulture Best Book of Summer 2020 One of Refinery29's 25 Books You'll Want to Read This Summer An Esquire Must-Read Book of Summer 2020 A Book Riot Best Book of 2020 *so far The female cofounders of a wellness start-up struggle to find balance between being good people and doing good business, while trying to stay BFFs. Maren Gelb is on a company-imposed digital detox. She tweeted something terrible about the President's daughter, and as the COO of Richual, “the most inclusive online community platform for women to cultivate the practice of self-care and change the world by changing ourselves,” it's a PR nightmare. Not only is CEO Devin Avery counting on Maren to be fully present for their next round of funding, but indispensable employee Khadijah Walker has been keeping a secret that will reveal just how feminist Richual’s values actually are, and former Bachelorette contestant and Richual board member Evan Wiley is about to be embroiled in a sexual misconduct scandal that could destroy the company forever. Have you ever scrolled through Instagram and seen countless influencers who seem like experts at caring for themselves—from their yoga crop tops to their well-lit clean meals to their serumed skin and erudite-but-color-coded reading stack? Self Care delves into the lives and psyches of people working in the wellness industry and exposes the world behind the filter.
Needfinding
Author: Dev Patnaik
Publisher:
ISBN: 9781974015580
Category :
Languages : en
Pages : 110
Book Description
For over fifty years, Needfinding has been one of the core classes in the design program at Stanford University. Its premise is that by studying the world around us, we can get a better understanding of what people need, and use those insights to create meaningful new products and services. Needfinding draws upon theory and methods from anthropology, psychology, engineering and design planning to better equip aspiring design researchers. Much of the class involves hands on learning and project work. This book acts as the primary reference for methods taught in the class. It's now available to students and non-students alike.
Publisher:
ISBN: 9781974015580
Category :
Languages : en
Pages : 110
Book Description
For over fifty years, Needfinding has been one of the core classes in the design program at Stanford University. Its premise is that by studying the world around us, we can get a better understanding of what people need, and use those insights to create meaningful new products and services. Needfinding draws upon theory and methods from anthropology, psychology, engineering and design planning to better equip aspiring design researchers. Much of the class involves hands on learning and project work. This book acts as the primary reference for methods taught in the class. It's now available to students and non-students alike.
Ancillary Justice
Author: Ann Leckie
Publisher: Orbit
ISBN: 0316246638
Category : Fiction
Languages : en
Pages : 304
Book Description
Winner of the Hugo, Nebula, and Arthur C. Clarke Awards: This record-breaking novel follows a warship trapped in a human body on a quest for revenge. A must read for fans of Ursula K. Le Guin and James S. A. Corey. "There are few who write science fiction like Ann Leckie can. There are few who ever could." -- John Scalzi On a remote, icy planet, the soldier known as Breq is drawing closer to completing her quest. Once, she was the Justice of Toren -- a colossal starship with an artificial intelligence linking thousands of soldiers in the service of the Radch, the empire that conquered the galaxy. Now, an act of treachery has ripped it all away, leaving her with one fragile human body, unanswered questions, and a burning desire for vengeance.
Publisher: Orbit
ISBN: 0316246638
Category : Fiction
Languages : en
Pages : 304
Book Description
Winner of the Hugo, Nebula, and Arthur C. Clarke Awards: This record-breaking novel follows a warship trapped in a human body on a quest for revenge. A must read for fans of Ursula K. Le Guin and James S. A. Corey. "There are few who write science fiction like Ann Leckie can. There are few who ever could." -- John Scalzi On a remote, icy planet, the soldier known as Breq is drawing closer to completing her quest. Once, she was the Justice of Toren -- a colossal starship with an artificial intelligence linking thousands of soldiers in the service of the Radch, the empire that conquered the galaxy. Now, an act of treachery has ripped it all away, leaving her with one fragile human body, unanswered questions, and a burning desire for vengeance.
Wired That Way
Author: Marita Littauer
Publisher: ReadHowYouWant.com
ISBN: 1459606612
Category : Self-Help
Languages : en
Pages : 406
Book Description
The Comprehensive Personality Plan Do you have trouble getting along with certain family members, friends or work associates? Why are people wired so differently? Learn how understanding your own personality type can help you turn terminated relationships into germinated, growing relationships! Once you understand your personality type and how you're wired, you will be ready to discover how to maximize your strengths while minimizing your weaknesses. Then, you'll learn how to quickly pick up cues about the personality of others from their body language. Your life will be enriched as you grow deeper in your faith, and quickly improve seemingly incompatible relationships with friends, family and coworkers.
Publisher: ReadHowYouWant.com
ISBN: 1459606612
Category : Self-Help
Languages : en
Pages : 406
Book Description
The Comprehensive Personality Plan Do you have trouble getting along with certain family members, friends or work associates? Why are people wired so differently? Learn how understanding your own personality type can help you turn terminated relationships into germinated, growing relationships! Once you understand your personality type and how you're wired, you will be ready to discover how to maximize your strengths while minimizing your weaknesses. Then, you'll learn how to quickly pick up cues about the personality of others from their body language. Your life will be enriched as you grow deeper in your faith, and quickly improve seemingly incompatible relationships with friends, family and coworkers.
168 Hours
Author: Laura Vanderkam
Publisher: Penguin
ISBN: 159184410X
Category : Self-Help
Languages : en
Pages : 273
Book Description
It's an unquestioned truth of modern life: we are starved for time. We tell ourselves we'd like to read more, get to the gym regularly, try new hobbies, and accomplish all kinds of goals. But then we give up because there just aren't enough hours to do it all. Or if we don't make excuses, we make sacrifices- taking time out from other things in order to fit it all in. There has to be a better way...and Laura Vanderkam has found one. After interviewing dozens of successful, happy people, she realized that they allocate their time differently than most of us. Instead of letting the daily grind crowd out the important stuff, they start by making sure there's time for the important stuff. When plans go wrong and they run out of time, only their lesser priorities suffer. Vanderkam shows that with a little examination and prioritizing, you'll find it is possible to sleep eight hours a night, exercise five days a week, take piano lessons, and write a novel without giving up quality time for work, family, and other things that really matter.
Publisher: Penguin
ISBN: 159184410X
Category : Self-Help
Languages : en
Pages : 273
Book Description
It's an unquestioned truth of modern life: we are starved for time. We tell ourselves we'd like to read more, get to the gym regularly, try new hobbies, and accomplish all kinds of goals. But then we give up because there just aren't enough hours to do it all. Or if we don't make excuses, we make sacrifices- taking time out from other things in order to fit it all in. There has to be a better way...and Laura Vanderkam has found one. After interviewing dozens of successful, happy people, she realized that they allocate their time differently than most of us. Instead of letting the daily grind crowd out the important stuff, they start by making sure there's time for the important stuff. When plans go wrong and they run out of time, only their lesser priorities suffer. Vanderkam shows that with a little examination and prioritizing, you'll find it is possible to sleep eight hours a night, exercise five days a week, take piano lessons, and write a novel without giving up quality time for work, family, and other things that really matter.
Social
Author: Matthew D. Lieberman
Publisher: Crown
ISBN: 0307889114
Category : Psychology
Languages : en
Pages : 390
Book Description
We are profoundly social creatures--more than we know. In Social, renowned psychologist Matthew Lieberman explores groundbreaking research in social neuroscience revealing that our need to connect with other people is even more fundamental, more basic, than our need for food or shelter. Because of this, our brain uses its spare time to learn about the social world--other people and our relation to them. It is believed that we must commit 10,000 hours to master a skill. According to Lieberman, each of us has spent 10,000 hours learning to make sense of people and groups by the time we are ten. Social argues that our need to reach out to and connect with others is a primary driver behind our behavior. We believe that pain and pleasure alone guide our actions. Yet, new research using fMRI--including a great deal of original research conducted by Lieberman and his UCLA lab--shows that our brains react to social pain and pleasure in much the same way as they do to physical pain and pleasure. Fortunately, the brain has evolved sophisticated mechanisms for securing our place in the social world. We have a unique ability to read other people’s minds, to figure out their hopes, fears, and motivations, allowing us to effectively coordinate our lives with one another. And our most private sense of who we are is intimately linked to the important people and groups in our lives. This wiring often leads us to restrain our selfish impulses for the greater good. These mechanisms lead to behavior that might seem irrational, but is really just the result of our deep social wiring and necessary for our success as a species. Based on the latest cutting edge research, the findings in Social have important real-world implications. Our schools and businesses, for example, attempt to minimalize social distractions. But this is exactly the wrong thing to do to encourage engagement and learning, and literally shuts down the social brain, leaving powerful neuro-cognitive resources untapped. The insights revealed in this pioneering book suggest ways to improve learning in schools, make the workplace more productive, and improve our overall well-being.
Publisher: Crown
ISBN: 0307889114
Category : Psychology
Languages : en
Pages : 390
Book Description
We are profoundly social creatures--more than we know. In Social, renowned psychologist Matthew Lieberman explores groundbreaking research in social neuroscience revealing that our need to connect with other people is even more fundamental, more basic, than our need for food or shelter. Because of this, our brain uses its spare time to learn about the social world--other people and our relation to them. It is believed that we must commit 10,000 hours to master a skill. According to Lieberman, each of us has spent 10,000 hours learning to make sense of people and groups by the time we are ten. Social argues that our need to reach out to and connect with others is a primary driver behind our behavior. We believe that pain and pleasure alone guide our actions. Yet, new research using fMRI--including a great deal of original research conducted by Lieberman and his UCLA lab--shows that our brains react to social pain and pleasure in much the same way as they do to physical pain and pleasure. Fortunately, the brain has evolved sophisticated mechanisms for securing our place in the social world. We have a unique ability to read other people’s minds, to figure out their hopes, fears, and motivations, allowing us to effectively coordinate our lives with one another. And our most private sense of who we are is intimately linked to the important people and groups in our lives. This wiring often leads us to restrain our selfish impulses for the greater good. These mechanisms lead to behavior that might seem irrational, but is really just the result of our deep social wiring and necessary for our success as a species. Based on the latest cutting edge research, the findings in Social have important real-world implications. Our schools and businesses, for example, attempt to minimalize social distractions. But this is exactly the wrong thing to do to encourage engagement and learning, and literally shuts down the social brain, leaving powerful neuro-cognitive resources untapped. The insights revealed in this pioneering book suggest ways to improve learning in schools, make the workplace more productive, and improve our overall well-being.