Are you looking for read ebook online? Search for your book and save it on your Kindle device, PC, phones or tablets. Download Winning the Battle for Relevance PDF full book. Access full book title Winning the Battle for Relevance by Michael McQueen. Download full books in PDF and EPUB format.
Author: Michael McQueen Publisher: Morgan James Publishing ISBN: 1630478229 Category : Business & Economics Languages : en Pages : 285
Book Description
Based on a 6-year study of 500 of the world’s biggest brands, Winning the Battle for Relevance seeks to answer the question: “What separates the enduring from the endangered?” As businesses, industries, and revenue models continue to be disrupted at an alarming rate, leaders would do well to learn from the mistakes of fallen brands such as Borders, Kodak, and Blockbuster—lest they fall into the same trap. Better still, Winning the Battle for Relevance highlights what every organization and institution can learn from enduringly successful brands in order to win the battle for relevance in the turbulent years ahead.
Author: Michael McQueen Publisher: Morgan James Publishing ISBN: 1630478229 Category : Business & Economics Languages : en Pages : 285
Book Description
Based on a 6-year study of 500 of the world’s biggest brands, Winning the Battle for Relevance seeks to answer the question: “What separates the enduring from the endangered?” As businesses, industries, and revenue models continue to be disrupted at an alarming rate, leaders would do well to learn from the mistakes of fallen brands such as Borders, Kodak, and Blockbuster—lest they fall into the same trap. Better still, Winning the Battle for Relevance highlights what every organization and institution can learn from enduringly successful brands in order to win the battle for relevance in the turbulent years ahead.
Author: David A. Aaker Publisher: John Wiley & Sons ISBN: 0470613580 Category : Business & Economics Languages : en Pages : 400
Book Description
Branding guru Aaker shows how to eliminate the competition and become the lead brand in your market This ground-breaking book defines the concept of brand relevance using dozens of case studies-Prius, Whole Foods, Westin, iPad and more-and explains how brand relevance drives market dynamics, which generates opportunities for your brand and threats for the competition. Aaker reveals how these companies have made other brands in their categories irrelevant. Key points: When managing a new category of product, treat it as if it were a brand; By failing to produce what customers want or losing momentum and visibility, your brand becomes irrelevant; and create barriers to competitors by supporting innovation at every level of the organization. Using dozens of case studies, shows how to create or dominate new categories or subcategories, making competitors irrelevant Shows how to manage the new category or subcategory as if it were a brand and how to create barriers to competitors Describes the threat of becoming irrelevant by failing to make what customer are buying or losing energy David Aaker, the author of four brand books, has been called the father of branding This book offers insight for creating and/or owning a new business arena. Instead of being the best, the goal is to be the only brand around-making competitors irrelevant.
Author: Craig Groeschel Publisher: Zondervan ISBN: 0310362733 Category : Religion Languages : en Pages : 254
Book Description
MORE THAN 500,000 COPIES SOLD! Are your thoughts out of control--just like your life? Do you long to break free from the spiral of destructive thinking? Let God's truth become your battle plan to win the war in your mind! We've all tried to think our way out of bad habits and unhealthy thought patterns, only to find ourselves stuck with an out-of-control mind and off-track daily life. Pastor and New York Times bestselling author Craig Groeschel understands deeply this daily battle against self-doubt and negative thinking, and in this powerful new book he reveals the strategies he's discovered to change your mind and your life for the long-term. Drawing upon Scripture and the latest findings of brain science, Groeschel lays out practical strategies that will free you from the grip of harmful, destructive thinking and enable you to live the life of joy and peace that God intends you to live. Winning the War in Your Mind will help you: Learn how your brain works and see how to rewire it Identify the lies your enemy wants you to believe Recognize and short-circuit your mental triggers for destructive thinking See how prayer and praise will transform your mind Develop practices that allow God's thoughts to become your thoughts God has something better for your life than your old ways of thinking. It's time to change your mind so God can change your life.
Author: Craig Groeschel Publisher: Zondervan ISBN: 031033375X Category : Religion Languages : en Pages : 147
Book Description
NEW YORK TIMES BESTSELLER Your playbook to becoming who God created you to be: a man who knows how to fight for what's right. Pastor, bestselling author, husband, and father Craig Groeschel helps you uncover who you really are--a powerful man with the heart of a warrior. With God's help, you'll find strength to fight the battles you know you must win: the ones that determine the state of your heart, the quality of your marriage, and the spiritual health of those you love most. Groeschel examines the life of Samson--a strong man with glaring weaknesses. Like many men, Samson taunted his enemy and rationalized his sins. The good news is God's grace is greater than your worst sin. By looking at Samson's life, you will . . . Learn to defeat the demons that make strong men weak. Tap into a strength you never knew was possible. And become who God made you to be--a man who knows how to fight for what's right. Don't just fight like a man. Fight like a man of God. For God's sake . . . FIGHT! Spanish edition also available, as well as a video study and study guide.
Author: Christian P Potholm Publisher: Rowman & Littlefield ISBN: 1442201320 Category : History Languages : en Pages : 288
Book Description
What are the independent variables that determine success in war? Drawing on 40 years of studying and teaching war, political scientist Christian P. Potholm presents a 'template of Mars,' seven variables that have served as predictors of military success over time and across cultures. In Winning at War, Potholm explains these variables_technology, sustained ruthlessness, discipline, receptivity to innovation, protection of military capital from civilians and rulers, will, and the belief that there will always be another war_and provides case studies of their implementation, from ancient battles to today.
Author: Brig K Kuldip Singh Publisher: Lancer Publishers LLC ISBN: 1935501933 Category : History Languages : en Pages : 455
Book Description
The title aspires to present a panorama of India’s yet to be fully discovered martial heritage, denoted by its unconquerable ancient epoch, a critique of the generally misread medieval age vicissitudes, followed by a survey of the contemporary & post-independence travails and triumphs. Not a historical narrative, it attempts to define what constitutes India’s natural-born military mind, how it evolved and breasted the world-conquering armies, followed by critical glimpses of the past ordeals, besides its uncelebrated defiance & conquests. The venture culminates in defining the nation’s prospective defence and development policy imperatives, for its emerging global role. It is rare in providing in one volume India’s scintillating perspective of the past, present and the future. The ardent quest, spanning over twelve years, is a reflective blend of a review of the Vedas, the Epics, relevant Shastras & other select material of help, with the author’s long years of rich military operational, planning and instructional experience. Poring over its pages answers many elemental questions, coming naturally to a lay reader, student, research scholar, man-at-arm, defence analyst and the policy maker. The thesis fills a gap by covering a wide range of archeological, historical, politico-military, socio-cultural and strategic and warfare issues, besides dispelling certain myths, which tend to demean India’s way of life and war fighting. The scrutiny of the post-independence wars comes to several untold finds. An exclusive study on ‘what motivates men in combat’ gives the subject an added depth. A lucid account of the nuances of the vital subject, bolstered by an unflagging perceptive probe, makes it an absorbing study.
Author: Darryl Moore Publisher: Darryl Moore ISBN: Category : Antiques & Collectibles Languages : en Pages : 230
Book Description
Do you aspire to engage in your unique giftedness effectively? Or, are you ill-equipped to transform your monotonous livelihood for pursuing peak potential? If so, applying empowerment strategies conveyed within this book with prudence will fast-track the ideal solution to queries like these reflective questions. Each chapter builds upon insightfulness for navigating life’s slalom course using this series of letters: C-R-E-A-T-I-V-E-N-E-S-S. This hypothesis signifies an approach for persevering throughout life’s uphill battles so that aspirants can: 1) make the most of access that evolves from a modest upbringing into a thriving and gratifying career-life odyssey; 2) influence a course correction decisive to bypass inevitable disappointment; 3) plow through an obstacle; or, 4) reset lofty expectations so that one’s mission ahead aligns with their intended destination. Even though an uphill battle can become an edifying experience, it is not frictionless or painless. Readiness for bold action requires in-depth self-study, tailored instruction, and specific preparation.
Author: Nancy Hoehl Shapiro Publisher: Hillcrest Publishing Group ISBN: 1634133285 Category : Biography & Autobiography Languages : en Pages : 234
Book Description
Do you remember playing sports as a child? In Nancy Hoehl Shapiro's anthology We Had a Ball...The Indelible Influence of Youth Sports on the Game of Life contributors reflect on their time playing sports as children, and the impact this has had on them as adults. The memories provide humor, nostalgia, and lessons from their experiences. These captivating life stories are balanced by the views of current sports and medical specialists who have provided excellent insights into today's issues in youth sports, as well as guidelines for creating a safe and happy environment for children.
Author: David Apgar Publisher: John Wiley & Sons ISBN: 0470262192 Category : Business & Economics Languages : en Pages : 223
Book Description
In this groundbreaking book, business guru David Apgar helps leaders pinpoint which information matters most for successful goal setting, strategy, and bottom-line performance. Based on simple and easy-to-implement practices, Relevance outlines a new discipline focused on the relevance of performance measures for assessing key strategy issues and accelerating learning. David Apgar’s practices are grounded in solid business research and clearly illustrated with real-life examples from top-performing companies such as Toyota, Alcoa, Nestlé, Capital One, Cisco, Microsoft, and GE.
Author: Michael McQueen
Author: Michael McQueen
Author: David A. Aaker
Author: Craig Groeschel
Author: Craig Groeschel
Author: Carl von Clausewitz
Author: Christian P Potholm
Author: Brig K Kuldip Singh
Author: Darryl Moore
Author: Nancy Hoehl Shapiro 
Author: David Apgar