Content Warfare PDF Download

Author: Ryan Hanley
Publisher:
ISBN:
Category : Customer relations
Languages : en
Pages : 0

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Book Description
"There is a battle taking place online every day. It's not a fight for the fate of the world... just the future of your business. A battle fought with content. A battle far too many businesses are losing... We're here to win the battle for attention...Connected Generation consumers want to know who the human is behind the corporate logo. Content, in the form of media such as blog posts, video, podcasts and images, allows us to tell our story and connect with our customers in ways that were impossible 15 years ago. We must be authentic, transparent and honest..."--Amazon.com description.

Author: Tim Wu
Publisher: Vintage
ISBN: 0804170045
Category : Business & Economics
Languages : en
Pages : 434

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Book Description
From the author of the award-winning The Master Switch, who coined the term "net neutrality”—a revelatory, ambitious and urgent account of how the capture and re-sale of human attention became the defining industry of our time. "Dazzling." —Financial Times Ours is often called an information economy, but at a moment when access to information is virtually unlimited, our attention has become the ultimate commodity. In nearly every moment of our waking lives, we face a barrage of efforts to harvest our attention. This condition is not simply the byproduct of recent technological innovations but the result of more than a century's growth and expansion in the industries that feed on human attention. Wu’s narrative begins in the nineteenth century, when Benjamin Day discovered he could get rich selling newspapers for a penny. Since then, every new medium—from radio to television to Internet companies such as Google and Facebook—has attained commercial viability and immense riches by turning itself into an advertising platform. Since the early days, the basic business model of “attention merchants” has never changed: free diversion in exchange for a moment of your time, sold in turn to the highest-bidding advertiser. Full of lively, unexpected storytelling and piercing insight, The Attention Merchants lays bare the true nature of a ubiquitous reality we can no longer afford to accept at face value.

Author: Joyce Meyer
Publisher: FaithWords
ISBN: 0446540420
Category : Religion
Languages : en
Pages : 197

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Book Description
!--StartFragment-- In her most popular bestseller ever, the beloved author and minister Joyce Meyer shows readers how to change their lives by changing their minds. Joyce Meyer teaches how to deal with thousands of thoughts that people think every day and how to focus the mind the way God thinks. And she shares the trials, tragedies, and ultimate victories from her own marriage, family, and ministry that led her to wondrous, life-transforming truth--and reveals her thoughts and feelings every step of the way. Download the free Joyce Meyer author app.

Author: Robert C. Stevenson
Publisher: Cambridge University Press
ISBN: 110702868X
Category : History
Languages : en
Pages : 309

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Book Description
In 1915 the 1st Australian Division led the way ashore at Gallipoli. In 1916 it achieved the first Australian victory on the Western Front at Pozières. It was still serving with distinction in the battles that led to the defeat of the German army in 1918. To Win the Battle explains how the division rose from obscurity to forge a reputation as one of the great fighting formations of the British Empire during the First World War, forming a central part of the Anzac legend. Drawing on primary sources as well as recent scholarship, this fresh approach suggests that the early reputation of Australia's premier division was probably higher than its performance warranted. Robert Stevenson shows that the division's later success was founded on the capacity of its commanders to administer, train and adapt to the changing conditions on the battlefield, rather than on the innate qualities of its soldiers.

Author: Faith Blatchford
Publisher: Chosen Books
ISBN: 1493409654
Category : Religion
Languages : en
Pages : 193

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Book Description
Win the Battle for Sleep: God's Plan for Rest, Rejuvenation, and Revelation In our fast-paced world, we see sleep as "wasted time," or else we lie awake as anxiety, fear, or distractions run through our minds. That was never God's intent for the night. Without realizing it, we've handed this sacred time over to the enemy. With warmth, compassion, and keen biblical insight, counselor and speaker Faith Blatchford reveals that it's during this precious time that God imparts everything necessary for us to be equipped for the day. Without peaceful sleep at night, we are robbed mentally, physically, emotionally, and spiritually of the resources we need. God created the night and the dark--and he called it good. He dwells in it. The dark does not belong to the devil, so don't let the enemy steal it from you. Here are the tools you need to take back your night, to encounter the God of rest, and to sleep peacefully the whole night through. Includes a chapter on how to help your children overcome nightmares and fear of the dark.

Author: Johann Hari
Publisher: Crown
ISBN: 059313852X
Category : Social Science
Languages : en
Pages : 369

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Book Description
NEW YORK TIMES BESTSELLER • Our ability to pay attention is collapsing. From the author of Chasing the Scream and Lost Connections comes a groundbreaking examination of why this is happening—and how to get our attention back. “The book the world needs in order to win the war on distraction.”—Adam Grant, author of Think Again “Read this book to save your mind.”—Susan Cain, author of Quiet WINNER OF THE PORCHLIGHT BUSINESS BOOK AWARD • ONE OF THE BEST BOOKS OF THE YEAR: The Wall Street Journal, Financial Times, New York Post, Mashable, Mindful In the United States, teenagers can focus on one task for only sixty-five seconds at a time, and office workers average only three minutes. Like so many of us, Johann Hari was finding that constantly switching from device to device and tab to tab was a diminishing and depressing way to live. He tried all sorts of self-help solutions—even abandoning his phone for three months—but nothing seemed to work. So Hari went on an epic journey across the world to interview the leading experts on human attention—and he discovered that everything we think we know about this crisis is wrong. We think our inability to focus is a personal failure to exert enough willpower over our devices. The truth is even more disturbing: our focus has been stolen by powerful external forces that have left us uniquely vulnerable to corporations determined to raid our attention for profit. Hari found that there are twelve deep causes of this crisis, from the decline of mind-wandering to rising pollution, all of which have robbed some of our attention. In Stolen Focus, he introduces readers to Silicon Valley dissidents who learned to hack human attention, and veterinarians who diagnose dogs with ADHD. He explores a favela in Rio de Janeiro where everyone lost their attention in a particularly surreal way, and an office in New Zealand that discovered a remarkable technique to restore workers’ productivity. Crucially, Hari learned how we can reclaim our focus—as individuals, and as a society—if we are determined to fight for it. Stolen Focus will transform the debate about attention and finally show us how to get it back.

Author: Jeff Vanderstelt
Publisher: Crossway
ISBN: 143354606X
Category : Religion
Languages : en
Pages : 206

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flu·en·cy / noun :the ability to speak a language easily and effectively Even if they want to, many Christians find it hard to talk to others about Jesus. Is it possible this difficulty is because we're trying to speak a language we haven't actually spent time practicing? To become fluent in a new language, you must immerse yourself in it until you actually start to think about life through it. Becoming fluent in the gospel happens the same way—after believing it, we have to intentionally rehearse it (to ourselves and to others) and immerse ourselves in its truths. Only then will we start to see how everything in our lives, from the mundane to the magnificent, is transformed by the hope of the gospel.

Author: Felix van de Sand
Publisher: Springer Nature
ISBN: 303029868X
Category : Business & Economics
Languages : en
Pages : 187

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Book Description
This book offers a new method for aligning brand management and user experience goals. Brand management deals with conveying individual brand values at all marketing contact points, the goal being to reach the target group and boost customer retention. In this regard, it is important to consider the uniqueness of each brand and its identity so as to design pleasurable and high-quality user experiences. Combining insights from science and practice, the authors present a strategy for using interaction patterns, visual appearance, and animations to validate the actual brand values that are experienced by users while interacting with a digital product. Further, they introduce a 'UX identity scale' by assigning brand values to UX related psychological needs. The method applied is subsequently backed by theoretical concepts and illustrated with practical examples and case studies on real-world mobile applications.

Author: Craig Groeschel
Publisher: Zondervan
ISBN: 0310362733
Category : Religion
Languages : en
Pages : 254

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Book Description
MORE THAN 500,000 COPIES SOLD! Are your thoughts out of control--just like your life? Do you long to break free from the spiral of destructive thinking? Let God's truth become your battle plan to win the war in your mind! We've all tried to think our way out of bad habits and unhealthy thought patterns, only to find ourselves stuck with an out-of-control mind and off-track daily life. Pastor and New York Times bestselling author Craig Groeschel understands deeply this daily battle against self-doubt and negative thinking, and in this powerful new book he reveals the strategies he's discovered to change your mind and your life for the long-term. Drawing upon Scripture and the latest findings of brain science, Groeschel lays out practical strategies that will free you from the grip of harmful, destructive thinking and enable you to live the life of joy and peace that God intends you to live. Winning the War in Your Mind will help you: Learn how your brain works and see how to rewire it Identify the lies your enemy wants you to believe Recognize and short-circuit your mental triggers for destructive thinking See how prayer and praise will transform your mind Develop practices that allow God's thoughts to become your thoughts God has something better for your life than your old ways of thinking. It's time to change your mind so God can change your life.

Author: John Keegan
Publisher: Penguin
ISBN: 1440673993
Category : History
Languages : en
Pages : 380

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Book Description
John Keegan's groundbreaking portrayal of the common soldier in the heat of battle -- a masterpiece that explores the physical and mental aspects of warfare The Face of Battle is military history from the battlefield: a look at the direct experience of individuals at the "point of maximum danger." Without the myth-making elements of rhetoric and xenophobia, and breaking away from the stylized format of battle descriptions, John Keegan has written what is probably the definitive model for military historians. And in his scrupulous reassessment of three battles representative of three different time periods, he manages to convey what the experience of combat meant for the participants, whether they were facing the arrow cloud at the battle of Agincourt, the musket balls at Waterloo, or the steel rain of the Somme. The Face of Battle is a companion volume to John Keegan's classic study of the individual soldier, The Mask of Command: together they form a masterpiece of military and human history.