Author: Stewart Stuchbury
Publisher: John Wiley & Sons
ISBN: 1119274168
Category : Business & Economics
Languages : en
Pages : 360

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Book Description
Win more new business today New business is the lifeblood of every company – and this book expertly guides you through the process of securing more than your fair share of it. If you're a salesperson in the trenches looking for inspiration, this book offers real-life advice on improving your customer-facing skills to win more new business. The structured approach presented inside will have you walking the walk, talking the tallk and closing more deals in no time! Inside... Know your subject Be an active listener Make a great first impression Present solutions Stay on-brand and on-message Prospect effectively Overcome objections Structure the deal

Author: Walter Grant
Publisher:
ISBN:
Category :
Languages : en
Pages : 204

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Book Description
The one thing investors seek when funding new ideas - here's what to do if you want to turn your business into the next Apple. Having a great idea isn't enough to launch a multi-million-dollar business. Let's face it, investors don't put money in ideas. They need concrete evidence that they'll get return on their investment, and a good business plan gives them such information. Do you have a hard time figuring out how to get a business plan down on paper? Are you tired and confused by all the business jargon, just wanting a straightforward how-to guide outlining exactly what you need to do? Business plans are the heart and soul of a successful company - they give you focus and operational clarity that can kick major mistakes to the curb. No matter how good your business idea is, you will need a plan to create a solid foundation before going on the market or trying to get investors on board. Did you know that even science says you need a business plan to make your startup a success? One study found out that companies with a business plan grow 30% faster than competitors! In addition, startups with a business plan achieve more sustainable success in the long run. So, what's the secret to writing a business plan like a seasoned pro or a Fortune 500 company CEO? It's not something you'll learn in business school, as experience shows a completely different side of running a business. For best results, you need to learn from someone who's already been there and who has conquered the almighty business plan. In How to Write a Winning Business Plan, you will discover: What a business model canvas is and 4 reasons why you should be using it How a great idea dies in the absence of good organization and the one thing to do about it 9 business plan building blocks to put organizational specifics in place Surefire ways to overcome financial conundrums and secure the investment needed to help your business thrive Ways in which successful CEOs mitigate business startup risks A bulletproof technique to write a killer value proposition Tactics for pinpointing the right customers and reaching them through the power of marketing A comprehensive guide to understand your business model in a structured way How to analyze the competition if you want to benefit from some competitive advantage And much more. Most guides focusing on business plan creation are rather vague, abstract, and non-specific. By relying on those, you'll never put together a tailored strategic document that will set you up for success from day one. The methodology you'll find in How to Write a Winning Business Plan is derived from reality and analysis of the best corporate organizational approaches out there. It doesn't matter what field you operate in or how big you want to grow. This methodology is the way to understand your business better, putting together realistic expectations and goals for the future. If you want to learn the secrets to writing a winning business plan, then scroll up and click "Add to Cart" now.

Author: Bob Nelson
Publisher: John Wiley & Sons
ISBN: 1119565219
Category : Business & Economics
Languages : en
Pages : 72

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Book Description
Starting a business? Don't sweat it! With all-new content and updates reflecting the latest laws, business climate, and startup considerations, Starting a Business All-In-One For Dummies, 2nd Edition, is the book you need if you’re starting a business today. Inside, you’ll find the most important practical advice you need to start any type of business from the ground up, distilled from 10 bestselling For Dummies business titles. Covering all startup business phases through the first year of operation, this guide will help you turn your winning idea into a winning business plan. You’ll get simple step-by-step instructions as you go, all the way to marketing, branding, taxes, and human resources. Start up a dream business from scratch Write a winning business plan Secure financing Manage your risks successfully Navigate your first year of operation If you’re a go-getter looking for a way to launch a great idea and be your own boss, Starting a Business All-In-One For Dummies prepares you to beat the odds and become successful in your sector.

Author: Paul Lancaster
Publisher: John Wiley & Sons
ISBN: 1118730771
Category : Marketing
Languages : en
Pages : 384

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Book Description
Small Business Marketing For Dummies helps you promote your business. It is designed specifically for the busy small business owner, giving you simple but powerful ways to spread your message - all at little or no cost. It shows you how to build your company's profile, attract new customers and keep them coming back for more. Inside you will learn how to: Create an achievable marketing plan Use social media and the web to attract and keep customers Communicate with your customers through winning emails, newsletters, blogs and more Make use of affordable advertising solutions in print and other media Get great PR for your business.

Author: Steven D. Peterson
Publisher: John Wiley & Sons
ISBN: 1119245710
Category : Business & Economics
Languages : en
Pages : 443

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Book Description
The fast and easy way to construct a winning business plan If you're looking to establish, expand, or re-energize a business, the best place to start is with a sound business plan—and this new edition of Business Plans Kit For Dummies is here to help you get you started. From getting your hands on start-up money from investors to successfully growing or reimaging your venture, it offers everything you need to craft a well-defined business plan that will set you on a course to get your business moving in the right direction. Are you unsure how to draft objectives for managers or deal with displacement? Are you new to hiring employees and need help grasping the ins and outs of creating a new business? No worries! Business Plans Kit For Dummies is brimming with all the tools and expert guidance you need to bring a successful business plan to life and keep your company afloat in any economic environment. Including the latest tips and resources, and packed with lots of helpful examples and sample forms, it offers everything you need to craft a winning business plan and increase the likelihood your business will not only survive, but thrive! Create a sound business plan and clear mission statement Establish and assess your goals and objectives Get start-up money in any economy Increase your business' chances of financial success If you're a small business owner, investor, or entrepreneur looking for expert guidance on developing and implementing a strategic plan to help your business succeed, Business Plans Kit For Dummies has you covered!

Author: Consumer Dummies
Publisher: John Wiley & Sons
ISBN: 1119049105
Category : Business & Economics
Languages : en
Pages : 600

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Book Description
All the practical advice you need for starting a business Starting a business? Don't sweat it! Reflecting today's unique opportunities and challenges, Starting a Business All-In-One For Dummies is packed with everything you need to manage your personal and business risks and successfully navigate your first year in business. Written in plain English and packed with simple, step-by-step instructions, it shows you how to start up your dream business from scratch, write a winning business plan, secure financing, manage your risks successfully, navigate your first year of operation, and much more! The information inside is amassed from 11 bestselling For Dummies books, covering everything from franchising and home-based businesses to bookkeeping, accounting, branding, and marketing. If you're a go-getter looking for a way to launch a great idea and be your own boss, Starting a Business All-In-One For Dummies prepares you to beat the odds and become successful in your sector. Covers proven strategies on successfully branding and marketing your business Includes step-by-step guidance on keeping on top of the books Provides coverage of employee engagement and motivating employees Offers helpful hints for overcoming obstacles in starting a business Whether you're an aspiring entrepreneur or an expert looking to innovate, Starting a Business All-In-One For Dummies is the only reference you'll need to start a business from the ground up.

Author: Spring Asher
Publisher: John Wiley & Sons
ISBN: 9780471141921
Category : Business & Economics
Languages : en
Pages : 246

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Book Description
A quick and easy formula for selling your product, your service, yourself, that gets results..guaranteed Whatever you have to sell, be it product or service, this book will show how to create the perfect presentation and nail the sale. Written by the experts at Speechworks, this book arms the huge and guidance-hungry market of salespeople, business presenters, and entrepreneurs with a fool-proof formula for making the perfect pitch every time, whether they're talking to one person or an audience of thousands. With this book you'll find: * A proven formula for organizing your thoughts for clarity and impact * Visualization techniques that help you find the most compelling language and anecdotes to captivate even the toughest audiences * Surefire techniques for increasing your physical presence and personal persuasiveness SPRING ASHER and WICKE CHAMBERS (Atlanta, Georgia) are partners of Chambers & Asher Speechworks. They are also columnists for The Atlanta Journal/Constitution. For their work as TV producers they have received six Emmy Awards and the Best of Gannet Award for New Programming. The A to Z guide to making a flawless business presentation. Thirty-three million business presentations are made each day, most of them by people whose number one fear is public speaking. This is the complete guide to creating winning business presentations and making the perfect pitch. It includes a step-by-step guide that makes it easy to persuade the listener, develop evidence that sells, and create visuals that reinforce the message. The authors train several thousand executives each year from organizations including MCI, Georgia-Pacific and UPS. * Offers a foolproof formula: finding the hook, the incentive, and the style to sell anything to anyone. Spring Asher and Wicke Chambers (both of Atlanta, GA) are partners of Chambers & Asher Speechworks, an organization providing communications consulting services to business professionals and executives.

Author: Veechi Curtis
Publisher: John Wiley & Sons
ISBN: 1118348605
Category : Business & Economics
Languages : en
Pages : 149

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Book Description
Created especially for the Australian customer! Take the first steps to small business success with this essential introductory guide Are you thinking about starting your own small business but don't know where to begin? Or have you recently begun trading and discovered it's not as easy as you thought? This easy-to-follow guide covers the small business basics, and includes handy tips and tricks to help you develop your business idea and ensure you're primed for success. Weigh up the pros and cons of being your own boss -- discover the realities of working for yourself and whether it's right for you Develop a winning business plan -- formulate your goals and build a unique business strategy Assess the state of the market -- define your customers, test your product and analyse the competition Pick a business structure -- choose what kind of business is best for you Understand the fine print -- learn how to meet legal requirements with confidence Stay in the black -- understand Profit and Loss statements and learn how to budget Build good employee relationships -- discover which workplace legislation applies to you Sell yourself with flair -- market your new business in the right way and at the right time

Author: Bridget Brennan
Publisher: HarperCollins Leadership
ISBN: 1400209986
Category : Business & Economics
Languages : en
Pages : 256

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Book Description
Bridget Brennan, CEO of Female Factor, shows readers how to win sales and grow market share by creating a customer experience that appeals to the most powerful consumers: women. When people think about the world’s growth markets, they often envision countries like China and India. Yet they miss the largest one right here at home, no matter where you call home: women. With women driving 70 to 80 percent of consumer spending, it would seem an obvious strategy to learn how best to appeal to this continually expanding market. Common sense? Yes. Common practice? No. In Winning Her Business, Bridget Brennan, advisor to some of the world’s biggest brands and businesses, provides a roadmap for selling in a world dominated by the rise of women’s economic power. Brennan introduces The Four Motivators® Framework, which shows how every company can help customers feel: connected to them, their brand, and their business, inspired to buy from them specifically, confident in their buying decisions, and appreciated for their business. Showcasing best practices from brands as diverse as Lexus, Sephora, Allstate and the Minnesota Vikings NFL team, Winning Her Business offers invaluable insights into women as consumers and shows that almost all businesses have an opportunity to create an inclusive customer experience that inspires increased sales, referrals, and repeat business.

Author: Paul Edwards
Publisher: John Wiley & Sons
ISBN: 1118054431
Category : Business & Economics
Languages : en
Pages : 386

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Book Description
Thanks to the Internet, home-based businesses are booming. With a home computer and a good idea, you can market and sell almost anything in the world just from home. Whether you’re selling homemade jams or working as a business consultant, today’s entrepreneur doesn’t even have to leave home. Home-Based Business For Dummies, 2nd Edition will help you make your endeavor profitable and successful! Ideal for future entrepreneurs who have the urge and want the know-how, this updated guide includes new information on home business scams and how to avoid them, shows how to create an efficient, comfortable (but not too comfortable) work environment, explains how to put new technologies to work for you, and much more. There’s even a 10-question quiz to help you determine if you’re ready. You’ll learn all the basics, including: Selecting the right kind of business for you Setting up a home office Managing money, credit, and financing Marketing almost anything in the world Avoiding distractions at home Home-Based Business For Dummies, 2nd Edition was written by Paul and Sarah Edwards, award-winning authors who write a monthly column for Entrepreneur magazine, and Peter Economy, an author or coauthor For Dummies books on managing, consulting, and personal finance. In straightforward English, they show you how to: Stay connected to the business community, even when working from home Keep your work separate from your personal life Handle benefits, health insurance, and your retirement planning Make sure your bookkeeping is accurate and legal Use the Internet to bid for work, list your services in directories, network, and more Choose the technology and other resources you need Develop your own marketing and advertising strategies Navigate IRS rules for home-based businesses Home-Based Business For Dummies is packed with ideas and information that will help you get started right and help established, successful home-based business owners stay ahead of the pack. Use it well and this handy guide will be the most important reference in your home office.