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Author: Robert W. Palmatier Publisher: Routledge ISBN: 1351388231 Category : Business & Economics Languages : en Pages : 261
Book Description
The concept of relationship marketing has been discussed among marketing academics and managers since the early 1980s. But instead of reaching its maturity stage, relationship marketing is nowadays encountering its next upsurge. Due to a confluence of trends driving the global business world—including the transition to service-based economies, faster product commoditization, intensified competition worldwide, growth among emerging markets, aging populations, advertising saturation, and (above all) the digital age—strong customer relationships are more than ever vital to company strategy and performance. Relationship Marketing in the Digital Age provides a comprehensive overview of the state-of-the-art of relationship marketing, offering fruitful insights to marketing scholars and practitioners. In seven chapters, divided into two main sections on understanding (Part I) and effectively applying (Part II) relationship marketing, an introductory and a concluding chapter, readers learn how to successfully manage customer–seller relationships.
Author: Robert W. Palmatier Publisher: Routledge ISBN: 1351388231 Category : Business & Economics Languages : en Pages : 261
Book Description
The concept of relationship marketing has been discussed among marketing academics and managers since the early 1980s. But instead of reaching its maturity stage, relationship marketing is nowadays encountering its next upsurge. Due to a confluence of trends driving the global business world—including the transition to service-based economies, faster product commoditization, intensified competition worldwide, growth among emerging markets, aging populations, advertising saturation, and (above all) the digital age—strong customer relationships are more than ever vital to company strategy and performance. Relationship Marketing in the Digital Age provides a comprehensive overview of the state-of-the-art of relationship marketing, offering fruitful insights to marketing scholars and practitioners. In seven chapters, divided into two main sections on understanding (Part I) and effectively applying (Part II) relationship marketing, an introductory and a concluding chapter, readers learn how to successfully manage customer–seller relationships.
Author: Yves-Simon Gloy Publisher: Springer Nature ISBN: 3030625907 Category : Technology & Engineering Languages : en Pages : 329
Book Description
This book discusses the design of textile production within the framework Industry 4.0. Relevant research topics in the textile industry are identified and solutions are conceptualized, developed and implemented. This is followed by an evaluation of the solutions in which, among other things, the profitability is considered. Questions about the transfer of knowledge into the company complete the work. Industry 4.0 in Textile Production provides a rich investigation into and survey of textile production The informative cases studies, clear perspective, and detailed analysis make this book of great use to engineers, researchers and postgraduate students interested in the textile industry.
Author: Estrid Sörensen Publisher: Transcript Verlag, Roswitha Gost, Sigrid Nokel u. Dr. Karin Werner ISBN: 9783837639346 Category : Comparison Languages : en Pages : 355
Book Description
Biographical note: Estrid Sörensen is a Professor of Cultural Psychology and Anthropology of Knowledge at the Ruhr-University Bochum. She does research within Science & Technology Studies.
Author: Georg Schuppener Publisher: Routledge ISBN: 1000513181 Category : Political Science Languages : en Pages : 187
Book Description
The Germanic Tribes, the Gods and the German Far Right Today deals with the question of how right-wing extremists in German-speaking countries adapt and adopt elements from the history, culture, and mythology of the Germanic tribes. It provides the first in-depth study of the adoption of these historical motifs by right-wing extremists. Using linguistic and historical perspectives, and drawing on both publicly accessible material and sources gathered by the intelligence services, the book delineates the influence and impact of Germanic tribal history and culture within extremist subcultures. The author demonstrates that references to the Germanic peoples, their history, culture, and mythology, are even more widespread among contemporary right-wing extremists than they were in the interwar National Socialist era. This book will be of interest to researchers of right-wing extremism, German politics, and social movements.
Author: Ingrid Gilcher-Holtey Publisher: Berghahn Books ISBN: 1782383808 Category : History Languages : en Pages : 216
Book Description
The year “1968” marked the climax of protests that simultaneously captured most industrialized Western countries. The protesters challenged the institutions of Western democracies, confronting powerful, established parties and groups with an opposing force and public presence that negated traditional structures of institutional authority and criticized the basic assumptions of the post-war order. Exploring the effects the protest movement of 1968 had on the political, social, and symbolic order of the societies they called into question, this volume focuses on the consequences and echoes of 1968 from different perspectives, including history, sociology, and linguistics.
Author: Mark Chaves Publisher: Rowman Altamira ISBN: 9780761990376 Category : Religion Languages : en Pages : 212
Book Description
Brings together short essays that emerged from an evaluation of the Lilly Endowment Inc.'s Financing American Religion initiative. Nineteen chapters (some previously published in well known works and others only in difficult-to-find pamphlets) explore who gives, how much, and why. They investigate how money moves and how it affects religious organizational behavior as well as how attitudes toward money have altered over time. Topics include individual giving as well as congregations and religious organizations and their resources. Annotation copyrighted by Book News, Inc., Portland, OR
Author: Glenn W. Olsen Publisher: Catholic University of America Press + ORM ISBN: 0813218020 Category : Religion Languages : en Pages : 511
Book Description
“Phenomenal . . . A must read for us who desire to topple the dictatorship of relativism and culture of death and replace it with the only alternative” (The Imaginative Conservative). Especially concerned with the public nature of religion, historian Glenn W. Olsen—author of Christian Marriage: A Historical Study and On the Road to Emmaus: The Catholic Dialogue with American and Modernity—sets forth an exhaustively researched and persuasive account of how religion has been reshaped in the modern period. The Turn to Transcendence traces both the loss of transcendence and attempts to recover it while making its own proposals. Neither reactionary nor modernist, it questions how—under conditions of modern life—some form of the sacred and some form of the secular might both flourish at the same time. But it also provides a warning that a religion unable to maintain itself with its own overt architecture, language, and calendars against an enveloping secular culture is destined for oblivion. “Glenn Olsen’s book could hardly be more pivotal or insightful. Confronting the growing amnesia regarding culture’s religious origin and transcendent purpose, Olsen proves both a masterful cartographer of modernity and a visionary of a culture that encourages and enables us to seek beyond ourselves.” —Carl A. Anderson, Supreme Knight of the Knights of Columbus “A brilliant book. It rests on an amazing amount of scholarship that is wide-ranging in history, literature, art, science, music, theology, and philosophy.” —James Hitchcock, professor of history, St. Louis University
Author: Eric Stauffer Publisher: Elsevier ISBN: 0080477887 Category : Law Languages : en Pages : 659
Book Description
Forensic Investigation of Stolen-Recovered and Other Crime-Related Vehicles provides unique and detailed insights into the investigations of one of the most common crime scenes in the world. In addition to a thorough treatment of auto theft, the book covers vehicles involved in other forms of crime—dealing extensively with the various procedures and dynamics of evidence as it might be left in any crime scene. An impressive collection of expert contributors covers a wide variety of subjects, including chapters on vehicle identification, examination of burned vehicles, vehicles recovered from under water, vehicles involved in terrorism, vehicle tracking, alarms, anti-theft systems, steering columns, and ignition locks. The book also covers such topics as victim and witness interviews, public and private auto theft investigations, detection of trace evidence and chemical traces, vehicle search techniques, analysis of automotive fluids, vehicle registration, document examination, and vehicle crime mapping. It is the ultimate reference guide for any auto theft investigator, crime scene technician, criminalist, police investigator, criminologist, or insurance adjuster. - Extensively researched and exceptionally well-written by internationally-recognized experts in auto theft investigation and forensic science - All the principles explained in the text are well-illustrated and demonstrated with more than 450 black and white and about 100 full-color illustrations, many directly from real cases - Serves as both a valuable reference guide to the professional and an effective teaching tool for the forensic science student
Author: Robert W. Palmatier
Author: Robert W. Palmatier
Author: Yves-Simon Gloy
Author: Estrid Sörensen
Author: Georg Schuppener
Author: Max-Albert Knus
Author: 
Author: Ingrid Gilcher-Holtey
Author: Mark Chaves
Author: Glenn W. Olsen
Author: Eric Stauffer