Why We Buy PDF Download

Author: Paco Underhill
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 264

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Book Description
The culmination of 15 years of meticulous research and observation, this riveting audiobook offers hilarious anecdotes and amazing hard facts about one of Americas favorite pastimes. Abridged. 7 CDs.

Author: Kit Yarrow
Publisher: John Wiley & Sons
ISBN: 1118647688
Category : Business & Economics
Languages : en
Pages : 224

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Book Description
Take a glimpse into the mind of the modern consumer A decade of swift and stunning change has profoundly affected the psychology of how, when, and why we shop and buy. In Decoding the New Consumer Mind, award-winning consumer psychologist Kit Yarrow shares surprising insights about the new motivations and behaviors of shoppers, taking marketers where they need to be today: into the deeply psychological and often unconscious relationships that people have with products, retailers, marketing communications, and brands. Drawing on hundreds of consumer interviews and shop-alongs, Yarrow reveals the trends that define our transformed behavior. For example, when we shop we show greater emotionality, hunting for more intense experiences and seeking relief and distraction online. A profound sense of isolation and individualism shapes the way we express ourselves and connect with brands and retailers. Neurological research even suggests that our brains are rewired, altering what we crave, how we think, and where our attention goes. Decoding the New Consumer Mind provides marketers with practical ways to tap into this new consumer psychology, and Yarrow shows how to combine technology and innovation to enhance brand image; win love and loyalty through authenticity and integrity; put the consumer’s needs and preferences front and center; and deliver the most emotionally intense, yet uncomplicated, experience possible. Armed with Yarrow’s strategies, marketers will be able to connect more effectively with consumers—driving profit and success across the organization.

Author: Jim Snider
Publisher: Backinprint.com
ISBN: 9780160510335
Category : Business & Economics
Languages : en
Pages : 316

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Book Description
"Some day, consumer information sources like those envisaged by Snider and Ziporyn will materialize. The more this book is read, the sooner it will happen." ---F.M. Scherer, Professor of Business and Government, Harvard University"Snider and Ziporyn powerfully describe the glass highways of the future, which will not only benefit consumers but will also provide fantastic opportunities for schools, hospitals, businesses, and the average American as we enter the Information Age of the 21st century." ---Conrad Burns, Chair of U.S. Senate Communications Subcommittee"Future Shop is a look into tomorrow's world of household/buying. It is full of surprises, disconcerting ideas, and useful information. I would think that forward-looking businesses would profit from it as much as forward-looking consumers." ---Robert Heilbroner, Professor of Economics, New School for Social Research"Future Shop describes a telecommunications age in which the foundations of our market economy will be radically different. The authors present a bold, innovative manifesto for change. It's amazing that work on a subject that means so much to consumers has not appeared before." ---Marvin Cetron, author of American Renaissance "Future Shop is well-intentioned, well-reasoned and intentionally provocative--Snider and Ziporyn deliver on their promise to remake the very idea of consumerism." ---Jonathan Kirsch, Los Angeles Times Book Review "The authors have documented and quantified what most of us know through personal experience; that our retail distribution system has become increasingly inefficient and is fostering confusion and abuse to the consumer. The enormous conservation of resources in our society that this book describes makes its contribution significant." ---R.K. Snelling, Executive Vice President of BellSouth Communications * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * For hundreds of years the marketplace has been growing more complex and more confusing for consumers to navigate. Published in 1992, long before the Internet became a household word. Future Shop argued that new information technologies, combined with innovative public policies, could help consumers overcome that confusion. A prescient manifesto of the coming revolution in e-commerce, Future Shop's vision of consumer empowerment still resonates today.This reprint of Future Shop includes a new preface analyzing the huge changes in the consumer marketplace during the past twenty years and forecasting that the changes in the consumer marketplace over the next twenty years could be even greater.

Author: Jim Pooler
Publisher: Bloomsbury Publishing USA
ISBN: 0313057788
Category : Business & Economics
Languages : en
Pages : 214

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Book Description
Shopping is one of the most challenging and rewarding human activities. Pooler offers a captivating exploration of the emotional and psychological dimensions of shopping. What drives shoppers in various situations? Why do we shop the way we do? Why do people go to malls, boutiques, and Web sites with their credit cards in hand, despite not knowing what it is they're looking for? This book answers such questions, taking an incisive look at how shopping and shoppers have changed in recent years. For those in retailing and marketing, this guide to the fickle consumer's mindset offers concrete and practical advice on modern shopping behavior, along with important insights into the shopping psyche. Comprehending why people shop as they do is a daunting challenge for today's retailer. For example, why do people shop for bargain groceries yet purchase the latest luxury-model SUV? Why do people feel justified in splurging for Christmas, birthdays, or anniversaries, but suffer guilt from over-spending at other times of the year? Is clothes-shopping all about price and practicality, or is it more about emotional reward and psychological needs? Is the excitement in the quest or the acquisition? Why is there such a thing as a morning-after urge to return among certain shoppers, while others refuse to return an item even if it's flawed or doesn't fit? Pooler probes to the heart of today's complex shopper, providing valuable insights for retailers, advertisers, marketers, and consumers.

Author: Martin Lindstrom
Publisher: Currency
ISBN: 0385523890
Category : Business & Economics
Languages : en
Pages : 274

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Book Description
NEW YORK TIMES BESTSELLER • “A fascinating look at how consumers perceive logos, ads, commercials, brands, and products.”—Time How much do we know about why we buy? What truly influences our decisions in today’s message-cluttered world? In Buyology, Martin Lindstrom presents the astonishing findings from his groundbreaking three-year, seven-million-dollar neuromarketing study—a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products. His startling results shatter much of what we have long believed about what captures our interest—and drives us to buy. Among the questions he explores: • Does sex actually sell? • Does subliminal advertising still surround us? • Can “cool” brands trigger our mating instincts? • Can our other senses—smell, touch, and sound—be aroused when we see a product? Buyology is a fascinating and shocking journey into the mind of today's consumer that will captivate anyone who's been seduced—or turned off—by marketers' relentless attempts to win our loyalty, our money, and our minds.

Author: David Richard Bell
Publisher: Houghton Mifflin Harcourt
ISBN: 0544262271
Category : Business & Economics
Languages : en
Pages : 241

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Book Description
How the physical world around us influences what we buy and consume online by Wharton professor and consumer shopping behavior expert David R. Bell. A book for current and future entrepreneurs, business and economics students, professional investors, and anyone else with a stake or interest in how use of the Internet is likely to evolve.

Author: Robin Nelson
Publisher: Lerner Digital ™
ISBN: 1512464880
Category : Juvenile Nonfiction
Languages : en
Pages : 32

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Book Description
Audisee® eBooks with Audio combine professional narration and text highlighting for an engaging read aloud experience! Have you ever bought a toy at a store? Have you had a haircut or ordered food in a restaurant? Then you’ve used goods and services! Goods and services are everywhere. They’re in stores, homes, schools, restaurants, farms, and factories. So, what is a good? And what’s a service? Read this book to find out.

Author: Helen Hancocks
Publisher: Penguin UK
ISBN: 0241410169
Category : Juvenile Nonfiction
Languages : en
Pages : 68

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Book Description
Do you know why a chef's hat has 100 pleats? Or how many ways there are to tie a tie? Packed full of whacky facts and stunning clothes from designers and cultures around the world, this book is a must-have for anyone who has ever wondered why we wear the clothes we do.

Author: Jessica Bennett
Publisher: Abrams
ISBN: 1683357493
Category : Young Adult Nonfiction
Languages : en
Pages : 225

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Book Description
A stunning celebration of girlhood around the world, from the New York Times Featuring and photographed by young women, This Is 18 is an immersive look at what it means to be on the cusp of adulthood around the world and across cultures. Twenty-two empowering and uniquely personal profiles, expanded from the New York Times interactive feature and curated by Gender Editor Jessica Bennett, with Sandra Stevenson, Anya Strzemien, and Sharon Attia, give teen readers a rare glimpse at the realities and interests of their contemporaries. With stunning photography and a gifty design, This Is 18 is a perfect tribute to girlhood for readers of all ages.

Author: Chuihua Judy Chung
Publisher: Taschen America Llc
ISBN: 9783822860472
Category : Architecture
Languages : it
Pages : 800

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Book Description
SHOPPING is arguably the last remaining form of public activity. Through a battery of increasingly predatory forms, shopping has infiltrated, colonized, and even replaced, almost every aspect of urban life. Town centers, suburbs, streets, and now airports, train stations, museums, hospitals, schools, the Internet, and the military are shaped by the mechanisms and spaces of shopping. The voracity by which shopping pursues the public has, in effect, made it one of the principal-if only-modes by which we experience the city. The Harvard Design School Guide to Shopping explores the spaces, people, techniques, ideologies, and inventions by which shopping has so dramatically refashioned the city. Perhaps the beginning of the twenty-first century will be remembered as the point where the urban could no longer be understood without shopping. The PROJECT ON THE CITY, formerly known as "The Project for What Used to be the City," is an ongoing research effort that examines the effects of modernization on the urban condition. Each year the Project on the City investigates a specific urban region or a general urban condition undergoing virulent change. It tries to capture and decipher ongoing mutations in order to develop a new conceptual framework and vocabulary for phenomena that can no longer be described within the traditional categories of architecture, landscape, and urban planning. The first project, Great Leap Forward, focuses on the new forms and speeds of urbanization in the Pearl River Delta, China. The second project investigates the impact of shopping on the city. The third project explores the urban condition of Lagos, Nigeria. The fourth project treats the invention and expansion of the "systematic" Roman city as an early version of modernization and a prototype for the current process of globalization.