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Author: Richard B. McKenzie Publisher: Springer Science & Business Media ISBN: 0387770011 Category : Business & Economics Languages : en Pages : 332
Book Description
This entertaining book seeks to unravel an array of pricing puzzles from the one captured in the book’s title to why so many prices end with "9" (as in $2.99 or $179). Along the way, the author explains how the 9/11 terrorists have, through the effects of their heinous acts on the relative prices of various modes of travel, killed more Americans since 9/11 than they killed that fateful day. He also explains how well-meaning efforts to spur the use of alternative, supposedly environmentally friendly fuels have starved millions of people around the world and given rise to the deforestation of rainforests in Malaysia and Indonesia.
Author: Richard B. McKenzie Publisher: Springer Science & Business Media ISBN: 0387770011 Category : Business & Economics Languages : en Pages : 332
Book Description
This entertaining book seeks to unravel an array of pricing puzzles from the one captured in the book’s title to why so many prices end with "9" (as in $2.99 or $179). Along the way, the author explains how the 9/11 terrorists have, through the effects of their heinous acts on the relative prices of various modes of travel, killed more Americans since 9/11 than they killed that fateful day. He also explains how well-meaning efforts to spur the use of alternative, supposedly environmentally friendly fuels have starved millions of people around the world and given rise to the deforestation of rainforests in Malaysia and Indonesia.
Author: Richard B. McKenzie Publisher: Copernicus ISBN: 9780387769998 Category : Business & Economics Languages : en Pages : 326
Book Description
This entertaining book seeks to unravel an array of pricing puzzles from the one captured in the book’s title to why so many prices end with "9" (as in $2.99 or $179). Along the way, the author explains how the 9/11 terrorists have, through the effects of their heinous acts on the relative prices of various modes of travel, killed more Americans since 9/11 than they killed that fateful day. He also explains how well-meaning efforts to spur the use of alternative, supposedly environmentally friendly fuels have starved millions of people around the world and given rise to the deforestation of rainforests in Malaysia and Indonesia.
Author: Michael Kinerk Publisher: ISBN: Category : Architecture Languages : en Pages : 152
Book Description
Theatre owners in small towns and big cities alike built new showplaces in this style or renovated older buildings to catch the mood of the moment. Streamlined with flowing curves in gleaming metal, replete with geometric patterns and a wealth of frosted and mirrored glass, these "moderne" theatres were the height of fashion through the 1930s and 1940s, and they remain cherished landmarks.".
Author: Steven E. Landsburg Publisher: Simon and Schuster ISBN: 1471112233 Category : Business & Economics Languages : en Pages : 364
Book Description
Air bags cause accidents, because well-protected drivers take more risks. This well-documented truth comes as a surprise to most people, but not to economists, who have learned to take seriously the proposition that people respond to incentives. In The Armchair Economist, Steven E. Landsburg shows how the laws of economics reveal themselves in everyday experience and illuminate the entire range of human behavior. Why does popcorn cost so much at the cinema? The 'obvious' answer is that the owner has a monopoly, but if that were the whole story, there would also be a monopoly price to use the toilet. When a sudden frost destroys much of the Florida orange crop and prices skyrocket, journalists point to the 'obvious' exercise of monopoly power. Economists see just the opposite: If growers had monopoly power, they'd have raised prices before the frost. Why don't concert promoters raise ticket prices even when they are sure they will sell out months in advance? Why are some goods sold at auction and others at pre-announced prices? Why do boxes at the football sell out before the standard seats do? Why are bank buildings fancier than supermarkets? Why do corporations confer huge pensions on failed executives? Why don't firms require workers to buy their jobs? Landsburg explains why the obvious answers are wrong, reveals better answers, and illuminates the fundamental laws of human behavior along the way. This is a book of surprises: a guided tour of the familiar, filtered through a decidedly unfamiliar lens. This is economics for the sheer intellectual joy of it.
Author: Arthur S. De Vany Publisher: Psychology Press ISBN: 9780415312608 Category : Business & Economics Languages : en Pages : 332
Book Description
Movies expected to perform well can flop, whilst independent movies with low budgets can be wildly successful. In this text, De Vany casts his eye over all aspects of the business to present some intriguing conclusions.
Author: Steve Miller Publisher: Simon and Schuster ISBN: 1440509026 Category : Performing Arts Languages : en Pages : 229
Book Description
Sure, everyone's seen The Rocky Horror Picture Show, The Texas Chain Saw Massacre, and Attack of the Killer Tomatoes. But as you'll learn in this shockingly tasteless collection of great awful movies, there's so much more to the world of truly bad film. You'll dive into the steaming swamp of such disastrously delicious movies as: Young Hannah, Queen of the Vampires Puppet Master versus Demonic Toys Creature with the Atom Brain Cannibal Holocaust Jesus Christ, Vampire Hunter For each movie, film buff and reviewer Steve Miller includes a list of principal cast, director, producer, a plot overview, why the movie sucked, a rating, choice quotes, interesting trivia, and a quiz. For anyone who's ever enjoyed awful movies, this is the book to have on the couch, along with the popcorn, as the opening credits flash on the screen for Gingerdead Men 2: The Passion of the Crust.
Author: Richard B. McKenzie Publisher: Springer Science & Business Media ISBN: 3642015867 Category : Business & Economics Languages : en Pages : 319
Book Description
Mainstream economists everywhere exhibit an "irrational passion for dispassionate rationality." Behavioral economists, and long-time critic of mainstream economics suggests that people in mainstrean economic models "can think like Albert Einstein, store as much memory as IBM’s Big Blue, and exercise the will power of Mahatma Gandhi," suggesting that such a view of real world modern homo sapiens is simply wrongheaded. Indeed, Thaler and other behavioral economists and psychology have documented a variety of ways in which real-world people fall far short of mainstream economists' idealized economic actor, perfectly rational homo economicus. Behavioral economist Daniel Ariely has concluded that real-world people not only exhibit an array of decision-making frailties and biases, they are "predictably irrational," a position now shared by so many behavioral economists, psychologists, sociologists, and evolutionary biologists that a defense of the core rationality premise of modedrn economics is demanded.
Author: John McElwee Publisher: Paladin Communications ISBN: 0996274014 Category : Performing Arts Languages : en Pages : 772
Book Description
A noted Hollywood historian takes a first-ever marketing look at the selling of classic motion pictures generated by Hollywood's fabled movie factories in this lush coffee-table retrospective. Movie buffs will enjoy seeing the effects of the Depression, censorship, world war, the Cold War, television, and the counter-culture movement on the changing tastes of moviegoers, and the way showmen responded with creative and sometimes zany ad campaigns. Chapters include the sexy and salacious pre-Code pictures; the launch of the new dance team of Fred Astaire and Ginger Rogers in Flying Down to Rio; MGM’s gamble on the Marx Brothers with A Night at the Opera; lavish campaigns for The Wizard of Oz in original release and reissue; creation of a new star, John Wayne, in John Ford’s Stagecoach; Orson Welles’ failed Citizen Kane campaign; Billy Wilder’s unusual and dark Hollywood statement picture, Sunset Boulevard; the selling of Rebel Without a Cause, Giant, and East of Eden following the death of James Dean; Alfred Hitchcock’s personal gamble with Psycho; and much more!
Author: Marc Benioff Publisher: John Wiley & Sons ISBN: 0470521163 Category : Business & Economics Languages : en Pages : 311
Book Description
How did salesforce.com grow from a start up in a rented apartment into the world's fastest growing software company in less than a decade? For the first time, Marc Benioff, the visionary founder, chairman and CEO of salesforce.com, tells how he and his team created and used new business, technology, and philanthropic models tailored to this time of extraordinary change. Showing how salesforce.com not only survived the dotcom implosion of 2001, but went on to define itself as the leader of the cloud computing revolution and spark a $46-billion dollar industry, Benioff's story will help business leaders and entrepreneurs stand out, innovate better, and grow faster in any economic climate. In Behind the Cloud, Benioff shares the strategies that have inspired employees, turned customers into evangelists, leveraged an ecosystem of partners, and allowed innovation to flourish.
Author: Richard B. McKenzie
Author: Richard B. McKenzie
Author: Richard B. McKenzie
Author: Michael Kinerk
Author: Steven E. Landsburg
Author: Arthur S. De Vany
Author: Steve Miller
Author: Richard B. McKenzie
Author: John McElwee
Author: Ricard Gil
Author: Marc Benioff