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Author: Gill Ringland Publisher: John Wiley & Sons ISBN: 0470058587 Category : Business & Economics Languages : en Pages : 244
Book Description
You've chosen this book. Which probably means you're a marketer, you've heard of scenarios and you want to know what they can do for you. Can they help with everyday marketing issues like brands, channels and relationships? The answer is yes. Rooted in customer needs, scenarios bridge the gap between corporate strategy and marketing tactics. They are a weapon for perceiving the unseen and a framework for thinking the unthinkable. This book's wealth of case studies will show you how they've helped top companies like Pfizer, Nestle and Courvoisier to do just that, and its practical lessons will show how they can do exactly the same for you. Gill Ringland and Laurie Young have gathered top-flight contributors to offer the first straightforward account of scenario planning for marketers. In readable chapters they show how, by integrating scenarios into the wider marketing toolkit, you can make your organization more customer-driven and consider a wider range of possibilities than your competitors. They explore how scenarios have driven creativity in a range of consumer marketing applications - even in FMCG sectors - and define their role in distribution, channel management, brand management and customer management strategy. Finally, they show how marketing scenarios can help to promote wider corporate innovation. The rich pictures painted by scenarios have made business strategy more visionary and creative, and they're set to do the same with marketing strategy. Read this book, and make sure it's your organization holding the brush.
Author: Gill Ringland Publisher: John Wiley & Sons ISBN: 0470058587 Category : Business & Economics Languages : en Pages : 244
Book Description
You've chosen this book. Which probably means you're a marketer, you've heard of scenarios and you want to know what they can do for you. Can they help with everyday marketing issues like brands, channels and relationships? The answer is yes. Rooted in customer needs, scenarios bridge the gap between corporate strategy and marketing tactics. They are a weapon for perceiving the unseen and a framework for thinking the unthinkable. This book's wealth of case studies will show you how they've helped top companies like Pfizer, Nestle and Courvoisier to do just that, and its practical lessons will show how they can do exactly the same for you. Gill Ringland and Laurie Young have gathered top-flight contributors to offer the first straightforward account of scenario planning for marketers. In readable chapters they show how, by integrating scenarios into the wider marketing toolkit, you can make your organization more customer-driven and consider a wider range of possibilities than your competitors. They explore how scenarios have driven creativity in a range of consumer marketing applications - even in FMCG sectors - and define their role in distribution, channel management, brand management and customer management strategy. Finally, they show how marketing scenarios can help to promote wider corporate innovation. The rich pictures painted by scenarios have made business strategy more visionary and creative, and they're set to do the same with marketing strategy. Read this book, and make sure it's your organization holding the brush.
Author: C. Edward Good Publisher: ISBN: 9781567315769 Category : English language Languages : en Pages : 452
Book Description
In [this book] you will learn all about the parts of grammar, but more importantly how to put them together - work words, glue words, chunks of words, helpers, and trouble-makers. [The book] will teach you to communicate with clarity and precision. As you learn the logic behind the rules of grammar, you'll find it easy to obey them. You'll become the master of: perfect progressives; gender concealers; word substitutes; working words and helping words; joiners and gluers; phrases and clauses; points of punctuation; avoiding common mistakes; how to put all your words together in the clearest, most powerful way. -Dust jacket.
Author: Greg Houwer Publisher: ACCO ISBN: 9033480697 Category : Language Arts & Disciplines Languages : en Pages : 84
Book Description
"Into the white" lays bare a hidden overall logic in Kafka's work. Kafka's fictitious characters, instead of restoring an initial balance - as it is the case in most fiction -, do everything they can to maintain the imbalance. The book shows that this should be linked to Kafka's own relationship to his calling as a writer. Although 'called', Kafka always felt that he could never really 'enter the gate of his vocation': he could only wait before the open but unapproachable entrance. Writing carried a promise for Kafka that was unfulfillable. Hence, by keeping open the imbalance of its fictitious characters, Kafka's prose tries to sustain the promise.
Author: Paul Puschmann Publisher: ACCO ISBN: 9033480689 Category : Casablanca (Morocco) Languages : en Pages : 176
Book Description
A century ago, the modern metropolis of Casablanca, which today houses some three million inhabitants, was a small and unimportant coastal settlement. At that time, the Medina of Dar el Beida -- as Moroccans often call the city -- had only about 25,000 inhabitants. However, the arrival of the French changed Casablanca's destiny forever. Foreign investment and the construction of a large artificial ocean port transformed Dar el Beida swiftly into the new economic heart of Morocco. Like many other cities in the developing world, Dar el Beida attracted many times more migrants than it had jobs to offer. Consequently, unemployment increased and slums sprang up across the city. These ominous developments, however, did not stop hundreds of thousands of new immigrants arriving over the last century. As such, social disaster became inevitable. The author of this book explores the causes and consequences of persistent massive rural-to-urban migration to Dar el Beida during the twentieth century.
Author: Cat Pausé Publisher: Routledge ISBN: 1317072499 Category : Psychology Languages : en Pages : 170
Book Description
Cultural anxieties about fatness and the attendant stigmatisation of fat bodies, have lent a medical authority and cultural legitimacy to what can be described as ’fat-phobia’. Against the backdrop of the ever-growing medicalisation, pathologisation, and commodification of fatness, coupled with the moral panic over an alleged ’obesity epidemic’, this volume brings together the latest scholarship from various critical disciplines to challenge existing ideas of fat and fat embodiment. Shedding light on the ways in which fat embodiment is lived, experienced, regulated and (re)produced across a range of cultural sites and contexts, Queering Fat Embodiment destabilises established ideas about fat bodies, making explicit the intersectionality of fat identities and thereby countering the assertion that fat studies has in recent years reproduced a white, ableist, heteronormative subjectivity in its analyses. A critical queer examination on fatness, Queering Fat Embodiment will be of interest to scholars of cultural and queer theory, sociology and media studies, working on questions of embodiment, stigmatisation and gender and sexuality.
Author: Ken Albala Publisher: SAGE ISBN: 1452243018 Category : Food Languages : en Pages : 1635
Book Description
The SAGE Encyclopedia of Food Issues explores the topic of food across multiple disciplines within the social sciences and related areas including business, consumerism, marketing, and environmentalism. In contrast to the existing reference works on the topic of food that tend to fall into the categories of cultural perspectives, this carefully balanced academic encyclopedia focuses on social and policy aspects of food production, safety, regulation, labeling, marketing, distribution, and consumption. A sampling of general topic areas covered includes Agriculture, Labor, Food Processing, Marketing and Advertising, Trade and Distribution, Retail and Shopping, Consumption, Food Ideologies, Food in Popular Media, Food Safety, Environment, Health, Government Policy, and Hunger and Poverty. This encyclopedia introduces students to the fascinating, and at times contentious, and ever-so-vital field involving food issues.
Author: Jürgen Martschukat Publisher: John Wiley & Sons ISBN: 1509545654 Category : Social Science Languages : en Pages : 177
Book Description
We live in the age of fitness. Hundreds of thousands of people run marathons and millions go jogging in local parks, work out in gyms, cycle, swim, or practice yoga. The vast majority are not engaged in competitive sport and are not trying to win any medals. They just want to get fit. Why this modern preoccupation with fitness? In this new book, Jürgen Martschukat traces the roots of our modern preoccupation with fitness back to the birth of modern societies in the eighteenth century, showing how the idea of fitness was interwoven with modernity’s emphasis on perpetual optimization and renewal. But it is only in the period since the 1970s, he argues, that the age of fitness truly emerged, as part and parcel of our contemporary neoliberal era. Neoliberalism enjoins individuals to work on themselves, to cultivate themselves in body and mind. Fitness becomes a guiding principle of social life, an era-defining network of discourses and practices that shape individuals’ actions and self-conceptions. The pursuit of fitness becomes a cultural repertoire that is deeply ingrained in our institutions and way of life. This wide-ranging book shows how deeply fitness is inscribed in modern societies, and how important fitness has become to success or failure, recognition or exclusion, in a society that sets great store by self-responsibility, performance, market, and competition. It will be of great value not only to those interested in sport and fitness, but also to anyone concerned with the conditions of success and failure in our societies today.
Author: Amber L. Vermeesch Publisher: Sigma Theta Tau ISBN: 1646480902 Category : Medical Languages : en Pages : 186
Book Description
“This book is an excellent tool to guide APRNs and their collaborators in healthcare education into conversations about ethical action within the complex challenges of their work.” –Daniel McGinty, EdD Dundon-Berchtold Institute for Moral Formation & Applied Ethics University of Portland “What a wonderful way to see advanced practice nursing as neither black nor white but instead as a myriad of colors in which to hone principled and just care as our Code of Nursing intends.” –Laurel Hallock-Koppelman, DNP, APRN, FNP-C Assistant Professor, School of Medicine Oregon Health and Science University “Infused with wisdom and clarity, this textbook is a must-read for APRNs of all practice environments and levels of experience. As a clinical ethicist, I was deeply impressed by how much I learned within the pages of this book.” –Kayla Tabari-House, MBE, RN, HEC-C Clinical Ethicist, Providence St. Joseph Health Healthcare delivery can present ethical conflicts and dilemmas for advanced practice registered nurses (APRNs)—nurses who already have a myriad of responsibilities in caring for patients. Ethical Case Studies for Advanced Practice Nurses improves APRNs’ agility to resolve ethical quandaries encountered in primary care, hospital-based, higher education, and administration beyond community settings. Through case studies examining various types of ethical conflicts, the authors empower APRNs and students with the critical knowledge and skills they need to handle even the most complex dilemmas in their practice. By applying a set of criteria and framework, this book guides APRNs to use critical thinking to make ethically sound decisions. TABLE OF CONTENTS Case Study #1: Defensive Medicine Case Study #2: STI Confidentiality Case Study #3: Substance Use in Pregnancy Case Study #4: HPV Vaccine Refusal Case Study #5: Abortion Case Study #6: Prostate Cancer Screening with Prostate-Specific Antigen Case Study #7: Administration of Long-Acting Injectable Antipsychotics Case Study #8: Depression Screening in Adolescents Case Study #9: Treatment of Resistant Anxiety Case Study #10: COVID-19 Vaccine in Adolescence Case Study #11: Medical Emancipation Versus Confidentiality in Transgender and Gender-Nonconforming People Case Study #12: Childhood Obesity Case Study #13: Dementia and Stopping Driving Case Study #14: When to Transition to Palliative Care Case Study #15: Prescription Refill Dilemma for Patient and Spouse in Financial Straits Case Study #16: CRNA Labor and Delivery Epidural Pain Management With a Language Barrier Case Study #17: Violence, Suicide, and Family Dynamics With Medical Complexity Case Study #18: Psychiatric Acute Concerns and Fall Risks Case Study #19: Telehealth Case Study #20: Guiding a School of Nursing Through COVID-19 Focusing on Clinical Placements Case Study #21: Emergency Department Closure Decision-Making: Health System and Community Impact Case Study #22: Ethical Dilemmas in School of Nursing Leadership Pre-COVID-19
Author: Hannah Bacon Publisher: Bloomsbury Publishing ISBN: 0567659941 Category : Religion Languages : en Pages : 310
Book Description
Hannah Bacon draws on qualitative research conducted inside one UK secular commercial weight loss group to show how Christian religious forms and theological discourses inform contemporary weight-loss narratives. Bacon argues that notions of sin and salvation resurface in secular guise in ways that repeat well-established theological meanings. The slimming organization recycles the Christian terminology of sin – spelt 'Syn' – and encourages members to frame weight loss in salvific terms. These theological tropes lurk in the background helping to align food once more with guilt and moral weakness, but they also mirror to an extent the way body policing techniques in Christianity have historically helped to cultivate self-care. The self-breaking and self-making aspects of women's Syn-watching practices in the group continue certain features of historical Christianity, serving in similar ways to conform women's bodies to patriarchal norms while providing opportunities for women's self-development. Taking into account these tensions, Bacon asks what a specifically feminist theological response to weight loss might look like. If ideas about sin and salvation service hegemonic discourses about fat while also empowering women to shape their own lives, how might they be rethought to challenge fat phobia and the frenetic pursuit of thinness? As well as naming as 'sin' principles and practices which diminish women's appetites and bodies, this book forwards a number of proposals about how salvation might be performed in our everyday eating habits and through the cultivation of fat pride. It takes seriously the conviction of many women in the group that food and the body can be important sites of power, wisdom and transformation, but channels this insight into the construction of theologies that resist rather than reproduce thin privilege and size-ist norms.
Author: Gustavo Bondoni Publisher: Novus Mundi Publishing ISBN: Category : Fiction Languages : en Pages : 309
Book Description
🚀 Embark on a Mind-Bending Sci-Fi Journey! 🚀 Are you ready to delve into a futuristic world where secrets, identities, and the battle against weight collide in a thrilling, mind-bending tale? Step into the pages of "Fat Man," where personal trainer Luca Pairetti doesn't just solve weight problems; he becomes them. 🧠 **The Ultimate Transformation:** 🧠 Luca Pairetti is no ordinary personal trainer. He possesses a unique and unorthodox ability: he uploads his mind into the brains of his wealthy clients. With unmatched discipline and know-how, he takes on their cravings, pain, and suffering while they enjoy a mental vacation. But his latest assignment from billionaire Samuel Walker is no ordinary challenge; it's the opportunity of a lifetime. 💰 **A Billion-Dollar Offer:** 💰 Walker, weighed down by nearly 500 lbs. and a staggering bank account, offers Luca a job that could secure his retirement. Luca's mission: transform Walker into a fit, well-known billionaire, all while maintaining the facade of a lifestyle worlds apart from his own. Can Luca pull off this audacious feat, or is he biting off more than he can chew? 🌟 **A Forbidden Attraction:** 🌟 As Luca gets to work, he meets Nina, Walker's enchanting neighbor. She's the kind of woman who has never spared a glance for someone like Luca but is captivated by the newly fit Walker. Luca's foundations begin to shake as he grapples with newfound emotions and the impending end of his assignment. 🤖 **A Dilemma of Identity:** 🤖 As Luca's assignment draws closer to its inevitable end, he faces a tough choice. Should he let go of a life he never thought possible or keep his personal masterpiece for himself? The boundaries between identity, desire, and reality blur in this gripping sci-fi thriller. 📚 **Why "Fat Man" is a Must-Read:** 📚 - Immerse yourself in a futuristic world where mind and body are intertwined. - Experience the tension of an impossible transformation and a high-stakes impersonation. - Explore the complex emotions of desire, self-discovery, and the allure of the unattainable. - Witness Luca Pairetti's journey as he confronts the ultimate dilemma: who he is and who he wants to be. 🌌 **Prepare for a Mind-Bending Ride!** 🌌 If you're a fan of thought-provoking sci-fi, gripping thrillers, and explorations of identity, "Fat Man" is the novel for you. Dive into this electrifying tale of transformation and desire, and discover a world where the boundaries of reality are pushed to the brink. 📖 **Get Your Copy Today and Enter the Future of Sci-Fi!** 📖
Author: Gill Ringland
Author: Gill Ringland
Author: C. Edward Good
Author: Greg Houwer
Author: Paul Puschmann
Author: Cat Pausé
Author: Ken Albala
Author: Jürgen Martschukat
Author: Amber L. Vermeesch
Author: Hannah Bacon
Author: Gustavo Bondoni